pixel
Viewing posts categorised under: Career Progression

Performance reviews are a formal evaluation of an employee's work performance and ultimately assess their strengths and weaknesses. A common misconception is that they are only beneficial to the business. However, while performance reviews do offer insight for managers, a properly managed review is an opportunity for you to gain feedback and identify goals. It is a chance to voice any issues or concerns and discuss opportunities that might be available to you. It may be a time to discuss a pay rise, although we will revisit this later in the article. Performance reviews often take place annually, towards the end of the year. There can be a lot of anticipation! This article will look at how to prepare for your performance review and what to expect.

Prepare A List Of Your Achievements

This is no place for modesty in a performance review. In some companies, your annual performance review might be your one big chance to showcase your accomplishments and progress. Where a good manager or managing team should know their employees well, particularly in large teams or agencies there may be example of your efforts in projects that slip through the radar. It is inadvisable for example in a team project to be constantly making a point of your role in it and how you contributed to the project success throughout. But you can do this in your performance review.  Take some time to reflect on your year. Consider your goals and responsibilities and write down things you were part or, things you are proud of and any other achievements that demonstrate your skills. This can seem like a daunting task, so make use of your calendar and emails as well as refer to notes, presentations and other documents that can back up your performance.  Using numbers and being specific is always advisable too. For example, if you work in an advertising agency you can look at how much revenue a campaign you launched brought in.  You should also consider things you have learned and personal accomplishments too. You could even use emails or testimonial-type feedback from colleagues, managers or clients to further show your value and positive relationships with people you work with.   

Be Prepared To Engage With Your Performance Review

It can be uncomfortable to listen to feedback about yourself  - constructive or otherwise. For this reason, you should be open minded and be prepared to receive comments on your performance. It is often uncomfortable for the person giving the feedback too. So, the more professionally you handle yourself, the better. While you are noting your accomplishments you might want to think about your own areas of improvement. Be as honest as you can with yourself and you will be prepared to hear it and you can prepare to respond. Some handy tips for responding professionally are as follows:
  • Do not respond defensively, and try not to get flustered.
  • You should calmly ask for examples if you aren't sure what situation they are referencing.
  • If you are feeling overwhelmed, ask if you can think about the feedback after your meeting and resume the discussion later
  • Own up to mistakes
  • Ask for suggestions of how to improve
You employer has a responsibility to handle your performance review in a certain way too, it can be just as uncomfortable for them! If you are an employer, you can get some tips on how to deliver an effective review here. While your performance review is about assisting your progress as an employee and team member. It is also your chance to discuss your expectations of the job and your ambitions for career progression.  Remember you can ask for advice on how to track to ensure you are doing your job well, and ask what your employers goals are for the company and for you! This will help you understand what is expected of you and see if your daily duties fit within this. You may find you are leaning into another role or taking on too much work. 

Use Your Performance Review To Clarify Your Goals

Are you happy with your current role and career path? This is your time to discuss what your options are for moving into new departments or roles.  It's ok if you don't know the answer to 'where do you see yourself in 5 years?'  It can be helpful to think of skills you want to learn or if you'd like to manage people or be responsible for a new development. This can help you figure out you next few steps and give you something to work towards and measure progress against throughout the next year!  Your superiors will be able to advise and perhaps give you examples of how what you want has been achieved by others in the past.  It can feel daunting to ask for things you want directly. However, your performance review is often the perfect time to tell your boss what you want to achieve. This can include a raise or a promotion.  Be aware though, when it comes to the timing of your performance review, chances are the annual budgets will have already been set so any positive outcome will likely be delayed to the following year. This is a good opportunity to get the ball rolling. In your discussion about your goals and achievements you can build the case if you believe you are being underpaid. 

