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Dotgap is a digital marketing recruitment company who specialise in digital jobs. We are currently recruiting for a range of digital marketing positions, from entry level to director level. We also work with a diverse range of clients, including both global corporations and start-up businesses. So it doesn’t matter if you are just starting your career or if you are simply looking for a change of pace; either way, we can help you to find the perfect job.

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Check out our media and digital marketing jobs to see if there is anything that suits you.

London full service agency £55k

Performance Planning Director (Entertainment Sector)

Performance Planning Director for an innovative agency. Lead client performance strategy and advance your career.

The company

We are a thriving global media network (and part one of the world’s leading communications groups). We are globally connected with over 8,000 employees in 110 offices across 70 countries.

We harness a start-up spirit with a powerhouse soul, melding an entrepreneurial, innovative business approach.

The role

The Performance Planning Director leads client performance media strategy, establishing the optimal approach for clients based on their performance KPIs. A unique element of this role is that it involves working with all of our agency client account leads, to bring a greater digital and performance focus to client’s annual campaigns. This offers you the opportunity to build out your team in the Performance Planning department and become a focal part of the agency as we drive digital transformation across clients.

This role is perfect for someone who is passionate about performance and cross channel planning, and who enjoys moving across different client businesses to learn and develop at pace.

Responsibilities include;

  • Developing channel strategies that drive efficiency and delivery of core client KPIs
  • Create performance media plans that deliver best in class planning, delivered in partnership with data and specialist channel teams – PPC, Performance Content (UX and Content), Affiliates, Display and Social
  • Create media channel testing strategies and roadmaps, working closely with activation specialist teams
  • Full understanding of key platform capabilities (e.g. Google, Facebook, DV360), and an ability to talk independently about opportunities in client meetings and with team
  • Demonstrate an understanding of the media and technology developments that influence performance planning and client’s business
  • Inform clients of innovative opportunities as soon as they are in market
  • Lead non-core client workflows, such as scoping new projects and initiatives e.g. CRO, Analytics, Attribution
  • Develop contact strategy with senior clients; creating strong relationships with key client stakeholders with appreciation of their objectives and different approaches required
  • Develop and demonstrate an understanding of the client industry sector, the competitors within that sector and the general industry environment
  • Promote the performance planning product and participate in internal training, projects and new business
  • Proactively work with internal teams to build client solutions
  • Develop productive relationships with key internal departments and help develop new revenue opportunities through matching client needs to resources and facilitate

The candidate

Requirements for the successful candidate

  • Relevant experience in planning consumer facing Digital Campaigns
  • Experience across Paid Search, SEO, Paid Social, Display, Affiliates and Ecommerce
  • Full comprehensive understanding of the digital marketplace, inclusive of ad-tech and programmatic opportunities
  • Extensive experience of managing teams
  • Strong presentation skills
  • Proven record of driving value for clients and a strong demonstration of commercial understanding The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
  • Excellent English communication skills – written and spoken

Personal attributes

  • Great interpersonal and communication skills
  • Dedicated, hardworking and organised
  • Numerical, analytical with an eye for detail
  • Strategic and creative in their approach
  • Enthusiastic and keen to learn
  • Passionate about the new media marketplace and technology
  • Ability to work independently, and as part of a wider team
  • Promotes good work both internally and externally
  • 100% accountability for your team’s output and actions​

Why dotgap?

dotgap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!
For a full brief or to apply for this role, please click the “Apply” button below.

Apply for Performance Planning Director (Entertainment Sector)



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