Viewing posts categorised under: Digital Marketing
Digital marketing requires a diverse set of skills, both technical and creative. Switching careers to digital marketing can be a great decision if you are interested in the field and have the necessary skills.
It can seem a daunting task. When you start looking at job listings you will see that experience of some kind is listed as a requirement. Many roles are highly competed for so it is easy to understand how you might be put off from applying!
If you do not currently work in digital, you are in a similar position to a new graduate, forced to think about how you can demonstrate you've got the goods using your experiences so far in other areas.
Transferable skills, sometimes called portable skills, are the skills you have developed that can be transferred from one job to another, like good communication or time management skills.
This post will look at some of the key transferrable skills that can be useful for a career in digital marketing so you can leverage your experience and get the job you want!
Top 7 Transferrable Skills For A Career In Digital Marketing
#1 Communication
Digital marketing involves working with a variety of stakeholders, including clients, team members, and external partners. Good communication skills are essential for effective collaboration and project management. If you are a teacher, sales person, or work in customer service it is likely you can demonstrate excellent communication skills.#2 Analysis
The ability to analyse data and draw insights from it is a highly valued skill in digital. In search engine optimization (SEO) and pay-per-click (PPC) advertising analytics are crucial for success. People with engineering or economics backgrounds tend to have a solid background in working with numbers and problem solving. This is a good foundation for working with analytics.#3 Creativity
Digital marketing involves developing and executing creative campaigns that stand out in a crowded online space. Having a creative mindset can help you generate unique ideas and develop effective strategies. Events, hospitality and teaching are good examples of careers where you could leverage your creative abilities to move into digital marketing.
#4 Writing Skills
Writing is an integral part of many digital marketing activities. For example, content marketing and email marketing. Being able to write well-crafted, engaging content is essential for success in these areas. This is a skill that some people are lucky enough to possess naturally, but it is also a skill that can be learned.#5 Project Management
Digital marketing projects often involve managing multiple tasks and stakeholders. Strong project management skills such as prioritizing tasks and meeting deadlines are crucial for success. People with project management certifications, IT professionals, lawyers and engineers often have excellent experience of running and managing multiple projects.#6 Technical Abilities
Understanding how websites and online platforms work is essential for many digital marketing activities. Basic knowledge of HTML, CSS, and website analytics can be a valuable asset. A professional with a technical background in IT or statistics will tend to have the ability to understand things like automation and AI.
#7 Adaptability
The digital landscape is constantly evolving, so marketers need to be adaptable and willing to learn new skills and tools to stay relevant. Being open to change and able to adapt quickly is essential for success in this field. Check out 5 Top Tips for Becoming A Digital Marketer for more advice!Your Experience Can Be Relevant To Your New Career In Digital
Switching careers can take time, but with the right approach you can find the job you want. For more career advice and job seeking tips, check out our blog page here.
How many women in digital are there? Over the past decade, there has been significant progress in terms of gender diversity in the digital industry. Amidst the growing awareness of the importance of inclusive hiring practices, many companies have made notable commitments to diversifying their workforces and digital marketing is no different. For example, in 1971 the gap was almost 40% and a decade ago it was 10.4%. The number of women working full time increased by 299,000 in 2021. So, there is a positive overall trend. However, there are still significant challenges that women face in the digital industry. The gender pay gap persists in many fields, including tech, and women are often underrepresented in leadership positions. Discrimination and harassment are still prevalent, with studies showing that women in tech are more likely to experience these issues than women in other industries. Additionally, women are still underrepresented in certain areas of digital, such as artificial intelligence and blockchain, which are expected to be significant growth areas in the coming years. Addressing these challenges will require concentrated efforts on several fronts:
- Policy changes
- Increased investment in diversity and inclusion programs
- Cultural shifts in the industry.
