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As we are coming out of summer, the Christmas countdowns will be starting before you know it. The rest of the year has a tendency to slip away very quickly and if you are job hunting, you may feel as though everything grinds to a halt and you may as well wait until the new year to find a new job.  You may have even heard that companies don’t hire in the fourth quarter of the year because of the holidays. The truth is though, the worst time of year to find a job is actually over the summer, during the school holiday period.  Hiring remains relatively high across all sectors with a notable increase in hiring across hospitality and leisure, retail and media, marketing, advertising, PR and sales. These industries are the most active recruiters at the moment.   October through December are certainly very busy for businesses but companies all across the country will still be actively recruiting and keen to have open positions filled for the new year. On top of this, if you don’t find your dream job to apply for there are still plenty of things you can do to help get a job before the year ends. 

Networking Can Help You Find A Job 

Part of the reason the holiday season seems like a daunting time for jobseekers and hiring managers is the busy social side of the end of the year. It is likely your calendar will fill up with social events with friends, family and work events all vying for space. Instead of writing off the last quarter of the year to parties, why not make them work for you? 85% of job openings are filled through networking in the UK. Now, we aren't suggesting you try and network with your granddad at your Aunt Linda's Christmas lunch but you never know who you might meet at a holiday party. Someone might know of an opening at their work or put you in touch with a friend who's hiring. Consider taking business cards with you or connecting on social media. Keep it professional though - Linked In is best. For tips of how to network successfully, check out this article on networking at tech events.

Be Ready For Short Notice Interviews 

As we have already mentioned, hiring doesn’t slow down in Q4. However, you need to remember that many employees take time off for the holidays and this can slow down the recruitment process while staff cover for one another. You might notice you wait longer than usual for a reply to emails. Don't let this put you off your efforts to find a new job.   You may receive interview confirmation and a date with little notice. With staff off, it will be harder for companies to organise interviews. o, you should be ready to go at short notice. Read up on interview skills, think of answers to common interview questions and think about why you want to work for this company. When you get called in for an interview, you'll just have to focus on researching the company. You'll be able to go in armed with knowledge and feel confident you are prepared.   

Get A Headstart On The New Year

Obviously, there are many reasons you may not find a new job by the end of the year but there are still reasons why you should be active in your industry during Q4. The fact that many believe there is no hiring in Q4 will work in your favour, you might find there are less applicants and you are more likely to land an interview.  Even if your dream company isn't actually hiring until the new year, you will benefit from networking. It is a great time of year to network and if you are memorable, you might be the first person they bring in for an interview. You can avoid being lost in a pile of new year's applications. 

Now Is A Great Time To Find A Job

The average time to hire in 2022 is 42 days. If you take into account the time on either side of that for you to find a new job, and to get ready to start, the whole process can take longer. By October, many companies will be making plans for the new year which includes seeing whether they need new staff. Instead of hiring someone in January, it’s much more beneficial to hire someone in the months before so their new hire can be fully onboarded and ready to contribute once the calendar rolls over. For your next opportunity, contact doptgap today and find your next job!

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Whether you are job seeking or have been headhunted, you are in a unique position to find out if a workplace is the right fit. This includes checking whether a company truly cares about diversity, equity and inclusivity. An inclusive workplace can look different for everyone. Here's our three tips on how to make sure your potential employer goes further than just ticking boxes.

1. Ask The Right Questions

Typically, a recruiter should be able to answer most questions you have. They work with the same companies over time and should know their processes and culture well. Think about what's important to you and pick a few key questions to ask. It is always a good idea to follow any phone calls with more detailed questions over email.  Here are a few questions to get you started: 
  • Do you take on school leavers and/or graduates as part of your talent pool development? 
  • What maternity/paternity cover is offered? 
  • If you are applying for a remote role, how does the company support inclusivity? 
You can usually find published information on gender pay gaps; companies will be proud of what they offer  Look at the company's recruitment strategy too. Are they asking for specific age, location and education information or are they taking steps to eliminate unconscious bias in recruitment? 

