The world of digital marketing is constantly evolving and changing, so if you want to work in the industry it can be beneficial to keep up-to-date with the latest trends.

This is especially true if you are looking for a new job, as the skills that landed you your last job may no longer be as relevant. Of course this doesn’t mean that you won’t be able to find new work; it just means that you may need to brush up on some skills.

Here are four digital marketing skills that will help your career to thrive.


1. Digital Marketing Skills That Will Help Your Career To Thrive: Analysing Data To Discover Insights

Digital marketing produces a huge amount of data, and this data is incredibly valuable. It tells marketers about how well content is performing, and it can give you further insights about your target audience and their interests. So if you want to further your career in digital marketing, it could be beneficial to use website analytics (such as Google Analytics) to learn more about your campaigns and how they perform. This will teach you about what works and what doesn’t work, so you can improve the success of future campaigns.


2. Sophisticated Knowledge Of Social Media

Nearly four billion people use social media, making it one of the most effective places to market online. Most marketers have been using Facebook, Instagram and LinkedIn to advertise for years, but those aren’t the only platforms; TikTok has recently gained millions of new followers and is an advertising haven, and the same can be said for Snapchat.

So don’t just do an occasional social media post on one platform; take time to learn about each site, and then build up engaged communities on the sites that are most relevant.

Do you want to enter the world of digital marketing? See our jobs here.


3. Project Management And Organisation Skills

Many digital marketers run multiple campaigns at once, and this can get pretty complex. In fact, even running one single campaign can get complicated! After all, there are usually lots of different aspects to a campaign; normally there will be multiple posts on multiple platforms, and every piece of content needs to be analysed at a later date to measure its success. So it is essential to have project management and organisation skills as a digital marketer, especially if you are leading or managing a campaign.


4. UX Skills

Finally it is important to be aware of the user experience. In the past some advertisers just focused on selling a product, but now adverts tend to be more aware of the customer experience (and therefore they are more successful). So if you are working on a new advertising campaign, take the time to learn about the user’s desires, needs and preferences, and then then create a campaign that is specifically suited to the target audience.

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