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Do you want to stay ahead of the digital marketing curve? Do you want to further your career? If so, it could be beneficial to check out a digital marketing podcast in your free time. Digital marketing podcasts are useful, fun and free, and listening to just one a week could help you to advance your career. However there are lots of digital marketing podcasts out there, so it can be difficult to decide which one to listen to. Thankfully we are here to help; here are 5 interesting digital marketing podcasts that could further your career.  

1. 5 Interesting Digital Marketing Podcasts That Could Further Your Career: Marketing School with Neil Paten & Eric Siu

Neil Paten is well-known in the marketing world for co-founding global companies such as CrazyEgg and QuickSprout, as well as his successful marketing website NeilPatel.com. His podcast features co-host Eric Siu, who is also a marketing expert, and every podcast has useful, relevant marketing advice for 2021. The podcasts are also fairly short, so you can easily listen them during a work-out or a commute.  

2. Social Media Examiner Podcast

The Social Media Examiner is a fairly well-known marketing website, and they recently started a podcast with the same name. There are two episodes per week that are around 40 minutes long, and every podcast comes with useful tips and tricks to help with digital and social media marketing. There are also interviews from industry professionals, as well as digital marketing success stories.  

3. Online Marketing Made Easy

Online Marketing Made Easy is a useful podcast hosted by Amy Porterfield that makes marketing simple. Every episode ends with a clear call to action to help you improve your digital marketing campaigns. We think that this podcast is very inspiring, and the call to action at the end will definitely help to motivate you!  

4. The GaryVee Audio Experience

Gary Vaynerchuk (who is probably better known as Gary Vee) is a digital marketing pro, and every episode of his podcast comes with actionable, practical advice. He mostly covers social media marketing, online marketing and entrepreneurship. So if you are a business owner or marketing manager, this podcast could be perfect for you. One of the best things about the GaryVee Audio Experience is the quality of the advice. He is an expert in his field, and it would cost hundreds to hire him for an hour of consultancy – but this podcast you can discover valuable insights for free!  

5. Marketing Over Coffee

Marketing Over Coffee is a fun, casual podcast that doesn’t take itself too seriously. Each episode is only around 20 minutes long, so it is very easy to listen to one while you’re on the go, and hosts John Wall and Christopher Penn are interesting and insightful. The podcast covers SEO marketing, social media marketing, email marketing and copywriting, so it is ideal for bloggers, online marketers and website owners.

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Football has been a huge part of my life from an early age. I was always found in a park kicking a ball around or at a game with one of my parents - one being a Chelsea season ticket holder, the other being Fulham, meant it was always good fun! However, I did not realise then how much of an impact football would have in helping me build a career in recruitment.  

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It’s real, it’s happening and it’s going to impact on several areas of established eco-system currently delivering advertising to the masses. Should you be concerned? …That all depends on the business you are in. If you work for a big network media agency, you may have reason for concern.  

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The move to bring recruitment resource in-house has been happening in media-land for many years. It makes a lot of sense for companies of a certain scale to employ dedicated resource for this and these people often work alone or in small teams and are under pressure to deliver. They are not viewed as a golden bullet to solve all the recruitment needs of the business, and are expected at times to engage with external specialists to help fill tricky positions.  

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 Why are some media disciplines way harder to hire than others?
Media agencies are finding it increasingly hard to hire talent, and are sometimes struggling to maintain standards of employees resulting in quite frankly ridiculous staff churn rates. This is a problem across the board, but some areas are worse effected than others, begging the question “Why is it so incredibly hard to find decent PPC people these days!” There are a number of factors contributing to this infuriating dilemma, but the biggest and most important is one of choice. If you work in a decent London media agency as a TV planner buyer, and you want to move on, you can go to another media agency in a similar TV planning and buying related role. Easy. You could move into an auditing company focusing on TV or if you are very lucky you could move client side into a TV specific role there, but the avenues open to you are reasonably restricted.  

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Write a good job brief!

  • Get the balance right between “the company”, “the role” and “the candidate” and make the brief clear and easy to decipher.
  • Be highly prescriptive when specifying things the candidate must have, and feel free to state that without a specific skill or experience your application will not be successful.
  • Break the document up into clear sections (the employer, the job, what you are looking for, and why it’s good to work there).
    • Pitfalls: Say an appropriate amount about you as a company/employer. If you are e.g. Mediacom, people will know you, so don’t bang on about it. If you are e.g. Electric Glue, more explanation will be required.
    • Pitfalls: Make sure the person reading your job spec knows precisely what you are after. It must be clear and obvious!

 

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We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

We work mainly with media agencies, advertisers, media owners, marketing agencies. technology companies and creative agencies.

Send us an email and we will respond as soon as possible.

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