2. Be Specific About Your Needs

While you don't need to bare all on your CV, or divulge personal information in your interview if you aren't comfortable, it is important to express your needs to assess whether a company is ready to accommodate you. Consider talking to your recruiter if you are uncomfortable discussing anything at interview.

3. Make Connections

Check Facebook and LinkedIn for any groups or connections you can reach out to prior to any interview. People who currently work at the company or have previously worked at the company will be able to provide you with different insights into the working culture. They might also be able to offer you helpful advice for your interview.  Prepare some questions to ask and be candid, you want to find out information from behind the scenes. Try these examples as a jumping off point:
  • What do you like/dislike about working at the company. (If they no longer work there, you can ask why they left if it is relevant.)
  • How would you describe the company culture?
  • How would you describe the work environment?
  • What if any activities outside of work do you attend?
The answers to these questions can help give you more of a feel for day-to day life at the company and how deeply DE&I strategies are implemented.  

Company Culture: Trust Your Gut

What a company has published online, both on their website and social media provides key information on their DE&I policies. But it is important to dig a little deeper. You need to make a judgement on whether it feels authentic or not. Does it make clear, measurable commitments and report on progress? Check out sites such as LinkedIn and Glassdoor for more information on company structure and any potential red flags. Twitter and industry news sites can provide more relevant information on potential employers. Are senior executives leading conversations? Your instincts are usually right. so, don't forget to ask, express, and do your research! For the latest in digital jobs, head to dotgap now.

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Our last blog post talked about diversity and why it is so important. This week we are diving into how you can improve your diversity through clever recruiting.   Having different perspectives and backgrounds in your team will contribute to new and more diverse ideas. This helps to drive innovation in your company. The development of a diversity recruitment strategy is one way to do this. On top of this, it is our belief that all companies should be striving for diversity regardless of business benefits. Building teams from qualified candidates regardless of their gender, orientation, race, religion, socioeconomic background, or disability is long overdue, and a step toward true equality in the workplace.  We recommend doing a diversity audit initially to see where you need to focus your efforts. You will probably find your HR department holds a lot of relevant information. However, an anonymous survey can be an invaluable tool for collecting information on diversity. Let your employees know you are working to improve your diversity and need their help to build a diversity recruitment strategy. You can quickly and easily create anonymous online surveys using tools such as SurveyMonkey

 Spend time Auditing Job Ads 

As an extension of the diversity audit of your company as a whole, you should spend time doing an audit of your previous job advertisements. Two main areas to consider are: 
  • Language use: It is important to find ways to be more inclusive in your language to appeal to candidates from different backgrounds. Many advertisements have language geared toward a certain demographic which inadvertently excludes others. 
  • Qualification criteria: Consider less focus on specific degrees or schools and instead, concentrate on competencies. For example, critical thinking, or the ability to work as part of a diverse team.  
When it comes to writing new ads, slow down and be methodical in your approach.  Take time to think and strategize over the design. Try to use gender neutral terms and identify skills that are not currently present in your organization, and include new criteria to attract a different set of candidates.   

Reduce Unconscious Bias with Blind Recruiting 

Blind hiring allows you to gear all your vacancies toward unbiased processes from the very start of your recruitment process. By intentionally removing any details that can give the reader insight into the applicant's background, you can screen the applications on job-related issues only thereby reducing bias.  CVs are edited to include only skills, and job-relevant experience and abilities. For example, age bias can be avoided by removing graduation dates and dates of previous employment and years of experience (as long as they are not relevant). All you need to include is what type of qualifications candidates have and how they rate themselves in the skills you set out in your advert. Try asking for them to rate experience as basic, intermediate, or expert for example.  You could use screening tests to help remove unconscious bias like geographic, education, affinity or gender biases.  

Agencies Can Help Improve Your Diversity 

Another thing you need is a diverse talent pool to source candidates from. Focussing on only the sources that you know best can result in a talent pool of similar candidates and a lack of diversity. So, how can you make sure you are casting the net as wide as possible?
  • Consider using a recruitment agency. With their own pool of people each with their own candidates sing an agency can really help you with your outreach.
  • Source your candidates from a variety of different places.
  • Think about including internships to candidates from specific backgrounds.