Fair Warning: You Might Not Get What You Want Straight Away

Many people say they would find it helpful to receive feedback throughout the year. Open the channels of conversation with your employer and don't be afraid to ask for a meeting if there is something you want to discuss.  Being prepared and professional are the key takeaways for your performance review. But in regards to things you ask for, you might not get what you want straight away. You might find your goals don't fit with the company's immediate goals. Or, there isn't time or space for a certain request to take effect immediately. Don't be discouraged.  Work with your manger to set mini-goals or stretch goals that will set you on the right path.   If you enjoyed this article, you might also find these posts useful: How To Ask For A Pay Rise Making A Marketing Career Plan And Sticking To It      

Read more

As we edge closer to a recession, many Britons' feelings are echoing those of 12 years ago. In 2010, 9 out of 10 Britons said they would consider leaving the UK for a life abroad. More recently, the coronavirus sent a lot of ex-pats home, and when the borders began opening up, many people were keen to restart their dreams of relocating to other countries. Unfortunately, we find ourselves in a similar situation yet again. While other countries may seem attractive, the current impending recession is set to be a global one so there are many things to consider if you have your heart set on moving away. Changing jobs can still be a great way to find new opportunities for job growth and career development. But while we have talked about the benefits of moving jobs before, changing jobs in a recession presents a different set of challenges. A recession occurs when economic productivity is rapidly declining. Recessions increase your chances of losing your current job and do make it more challenging to secure a new one. Many young people will try and find a better-paying job in times of economic instability. If you are employed, think carefully before you leave, and read this article for advice on relocating for work in a recession.   

Financial Considerations Are Even More Important When Changing Jobs In A Recession

First things first, you need to make sure that you are fully aware of all the local regulations.  Look into your sector to make sure there are enough opportunities. This is especially important if you are planning to become self-employed in a new country. If you are investing or retiring abroad, you will have to make sure your income or savings will really be enough to cover your expenses. Currency fluctuations can really impact your move abroad and affect your ability to live comfortably in your new country. If you do decide to move abroad during a recession, you really have to ensure your financial situation is strong enough to cover the costs. Do your research into all the potential costs and how to keep them low! We would recommend you secure a job before moving. Many companies will offer assistance with visas and even offer a relocation bonus. If you haven't found your job yet, start looking for a job asap and make sure it will pay you enough to cover your daily expenses.  

Choose Your Location Carefully

Choosing the right location for you will depend on the kind of work you are looking for. Whether you are looking for a job in digital marketing, starting your own business or investing will all influence your options. You also need to consider your age and whether you have children or not. Many countries have complex and expensive visa requirements. Australia and New Zealand are still among the most popular countries to move to. There is a booming digital marketing and ad agency economy over there and no language barrier. However, we are facing a global recession. That means Australia and New Zealand are likely to be facing similar strains in recruitment. Some less traditional locations you could consider are Poland or the Czech Republic. While they do suffer economic problems the living costs are relatively low and there are digital marketing opportunities available for English speakers. Whatever you choose, make sure you do your research and don't rush into anything.

Changing Jobs In A Recession Requires Consideration of Lifestyle And Living Costs

If you do your research and have realistic expectations about the country you are moving to, you should be able to change jobs and relocate during a recession. The most important thing to remember is to be realistic about what you can afford and be prepared to have a different quality of life from the one you're used to in the UK while you settle in and find a job. Dotgap works with companies in the UK and Australia and we have been committed to keeping media professionals doing what they love throughout the pandemic and will continue to do so through the recession. If you enjoyed this post, you may enjoy these articles on our blog: How To Find A Job When Jobs Are Scarce: Navigating A Recession As A Job Seeker 3 Ways To Optimise Your CV For International Job Search

Read more

The Bank of England has predicted the UK will enter into recession in the last quarter of 2022. Limited spending leads to little economic growth and unfortunately, recruitment is an area which will feel this hit sooner and harder than other industries. In spite of this, the world keeps turning and recruitment is still necessary during a recession. Even though candidates are likely to be more reluctant to leave their current jobs, plenty of candidates will still be graduating from university and looking for work. Some workers will be faced with the reality of redundancy or reduced hours. Recession recruitment then will play an important role in many lives. So, what can you do to navigate the recession as a jobseeker? When there is an economic recession, finding a job can be a challenge. Successfully securing a new job requires patience, determination and the willingness to adapt to new working conditions and processes. Learning how to find a job during an economic downturn can help you navigate any potential challenges with patience and expertise. In this article, we discuss what a recession is, explore how to find a job during a recession and review some tips to help you during your job search.   

