Digital marketing requires a diverse set of skills, both technical and creative. Switching careers to digital marketing can be a great decision if you are interested in the field and have the necessary skills.
It can seem a daunting task. When you start looking at job listings you will see that experience of some kind is listed as a requirement. Many roles are highly competed for so it is easy to understand how you might be put off from applying!
If you do not currently work in digital, you are in a similar position to a new graduate, forced to think about how you can demonstrate you've got the goods using your experiences so far in other areas.
Transferable skills, sometimes called portable skills, are the skills you have developed that can be transferred from one job to another, like good communication or time management skills.
This post will look at some of the key transferrable skills that can be useful for a career in digital marketing so you can leverage your experience and get the job you want!
Top 7 Transferrable Skills For A Career In Digital Marketing
#1 Communication
Digital marketing involves working with a variety of stakeholders, including clients, team members, and external partners. Good communication skills are essential for effective collaboration and project management. If you are a teacher, sales person, or work in customer service it is likely you can demonstrate excellent communication skills.#2 Analysis
The ability to analyse data and draw insights from it is a highly valued skill in digital. In search engine optimization (SEO) and pay-per-click (PPC) advertising analytics are crucial for success. People with engineering or economics backgrounds tend to have a solid background in working with numbers and problem solving. This is a good foundation for working with analytics.#3 Creativity
Digital marketing involves developing and executing creative campaigns that stand out in a crowded online space. Having a creative mindset can help you generate unique ideas and develop effective strategies. Events, hospitality and teaching are good examples of careers where you could leverage your creative abilities to move into digital marketing.
#4 Writing Skills
Writing is an integral part of many digital marketing activities. For example, content marketing and email marketing. Being able to write well-crafted, engaging content is essential for success in these areas. This is a skill that some people are lucky enough to possess naturally, but it is also a skill that can be learned.#5 Project Management
Digital marketing projects often involve managing multiple tasks and stakeholders. Strong project management skills such as prioritizing tasks and meeting deadlines are crucial for success. People with project management certifications, IT professionals, lawyers and engineers often have excellent experience of running and managing multiple projects.#6 Technical Abilities
Understanding how websites and online platforms work is essential for many digital marketing activities. Basic knowledge of HTML, CSS, and website analytics can be a valuable asset. A professional with a technical background in IT or statistics will tend to have the ability to understand things like automation and AI.
#7 Adaptability
The digital landscape is constantly evolving, so marketers need to be adaptable and willing to learn new skills and tools to stay relevant. Being open to change and able to adapt quickly is essential for success in this field. Check out 5 Top Tips for Becoming A Digital Marketer for more advice!Your Experience Can Be Relevant To Your New Career In Digital
Switching careers can take time, but with the right approach you can find the job you want. For more career advice and job seeking tips, check out our blog page here.
The shift from office-based to hybrid and remote work during and after the pandemic has had an adverse effect on workplace relationships. Those managers who were really great at communication in the office might not be as good now their teams are not working together all the time.
Remote communications and successful team collaboration require different management styles and responses from all parties.
The remote work environment overall needs to be more structured to ensure workers feel supported, and in general, tough conversations can be avoided if regular comms are managed proactively.
In December 2021, 54% of professionals said the pandemic had a negative impact on their relationships, and we are still seeing evidence of this.
Having difficult conversations with superiors or colleagues has always been hard. It relies on a solid foundation of trust and regular communication. Fully remote work is impacting how we establish these relationships in the first place. Consider workers who have only come on board as remote workers and so may not have had the chance to meet their co-workers at all.
Remote working means red flags can be easily missed. For example, poor communication with colleagues or customers can go unnoticed for longer - especially if someone has only come on board recently as a remote worker.
Having difficult conversations is essential for maintaining a healthy working relationship and achieving your goals.
Here are our top tips for approaching difficult conversations at work when you work remotely.