Use Your Existing Employees' Networks

Try reaching out to some of the employees on your team who might be part of the demographic you are looking to hire. You can encourage them to share job advertisements with their networks and make sure you support them and provide them with the tools to promote your company properly. This approach is great for company culture and makes employees and candidates feel valued. Creating a diverse referral program is a great way to boost your diversity recruitment strategy.

There’s No Reason You Can't Improve Your Diversity 

 In short, there is no excuse. From both a business perspective and a moral one you need to be taking steps to make sure you have a diverse and inclusive working environment.  As a creative agency it can propel your innovation and problem solving to new heights as well as making you and your product more relatable. Don't fall behind, get ahead of the pack and start today.  

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For a long time, digital industries and media agencies have had a lack of diversity in regard to their employees and senior members. Gender, age and race are the least balanced but this article will also look at LGBQT+ and disabilities to help highlight the problems, progress and areas to work on for a more diverse digital media world.  While stats across all industries showed some improvements in these areas over the last decade, unfortunately, and especially in media agencies, this progress was negatively impacted by the Covid-19 pandemic, with stats showing a drop across all areas. For more information, you can check the IPA 2020 Census. This report suggests the pay gap widened too, as did the number of female employees. However, it would be remiss to ignore the latest findings of the same report. Only a year later we can see some improvement and there are some encouraging findings: 

  • More individuals from a non-white background are holding senior positions, as well as an increase in those holding entry-level and junior roles.
  • There has been an increase, albeit a marginal one, of women holding senior roles in media agencies.
There is still a lack of diversity in the UK digital media sector. This is evident from the significant gender and ethnicity pay gaps. There has been little improvement in media agencies since 2020. But why are we talking about diversity and inclusion? These are not just buzz words, diversity and inclusion are critical to any media agency's success. (The IPA findings rely on member agencies, so there may be some fluctuation in these statistics)

Why is Diversity Important?

With a team of diverse employees, you will have access to more creativity and wider skill sets. Plus, more diverse ideas for solving business problems, which will help your company grow. Another incredible benefit of diversity in tech is simply having more talent to choose from.  There are different types of diversity, let's look at them here:

Diverse Workforces: Ethnic Diversity

According to data collected by the Department of Culture, Media and Sport, a sobering 88.8% of employees in the digital sector are from a white ethnic group. What's more, a study entitled 'Black, Qualified and Unemployed' found that BME individuals who graduated with a first degree were twice as likely to be unemployed than white graduates. 2020 was a year of big change in terms of bringing racial discrimination to the foreground of public opinion. The Black Lives Matter Movement was unlike anything seen in decades and was impossible for businesses to ignore. BAME representation has improved in media and advertising agencies in the last few years, there is still more that can be done. There is so much untapped potential out there. It has been suggested that if individuals from BAME backgrounds were able to reach their full career potential through opportunities and progress in the workplace they would add 24 billion to the UK economy with  the most diverse companies over 30% more likely to have higher earnings. If you are interested in hearing more, BIMA (British Interactive Media Association) are pushing for more initiatives and accountability around improving diversity. They believe that a diversity index with baseline diversity stats would help everyone to set targets and see how much further it is for the UK sector to go. Head to their website for more information.

Diverse Workforces: Gender Diversity

When it comes to gender, women are taking up less than 40% of roles. So we need to ask why. Gender imbalance in digital and tech starts all the way back in the UK primary, secondary and higher education systems. Recent estimates have found that 50,000 girls turn away from STEM subjects every year, despite out-performing boys across STEM subjects.   Some studies suggest this starts with general misinformation about what school subjects can lead to what roles. For example, there are many outdated preconceptions around STEM (science, technology, engineering and maths) subjects and careers. But we should not forget that non-STEM subjects can lead to digital roles too. Digital, media and tech companies can counter this by doing outreach in schools, giving talks and making sure they are involved in communities in some way. Schools should be communicating career opportunities and pathways to all students.  There is still an image of STEM subjects and digital jobs being more masculine which is not helped in male-dominated classrooms and workspaces. Combined with a lack of support, from those teachers or parents who don't understand tech and digital, this can lead to a lack of confidence which sees women perhaps not going for careers they want.

