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A second-round interview shows you have met the core job requirements, you have successfully demonstrated you want the job and they are interested in hearing more from you. It is also pretty standard for more competitive roles and it is where the real vetting happens.   Make sure you take it seriously. It is a great sign to get a second interview, but it does not confirm getting the job. The company will want to get to know you better and find out which candidates will be the best fit.   Read on for our tips on what to expect and how to prepare for your second interview.

#1 New, or More Interviewers

It's not unusual for different people to be interviewing you in a second interview. So, make sure you inquire about who will be interviewing you. Then, you can look up your interviewers as part of your interview prep, use the company website or Linked In to find out a little about their backgrounds. This can be really helpful in coming up with specific questions to ask.  Employers are impressed when a candidate has done their research.  

#2 Expect More In-Depth Questions

When it comes to your second interview, you should expect a more in-depth discussion. You will likely talk about how you will operate in the role and you should prepare new questions to demonstrate your deeper level of research.  New questions are particularly important if you are meeting with the same interviewer, so use your first interview as a jumping off point. Is there something you wished you'd brought up or a question you wish you'd answered differently? Review your notes from your first interview and see where you can expand. Think about what the role requires and make sure you have plenty of example s which demonstrate why you are the best person for the role.

#3 Show you Fit In With Company Culture 

Try to take cues from the interviewer regarding how casual or formal you should be. In today's competitive environment, much of your second-round success comes down to how well you will fit in as well as your competence for the role!  With new interviewers and unknown personalities, you might be nervous but there is no reason to stress. Just relax, be yourself and use what you've learned so far to align yourself with the company values and identity. 

#4 Presentation Tips - Response To Brief

A big part of second interviews in digital marketing is the "response to brief" presentation. This is a great way for interviewers to see whether you have the approach to handling work they are looking for. Make sure you read, and fully understand what is being asked of you, and feel free to ask questions while you are preparing. Always stick to the suggested duration and make every visual aid count. Ensure your presentation tells a good story to avoid death by PowerPoint at all costs!
You should have already asked who is interviewing you, make sure you know who you are presenting to and what is expected of you. Above all, make sure you practice it, and know it inside and out.  This will help you feel more at ease and enjoy yourself more.
A nice extra touch is to leave a copy of your presentation with them and provide any supporting information that helps them better understand everything you've just presented.

Always End With Interest

However well you think the interview goes, remember to try and end on a positive note. Something as simple as being enthusiastic can leave a lasting impression on interviewers.  Are you looking for a new job? Contact dotgap today for the most up to date digital marketing roles in the UK and abroad!  

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You’ve done it! Studied hard, written a top-notch CV, aced your interview and been offered a job. It’s a wonderful feeling, especially if it is your dream job, or perhaps it is the start of a journey to your dream job. Still, the salary is something you do need to consider. Unfortunately, there is huge variation across industries and this can affect your ability to accept your dream role or turn it down so you can pay rent.

Photo from Pexels.com

Salaries depend on location for example, jobs in London often pay slightly more to cover the higher cost of living, the size of company, the type of company, and its specialisation.  And, there are a myriad of factors affecting your decision to accept or not which are often more out of your control – your ability to relocate for example, living arrangements and whether or not you have any dependents.   We’ve compiled a brief list of average starting salaries across some of the major industries to give you an idea of what to expect.  

Graduate Salaries, Starting at The Top

Banking & Accountancy – up to £50k (starting as low as £17 though)  Education (qualified teachers) - £32K Law - As a graduate, you should expect between £19k and £22k (the higher amount being in London). Sales - Starting £24K with commissions often taking the total closer to £30k. Digital marketing - £18-22k  Publishing/journalism/media -start as low as £15k Media agency graduate roles - £20-25k **Median uk salary for graduates is roughly £3ok 

Why Are Graduate Media Salaries So Low?

There seems be be a heavy expectation on new starters in media to work up through the ranks, with experience often valued over qualifications – not the same as a doctor or architect with 7+ years of study and experience combined upon graduation! The good news? On average, media agency salaries should increase to £30 and above after two years, so you don't have long to wait.

Other Things to Consider

Don't be disheartened. Lots of companies now offer a raft of extra benefits which can heartily support your lifestyle. You need to think about where will you be living, the cost of transport offset against rent and the time it takes to commute.  Lots of companies now odder season ticket schemes as well as the now fairly established cycle to work scheme.   Other benefits can save you money and offer you a better work/life balance for example: inclusive gym memberships, or the option to work from home flexibly. Check out this list for some of the best benefits on offer.

How Can I Earn More?

Make sure you find out what progression options there are in your interview and how quickly you can expect to move up. If you start a job and you feel like you are being taken advantage of there is no shame in looking elsewhere – contact dotgap to make sure you’re on the right track for your digital career.