Women In Digital 2023
Digital marketing and ad agency industries have been traditionally dominated by men. However, women have been making significant strides in the digital marketing industry over the last decade. Many women have taken on leadership positions in the industry, including CEO, COO, and CMO roles. More women than ever also starting their own agencies and businesses. Women bring a unique perspective to the digital marketing industry. They are often more focused on building relationships with customers and clients, which can lead to better marketing strategies.
Challenges Faced By Women in Digital
Despite the progress made, women still face challenges in the digital marketing industry. For example, women may not be taken as seriously as men in the industry, or they may be paid less for the same work. There are several challenges facing women in the digital marketing and ad agency industries, including:- Despite progress in recent years, there is still a significant gender bias in these industries, with men occupying more senior roles and earning higher salaries than women.
- Women are underrepresented in leadership positions, particularly in the tech and engineering aspects of the industry.
- There may be a male-dominated culture in these industries that is not always welcoming to women, and there may be a lack of support for work-life balance or accommodating maternity leave.
- Women may face discrimination or harassment in the workplace, which can create a hostile work environment and limit their opportunities for growth and advancement.
- Women may struggle with self-doubt and imposter syndrome, leading them to hesitate in pursuing leadership positions or taking risks in their careers.
How Can We Improve Digital For Women?
You might be reading this thinking, this is the same story again and again; minor improvements but no real change. Support networks are crucial for women in digital marketing industries. With examples of women in leadership positions and supportive peers we can help younger generations see they too can succeed. We need to work on providing access to women who can offer advice, support and guidance. For example, mentorship can be a very important tool. Diversity and inclusivity are important in all industries, including the digital marketing industry. Companies that are diverse and inclusive are more likely to succeed in the long run. For more article like this, and for jobseeking tips, head to the Dotgap blog now.
Interviews are a crucial part of the job application process. It's a chance for both the employer and the candidate to know each other better. While the interviewer will ask many questions to determine your suitability for the role, it's essential to keep in mind that there are some questions you should avoid asking. Hiring managers will be looking for more than your qualifications and the worst thing you can do is give the wrong impression based on your questions. In this blog post, we'll discuss five questions that you should avoid asking during an interview.
5 Questions To Avoid Asking At Your Next Interview
Asking bad questions in your interview may indicate a lack of interest, preparation, or even intelligence. Similarly, asking a good question at the wrong time can be just as damaging. Most of these questions should never be asked in a job interview, and some questions should be saved until a job offer has been made. When an interviewer asks you if you have any questions during a job interview, this is your opportunity to do three important things:- Collect final information on the things that will help you make your decision
- Demonstrate to the interviewer that you have listened and have done some research
- Show them you are interested, a good fit and would be a great choice if they make you an offer
#1 Asking About Salary And Benefits
Asking about money can be really awkward. While it's important to know the salary and benefits offered for your potential role, you need to avoid asking about it too soon. A first interview for example.
If you ask about it too soon, it may give the impression that you're more interested in the compensation than the actual job. Questions like:
- How much will I get paid
- How soon can I get a raise?
- What discounts do I get?
- Will you pay for training or an advanced degree for me?
- What other benefits do you provide?
#2 Asking About Time Off
This can be a tricky one and it comes up all the time as a recruiter. Asking about time off during your first interview may send the wrong message to the employer.
It can come across as though you're not committed to the job, and you're already thinking about taking time off. It's best to wait until you've been offered the job before you ask about vacation time or other time off. Try to avoid bluntly asking about time you won't be at work.
- How much paid vacation time would I get?
- How soon can I take a vacation after I start work?
- How many paid personal and/or sick days are allowed?
#3 Asking Overly Personal Questions
While you want to seem friendly and relaxed, asking personal questions during the interview might be considered inappropriate. Make sure you are aware of the company's formality and what is expected. If in doubt, speak to your recruiter! Questions about the interviewer's marital status, religion, or political views should be avoided. It's important to keep the conversation professional and relevant to the job. Questions like this are completely inappropriate and will probably kill your chances of getting a job:- Want to go out for drinks or coffee later?