Top Tips For Handling Difficult Conversations With Your Boss
#1 Prepare How and What You Want To Say
Before you initiate the conversation, make sure you have thought through the issue, identified your concerns, and prepared to articulate them clearly and succinctly. You may also want to consider the possible reactions your boss might have and prepare responses to address those reactions. Consider the other person's perspective and ask for feedback from someone who is not involved in the discussion to see what they think#2 Think Carefully About The Time and Place
If you can have the conversation face to face, do! This is not always a) possible or b) suitable if you have never met face to face, for example. But being able to read someone's body language is very important and can help make difficult conversations easier! Try to choose a time when your boss is not too busy or stressed. If you know there is a big event or meeting ongoing for example. Agree a location where you can have an open and honest conversation without interruptions or distractions. Work together to select a time when both you and the other person are likely to be in the right frame of mind.
#3 Focus on The Issue
Separate the person from the issue. It can be easy to get worked up and emotional - especially when you are remote working and perhaps don't have anyone to vent to. Stick to the topic at hand and avoid bringing up past issues or unrelated topics. Be specific about the issue and avoid making generalisations or assumptions.#4 Be Clear And Concise When Having Difficult Conversations
Without the benefit of body language, your actual language becomes even more crucial. When discussing your concerns, use "I" statements instead of "you" statements. For example, instead of saying "You never listen to me," say "I feel like my opinions are not being heard." Be clear and concise. Stick to the facts and avoid using emotional language. Be direct and specific about the issue you want to address.
#5 Listen Actively
Allow your boss to express their thoughts and feelings and listen actively to what they have to say. Active listening is a great skill to learn and practice. Listen without judgement and avoid interrupting. Maintain eye contact. If you are having your difficult conversation online, make sure you look directly into the camera regularly. You still need to look at the other persons face, as you need to try and read and respond to non-verbal cues but by regularly glancing into the camera, it mimics direct eye contact. Try to understand their perspective and look for common ground. Repeat back what they have said to show that you have heard and understood them.#6 Be Open To Solutions
Instead of just highlighting the problem, offer potential solutions to the issue and be open to compromise. You can also ask your boss for their input on finding a resolution. Collaborate with the other person to find a solution that works for both of you.
Difficult Conversations Are Normal (But Can Be Avoided)
After the conversation, follow up with your boss to ensure that the issue is being addressed and that you are both on the same page. Check in regularly to show that you are committed to resolving the issue. Remember that having difficult conversations with your boss is a normal part of the workplace, and it can lead to positive outcomes for both you and your organization. By preparing, choosing the right time and place, focusing on the issue, using "I" statements, listening actively, proposing solutions, and following up, you can have a productive conversation with your boss. Forbes has a great article for managers looking for helpful advice on difficult remote conversations. If you enjoyed this post, you can read more on our blog.
How many women in digital are there? Over the past decade, there has been significant progress in terms of gender diversity in the digital industry. Amidst the growing awareness of the importance of inclusive hiring practices, many companies have made notable commitments to diversifying their workforces and digital marketing is no different. For example, in 1971 the gap was almost 40% and a decade ago it was 10.4%. The number of women working full time increased by 299,000 in 2021. So, there is a positive overall trend. However, there are still significant challenges that women face in the digital industry. The gender pay gap persists in many fields, including tech, and women are often underrepresented in leadership positions. Discrimination and harassment are still prevalent, with studies showing that women in tech are more likely to experience these issues than women in other industries. Additionally, women are still underrepresented in certain areas of digital, such as artificial intelligence and blockchain, which are expected to be significant growth areas in the coming years. Addressing these challenges will require concentrated efforts on several fronts:
- Policy changes
- Increased investment in diversity and inclusion programs
- Cultural shifts in the industry.
Women In Digital 2023
Digital marketing and ad agency industries have been traditionally dominated by men. However, women have been making significant strides in the digital marketing industry over the last decade. Many women have taken on leadership positions in the industry, including CEO, COO, and CMO roles. More women than ever also starting their own agencies and businesses. Women bring a unique perspective to the digital marketing industry. They are often more focused on building relationships with customers and clients, which can lead to better marketing strategies.