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Modern life is stressful. The biggest causes of stress have been said to be money, job worries and our health so it is no wonder that the pandemic has increased reported stress levels across the world. In the past year 74% of people have reported feeling so stressed they said they felt unable to cope, but what do we mean when we talk about stress? In this blog post we’ll take a small departure from our usual topics  to bring you the top three causes of stress at work, and some easy things you can do to help relieve the symptoms of modern life. 

 Cause #1 – The Pandemic 

The three main causes of stress are work, money, and health. If we consider what we as a species have been through in the last three years it is unsurprising that we are seeing stress levels soar: Job uncertainty, soaring costs of living, and a deadly virus. People have lost their jobs and gone through huge changes in lifestyle. We think this is one of the biggest underlying stressors that people perhaps aren't giving enough credit to. The focus is on 'getting back to normal' and not realising the strain we have all been under.  

Cause #2 –Poor Organisation

This can be poor organisation on the part of the individual, or the perceived poor organisation of the company or management. Insufficient workloads, too heavy a workload, not enough time, and unreasonable demands all stem from poor organisation. This can cause a great deal of stress from feeling a lack of control. Unfortunately, when it comes to poor management there isn't always a great deal you can do. You can, however, take control of your own organisation and manage your day to help reduce unnecessary additional stress at work.

Cause #3 – Perfectionism and Pressure

Following on from our previous point, pressure at work is a major cause of stress at work. But, this can be caused by many things, not just poor organisation. Social media causes a great deal of stress related to perfectionism and the pressure to be better. Constantly comparing yourself to how well others are doing, or your perception of how well they are doing, is demotivating and stressful! 

How to Reduce Your Stress at Work 

Nothing will completely get rid of stress, it is a natural physiological response, and serves productive purposes such as boosting focus and motivation in the right amounts. Too much though, and we can lose the ability to carry out our normal tasks and feel unwell. Here are some of our tried and tested ways to prevent and manage stress:

Good Food is a Good Mood

Good food, nutrition and hydration. Caffeine is not a problem for everyone, but you might want to reduce your intake and see if it helps. Sugary breakfasts wreak havoc with your blood sugar levels, which cortisol (the stress hormone) does too.     

Get Out in Nature

Or at least a walk in your local park. On your lunchbreak, in the morning. If you can hack it, leave your phone at home and listen to nature and resist the temptation to scroll. You can make use of digital wellbeing controls on your phone – turning off app notifications for a specified time.  It is hard to separate using social media for work and personal use resulting in spending way too much time online, so a walk without your phone is a great two in one stress buster 

Get Organised 

Just keep it simple.

Look After Your Health

We hope you find these tips useful, remember no job is worth your health. If you are feeling stressed and unable to cope then please reach out to friends, family members or seek advice from a professional. If it is a work-related problem you could consider speaking to your line manager. Something as simple as talking through your worries can really help you feel calmer, and realise you are not alone in feeling stressed. 

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LinkedIn is undoubtably the number one online social networking site in the world. It is not industry specific, and with its global reach there is nearly no end to the potential connections you can make. In an ongoing climate of uncertainty with to face to face meetings, a booming global jobs market, and virtual networking it has become invaluable. Here’s some of our top reasons you should be using it, whether you are actively looking for work, wanting to learn more about your industry, or progress in your current position.   

Share and Learn With Your Peers

Not only is LinkedIn a great place to network, it is a great source of information. You can find articles written by some of the top thought leaders in industries around the world and join groups related to your work to learn and share. Reading articles and asking questions can be a really easy way to keep up to date with the latest trends in, and related to, your industry. Another great new addition to LinkedIn are the skill assessments you can take to earn a certificate to add to your profile to show your proficiency. For a full list  click here.

Ready Made CV  

LinkedIn can work for you as a CV or resume template. There are, however, pros and cons to this. Filling in your LinkedIn profile is a simple enough process but it can be fairly time consuming. There are a lot of sections and you need to fill them all in in order to have a chance at being found. When you've done this though, you'll have a personal statement, basis for a cover letter and a full list of your job history, experience, and skills all completed and easily updated. To further this, you can get involved with conversations on industry topics and post your own thoughts and articles to show your interests inside and outside your profession. In need of some inspiration? Check out some examples of great linked in profiles here

A Good LinkedIn Profile Gives You A Headstart 

On your marks, get set, GO! Even if you aren't actively looking for a new job or promotion, when you keep your profile updated with new skills or recommendations. These can come from employers and co-workers you are keeping yourself ready for any sudden changes or opportunities that come your way. With a reach spanning approximately 200 countries, you can keep your online CV in top condition discretely while keeping yourself open to opportunities should the right one come along.  It's not just useful for jobseekers, as an employer you can easily make long term connections and reach out to promising talent as you discover it.  Just starting out? Here's some more tips on how to use Linked In to get a job.