 Diverse Workforces: Ageism And Diversity

There is an age divide in the media, advertising and digital industries. It appears the under 25s and over 55s are affected the most. A report from 2020 found that only 7% of those employed by agencies were under 25 and only 6% were over 50. With an average age of 34 in most media agencies, what causes this and what can be done to counter it? The truth is, with a wide age range of employees, you will be able to successfully talk to more consumers, something which is particularly important in the media advertising industries. If creativity and communication is the goal, creating a multi-generational environment can help fuel better solutions. "More than 500% of budgets are targeted at millennials; yet consumers 55+ spend more than double the 18-34s." - Annalie Killian, Sparks & Honey, from this article in The Drum, reminding us that the older generations have more money to spend, so perhaps it is time fore a shift in focus.

 Diverse Workforces: LGBTQ+ Representation

This is a more positive section of this article, the All In census found the number of employees identifying at LGBTQIA+ is significantly higher in media advertising agencies than the UK population average. The UK average is 3% whereas 10% of those working in agencies identify as LGBTQIA+. However, this census did find that almost 40% of those who identified as LGBTQIA+ felt under-represented at senior levels, compared with only 23% of heterosexual employees.  It would be important to examine the reasons why this could be the case in your agency, and be sure to encourage all co-workers to apply for promotions and senior roles regardless of their gender identity or sexual orientation.

Diverse Workforces: Disability

When we think about diversity and inclusion, too often the disabled community is excluded. Research by The Valuable 500 found that out of all the articles discussing diversity published in 2019 and 2020, only three percent referenced disabilities. So, while there is a big conversation around other aspects of diversity, this is one community who are continually side-lined. People with disabilities are the largest and fastest-growing minority group in the world including more than 750 million individuals. Disability inclusion significantly widens the talent pool. Moreover, companies that excel at disability employment and inclusion are likely to experience higher revenue, higher net income, higher economic profit margins and an increased likelihood of outperforming their peers. A related point, taken from another blog post on disability diversity that should encourage all of us to care more about this issue is this: Unlike the other diversity types mentioned in this article, a disability can be developed at any point during your life. You can become disabled at any time so equity and inclusion should be important to all. 

Diversity And Inclusion Mean Success

In short, being inclusive of gender, age, disability, race and LGBQT+ will give your company a diverse and representative workforce. What this means is that your output will likely be better for your consumer. Bringing as many different ideas and perspectives to the digital table is paramount to inclusive, supportive workplaces and brilliant products/services that are built with all users in mind.  Having more diverse teams at every level of development in a digital company means that end products and services can better reflect users and wider society. Creating products free of bias and prejudice cannot be achieved without a diverse creating team. 

What Can We Do To Be More Diverse?

Within your company, you can make every day, micro-level changes. If we use gender diversity s the example here, you could think about preventing a male-centric groupthink, or encouraging a female colleague to go for a senior position. Something as simple as making space to listen to the concerns of women in the workplace can help to build a respectful, comfortable environment.  People from different countries, cultures, religions, genders, sexual orientation, ages and so on must embrace such diversity – not just tolerate it. They need to seek out the opinions of people who may seem foreign to them and think differently from them. They need to bring them into the tents of strategy-making, business process redesign, business model revolution, and skill building.  That’s the inclusion part of diversity, and it’s just as important as having a multitude of very different people from very different walks of life.  Digital companies have to take the initiative and become pro-active when it comes to diversity. New initiatives nationally and regionally are worth engaging with, as well as looking at your recruitment policies and diversity and inclusion training for current employees. Blind hiring and unconscious bias training for all staff is a great way to start your journey to a truly diverse company.  Policies and procedures in the workplace to support diversity, create comfortable workplaces and ensure employees don’t drop out are all well and good but starting at an earlier stage, before candidates get to the workplace is important too. Think about talking to your recruitment agency next time you are hiring.   For more blog posts about media agencies, jobseeking and roles, head to dotgap now. 