Challenges Faced By Women in Digital
Despite the progress made, women still face challenges in the digital marketing industry. For example, women may not be taken as seriously as men in the industry, or they may be paid less for the same work. There are several challenges facing women in the digital marketing and ad agency industries, including:- Despite progress in recent years, there is still a significant gender bias in these industries, with men occupying more senior roles and earning higher salaries than women.
- Women are underrepresented in leadership positions, particularly in the tech and engineering aspects of the industry.
- There may be a male-dominated culture in these industries that is not always welcoming to women, and there may be a lack of support for work-life balance or accommodating maternity leave.
- Women may face discrimination or harassment in the workplace, which can create a hostile work environment and limit their opportunities for growth and advancement.
- Women may struggle with self-doubt and imposter syndrome, leading them to hesitate in pursuing leadership positions or taking risks in their careers.
How Can We Improve Digital For Women?
You might be reading this thinking, this is the same story again and again; minor improvements but no real change. Support networks are crucial for women in digital marketing industries. With examples of women in leadership positions and supportive peers we can help younger generations see they too can succeed. We need to work on providing access to women who can offer advice, support and guidance. For example, mentorship can be a very important tool. Diversity and inclusivity are important in all industries, including the digital marketing industry. Companies that are diverse and inclusive are more likely to succeed in the long run. For more article like this, and for jobseeking tips, head to the Dotgap blog now.
As with all digital marketing advertising, PPC is constantly evolving. This week's post is going to look at the top PPC trends to look out for in 2023.
PPC or Pay-Per-Click advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It works by placing ads in front of the target audience when they search for related keywords or browse relevant websites.
There are several advantages to PPC advertising. PPC campaigns work quickly with immediate results. The moment your campaign is launched, ads will start appearing on search engines and other websites. Specific targeting of ads helps to ensure the right people see your ad at the right time. PPC allows businesses to target based on keywords, interests, demographics and behaviours.
PPC campaigns are easily measurable, allowing businesses to easily track the success of their campaigns. Detailed metrics include click-through rates, conversion rates, and return on investment. With PPC, businesses only pay when someone clicks on their ad, making it a cost-effective way to reach a targeted audience
And finally, PPC campaigns can be easily customised and adjusted quickly to reflect changes in a business's marketing strategy, budget, or target audience.
Top PPC Trends To Look Out For In 2023
PPC Trend #1: Automation
PPC automation is the number one PPC trend of 2023. As machine learning and artificial intelligence continue to improve, we can expect to see an increase in the use of automation in PPC advertising. This will include automated bidding, ad creation, and targeting. This will allow advertisers to save time and increase efficiency. For example, Google is continuing to double-down on their automated bidding strategies, strongly encouraging marketers to rely on automation and AI to manage their campaigns.PPC Trend #2: Audience Targeting
Advertisers will continue to focus on audience targeting, using data such as demographics, interests, and behaviour to reach their ideal customers. This will help to improve ad relevance and increase ROI.
PPC Trend #3: Visual Searching
Visual search technology is becoming more advanced, allowing users to search for products by uploading images. This will create new opportunities for advertisers to target customers based on their visual searches.PPC Trend #4: Video Ads
Video ads are becoming more popular, with platforms such as YouTube and TikTok offering advertisers new opportunities to reach their target audience. We can expect to see more businesses incorporating video into their PPC advertising strategies.
PPC Trend #5: More Personalisation
As we have already pointed out, one of the benefits of PPC ads is the targeted personalisation. This personalisation will continue to be a key trend in PPC advertising. Businesses will continue tailoring their ads to the specific needs and preferences of their target audience. This will help to increase engagement and drive conversions.PPC Trend #5: Increased eCommerce Advertising
ECommerce advertising is becoming increasingly important, with businesses using PPC ads to drive sales on platforms such as Amazon and Shopify. We can expect to see more businesses investing in eCommerce advertising in 2023.
