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  • £25k

    Audience Development Executive

    London client side, music business
    Audience Development Executive for the UK’s leading music company. An exciting opportunity to make your mark within the digital marketing music sector!
    Ref: 10417
London client side, music business £25k

Audience Development Executive

Audience Development Executive for the UK’s leading music company. An exciting opportunity to make your mark within the digital marketing music sector!

The company

We work with some of the most successful, innovative, timeless and respected artists of all time, continuing to grow their audiences across multiple entry points and platforms and keep the world listening. From international rock bands to soundtracks for popular movies, we develop strategies across audio, video, marketing, social, streaming and product development.

The role

Reporting to the Audience Development Director, you’ll be responsible for the planning, delivery,
measurement and success of our year-round audience development work. As a core member of the
marketing department you will be responsible for growing audiences for our catalogue across key
digital channels to deepen fandom and boost consumption.

The label will look to you to simultaneously drive innovation and embed proven best practice,
ensuring different audiences continue to discover and rediscover the world of amazing recordings
held within our catalogue. This will require navigating the ever evolving digital landscape to tap into
culture, build strategic partnerships and weave new methods of storytelling to enhance an artist’s

Delivery of Audience Development:
• Consult data and research to understand and identify audience growth opportunities.
• Achieve strategic alignment with cross-functional teams including A&R, Marketing, Creative Content, Planning and Commercial to deliver one integrated plan.
• Build relationships with teams in the international team and other global markets, seeking opportunities to collaborate and deliver truly global activity.
• Work closely with artists and management teams to agree shared objectives and sell-in resulting long-term plans.
• Research, select and manage digital agency partners as deemed necessary to deliver work we cannot manage in-house.
• Utilise best-in-class digital marketing and to grow bigger and more engaged audiences for our catalogue.
• Take responsibility for the growth of audiences across key digital channels such as Facebook, Twitter, Instagram, YouTube, TikTok and eCRM among others.
• Broker collaborations with the above digital partners to gain additional promotional support and profile.
• Employ effective storytelling methods to culturally connect with new fans & super fans alike.
• Bring original digital ideas and concepts to the table and oversee asset production with internal / external teams as appropriate.
• Employ measurement to make the most of our ability to test, learn and optimise, proving successes and explaining failures to enrich future activity.
• Prudently manage the allocation and expenditure of Audience Development budgets.
• Guide more junior members of the team and label to build skillsets and confidence.

The candidate

• You love music.
• You are a versatile digital marketer with at least 2-years experience and a proven track record of growing highly-engaged digital audiences.
• You deeply understand culture including domestic and global trends.
• You’re a great communicator with strong influencing skills & experience conveying creative ideas & plans to internal & external stakeholders.
• You have deep knowledge of audiences including subcultures, niche behaviours and media habits.
• You are well versed in how brands and music feature on major digital platforms, with an operational understanding of how to manage each platform and content best practices.
• You are confident assessing large data sets and deriving insight to help inform our approach.
• You are openly collaborative by nature and get energy bringing people together.
• You are comfortable in a fast-moving, constantly evolving environment.
• You’re motivated by long-term vision and strategy, delivering work that links to overarching goals.
• A keen eye for cutting-edge creative content.
• You possess a working knowledge of HTML and Adobe Creative Cloud, especially Photoshop.
• You are skilled with Microsoft Office programs, notably Excel and Powerpoint.
• You are highly organised and possess strong project management skills.
• You have excellent relationship-building and relationship-management skills and the ability to work with stakeholders at all levels.

Why dotgap?

dotgap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!
For a full brief or to apply for this role, please click the “Apply” button below.

Apply for Audience Development Executive

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