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It can be a daunting prospect, to go back to work. From the perspective of the woman who has been home looking after children, it can be overwhelming and intimidating, depending on how long you have been out of the traditional workforce. Unfortunately, there is still a deeply ingrained bias within the world of work. It ignores the value-added skills a mother has, both innately, and learned from their experiences as a parent. At dotgap, we believe Motherhood is no reason to feel as though you can't go back to your career in media. Read on for our tips on how to take back your job. A mother is working at a stand up computer station with one arm around her young daughter

Why Is Media So Difficult To Return To?

Media careers are often hard-earned and low paid, with a lot of emphasis placed on work experience. Taking time away can make you feel as though you've lost the momentum you've likely spent years building. Both media and marketing are fast-paced industries, changing more rapidly than ever with new technologies and software being released all the time. A year or two out of work and you can feel really out of the loop! There are a lot of articles out there talking about using your time as a mother to take courses and learn new skills. However, motherhood is already demanding you learn, on the job, every day. So, how can you stay in the know?
  • Try to use social media to connect with other women in the industry or the company you are interested in. If you can find a good mentor this way, it would be invaluable.
  • Industry podcasts are a great way to keep on top of the hottest topics.
  • You could also set up industry news alerts on your phone so you get the latest information wherever you are.
A mother and daughter with down syndrome sit at a table together. They are playiing blocks of different shapes, sizes and textures

Talk About The Skills You Have Gained Through Motherhood

This is an important one. Don't shy away from the things you have learnt and tasks you have achieved while you have been working as a mother. Much like we talked about in our post about writing a CV in 2022, you need to be upfront and open about what you've done at home. Don't be embarrassed to use examples from your home life to demonstrate how you can juggle tasks and get things done. For example: Planning a wedding is not something we might think to cite as experience on a CV. It can, however, be a fantastic example of dealing with multiple suppliers and stakeholders, multitasking under pressure, and working to a deadline!

Time Management

Every day, mums have to look after other lives as well as their own. This ultimately means using the time in a day effectively. It is easy enough to fill a day with one person's needs, for example, eating, exercising, work, rest and play. But if you double or triple this responsibility you've got to be seriously good at organisation and time management. Prioritising tasks is a natural part of day-to-day life as a mother. This can be transferred to managing workloads or a team of people in the workplace.

Communication and Negotiation

As a mother, it is a natural and an instinctive skill to speak clearly and comprehensively, especially with young children. Instructions are given simply, and tasks are explained with patience and clarity. This is a skill which has enormous value in the workplace. The negotiation skills required to calmly talk a toddler out of a meltdown can make mums excellent colleagues, easy to talk to and patient with questions. This patience and approachability give mums a specific skillset which can make them great managers, better than other candidates in many circumstances.

Working Under Pressure

Any new parent has to quickly learn how to handle a range of previously unknown situations. This adaptability is undervalued by employers in the workplace. Mums can react and adapt to new situations quickly and calmly, while meeting ever-changing and often immediate deadlines.   Motherhood: A woman is sitting on a chaise lounge at the foot of a bed, working on a laptop balanced on her legs. Slightly out of focus in the background are two children napping cosily on the bed.

Be Clear About Your Needs

Use those excellent communication and negotiation skills learned through motherhood when discussing any role with a potential employer.
  • Make sure that any flexibility offered is actually flexible.
  • Communicate clearly when you will be contactable to employers and colleagues (hours/working days).
  • Don't be afraid to bring up remote working or flexible home working options.
  • Be clear about plans for potential kids' sick days, you can ask the agency if they have days off available for dependents?
It will not be the same experience as before, so don't expect it to be! However, if the last few years has taught us anything, it is that flexibility and remote working situations can, and do, work. Parents juggled careers and home schooling alongside illness and day-to-day life, showing us that traditional workday setups aren't the only way to work.   Motherhood: A mother holds a new baby tightly against her chest with one arm while working on a laptop with the other hand

And One More Thing ...

Don't pay attention to the narrative and bias - motherhood does not make you a high-risk employee, but instead, you offer high potential. Highlight the qualities like patience, commitment and determination you can bring to the roles. Remember to communicate clearly about your needs and requirements, and you will foster a long-lasting and productive working relationship. Are you looking to get back to your media career? Head to our jobs page for the latest digital postings.      