Update Your CV To Stay Ahead In A Recession

The most important thing you need to do, you can do right now. Updating your CV should be part of your job search anyway, even in a booming economy there is fierce competition in the digital marketing industry. To elevate your chances of getting noticed, you need to update your CV and establish your personal brand. You should clearly and effectively communicate your knowledge, skills, abilities and experiences to your potential employers. Focus on your skills. When job opportunities are limited, the competition becomes even more fierce so it is important that you put together a strong cover letter to accompany your CV. This will help differentiate your application from other candidates. Your CV should demonstrate your work history, skills and any relevant achievements. For graduates with limited work experience, check out our previous blog post on how to demonstrate your value to potential employers. You can include any technical skills such as computer programs or any additional languages you speak. Just make sure you would be comfortable speaking those languages in the workplace!  

What Areas Of Media Remain Lucrative in A Recession?

If your chosen career or industry does not thrive during a recession, you might need to consider looking for work elsewhere. Temporary jobs or those with transferrable skills to your dream career can help you gain valuable experience and build your CV for future job seeking. Some industries which tend to be recession-proof include education and law.   Luckily, there are areas of the media industry which are proven to be recession-proof. Performance media offers the lowest risk return on media investment and so it is the safest form of advertising there is. Anyone with a website offering can justify highly quantifiable expenditure through performance media channels. We have already talked about the following areas being among the most in-demand marketing roles this year: 
  • PPC Search 
  • Paid Social Media 
  • Programmatic 
While temporary jobs only last for a specific amount of time and may only include limited job responsibilities, performing well at a temporary job can help you expand your professional network, which may assist you in eventually finding full-time work in your desired role.  

Level Up To Keep Up

In the highly competitive digital marketing and ad agency industries, you may find you have access to a wider range of jobs when you learn new skills. You can find many free resources online including podcasts which discuss the skills you are interested in learning. Spend some time determining if you need to brush up on certain skills to make yourself more marketable - it might be a brand-new skill or something you haven't utilized in some time.  Review job descriptions for jobs in your field and industry, keep up to date with new technologies and trends and you can make yourself a more employable candidate both in the short term and when the economy picks up. Coursera, Udemy, LinkedIn Learning and Google Analytics are all great resources.  

Networking (Always Networking!)

We've said it before, and we'll say it again! Networking is such a powerful tool. Seek out like-minded professionals and research events, both in-person and virtually. LinkedIn and Facebook both host professional groups and the opportunity to comment and engage with people in your industry and beyond. You can make use of both personal and professional social media to signal that you're open to new work opportunities. make sure you perform a social media audit to make sure you are putting out the best image you can.  Connecting with and contacting people within your professional or personal networks is helpful when there is a recession as they may know about job opportunities that are not advertised online. Step outside your comfort zone and make yourself visible. If there is a thread, share relevant information as well as your own personal experiences and expertise. You never know where what doors that engagement may open up in your professional career. 

Act Now To Get Ahead

There is no time like the present. For more helpful articles like this one, head to the Dotgap blog: Upskilling And Why Is It Important For Me Why Is LinkedIn The Ultimate Career Tool Dotgap breaks the traditional digital recruitment agency mould and have a more thoughtful, considerate approach. We know the industry because we have all worked there ourselves. Get in touch today to see how we can help you.    