- Is s/he married or have a significant other?
- Are all the employees here “hot” (or — much worse — “as hot as you are”)?
#4 Asking About The Company's Reputation
Asking about the company's reputation may give the impression that you're not familiar with the company. It's essential to do your research before the interview and have a good understanding of the company's history and reputation. As a candidate, you should focus on how you can contribute to the company instead of questioning its reputation. Avoid questions like "what does the company do?" or "who is the main competition" because you should already know these from your research and asking them will seem as though you are unprepared and uninterested. Research the employer and the location before you go to the interview to be prepared to ask good questions in the interview. If you aren’t interested in them, they surely are not interested in you. A good way to find out more about the company than you can find online is to ask about company culture, for example:- How would you describe your company culture in 3/5 words?
- What kinds of employee achievements are most recognised?
- What is your favourite part of working here that I wouldn't see on a tour/read about online?
#5 Asking About The Job Duties
While you should show an interest in the job role and your duties, asking about them in the wrong way may give the impression that you've a) not familiar with this kind of job, b) haven't read the job description or c0 you've read it and forgotten it!
- What does the person in this job do?
- What are the requirements of the job?
So, What Should You Ask In Your Interview?
You need to prepare by reading and researching the company, job role and if you know who you are interviewing with you can research them! Often, they will answer most of the common interview questions. Be prepared and think about more questions than you think you will need and take notes throughout the interview so you can remember things that catch your interest. Personal (but still professional) questions are great for example:- What do you enjoy most about working here?
- What have past employees done to succeed in this role?
- What qualities are the most important to succeeding in this role?
- Is there anything else I can do or provide to help you make your decision?
- Do you have any hesitations about my qualifications or experience?
Creating a digital marketing portfolio is an essential step for any professional looking to showcase their work and stand out from the competition. You can use LinkedIn to showcase your work. LinkedIn lends itself well to copy, content or graphic design but with so many portfolio websites available, it can be difficult to know which one is the best fit for your needs.
An impressive digital portfolio can be that extra boost that makes an application stand out. This is especially important for those trying to enter the marketing profession for the first time. A portfolio will showcase that you have learned how to do different aspects of marketing, as well as showing your work product capabilities. 
Here's Our Pick of 3 Websites for Creating Your Digital Marketing Portfolios
Creating that stunning digital portfolio can seem impossible. Where do you start? There are countless websites that claim to have high-level tools to aid you in your creative process. While many of them do, there are a few that truly work wonders in creating portfolios for marketers and designers alike. In no particular order, here's our pick of the best free sites.
#1 Wix
Wix is known to be one of the free options when it comes to portfolio creation. It is a great choice for anyone looking for an easy-to-use and customizable website builder. It offers a wide range of templates, from simple designs to more advanced portfolio websites. You also have access to powerful features such as drag-and-drop editing, SEO optimization, and social media integration. The drag and drop tool makes it infinitely simpler to produce what the marketer wants. It is very flexible and functional without requiring any coding knowledge. Whether you are looking for a very simple choice or a more techy and professional outlet, Wix gives you the flexibility you want when starting out.# 2 Flickr 
Flickr is a well-known portfolio site. While it is a good place to display your own work, it is a great way to interact with other digital marketers and serves as inspiration for future projects.
It isn't for everyone though - the heavy focus on the community aspect can make it difficult to get your work seen. Many people using Flickr recommend building a secondary digital marketing portfolio website and connecting to it from Flickr.
Flickr has created a large community of creatives that are open to feedback, portfolio engagement, and images from other users. Flickr is also great for ideas and collaboration on projects.
#3 Behance
Behance is a very visual platform. If your content involves more of a literary or analytic theme, you might find this one isn't for you.