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A second-round interview shows you have met the core job requirements, you have successfully demonstrated you want the job and they are interested in hearing more from you. It is also pretty standard for more competitive roles and it is where the real vetting happens.   Make sure you take it seriously. It is a great sign to get a second interview, but it does not confirm getting the job. The company will want to get to know you better and find out which candidates will be the best fit.   Read on for our tips on what to expect and how to prepare for your second interview.

#1 New, or More Interviewers

It's not unusual for different people to be interviewing you in a second interview. So, make sure you inquire about who will be interviewing you. Then, you can look up your interviewers as part of your interview prep, use the company website or Linked In to find out a little about their backgrounds. This can be really helpful in coming up with specific questions to ask.  Employers are impressed when a candidate has done their research.  

#2 Expect More In-Depth Questions

When it comes to your second interview, you should expect a more in-depth discussion. You will likely talk about how you will operate in the role and you should prepare new questions to demonstrate your deeper level of research.  New questions are particularly important if you are meeting with the same interviewer, so use your first interview as a jumping off point. Is there something you wished you'd brought up or a question you wish you'd answered differently? Review your notes from your first interview and see where you can expand. Think about what the role requires and make sure you have plenty of example s which demonstrate why you are the best person for the role.

#3 Show you Fit In With Company Culture 

Try to take cues from the interviewer regarding how casual or formal you should be. In today's competitive environment, much of your second-round success comes down to how well you will fit in as well as your competence for the role!  With new interviewers and unknown personalities, you might be nervous but there is no reason to stress. Just relax, be yourself and use what you've learned so far to align yourself with the company values and identity. 

#4 Presentation Tips - Response To Brief

A big part of second interviews in digital marketing is the "response to brief" presentation. This is a great way for interviewers to see whether you have the approach to handling work they are looking for. Make sure you read, and fully understand what is being asked of you, and feel free to ask questions while you are preparing. Always stick to the suggested duration and make every visual aid count. Ensure your presentation tells a good story to avoid death by PowerPoint at all costs!
You should have already asked who is interviewing you, make sure you know who you are presenting to and what is expected of you. Above all, make sure you practice it, and know it inside and out.  This will help you feel more at ease and enjoy yourself more.
A nice extra touch is to leave a copy of your presentation with them and provide any supporting information that helps them better understand everything you've just presented.

Always End With Interest

However well you think the interview goes, remember to try and end on a positive note. Something as simple as being enthusiastic can leave a lasting impression on interviewers.  Are you looking for a new job? Contact dotgap today for the most up to date digital marketing roles in the UK and abroad!  

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You’ve done it! Studied hard, written a top-notch CV, aced your interview and been offered a job. It’s a wonderful feeling, especially if it is your dream job, or perhaps it is the start of a journey to your dream job. Still, the salary is something you do need to consider. Unfortunately, there is huge variation across industries and this can affect your ability to accept your dream role or turn it down so you can pay rent.

Photo from Pexels.com

Salaries depend on location for example, jobs in London often pay slightly more to cover the higher cost of living, the size of company, the type of company, and its specialisation.  And, there are a myriad of factors affecting your decision to accept or not which are often more out of your control – your ability to relocate for example, living arrangements and whether or not you have any dependents.   We’ve compiled a brief list of average starting salaries across some of the major industries to give you an idea of what to expect.  

Graduate Salaries, Starting at The Top

Banking & Accountancy – up to £50k (starting as low as £17 though)  Education (qualified teachers) - £32K Law - As a graduate, you should expect between £19k and £22k (the higher amount being in London). Sales - Starting £24K with commissions often taking the total closer to £30k. Digital marketing - £18-22k  Publishing/journalism/media -start as low as £15k Media agency graduate roles - £20-25k **Median uk salary for graduates is roughly £3ok 

Why Are Graduate Media Salaries So Low?