Read more

Recently, we've been talking a lot about how to get jobs, perform well in interviews and utilise moving companies to your advantage. However, given the current economic climate and cost of living crisis, many people are looking for stability and assurance they will be in work and able to pay their bills. Upskilling enables you to strengthen your position, improve your skills and develop new ones. In times of economic trouble, employers may focus on retention and fill job vacancies internally, making it a crucial time to upskill for your career growth. So, whether you are still looking for a new job, or staying where you are, you can secure your position and increase your chances of success by upskilling – in digital, there is no such thing as knowing too much!  

Upskilling - How To Do it

Effective upskilling involves the combination of internal skills and external resources. Depending on where you work and what your current working situation is, you should be able to use a mix of your company’s training modules as well as your own creativity to your advantage.  With so many of us working from home now it can be difficult to leverage company resources in the same way. So, whether you’re aiming to make a move, increase your pay or just make yourself more versatile, here are some of the top ways to upskill remotely, or fit it into your new hybrid working.

#1 Make it a part of your routine

If you are trying to fit in upskilling around working from home, it can be really challenging. By the time you've done your work it can be really hard to stay at your desk and commit to learning. But, here's the thing. If you don't commit to it, you won't do it. Try starting small, half an hour before you start your working day for example, or a quiet hour after your evening meal.

#2 Listen to podcasts

This seems to feature a lot in tips and blogs online and for good reason! There is a wealth of great information out there now, easily accessible and easy to fit in your life. You can listen to a podcast at the gym, on the bus, doing the washing up, or while working. Check out some of these upskilling podcasts as see what you think.

#3 Read industry news and books

While many books are available online to listen to know, podcasts aren't for everyone. Try subscribing to industry newsletters or magazines and looking for industry-related books you can enjoy with your coffee.

#4 Try out new technologies

Take the opportunity whenever possible to have a go at new technologies. This might be something you get the chance to do at work or something you need to take on yourself. The truth is, even non-tech roles require a certain amount of technical proficiency in the digital marketing world. There are usually free tutorials for many platforms which aren't too time consuming or labour intensive.

#5 Use online course providers

There are so many courses available online now. Udemy and LinkedIn Learning provide thousands of course options for a reasonable price - LinkedIn offers a one-month free trial. Google Analytics Academy and Codeacademy have free courses available and both provide fantastic insights for those working in digital industries.

#6 Attend virtual events

Even though we are back out in the world there are still plenty of online events and conferences which allow you to attend from your own home and connect with people around the world. A great way to learn and upskill without leaving the house - saving you time.

Upskilling Is Futureproofing

With virtual options and free courses available, if you are thinking about upskilling for any reason, there really is nothing to stop you. Just don't overload your schedule. Start with small and manageable learning and see what works with your lifestyle. Don't forget to ask your employer if there is something specific related to your role or company you want to learn - they may be able to share excellent resources with you and might even give you time to learn in your working day. For more content like this, head to the dotgap blog!

 

Read more

Job interviews are your opportunity to demonstrate your personality and skills in action.  In your marketing interview, you should be ready to talk about your experiences, interests, strengths and weaknesses. Whether you are a graduate or a seasoned professional, interviews can be daunting.  In this article, we will review some interview basics and look more closely at how you can ace your next marketing agency interview.  

Interview Basics

You may have read our previous blog post on the Top 5 Interview Dos and Don'ts earlier this year, but if not, here are the basics: Be prepared, be on time, dress well. While different companies will have different dress codes, it is always a good idea to wear a suit or similar. You should practise answers to questions and prepare relevant questions to ask such as "What is the culture like at this agency?", "how big of a team would I work on" or " what's a client that the agency would love to land?" This shows you are interested in more than just a pay check and can help demonstrate commitment, particularly helpful if you are a graduate with limited experience.  Remember, as we come into the busy fourth quarter you might need to be ready at short notice so preparation is key.

Your Marketing Agency Interview

Now for some more specifics. Marketing agency jobs often require you to work quickly, as part of a team on different campaigns. It is a fast-paced office environment. You will need to demonstrate creativity, adaptability and strong communication skills. If the role is client-facing, interpersonal skills will also be important. 