Pay-Per-Click is Here to Stay
PPC can be a highly effective digital marketing strategy for businesses of all sizes, helping to increase visibility, drive traffic, and generate leads and sales. Overall, these projected trends highlight the importance of using new data and technology to improve the effectiveness of PPC advertising. Advertisers who stay on top of these trends and incorporate them into their strategies will be well-positioned to succeed in 2023 and beyond. If you enjoyed reading this article, you might also enjoy How To Create A Results Driven Marketing Strategy or Looking Ahead - What To Expect in 2023 Remember, nothing stays the same for long in digital marketing and while the fundamentals of marketing will always serve you well, it is vital to keep learning and keep up with the latest PPC trends.
Interviews are a crucial part of the job application process. It's a chance for both the employer and the candidate to know each other better. While the interviewer will ask many questions to determine your suitability for the role, it's essential to keep in mind that there are some questions you should avoid asking. Hiring managers will be looking for more than your qualifications and the worst thing you can do is give the wrong impression based on your questions. In this blog post, we'll discuss five questions that you should avoid asking during an interview.
5 Questions To Avoid Asking At Your Next Interview
Asking bad questions in your interview may indicate a lack of interest, preparation, or even intelligence. Similarly, asking a good question at the wrong time can be just as damaging. Most of these questions should never be asked in a job interview, and some questions should be saved until a job offer has been made. When an interviewer asks you if you have any questions during a job interview, this is your opportunity to do three important things:- Collect final information on the things that will help you make your decision
- Demonstrate to the interviewer that you have listened and have done some research
- Show them you are interested, a good fit and would be a great choice if they make you an offer
#1 Asking About Salary And Benefits
Asking about money can be really awkward. While it's important to know the salary and benefits offered for your potential role, you need to avoid asking about it too soon. A first interview for example.
If you ask about it too soon, it may give the impression that you're more interested in the compensation than the actual job. Questions like:
- How much will I get paid
- How soon can I get a raise?
- What discounts do I get?
- Will you pay for training or an advanced degree for me?
- What other benefits do you provide?
#2 Asking About Time Off
This can be a tricky one and it comes up all the time as a recruiter. Asking about time off during your first interview may send the wrong message to the employer.
It can come across as though you're not committed to the job, and you're already thinking about taking time off. It's best to wait until you've been offered the job before you ask about vacation time or other time off. Try to avoid bluntly asking about time you won't be at work.
- How much paid vacation time would I get?
- How soon can I take a vacation after I start work?
- How many paid personal and/or sick days are allowed?
#3 Asking Overly Personal Questions
While you want to seem friendly and relaxed, asking personal questions during the interview might be considered inappropriate. Make sure you are aware of the company's formality and what is expected. If in doubt, speak to your recruiter! Questions about the interviewer's marital status, religion, or political views should be avoided. It's important to keep the conversation professional and relevant to the job. Questions like this are completely inappropriate and will probably kill your chances of getting a job:- Want to go out for drinks or coffee later?
- Is s/he married or have a significant other?
- Are all the employees here “hot” (or — much worse — “as hot as you are”)?
#4 Asking About The Company's Reputation
Asking about the company's reputation may give the impression that you're not familiar with the company. It's essential to do your research before the interview and have a good understanding of the company's history and reputation. As a candidate, you should focus on how you can contribute to the company instead of questioning its reputation. Avoid questions like "what does the company do?" or "who is the main competition" because you should already know these from your research and asking them will seem as though you are unprepared and uninterested. Research the employer and the location before you go to the interview to be prepared to ask good questions in the interview. If you aren’t interested in them, they surely are not interested in you. A good way to find out more about the company than you can find online is to ask about company culture, for example:- How would you describe your company culture in 3/5 words?
- What kinds of employee achievements are most recognised?
- What is your favourite part of working here that I wouldn't see on a tour/read about online?
#5 Asking About The Job Duties
While you should show an interest in the job role and your duties, asking about them in the wrong way may give the impression that you've a) not familiar with this kind of job, b) haven't read the job description or c0 you've read it and forgotten it!
