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Dotgap is a digital marketing recruitment company who specialise in digital jobs. We are currently recruiting for a range of digital marketing positions, from entry level to director level. We also work with a diverse range of clients, including both global corporations and start-up businesses. So it doesn’t matter if you are just starting your career or if you are simply looking for a change of pace; either way, we can help you to find the perfect job.

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London client side, music business £34k

Marketing Campaign Manager

Marketing Campaign Manager for a global music agency. Advance your career by delivering successful marketing campaigns. Apply now.

The company

From A&R to finance, legal to digital, sales to marketing, our agency gives you a place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

The role

Reporting to the Marketing Director, you’ll be responsible for the planning and execution of our priority artist marketing plans, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences. You will be asked to lead on certain projects, ensuring a collaborative and fully integrated plan that is delivered on time and to budget.

You will be a key part of a team reimagining the way audiences discover and rediscover their favourite music, tapping into culture to build on and enhance an artist’s legacy.

Delivery of key marketing campaigns:

  • Plan & execute best-in-class marketing campaigns for Universal Music’s catalogue artists.
  • Across pre-agreed projects, lead the project to ensure the delivery of a collaborative and fully integrated plan. Responsibilities include helping the group define key objectives and strategies, producing project updates, leading key meetings and once approved ensuring the project is delivered on time and to budget.
  • Create strategic alignment with cross-functional teams including A&R, Audience Development, creative content, planning & insight and business development ensuring that effective marketing activity is fully integrated in the overall plan.
  • Work closely with artists and their management teams & sell-in resulting marketing plans.
  • Develop pioneering campaigns that use storytelling to culturally connect with new fans & super fans alike.
  • Build content plans and manage content production tailored to different channels and audiences, ensuring messaging aligns with the overall communication strategy for a project.
  • Develops impactful & effective advertising assets with the content creation team or external agencies as appropriate.
  • Manage relationships with independent PR & promotions agencies to elevate our artist’s profile across Press, TV & Radio.
  • Working with our media agencies develop advertising channel plan across TV, OOH, Radio & Digital including influencer marketing.
  • Manage relevant artist showcases and events.
  • Manage project marketing budgets under the direction of the Director of Marketing.
  • Build relationships with marketing teams in other global markets, seeking opportunities to collaborate and deliver fully integrated international marketing campaigns.

The candidate

  • A passion for music.
  • A versatile marketer with a leading brand or agency that has played a role in shaping culture.
  • A great communicator with strong influencing skills & experience conveying creative ideas & plans to internal & external stakeholders.
  • A deep knowledge of audiences –including demographics, behaviours, and media habits.
  • A proven track record leading the development and execution of fully integrated marketing campaigns.
  • Fluent in data and can identify winning insights.
  • A proven track record developing marketing lifecycle campaigns moving audiences from awareness, to engagement to superfans.
  • Collaborative by nature and get energy bringing people together.
  • Comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situation.
  • Comfortable developing brand strategies using both quantitative and qualitative insights.
  • Motivated by long-term vision and strategy and ensure all campaign activity aligns.
  • A keen eye for detail.
  • Strong project management skills.

Why dotgap?

dotgap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!
For a full brief or to apply for this role, please click the “Apply” button below.

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