Prove It With Numbers

In your interview, make sure you have numbers to back up your stories and experience. Data and metrics are a sure way to impress, especially at a digital marketing agency. Using numbers can give more weight to your experiences and ultimately make them more convincing in regard to showing your value. Some ways you can incorporate this into your interview are:
  • How many clicks were generated from campaigns
  • How many followers were gained as a result of your efforts
  • How much profit you generated

Learn and Upskill

Everyone is looking to get ahead of the competition, and in marketing agencies you will always be learning from your clients, co-workers and tasks. You can boost your chances of acing your agency interview by demonstrating your desire to learn and upskill. You can use certifications to get a deeper understanding of the tools that are used in the marketing industry and use your knowledge to impress your interviewer. The great news is there are plenty of free online resources that  you can use to upskill remotely.  

 Good Luck Out There!

Are you looking for your next marketing job? You can see all of our current vacancies at dotgap.com. Register with us today to help find your ideal job. For more interview tips, industry insight and more, visit our blog. You might enjoy these similar articles from the archive. What to Expect From a Second interview In-Demand Marketing Jobs and How To Get Them    

Read more

Whether large or small, companies want to grow and maintain their position in the market. This means that marketing and promotional activity is absolutely essential for any business' success. Marketing jobs are growing at a faster rate than other industries and are expected to grow 10% in the next 10 years. This is great news for anyone looking for a marketing job in 2022.

Marketing Jobs 2022: Trends

One of the biggest trends for a number of years has been moving towards digital. The pandemic vastly accelerated the UKs digital transformation efforts. 2021 saw the majority of customer interactions taking place online. Companies needed to respond to increased online shopping and offer better web-based customer communications. This lead to traditional marketing departments needing to rapidly adapt in order to keep sales afloat. Throughout 2022, this digital demand has continued, digital marketing remains at the forefront of the most in-demand skills for recruiters and for learning. Marketing jobs in 2022 can be found at all kinds of organisations, from large firms to startups, and companies will be looking for staff to keep up with demand. So, what do you need to do to make sure you are equipped with the skills recruiters are looking for? First, we need to consider the most in demand jobs.

In-Demand Marketing Jobs in 2022

Some of the most sought-after positions at the moment are as follows:
  • Digital marketing managers
  • Digital marketing specialists
  • Social media managers
  • Marketing managers and strategists
  • Content writers
With other sources naming additional roles such as:
  • Copywriters and content strategists
  • SEO specialists
  • Data analysts
Employers are keen to fill these roles and you should find companies are more open to hybrid or remote working than before. This means they can look further afield and find the best candidates. If you are already a marketer in one of these fields, you might find you have some fantastic opportunities to advance your career by switching roles or companies. If you aren't currently in one if these roles, consider any certifications or additional qualifications you could take. This will boost your skillset and increase your chances of finding your dream job. Ramping up your skills in SEO, display ad, paid ads and marketing analytics, email marketing, mobile marketing and social media marketing can help you position yourself as an expert. You don't need to be an expert in every area of digital marketing but you do need to understand the connectivity between each channel.

So, What Next?

Let's face it, digital isn't going anywhere, and as the industry grows, so will remote opportunities. This is likely to mean there are more jobs for you to choose from, but also that competition may be stiffer as companies will have a larger talent pool to choose from. If you are looking to upskill, try  Futurelearn or LinkedIn Learning to get inspired and keep ahead of the competition. If you are looking for your next career move, get in touch with dotgap for the latest in digital opportunities.    