 But wait ... 

... A Word of Warning 

Hopefully this article has given you a few pointers to either start your LinkedIn profile or to think about polishing it up. Some things you need to consider are:
  • Make sure you remember it is a social networking site. So remember your employers past, present and future could see it.
  • Any links to other social sites should be treated with caution too.
  • There are pros and cons as there to any online profile, so make sure you do your research and respect the security of own and other people's information.
Any questions? Get in touch, as experts in finding jobs for jobseekers and candidates for employers we'd be happy to help.

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The world of PPC marketing is always changing and evolving. This allows pay per click advertising to constantly improve, but it is important for digital marketers to keep up with these trends. After all, these trends allow marketers to deliver more effective campaigns. But what trends can you expect to see this year? Here are six PPC trends to look out for in 2022.  

1. PPC Trends To Look Out For In 2022: First-Party Data

Third party data used to be an essential metric for most digital marketers, but this is starting to change. Google recently announced that they would be phasing out third party cookies (most will be removed in 2023), but that doesn’t mean there won’t be analytics. Instead Google will be prioritising first party cookies, which can be used to create effective PPC campaigns.  

2. Better Segmentation

Targeting specific audiences has always been a big part of PPC advertising, but improved segmentation is making this type of advertising even more effective. Audience segmentation is possible through most newsletter services, and it is now becoming a part of social media advertising. This helps marketers to create more effective marketing campaigns across a range of platforms.  

3. New Advert Formats

New adverts formats are constantly popping up. Five years ago image advertising was extremely popular and video advertising was very rare online, but now video adverts are equally as popular. So you can expect to see more video advert formats in 2022 – and it is also possible new types of adverts will become more popular. For instance, audio only adverts may become more mainstream.  

4. Responsive Search Advert

Do you use responsive search adverts (AKA RSAs) in your PPC marketing campaigns? If you haven’t, now is the time to start. Responsive search adverts combine ad copy and images to create different ads for different target audiences, and this can significantly boost the effectiveness of your marketing campaign.  

5. Pulling It Back

Lots of small businesses experienced financial uncertainly over the last two years, and this will likely affect their advertising efforts in 2022. Many businesses will have a stripped back marketing budget, so campaigns may be more basic and simpler. This means that many digital marketers will be creating low-cost campaigns over the next year.  

6. Unexpected Trends

It is impossible to predict every PPC trend for 2022, so expect the unexpected. After all, PPC marketing is always changing! The most successful marketers understand this, so they will try to be adaptable, flexible and open minded.

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You are motivated and ambitious, and you are ready to move up the career ladder. You apply for new jobs every single week, and you feel mentally prepared for a job interview – the only thing is, you haven’t heard back from any employers. Can you relate to this? If so, you’re not alone. Most available jobs receive lots of interviews, so if your job application isn’t top-notch it may be dismissed. Here are three tips to help you make sure your job application stands out.  

1. How To Make Your Job Application Stand Out: Tailor Every Single Application

Do you send the same application to every vacancy that you find? If you are doing this, it is likely you are missing out on lots of great opportunities because your job application doesn’t stand out. You might think that sending out the same job application to every role helps to save you time. In reality, if it isn’t well-suited to any of the roles, you are wasting your time sending it out! So take some time to tailor your CV to each role. If the job description lists certain skills and experience, move those skills and experience to the top of your CV so they are immediately noticeable. Remove sections that are outdated or unnecessary. For instance, a 4 week yoga qualification isn’t needed for a digital marketing role! Then include a tailored cover letter explaining why you think you are a good fit for the role. This will significantly increase your chances of landing a job interview.  

2. Check For Errors

Before you submit your CV go through it and check for any errors or misspellings. This may seem obvious, but many people don’t do it – and recruiters are clear that poor spelling is a big problem. When you think your application is ready, walk away from it for an hour or so and focus on something else. When you return you will be able to look at your CV with fresh eyes. This means that you are more likely to spot spelling mistakes or grammatical errors. You could also use a free online spell checker (although we do suggest also looking through your application, as bots don’t always pick up on every error). Do you have a job interview coming up? Here are some tips to help you prepare for your interview.  

3. Follow Up

Finally it is important to follow up once you have sent a job application. Wait a reasonable length of time (perhaps a week or so), and then send an email to let them know you are thankful for the interview opportunity. Make sure that the email is professional and well written. This is a great way to make your application stand out, especially if lots of people are applying for the same role.

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Job interviews can be pretty stressful, especially if it has been a while since you’ve had an interview. You might be worried about saying the wrong thing, or maybe you’re worried you don’t have the necessary qualifications for the role. Either way, you’re not alone; a recent study found that over 90% of people feel nervous before a job interview. Thankfully it is possible to ace the interview and get the job; you just need to have the right mindset. Here are four tips to help you reduce your stress levels before a job interview.  