- What does the person in this job do?
- What are the requirements of the job?
So, What Should You Ask In Your Interview?
You need to prepare by reading and researching the company, job role and if you know who you are interviewing with you can research them! Often, they will answer most of the common interview questions. Be prepared and think about more questions than you think you will need and take notes throughout the interview so you can remember things that catch your interest. Personal (but still professional) questions are great for example:- What do you enjoy most about working here?
- What have past employees done to succeed in this role?
- What qualities are the most important to succeeding in this role?
- Is there anything else I can do or provide to help you make your decision?
- Do you have any hesitations about my qualifications or experience?
Recruitment agencies can be a great resource for job seekers and employers alike. As a job seeker, a recruitment agency can help you identify job opportunities that you may not have otherwise been aware of, while employers can benefit from agencies’ access to a larger candidate pool and specialised expertise.
However, getting the most out of your working relationship means you need to work effectively with recruitment agencies. In turn, this requires a certain level of knowledge and understanding. Here are some tips to help you make the most of your recruitment agency partnerships.
The Best Ways To Maximise Your Working Relationship With Recruitment Agencies
Whether you are job seeking or looking for the right candidate for your company you need to understand how a recruitment agency works, what to expect from them and what you should do. This article will explore all of these.Understand The Recruitment Process
It’s important to know how recruitment agencies work. Ask plenty of questions if you are unsure of any part of the process. This will ensure you are on the same page as your recruitment agency. Recruitment agencies work by helping companies find and hire the right candidates for their job openings. The process typically starts with the company reaching out to the recruitment agency with their job opening. They will then work with the company to understand their requirements, job description, and any other necessary details. Once the recruitment agency has a clear understanding of the job opening, they will begin to search for potential candidates. They may use a variety of methods, including searching their database of candidates, advertising the job opening, and reaching out to their network of contacts. As potential candidates are identified, the recruitment agency will screen and interview them to ensure they meet the requirements of the job opening. The agency will then present the top candidates to the company for their review and consideration. Choosing a recruitment agency to help fill a vacancy offers great benefits including helping improve diversity and saving you time. Similarly, as a jobseeker, while you may continue to search for jobs outside of using an agency, they are specialists, and using their network in your chosen field can help you find the job of your dreams.
Choose The Right Recruitment Agency
All recruitment agencies are not created equal. While they may seem the same, they may not be the right fit for you. So, do your research and make sure you are working the right agency for you. These are three key things to consider when choosing a recruitment agency:Reputation
When choosing a recruitment agency, reputation is key. Look for agencies that have a proven track record of success. You can do this by researching the agency online, reading reviews from past clients or candidates, and asking for referrals from colleagues in your industry. A reputable agency will have a strong network and a thorough understanding of your industry, which will increase your chances of finding the right match.Specialisation
Some recruitment agencies specialise in certain industries or job functions. It’s important to choose an agency that has experience in your specific area of interest. This will ensure that the agency understands your skills and qualifications, and can match you with relevant job opportunities. For example, if you’re an SEO content specialist, you’ll want to work with an agency that has experience placing candidates in SEO content roles.Communication
Communication is key when working with a recruitment agency. Look for an agency that is responsive and communicative throughout the job search process. They should be transparent about the job opportunities they present to you, and should provide feedback and updates on your application status. If an agency is unresponsive or difficult to communicate with, it may be a sign that they’re not the right fit for you.Be Honest And Open
Be clear and upfront about your needs, expectations, and qualifications with your recruitment agency. This will enable the agency to best match you with potential employers or candidates. Being truthful and transparent is crucial. For jobseekers, if you want them to find the best job opportunities for you, it's essential to be honest about your experience, qualifications, and goals. If you're dishonest about any of these things, you're likely to end up in a job that isn't a good fit for you. For employers, failure to accurately disclose what the job entails, or be honest about your company culture you will end up with a candidate who finds the job is not what they were expecting. The result? they leave and you have to rehire! Not only will this be frustrating, but it could also damage your relationship with the recruitment agency. So, always be truthful about your skills, experience, and career goals. Your recruitment agency is there to help you find the best job opportunities or candidates and they can only do that if they have all the information they need.