Read more

As we are coming out of summer, the Christmas countdowns will be starting before you know it. The rest of the year has a tendency to slip away very quickly and if you are job hunting, you may feel as though everything grinds to a halt and you may as well wait until the new year to find a new job.  You may have even heard that companies don’t hire in the fourth quarter of the year because of the holidays. The truth is though, the worst time of year to find a job is actually over the summer, during the school holiday period.  Hiring remains relatively high across all sectors with a notable increase in hiring across hospitality and leisure, retail and media, marketing, advertising, PR and sales. These industries are the most active recruiters at the moment.   October through December are certainly very busy for businesses but companies all across the country will still be actively recruiting and keen to have open positions filled for the new year. On top of this, if you don’t find your dream job to apply for there are still plenty of things you can do to help get a job before the year ends. 

Networking Can Help You Find A Job 

Part of the reason the holiday season seems like a daunting time for jobseekers and hiring managers is the busy social side of the end of the year. It is likely your calendar will fill up with social events with friends, family and work events all vying for space. Instead of writing off the last quarter of the year to parties, why not make them work for you? 85% of job openings are filled through networking in the UK. Now, we aren't suggesting you try and network with your granddad at your Aunt Linda's Christmas lunch but you never know who you might meet at a holiday party. Someone might know of an opening at their work or put you in touch with a friend who's hiring. Consider taking business cards with you or connecting on social media. Keep it professional though - Linked In is best. For tips of how to network successfully, check out this article on networking at tech events.

Be Ready For Short Notice Interviews 

As we have already mentioned, hiring doesn’t slow down in Q4. However, you need to remember that many employees take time off for the holidays and this can slow down the recruitment process while staff cover for one another. You might notice you wait longer than usual for a reply to emails. Don't let this put you off your efforts to find a new job.   You may receive interview confirmation and a date with little notice. With staff off, it will be harder for companies to organise interviews. o, you should be ready to go at short notice. Read up on interview skills, think of answers to common interview questions and think about why you want to work for this company. When you get called in for an interview, you'll just have to focus on researching the company. You'll be able to go in armed with knowledge and feel confident you are prepared.   

Get A Headstart On The New Year

Obviously, there are many reasons you may not find a new job by the end of the year but there are still reasons why you should be active in your industry during Q4. The fact that many believe there is no hiring in Q4 will work in your favour, you might find there are less applicants and you are more likely to land an interview.  Even if your dream company isn't actually hiring until the new year, you will benefit from networking. It is a great time of year to network and if you are memorable, you might be the first person they bring in for an interview. You can avoid being lost in a pile of new year's applications. 

Now Is A Great Time To Find A Job

The average time to hire in 2022 is 42 days. If you take into account the time on either side of that for you to find a new job, and to get ready to start, the whole process can take longer. By October, many companies will be making plans for the new year which includes seeing whether they need new staff. Instead of hiring someone in January, it’s much more beneficial to hire someone in the months before so their new hire can be fully onboarded and ready to contribute once the calendar rolls over. For your next opportunity, contact doptgap today and find your next job!

Read more

A career plan is a list of steps you can take to help you reach your professional goals. It starts with knowing where your skills, talents and interests lie and figuring out what roles and industries these translate to. You can work with this information to work out what qualifications you need and work out what careers will meet your financial needs. The process of making a career plan will help give you clarity. In today's fast-paced and highly competitive jobs market it can help you make choices and identify opportunities when they arise. Having a goal helps to keep you motivated and interested in your job. But what does a career plan look like? How do you implement it? We've put together a short article for you to get you started with some tips on how to work with it throughout your career.

How To Start Your Marketing Career Plan

Start by identifying your field, or fields, of interest. Are you looking to get into design, social or strategy for example? Then, identify your goals. This is not a fixed goal,  it is highly likely your interests will change over the course of your career, not to mention various life events potentially changing your perspective and needs. But, right now - what are your goals? Where do you want to be? Next, assess your current position and figure out what you need to do to start moving in the right direction. These steps should be more detailed (consider using the S.M.A.R.T. system) at first but will be more generic the further ahead into the future you are looking. Remember, marketing regularly adapts to changing market and customer needs so both you and your career plan need to be adaptable. There are so many different jobs in marketing and roles will vary between agencies and in-house teams depending on the size of the company and nature of the client. Identify any obstacles and how you might solve them. For example, if you lack a qualification, can you achieve this? Is it time to change companies to expand your horizons? How can you gain more experience? Finally, Write down your plan and you are good to go!