There seems be be a heavy expectation on new starters in media to work up through the ranks, with experience often valued over qualifications – not the same as a doctor or architect with 7+ years of study and experience combined upon graduation! The good news? On average, media agency salaries should increase to £30 and above after two years, so you don't have long to wait.

Other Things to Consider

Don't be disheartened. Lots of companies now offer a raft of extra benefits which can heartily support your lifestyle. You need to think about where will you be living, the cost of transport offset against rent and the time it takes to commute.  Lots of companies now odder season ticket schemes as well as the now fairly established cycle to work scheme.   Other benefits can save you money and offer you a better work/life balance for example: inclusive gym memberships, or the option to work from home flexibly. Check out this list for some of the best benefits on offer.

How Can I Earn More?

Make sure you find out what progression options there are in your interview and how quickly you can expect to move up. If you start a job and you feel like you are being taken advantage of there is no shame in looking elsewhere – contact dotgap to make sure you’re on the right track for your digital career.

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Modern life is stressful. The biggest causes of stress have been said to be money, job worries and our health so it is no wonder that the pandemic has increased reported stress levels across the world. In the past year 74% of people have reported feeling so stressed they said they felt unable to cope, but what do we mean when we talk about stress? In this blog post we’ll take a small departure from our usual topics  to bring you the top three causes of stress at work, and some easy things you can do to help relieve the symptoms of modern life. 

 Cause #1 – The Pandemic 

The three main causes of stress are work, money, and health. If we consider what we as a species have been through in the last three years it is unsurprising that we are seeing stress levels soar: Job uncertainty, soaring costs of living, and a deadly virus. People have lost their jobs and gone through huge changes in lifestyle. We think this is one of the biggest underlying stressors that people perhaps aren't giving enough credit to. The focus is on 'getting back to normal' and not realising the strain we have all been under.  

Cause #2 –Poor Organisation

This can be poor organisation on the part of the individual, or the perceived poor organisation of the company or management. Insufficient workloads, too heavy a workload, not enough time, and unreasonable demands all stem from poor organisation. This can cause a great deal of stress from feeling a lack of control. Unfortunately, when it comes to poor management there isn't always a great deal you can do. You can, however, take control of your own organisation and manage your day to help reduce unnecessary additional stress at work.

Cause #3 – Perfectionism and Pressure

Following on from our previous point, pressure at work is a major cause of stress at work. But, this can be caused by many things, not just poor organisation. Social media causes a great deal of stress related to perfectionism and the pressure to be better. Constantly comparing yourself to how well others are doing, or your perception of how well they are doing, is demotivating and stressful! 

How to Reduce Your Stress at Work 

Nothing will completely get rid of stress, it is a natural physiological response, and serves productive purposes such as boosting focus and motivation in the right amounts. Too much though, and we can lose the ability to carry out our normal tasks and feel unwell. Here are some of our tried and tested ways to prevent and manage stress:

Good Food is a Good Mood

Good food, nutrition and hydration. Caffeine is not a problem for everyone, but you might want to reduce your intake and see if it helps. Sugary breakfasts wreak havoc with your blood sugar levels, which cortisol (the stress hormone) does too.     

Get Out in Nature

Or at least a walk in your local park. On your lunchbreak, in the morning. If you can hack it, leave your phone at home and listen to nature and resist the temptation to scroll. You can make use of digital wellbeing controls on your phone – turning off app notifications for a specified time.  It is hard to separate using social media for work and personal use resulting in spending way too much time online, so a walk without your phone is a great two in one stress buster 

Get Organised 

Just keep it simple.

Look After Your Health

We hope you find these tips useful, remember no job is worth your health. If you are feeling stressed and unable to cope then please reach out to friends, family members or seek advice from a professional. If it is a work-related problem you could consider speaking to your line manager. Something as simple as talking through your worries can really help you feel calmer, and realise you are not alone in feeling stressed. 

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LinkedIn is undoubtably the number one online social networking site in the world. It is not industry specific, and with its global reach there is nearly no end to the potential connections you can make. In an ongoing climate of uncertainty with to face to face meetings, a booming global jobs market, and virtual networking it has become invaluable. Here’s some of our top reasons you should be using it, whether you are actively looking for work, wanting to learn more about your industry, or progress in your current position.   