Behance is perfect for designers, illustrators, and creative marketers. It is well-known for creatives to showcase their work, network with other professionals, and get discovered. It offers a range of portfolio templates to choose from and provides the ability to easily share your work on other social media platforms.
Whether you are looking for the attention of digital marketing hiring managers, or that of agencies, Behance is a great way for new marketers to show off their skills. A key aspect of its functionality lies in growing the audience of its creators.
Which One Will You Choose For Your Digital Marketing Portfolio
No matter what platform you choose, creating an online portfolio is an important step in marketing yourself as a creative professional. With the right portfolio website, you can showcase your work, connect with other creatives, and stand out from the competition. The site mentioned in this article are only a small selection but there is something to suit everyone. Are you looking for your next step in digital marketing? Dotgap is a recruitment agency with a difference. We are ex-agency so we know the ins and outs of working in this industry and are committed to helping you progress. Get in touch now or visit our jobs page for more vacancies If you enjoyed this article, you might want to check out these previous posts: Elevate your Job Search With These 3 Tips For Using Social Media 5 Essential Things You Must Include On Your Digital Marketing CV in 2023
If you are working in digital marketing, it is highly unlikely you will not have an online presence. We have talked about the importance of carrying out a social media audit to make sure your social media and online presence is professional and consistent. this article will look at taking this one step further to actively use social media to your advantage. Social media can be a powerful tool to help boost your career. Whether you use it to network, stay up-to-date on industry news, or showcase your work, here are 3 ways to boost your online profile.
#1 Use Social Media to Connect With Professionals
One of the best ways you can use social media to further your career is to connect with professionals in your field. Whether you join a Facebook group or use Twitter to follow influential people in your industry, these connections help you stay informed about the latest industry trends and news and help you build a strong network of contacts that could be useful in your career. Additionally, engaging with these professionals can help you gain knowledge and valuable insights into the field, and even create opportunities for you to make more meaningful connections. Ultimately, building relationships with professionals in your field can be an important way to support your career growth. When engaging online, be helpful. You can foster long-term relationships by offering advice with no expectation of anything in return. Connect with people at all levels, just remember to keep your connections related to your industry and interests and introduce yourself with a reason for your connection!
#2 Showcase Your Work on Social Media
Social media can be used as a powerful tool to showcase your work. By using it to promote your portfolio, share your latest projects and engage with potential employers and collaborators you can easily boost your online profile. Using platforms like Instagram, LinkedIn and other popular networks you can reach a wider audience and create a more visible presence. Additionally, social media can be used to efficiently promote your work and gain recognition by showcasing your skills, experience and accomplishments. Furthermore, engaging with potential employers and collaborators can be a great way to build relationships and gain insight into the industry, while also reinforcing your commitment to the field. Ultimately, using social media to promote your work is a valuable asset to your professional career.
#3 Stay Up-To-Date With Industry News
Social media is invaluable for staying up-to-date on industry news. Following relevant hashtags or joining industry-specific groups can be an incredibly useful way to stay connected with the latest trends and developments, as well as helping you build connections with other professionals in the same field. Through such platforms, you can stay informed about the latest industry news, developments, and strategies, and be better equipped to make informed decisions. Using your new found knowledge you can share interesting articles and content to boost your online profile. Additionally, you can engage with confidence in discussions, share ideas and resources potentially leading to collaborations and other opportunities that can help further your career.Make Social Media Work For You
As you can see, social media can be an effective tool for boosting your career. Whether you use it to connect with professionals, showcase your work, or stay up-to-date on industry news, there are many ways to use it and many platforms to choose from, with these 3 tips, you’ll be well on your way to maximising your social media presence. Remember: consistency and professionalism are key. For more job search tips, advice on interviews or digital marketing career paths head to our blog here.
Digital marketing is an ever-growing field with plenty of job prospects and career opportunities. Whether you're just starting out, or want to switch to this field, it's important to understand the basics of getting into digital marketing. In this blog post, we'll discuss the necessary steps you need to take to become a digital marketer.