How To Implement Your Marketing Career Plan

You've written it all down, so what's next? Just move one step at a time, and be industry aware. Read books and articles, listen to podcasts and attend events related to your career plan and goals. Try to keep on to of new trends and technologies and take advantage of any opportunity you have to learn or improve your skills. All industries change and evolve, none more so than media, digital, tech and marketing. If your role or area of expertise becomes more reliant on technology you may find it harder to advance if you have limited technical skills. Remain flexible and evaluate your career plan from time to time. You may find your goals shift or a new route becomes available to you. Change is  good.

It's Your Career Plan, Design It Your Way

Your career plan it just that, yours. You can refer back to it to help start your career and inform your moves if you feel you are stuck or ready for a change. Share your goals with your employer and ask them for advice. They might be able to identify opportunities or obstacles you have overlooked. Fore more on career progression and possible career paths, visit the Dotgap digital marketing blog for more!

Read more

This month, we have been talking about career progression and how you can change jobs to optimize your learning and build experience. But how do you demonstrate skills and talent when applying for a graduate role? In digital industries, marketing graduates are in a good position, as they know the latest developments and newest digital tech.  Graduate employers are looking to recruit motivated applicants who have relevant skills and who will fit into their company culture. A good degree is a standard requirement and while some will look for certain technical expertise, most are focused on potential. The question remains, how can you find relevant ways to showcase skills like commitment, teamwork and motivation to learn without previous work experience in the industry? Read on for our tips: 

# 1 Commitment

  A key step in career advancement is to establish loyalty and commitment, not only to the industry but to your team and company. For obvious reasons, this can be difficult if you are applying for your first role. Commitment gives you credibility and value as an employee. So how can you demonstrate these qualities using your life so far, before you become a marketing graduate? 
  • Make sure you demonstrate your passion and genuine interest for the industry. Is this just a job? Or the start of a career?
  • If you spend your spare time, reading and even working on projects related to your field of work, make sure you include this in any application or interview -these sorts of activities demonstrate commitment.
  • Talk about long term plans. Be clear about your plans and goals for personal development within the company!
  • You can also join groups on social media such as Facebook or LinkedIn and engage with discussions

#2 Team Player 

  Working well on a team improves productivity as each member is working towards a common goal, and the company culture created is a positive one, encouraging members to celebrate each other’s accomplishments and motivate them. So, as a marketing graduate, how can you demonstrate you are a team player and available to help your colleagues?
  • If you've ever played team sports, this is a great example of, quite literally, being a team player!
  • Think about any group projects you might have taken part in over your educational career and how you communicated, organised and problem-solved with that group.
  • Whatever your example, emphasise group successes and be clear about your actions and their contributions.

#3 Motivation 

Hiring managers and prospective employers will be looking for motivation as one of their key attributes in any potential hire, especially in a graduate. This is your chance to show you have the drive to work hard and perform well. You need to show what motivates you at work and whether you are able to work on your own initiative. Without employment history in the industry, you can still demonstrate your motivation the following ways:
  • Build an active presence in your industry on social media. Join groups and participate in discussions to show your interest and ideas
  • Volunteering in a role which chares skills or in the industry is also very well received - you must be motivated to work for free!
  • Think about the language you use on your CV when describing your accomplishments. Avoid generic verbs like "led," "managed," or "built" and replace them with word like "negotiated," "persuaded," or "appointed."
Click here for more action verbs you can use on your CV   

Marketing Graduates: You've Got This!

Getting a job as a marketing graduate comes down to this: Transferable skills. Transferable skills are competencies that can be carried over from one activity to another. So don't undervalue your experience. You should get involved in a wide range of activities and work experience while you are at university to develop these skills so you can promote yourself to employers.  Are you a marketing graduate? Dotgap has a wide range of opportunities for you! Check out our current vacancies here.