Be Patient
Recruitment processes often take time. Allow your recruitment agency to do their job and trust the process. Just as it is important to keep communication open, do feel free to check in on their progress and provide important updates from your end but don't bombard them! Remember the process involves candidate, recruiter and company so there can be some delays in response times. Make sure you take responsibility for responding in a timely manner too and you will contribute to the process running smoothly.
By following these tips, you can maximize the potential of your recruitment agency partnerships and ensure that you are well-positioned to find the job that’s right for you.
Choosing the right recruitment agency can be a game changer in your job search or hiring process. By carefully considering factors like reputation, specialisation, and communication, you can find an agency that understands your needs and can help you achieve your career goals.
Remember to do your research, ask for referrals, and trust your instincts when choosing an agency to work with.
Dotgap is a recruitment agency by digital marketers, for digital marketers so we know how to match the best candidates with vacancies.
Head to our website for the newest vacancies or to find your perfect candidate.
If you enjoyed this article, you ca find more helpful job search advice on our blog:
Finding A Job When Jobs Are Scarce: How To Navigate A Recession As A Jobseeker Dotgap Tips To Ace Your Next Marketing Agency Interview
We all know that preparing for a job interview is important. And, once you've completed your job interview, you might feel there isn't any more you can do to further your chances. However, there are still small things you can do to continue making an impression and be as prepared as possible for the next step.
Taking the right steps after an interview shows eagerness for the job which can be a deciding factor if you're being closely considered against other candidates.
This post will discuss some of the things you should do in the week after your job interview to give you the best chances in your job search.
Immediately After Your Job Interview
Ask for next steps and contact information
When finishing an interview, you should ask for next steps. This shows you are organised and should provide you with a timeframe for decision making. Please note, this might be different if you have been working with a recruiter, as you will already have their details! Think about the questions you will ask ahead of time to try and get the most information. For example, rather than asking simply, "what are next steps?" You could try asking, "when should I expect to hear from you?" Or, "will there be a second interview, and if so, when will you be notifying candidates moving forward?"Assess your interview performance
When you get home, take the time to assess your own performance and takeaways from the interview. Write down the questions you recall answering and how you answered them. Importantly, also include the things you didn't say that you wish you had. You may be able to add these into your follow up email. The goal is to identify issues and why they occurred so you can learn from them. This will help you in future interviews.
Within 24 hours of Your Job Interview
If possible, you should send an email to thank them for their time and the opportunity to interview. Check out this link for some inspiration. If you have delivered any material in your interview, for example, a presentation, make sure the interviewer gets a copy of all that was presented. The easiest way to facilitate this is to go through your recruiter. Reiterate your interest in the position. Following up is an effective way to increase your chances of being hired. You can also ask for feedback which can be invaluable for your next interview should you need it! It is a chance to elevate yourself as a candidate by keeping your name fresh in the interviewer's mind.
Keep Active and Research the Company
Take some time to research the company that interviewed you. Yes, even after the interview! Make sure you know all the relevant details about the company, such as their mission statement and what they do. This will help you if you are asked to come in for a second interview. Taking the time to learn more about the company can help you make a good impression and further demonstrate your enthusiasm for the role.
Always Stay Positive
Even if you don't get the job, don't give up. Remember that every interview is an opportunity to learn and grow. Reaching out to contacts in your field and networking with professionals in your industry can help you find new job opportunities and stay up to date on industry trends. It's important to take action after a job interview to increase your chances of being hired. Doing the things presented in this article will ensure that you are in the best position possible to land your dream job. If you enjoyed this article, you can find more job search tips and digital marketing news on our blog.