Share and Learn With Your Peers

Not only is LinkedIn a great place to network, it is a great source of information. You can find articles written by some of the top thought leaders in industries around the world and join groups related to your work to learn and share. Reading articles and asking questions can be a really easy way to keep up to date with the latest trends in, and related to, your industry. Another great new addition to LinkedIn are the skill assessments you can take to earn a certificate to add to your profile to show your proficiency. For a full list  click here.

Ready Made CV  

LinkedIn can work for you as a CV or resume template. There are, however, pros and cons to this. Filling in your LinkedIn profile is a simple enough process but it can be fairly time consuming. There are a lot of sections and you need to fill them all in in order to have a chance at being found. When you've done this though, you'll have a personal statement, basis for a cover letter and a full list of your job history, experience, and skills all completed and easily updated. To further this, you can get involved with conversations on industry topics and post your own thoughts and articles to show your interests inside and outside your profession. In need of some inspiration? Check out some examples of great linked in profiles here

A Good LinkedIn Profile Gives You A Headstart 

On your marks, get set, GO! Even if you aren't actively looking for a new job or promotion, when you keep your profile updated with new skills or recommendations. These can come from employers and co-workers you are keeping yourself ready for any sudden changes or opportunities that come your way. With a reach spanning approximately 200 countries, you can keep your online CV in top condition discretely while keeping yourself open to opportunities should the right one come along.  It's not just useful for jobseekers, as an employer you can easily make long term connections and reach out to promising talent as you discover it.  Just starting out? Here's some more tips on how to use Linked In to get a job.

 But wait ... 

... A Word of Warning 

Hopefully this article has given you a few pointers to either start your LinkedIn profile or to think about polishing it up. Some things you need to consider are:
  • Make sure you remember it is a social networking site. So remember your employers past, present and future could see it.
  • Any links to other social sites should be treated with caution too.
  • There are pros and cons as there to any online profile, so make sure you do your research and respect the security of own and other people's information.
Any questions? Get in touch, as experts in finding jobs for jobseekers and candidates for employers we'd be happy to help.

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The world of PPC marketing is always changing and evolving. This allows pay per click advertising to constantly improve, but it is important for digital marketers to keep up with these trends. After all, these trends allow marketers to deliver more effective campaigns. But what trends can you expect to see this year? Here are six PPC trends to look out for in 2022.  

1. PPC Trends To Look Out For In 2022: First-Party Data

Third party data used to be an essential metric for most digital marketers, but this is starting to change. Google recently announced that they would be phasing out third party cookies (most will be removed in 2023), but that doesn’t mean there won’t be analytics. Instead Google will be prioritising first party cookies, which can be used to create effective PPC campaigns.  

2. Better Segmentation

Targeting specific audiences has always been a big part of PPC advertising, but improved segmentation is making this type of advertising even more effective. Audience segmentation is possible through most newsletter services, and it is now becoming a part of social media advertising. This helps marketers to create more effective marketing campaigns across a range of platforms.  

3. New Advert Formats

New adverts formats are constantly popping up. Five years ago image advertising was extremely popular and video advertising was very rare online, but now video adverts are equally as popular. So you can expect to see more video advert formats in 2022 – and it is also possible new types of adverts will become more popular. For instance, audio only adverts may become more mainstream.  

4. Responsive Search Advert

Do you use responsive search adverts (AKA RSAs) in your PPC marketing campaigns? If you haven’t, now is the time to start. Responsive search adverts combine ad copy and images to create different ads for different target audiences, and this can significantly boost the effectiveness of your marketing campaign.  

5. Pulling It Back

Lots of small businesses experienced financial uncertainly over the last two years, and this will likely affect their advertising efforts in 2022. Many businesses will have a stripped back marketing budget, so campaigns may be more basic and simpler. This means that many digital marketers will be creating low-cost campaigns over the next year.  

6. Unexpected Trends

It is impossible to predict every PPC trend for 2022, so expect the unexpected. After all, PPC marketing is always changing! The most successful marketers understand this, so they will try to be adaptable, flexible and open minded.

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