5 Top Tips To Become A Digital Marketer
To become a successful digital marketer, you need to have a good understanding of the latest marketing techniques, as well as the ability to apply them to the unique challenges of the digital space. Here are some tips to help you get started.
What Education Do You Need?
While it isn't a requirement to have a university degree, having an understanding of the basic principles and techniques of digital marketing is essential to your success. This includes search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. You should also make sure you stay up-to-date on the latest trends and strategies in the industry. If you want to do a degree, or are considering your university options then marketing or a related field would certainly be useful. A degree is not as useful as having demonstrable knowledge of digital marketing tools and techniques and relatable experience is key.
Experience Is Key
Experience is another key component to becoming a successful digital marketer. Most employers will require some level of experience before hiring. Taking related jobs, doing freelance work or internships can provide great learning experiences. Having a good understanding of the industry and its various tools will give you an advantage when applying for jobs. Of course, this raises a challenge for new graduates who may have more qualifications than experience. Check out our previous post on how to demonstrate you've got the goods for our tips!
Upskilling Is Vital For Digital Marketers...
Digital marketing is a fast-evolving industry. As such, it requires a strong understanding of technology. You should become familiar with the latest tools and platforms in the digital marketing world, including analytics software, web design tools, and content management systems. You will work with many other people to provide clients with the best service and so it is really good to demonstrate your knowledge outside your specific job role. You can enhance your technical skills by reading about analytics or brushing up your writing or design skills. You could consider learning how to code HTML and CSS to help you understand search engine optimization for websites. Read more out more about upskilling here.
... And Get Certified To Prove It!
To demonstrate your knowledge and skills, you could consider getting certified in digital marketing. There are plenty of online courses and certifications available, such as Google Analytics, Social Media Marketing, and Digital Marketing Strategy. With a certification, you can show potential employers and clients that you have the skills and knowledge necessary to succeed in the digital marketing industry. It's also important to have a good grasp of the latest trends, tools, and strategies in digital marketing. Keeping up with the latest information is key to staying ahead of the competition.
Network With Digital Marketers
Seeking out and networking with other digital marketers is a great way to learn more about the industry and stay up-to-date on the latest trends. You can join online communities, attend conferences, and join local meetups to connect with other professionals. Co-working spaces can be great too.Take Your First Steps Today!
Taking the right steps to prepare can help you land the job you want more easily. With the right knowledge and tools, you can be on your way to becoming a successful digital marketer. For more job seeking tips and tricks, visit the Dotgap blog page today and get ready for your new role.
Happy New Year! Now is the perfect time to start thinking of resolutions to help advance your career in marketing. As the industry continues to rapidly evolve and expand, setting goals for yourself can help you stay ahead of the competition and achieve the success you desire. Here are some inspiring resolutions that marketing professionals can set for themselves in 2023.
Top 3 New Year's Resolutions for Marketing Professionals in 2023: Expand Your Network
Having a strong network of connections is essential in the marketing world. Making new connections can help you gain access to knowledge and resources that you wouldn't otherwise have. Make a resolution to attend industry events and workshops, join networking groups, and reach out to other marketing professionals whether that is online or in person!
Stay Up-to-Date on Industry Trends
The marketing industry is constantly in flux, with new technologies and trends emerging on a daily basis. Staying up-to-date on the latest advancements in the industry can help you stay ahead of the curve and be more effective in your daily work. Make a resolution to set aside some time each week to research the latest industry news and trends. A major trend for 2023 seems to be the importance of short 'snackable' video content. 'Gen Z' are the first generation to have grown up with the internet through their entire lives. Dynamic digital content is more important than ever to keep users engaged! 2023 will require expert strategy and focus, read more from Google experts in this interesting article on 2023 trends.