Creating a digital marketing portfolio is an essential step for any professional looking to showcase their work and stand out from the competition. You can use LinkedIn to showcase your work. LinkedIn lends itself well to copy, content or graphic design but with so many portfolio websites available, it can be difficult to know which one is the best fit for your needs.
An impressive digital portfolio can be that extra boost that makes an application stand out. This is especially important for those trying to enter the marketing profession for the first time. A portfolio will showcase that you have learned how to do different aspects of marketing, as well as showing your work product capabilities. 
Here's Our Pick of 3 Websites for Creating Your Digital Marketing Portfolios
Creating that stunning digital portfolio can seem impossible. Where do you start? There are countless websites that claim to have high-level tools to aid you in your creative process. While many of them do, there are a few that truly work wonders in creating portfolios for marketers and designers alike. In no particular order, here's our pick of the best free sites.
#1 Wix
Wix is known to be one of the free options when it comes to portfolio creation. It is a great choice for anyone looking for an easy-to-use and customizable website builder. It offers a wide range of templates, from simple designs to more advanced portfolio websites. You also have access to powerful features such as drag-and-drop editing, SEO optimization, and social media integration. The drag and drop tool makes it infinitely simpler to produce what the marketer wants. It is very flexible and functional without requiring any coding knowledge. Whether you are looking for a very simple choice or a more techy and professional outlet, Wix gives you the flexibility you want when starting out.# 2 Flickr 
Flickr is a well-known portfolio site. While it is a good place to display your own work, it is a great way to interact with other digital marketers and serves as inspiration for future projects.
It isn't for everyone though - the heavy focus on the community aspect can make it difficult to get your work seen. Many people using Flickr recommend building a secondary digital marketing portfolio website and connecting to it from Flickr.
Flickr has created a large community of creatives that are open to feedback, portfolio engagement, and images from other users. Flickr is also great for ideas and collaboration on projects.
#3 Behance
Behance is a very visual platform. If your content involves more of a literary or analytic theme, you might find this one isn't for you.
Behance is perfect for designers, illustrators, and creative marketers. It is well-known for creatives to showcase their work, network with other professionals, and get discovered. It offers a range of portfolio templates to choose from and provides the ability to easily share your work on other social media platforms.
Whether you are looking for the attention of digital marketing hiring managers, or that of agencies, Behance is a great way for new marketers to show off their skills. A key aspect of its functionality lies in growing the audience of its creators.
Which One Will You Choose For Your Digital Marketing Portfolio
No matter what platform you choose, creating an online portfolio is an important step in marketing yourself as a creative professional. With the right portfolio website, you can showcase your work, connect with other creatives, and stand out from the competition. The site mentioned in this article are only a small selection but there is something to suit everyone. Are you looking for your next step in digital marketing? Dotgap is a recruitment agency with a difference. We are ex-agency so we know the ins and outs of working in this industry and are committed to helping you progress. Get in touch now or visit our jobs page for more vacancies If you enjoyed this article, you might want to check out these previous posts: Elevate your Job Search With These 3 Tips For Using Social Media 5 Essential Things You Must Include On Your Digital Marketing CV in 2023
If you are working in digital marketing, it is highly unlikely you will not have an online presence. We have talked about the importance of carrying out a social media audit to make sure your social media and online presence is professional and consistent. this article will look at taking this one step further to actively use social media to your advantage. Social media can be a powerful tool to help boost your career. Whether you use it to network, stay up-to-date on industry news, or showcase your work, here are 3 ways to boost your online profile.
#1 Use Social Media to Connect With Professionals
One of the best ways you can use social media to further your career is to connect with professionals in your field. Whether you join a Facebook group or use Twitter to follow influential people in your industry, these connections help you stay informed about the latest industry trends and news and help you build a strong network of contacts that could be useful in your career. Additionally, engaging with these professionals can help you gain knowledge and valuable insights into the field, and even create opportunities for you to make more meaningful connections. Ultimately, building relationships with professionals in your field can be an important way to support your career growth. When engaging online, be helpful. You can foster long-term relationships by offering advice with no expectation of anything in return. Connect with people at all levels, just remember to keep your connections related to your industry and interests and introduce yourself with a reason for your connection!