1. How To Reduce Your Stress Levels Before A Job Interview: Have A Rehearsal

One of the best ways to reduce stress before an interview is by having a practice interview. This is because research has found that practising success tends to increase feelings of self-confidence. So try practicing answers to common job interview questions (such as “what are your strengths?”) in front of the mirror before your interview. Go over each question a few times until you feel totally happy with your answer. It can also be useful to wear the outfit you are going to wear to the job interview when you are rehearsing. This will make the upcoming event feel less daunting (and it also means you might spot any potential outfit issues, such as ink on the shirt!).  

2. Reframe The Event In Your Mind

Try to reframe how you see the event in your mind. Instead of seeing it as an all-important occasion that could make or break you, see it as an exciting opportunity to advance your career. If you get the job, that’s great – but it isn’t a problem if you don’t. There will be other opportunities in the future, even if you don’t know about them yet.  

3. Reduce Stress With Music Or Relaxation Apps

On the day of the interview you can reduce your stress levels by listening to music or using a relaxation app (such as Calm). This will help to soothe your nerves and boost your mood, so you will be in the best possible mindset for the interview.  

4. Have A Pep Talk

Finally have a pep talk with yourself right before the meeting. Self-affirmation is a great way to boost self-confidence, and it doesn’t take long; just a few minutes of focusing on your skills and strengths should improve your mindset. So take a few minutes for yourself, and spend the time reminding yourself that you are worthy of this job. You are talented, you are skilled, and you are going to do a great job!

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Do you want to stay ahead of the digital marketing curve? Do you want to further your career? If so, it could be beneficial to check out a digital marketing podcast in your free time. Digital marketing podcasts are useful, fun and free, and listening to just one a week could help you to advance your career. However there are lots of digital marketing podcasts out there, so it can be difficult to decide which one to listen to. Thankfully we are here to help; here are 5 interesting digital marketing podcasts that could further your career.  

1. 5 Interesting Digital Marketing Podcasts That Could Further Your Career: Marketing School with Neil Paten & Eric Siu

Neil Paten is well-known in the marketing world for co-founding global companies such as CrazyEgg and QuickSprout, as well as his successful marketing website NeilPatel.com. His podcast features co-host Eric Siu, who is also a marketing expert, and every podcast has useful, relevant marketing advice for 2021. The podcasts are also fairly short, so you can easily listen them during a work-out or a commute.  

2. Social Media Examiner Podcast

The Social Media Examiner is a fairly well-known marketing website, and they recently started a podcast with the same name. There are two episodes per week that are around 40 minutes long, and every podcast comes with useful tips and tricks to help with digital and social media marketing. There are also interviews from industry professionals, as well as digital marketing success stories.  

3. Online Marketing Made Easy

Online Marketing Made Easy is a useful podcast hosted by Amy Porterfield that makes marketing simple. Every episode ends with a clear call to action to help you improve your digital marketing campaigns. We think that this podcast is very inspiring, and the call to action at the end will definitely help to motivate you!  

4. The GaryVee Audio Experience

Gary Vaynerchuk (who is probably better known as Gary Vee) is a digital marketing pro, and every episode of his podcast comes with actionable, practical advice. He mostly covers social media marketing, online marketing and entrepreneurship. So if you are a business owner or marketing manager, this podcast could be perfect for you. One of the best things about the GaryVee Audio Experience is the quality of the advice. He is an expert in his field, and it would cost hundreds to hire him for an hour of consultancy – but this podcast you can discover valuable insights for free!  

5. Marketing Over Coffee

Marketing Over Coffee is a fun, casual podcast that doesn’t take itself too seriously. Each episode is only around 20 minutes long, so it is very easy to listen to one while you’re on the go, and hosts John Wall and Christopher Penn are interesting and insightful. The podcast covers SEO marketing, social media marketing, email marketing and copywriting, so it is ideal for bloggers, online marketers and website owners.

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Football has been a huge part of my life from an early age. I was always found in a park kicking a ball around or at a game with one of my parents - one being a Chelsea season ticket holder, the other being Fulham, meant it was always good fun! However, I did not realise then how much of an impact football would have in helping me build a career in recruitment.  

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It’s real, it’s happening and it’s going to impact on several areas of established eco-system currently delivering advertising to the masses. Should you be concerned? …That all depends on the business you are in. If you work for a big network media agency, you may have reason for concern.  

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Get in touch

We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

We work mainly with media agencies, advertisers, media owners, marketing agencies. technology companies and creative agencies.

Send us an email and we will respond as soon as possible.

If you want to speak to someone, feel free to call during normal working hours: Monday to Friday 0930 – 1800