Focus on Self-Improvement: Upskilling
As mentioned above, it’s important to stay current on the latest techniques and strategies. The best way to keep up in the fast world of digital marketing is to dedicate time each week to research and study. Make a resolution to focus on self-improvement and invest in yourself. Take an online course, read industry publications, and attend seminars and webinars to stay up-to-date on the latest trends and strategies. Stay accountable by scheduling 30+ minutes a week on your calendar that’s dedicated to industry research. Take this time to read industry newsletters, or listen to industry podcasts to see keep up with the latest marketing innovations. Check out our previous blog post Upskilling: What Is It And Why It Is Important For Me
Realistic And Achievable New Years Resolutions
The new year is the perfect time to set resolutions that will help you reach your goals and become a better marketing professional. Make your resolutions to stay up-to-date on industry trends, expand your network, and focus on self-improvement. With these resolutions, you'll be sure to have a successful 2023 in the marketing world. As always, Dotgap are on hand to help you find your next job and progress your career in digital media. Get in touch today for more information.
As we near the end of the year, we wanted to reflect on some of the most popular topics covered in the blog. From tips on how to get a job in digital marketing as a graduate to re-entering the workforce after taking time away to be a parent, we have tried to cover relevant topics for recruiters and jobseekers alike. Read on for a roundup of Dotgap's 2022 digital marketing blog.
The Recession, Cost Of Living Crisis and Digital Marketing
The economic climate has presented many challenges over the last few years. Businesses have had to adjust their strategies to accommodate changes in consumer behaviour and the availability of resources. People are likely to be more cautious with their spending during a recession so it is important to emphasise value over price. Companies must reduce costs while still achieving measurable results from their marketing efforts. Considering how the current climate will impact the marketing industry we can surmise businesses need to be mindful of budgets while maximising technologies that can help reach their target audience. This includes leveraging social media platforms to build relationships with potential customers, as well as utilizing search engine optimization (SEO) to make sure they're visible in online searches. This can also be a difficult time to be looking for a job, raising questions about the impact on remote and flexible working arrangements.
Changing Jobs For Your Career
Changing jobs can be a daunting and even confusing process. It can be especially difficult to know whether you should stay or go when you are thinking about the bigger picture in your digital marketing career. The first step is to assess your current situation and make sure you are making an informed decision. Consider your current job, the new job you are considering, and the implications of a switch in terms of salary, hours, and benefits. Once you are confident that the change is the right move for you, it is time to start the job search. Research potential employers and the job market, and make sure to update your resume and cover letter. Reach out to former colleagues and contacts to see if they have any job leads you may be interested in. You may also want to consider networking with professionals in your field in order to get your name out there. Once you are ready to apply for jobs, make sure you take the time to tailor your resume and cover letter for each job you apply to. After you submit your applications, it is important to follow up with employers, either through email or phone calls, in order to make sure they have your application and understand your skillset. If you are looking to relocate, make sure you take extra consideration. The last step is to prepare for the job interview. This means researching the company, its products, and its mission statement. Make sure to practice answers to common interview questions, and dress professionally. Finally, make sure to be yourself and be prepared to discuss why you are the right fit for the position.
Diversity in Digital Marketing Recruitment
Diversity, equity and inclusion have been buzzwords for the last few years now. But what does it actually mean in practice for businesses and candidates? There are lots of benefits for organizations to embrace diversity in the workforce, including but not limited to a wider talent pool and better representation. The recruitment process should be designed to ensure diverse representation. This means that the recruitment process should not be biased towards any particular group, and should avoid making assumptions based on gender, race, religion, or other characteristics. Digital marketing companies should strive to create an inclusive recruitment process. That means it is free from any kind of discrimination. A diverse set of applicants should be encouraged to apply, and the criteria for selection should be based solely on the skills, qualifications, and experience of the applicant. Is digital marketing diverse enough? There is still a lot of work to be done and it is an ongoing task but there have been great advances in recent years. Constant review and evaluation is vital for continued development.