Read more

Obviously, there are a great many factors to consider when you are considering changing jobs. Things like location, pay, company culture and how much you enjoy or don't enjoy your current job are all highly relevant. If you are in a position to change jobs tactically or a new opportunity has presented itself, this article can give you helpful guidance on optimising your moves to help your marketing career!  As you progress through your current job, you may notice your interests shift. In the fast-paced world of media, marketing, advertising and digital you may notice your job role shifts too. You can find yourself looking elsewhere for a new challenge or discover a new role you want to follow. To make sure you are changing careers an appropriate number of times to best demonstrate your desire to progress while still assuring recruiters and hiring managers you can commit, read on! 

Agency Marketing Careers – Should You Jump Ship?

It is a long- held belief in the industry that marketers start on the agency side to build their skills before looking for a more permanent in-house team. It is certainly true that there are enourmous benefits to agency work in regards to building knowledge. You'll work with a variety of clients and potentially be exposed to many different fields and roles. However, this doesn't mean after a time you will complete this journey and be ready to 'settle' elsewhere. It is down to you and the opportunities that arise so ther eis nothing to say this established route is the best.  Historical models for career progression don't really fit in the digital marketing world, with new developments, new technology and therefore new roles advancing all the time agencies have a great deal to offer those looking to explore all the industry has to offer.  With traditional advice, and that of managers, often being to stay in their departments, hone their craft, and learn to nurture other people’s development you have to wonder if this is really still the best way to learn. 

Tactical Moves Can Help You Keep Ahead

Changing jobs can give you the exposure you get at an agency by letting you work in different roles and industries. This will strengthen your professional experience and ultimately enrich your marketing career. As the digital industry continues to grow, more emphasis is placed on skills specialist possess rather than time in a specific role. Given the fast-evolving nature of digital, many of the most knowledgeable digital marketers have the least work experience as they have  come straight from learning new technologies and the most up to date innovations. Many traditional marketers might find they don't have time to learn these new things 'on-the-job. Employees can gain perspective about best practices and a new skill set as they move from one employer to another. A well-thought-out job change can let you learn new skills as part of your day-to-day job and new employee training.  

Changing jobs is a balancing act

It doesn't take a genius to see that job hopping too much can hurt your employability. But it is possible that staying too long in one job can hold you back too! For most jobs, employers will be looking for a balance between commitment and progression so it is not a simple decision to know when to stay and when to move on.  Staying too long can look like complacency or lack of motivation and employers might assume you would have difficulty adapting to new situations or different company culture. In short, the number of times you should move depends on your preferences. All employers' requirements are different but a good rule of thumb is at least one to three years. Staying in a role for three years or so can let employers know you are wiling to commit yourself but also that you are up for the chance to learn new things. It suggests an employee who is constantly learning and progressing and ready for the chance to learn new things.  

Should I Stay or Should I go: Progressing Your Marketing Career

If you're happy in your role, there is no reason to move until you feel ready for an opportunity elsewhere. Many people stay in  with the same company in similar positions for a long time because they enjoy the role and the company. You should change if feel there is no way to progress further where you are and you are hungry to learn more. Maybe you have a career plan and need to move companies in order to get to the role you are aspiring to.  There is no one answer or quick-fix and there is no telling what opportunities might or might not arise in your current place of work - especially if you are with a start-up or rapidly expanding company. Are you ready for your next challenge? Dot-gap has a range of exciting opportunities available now, from entry-level to account director. Get in touch today to make your smart move.  

Read more

Get in touch

We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

We work mainly with media agencies, advertisers, media owners, marketing agencies. technology companies and creative agencies.

Send us an email and we will respond as soon as possible.

If you want to speak to someone, feel free to call during normal working hours: Monday to Friday 0930 – 1800