#2 Showcase Your Work on Social Media
Social media can be used as a powerful tool to showcase your work. By using it to promote your portfolio, share your latest projects and engage with potential employers and collaborators you can easily boost your online profile. Using platforms like Instagram, LinkedIn and other popular networks you can reach a wider audience and create a more visible presence. Additionally, social media can be used to efficiently promote your work and gain recognition by showcasing your skills, experience and accomplishments. Furthermore, engaging with potential employers and collaborators can be a great way to build relationships and gain insight into the industry, while also reinforcing your commitment to the field. Ultimately, using social media to promote your work is a valuable asset to your professional career.
#3 Stay Up-To-Date With Industry News
Social media is invaluable for staying up-to-date on industry news. Following relevant hashtags or joining industry-specific groups can be an incredibly useful way to stay connected with the latest trends and developments, as well as helping you build connections with other professionals in the same field. Through such platforms, you can stay informed about the latest industry news, developments, and strategies, and be better equipped to make informed decisions. Using your new found knowledge you can share interesting articles and content to boost your online profile. Additionally, you can engage with confidence in discussions, share ideas and resources potentially leading to collaborations and other opportunities that can help further your career.Make Social Media Work For You
As you can see, social media can be an effective tool for boosting your career. Whether you use it to connect with professionals, showcase your work, or stay up-to-date on industry news, there are many ways to use it and many platforms to choose from, with these 3 tips, you’ll be well on your way to maximising your social media presence. Remember: consistency and professionalism are key. For more job search tips, advice on interviews or digital marketing career paths head to our blog here.
Writing a successful CV in 2023 might sound like a daunting task. There are a lot of job vacancies but competition is fierce. A lot has changed and continues to change in the world of recruitment too. New hiring techniques and different candidate requirements post-pandemic have caused a seismic shift towards flexible and remote working. With the ever-evolving job market, it is essential to stay up-to-date with the most effective CV writing techniques. In this blog post, we will explore five important things to consider when crafting your CV in 2023: using keywords, formatting, and showcasing your accomplishments.
#1 Using Keywords
Keywords are words or phrases associated with a job description or industry and they help recruiters match you to a job. They help hiring managers quickly identify whether or not you are a match. The average hiring professional with spend just six to eight seconds scanning through to determine whether or not the candidate is right for the role. It is, therefore, important to focus on using keywords when writing your CV in 2023. When crafting your CV, be sure to review the job description, research the industry and include all relevant keywords that highlight your skills and experiences.
#2 Formatting
This isn't a new one but it is worth revisiting. Formatting is a really important element of your CV. Your CV should be easy to read and well organized. Be sure to use headings and subheadings to break up the text and highlight important information.
Moreover, make sure that your contact information is clearly visible at the top of the page. This will make it easier for recruiters and hiring managers to contact you.
Using bullet points to summarise key experience is a good way to pack information in an easy -to -read format. Keep to simple fonts and layouts. Let your experience and skills do the talking.
#3 Showcasing Your Accomplishments 
It is important to showcase accomplishments in your CV. Rather than simply listing your experiences and skills, be sure to include any successes you have had in your past positions. This can help you stand out from other applicants and provide a more comprehensive view of your abilities. This means highlighting the output of your duties, rather than the duties themselves in your work history.
- Focus on offering proof of your qualifications by including specific examples, figures or case studies that illustrate your abilities.
- Wherever possible, quantify your contributions and achievements to show the value you’ve created for your past employers. For example, have you helped to reduce costs, eliminate bottlenecks, increase productivity, drive more revenue, or improve operations?
- Did you meet or exceed your project goals or complete a project on time, ahead of schedule or under budget? Have you received any awards or special recognition for your performance?
#4 Most Requested Skills
These are the top five requested skills (in descending order):- Adaptability and flexibility
- Communication
- Critical thinking and problem solving
- Collaboration and teamwork
- Time management