Mental Health At Work
Mental health is an important part of overall physical health and wellness. Unfortunately, it is often overlooked, and many people struggle with mental health issues in the workplace. Creating an environment where employees feel comfortable discussing their mental health and seeking help can help ensure that everyone is able to stay healthy and productive. There are a number of steps employers can take to create a healthy and supportive workplace. These include providing mental health awareness training, setting up an anonymous reporting system, and making sure to provide employees with regular breaks and vacation time. The increase in remote and flexible work has brought many benefits for people. But the blurred lines between home and office can make keeping a work life balance tricky. Employers should ensure that they are providing necessary resources and support to employees who may be struggling with mental health issues. This includes providing access to mental health professionals or offering flexible working hours. By taking these steps, employers can create a workplace that is open to discussion about mental health and supportive of employees who may be struggling. This can help ensure that everyone is able to stay healthy and productive in their work.
Digital Marketing Job Search In 2023
We started the year with tips on writing your CV in 2022 and many of these tips remain relevant. Automation remains one of the key trends in digital marketing recruitment. Automation tools can be used to streamline processes such as job postings, CV sorting, and candidate outreach. This can help businesses save time, money, and resources, and make their recruitment process more efficient. You need to optimise your CV for these tools too. Social recruiting is a growing trend in digital marketing recruitment. This involves using social media to find and engage with potential candidates. Companies can use social media platforms like LinkedIn, Twitter, and Facebook to post job openings. They are increasingly using them to engage with potential candidates, and build their employer brand. Candidate, be aware of your presence online with a social media audit and make sure you are making use of platforms such as LinkedIn to bolster your credibility.Empty asphalt road and New year 2023 concept. Driving on an empty road to Goals 2023 with sunset.
Looking Ahead: Digital Marketing 2023
Digital marketing recruitment is changing, and it's important for businesses to stay on top of the latest trends. As a jobseeker it is important for you to be aware of these trends too so you can review your career progression plans and continue to grow in the workplace. Dotgap is committed to keeping media professionals in their industry. Head to our website for the latest vacancies. Wishing you all a very Merry Christmas
Are you searching for a new role in digital marketing in 2023? As digital marketing continues to evolve, this article looks at the top digital marketing trends to look out for in 2023. Some of these trends will have the power to completely change the digital landscape, so it's important to try to stay ahead of the curve. Here are four top digital marketing trends to look out for in 2023
1. Top Digital Marketing Trends to Look Out for in 2023: AI-powered Automation
It's time to embrace AI technology if you want your career in digital marketing to thrive. In 2023 AI-powered automation will be a must-have for implementing digital marketing strategies. AI-driven automation gives marketers more accurate insights into their campaigns, better segmentation of audiences, and more efficient delivery of content. In 2023 AI will continue to be a central component of developing SEO strategies by predicting keywords based on previous customer behaviour. The big tech companies - think Google, Netflix & Spotify - already use AI to make predictions on your search entries, and the next movie or song you want to stream. The technology will become even more advanced in 2023.
2. Personalisation
Personalisation is a popular trend in digital marketing and this will continue in 2023 . With AI-driven personalisation, brands are able to deliver more targeted and relevant content to their customers. A focus on customer experience will dominate in 2023. A successful career in digital marketing will see you focus on how to provide the best possible experience for the customer, therefore encouraging them to keep coming back for more. From personalised, targeted messages, to listening to what the customer wants and implementing that into the ongoing digital marketing strategy. After all, an increased level of customization leads to increased engagement and better customer satisfaction.
3. Content Optimisation
Content optimisation is a must for any digital marketing strategy in 2023. What's the point of having great content on a website if it can't be found? Understanding and using digital technology to ensure content is reaching the biggest possible audience is key to developing your career next year. By using AI-driven tools, marketers can optimise their content for search engines & ensure that it is being seen by the right people. Additionally, AI-driven tools can also help optimise content for social media platforms to ensure that it is engaging and relevant. In 2023, quality and readability will become essential if you want content to be seen by the right audience. As well as using keywords, your content needs to provide value for your readers.
4. Voice Search
"Hey Siri, Alexa, Google..." Research has shown that there will be 8 billion digital voice assistants in use in 2023 - driven by the trend in smart home devices. Voice search is an increasingly popular way for users to interact with digital content. Understanding how to optimise content for voice search will be key to a successful career in 2023. However, the best SEO strategy will still incorporate both text and voice search optimisation. Text search isn't going anywhere anytime soon. However, you need to keep up to speed with how voice search is developing next year and beyond.
However fast moving these digital trends are, there is always space for real life customer experiences, so make sure that you get out and about and meet people in person, talk it through and learn from others.
If you've enjoyed this blog you might be interested in these 5 Digital Marketing Podcasts that could help further your career.
Party season is in full swing and while there is nothing wrong with letting your hair down, if you are looking for career progression or a new job the festive period can be the perfect opportunity to network.
Whether you love or hate them, work events and networking opportunities can feel scary and intimidating but if you approach it with the right mindset, you can build new relationships and learn new things. To help you get the most out of your events this season, we have put together a short list of Christmas event Dos and Don'ts.
Festive Networking for Jobseekers: Dos
Listen
There is nothing worse than talking to someone who is looking around the room or clearly not paying attention to what you are saying. Listening actively is a skill, be engaging with the person you are speaking to. Be interested, curious and ask questions, if you do need to break off the conversation, be polite and excuse yourself.Be Authentic
Whether you are at your works do hoping to be considered for a promotion or at an event looking for new connections, you need to be authentic to be memorable. People talk, and it will become obvious if you are not who you say you are. Body language can be crucial, simple things like a smile and eye contact are remembered. Be genuine. You will meet many different kinds of people. Some will connect with you, and some won't
Research & Preparation
Make sure you have prepared short and succinct answers to 'what do you do' and other common networking questions. Be careful not to be too rehearsed. In the same vein, it can be helpful to have some topics prepared to talk about to avoid awkward silences. Think about holidays, Christmas plans or traditions for example. If you are looking to meet or talk to someone in particular it wouldn't hurt to do some research. A read through of their LinkedIn profiles to get an idea of the basics and see if you have any common connections. You could even connect with people ahead of the event!Mingle
It can be very easy to stick with who you know especially if you are an introvert. Depart from the person you walked in with, even if it’s just for a little while and approach somebody you don’t know. Always excuse yourself politely from your current conversation. If you aren't sure how to approach people, don't be afraid to just ask! It is highly unlikely that someone will say no.Be Picky
Remember - your time is valuable, so don't overfill your calendar! Choose which events to go to based on who is going to be there and what your goals are.
Festive Networking For Jobseekers: Don'ts
Overbook We just mentioned this last point but it's worth remembering. If you are invited to a lot of events, you can get tired and easily burnout. You won't be your best self at these events if you are worn out. Quality is better than quantity, consider the value of the event to you and to the person who invited you. Get drunk. This is probably the most obvious "don't" and the first thing people say when you ask them what they shouldn't do! However, it happens year after year so it is important to remind yourself. Nobody wants to be that person and embarrass themselves. Use your phone. When you are talking to someone or in a group conversation put it away. Or, excuse yourself if you need to take a call etc. An exception to the rule is if you’re obviously tweeting or promoting the event you’re at. Another thing to note is if you’re taking photos with your phone always ask if the person minds you sharing the photography on social media.
Get too political
When it comes to discussing politics there is a time and place! Staying in tune with your audience is the most important. Keep your conversation light and professional. Oversharing should be avoided.
Monopolise
Be wary of being too 'salesy' and self-promoting. Only bring up projects you’re working on if it comes up naturally in conversation. Keep other guests or people you know in mind if you think they would be a good connection for someone you are talking to.
