This month we’re exploring a few of our most sought after and popular digital marketing roles, taking a dive into what skills and experience are required as well as what salaries to expect. This week we are looking at Pay-Per-Click (PPC) Search Management.
What is a PPC Search Manager?A PPC search manager is responsible for overseeing and managing a company’s overall PPC ad spend. Their job is to plan and optimise the effectiveness of their clients’ online advertising campaigns through the use of tools such as Google Adwords. Remember there is more to PPC than ads in Google search results though. Not only are there more ad tools, this role also involves strategizing and analysing campaigns, as well as handling large budgets.
Expected salaryEntry-level salaries for PPC specialists are between £23,000 and £25,000. Salaries increase after approximately two years’ experience to between £35,000 to £38,000, versus a media industry average of circa £32,000. After five years, you can expect to earn at least £55,000.
Skills and Personal QualitiesIdeal traits for a PPC Manager include being an analytical thinker and a numbers-oriented problem solver. You will need patience and confidence, both open-minded to try new ideas and disciplined in your analysis. Communication skills are important, data analysis skills are a must and you should be able to demonstrate enthusiasm for your industry. This is an expanding industry but it is highly competitive.
Qualifications and ExperienceMost applicants will have a degree, but unlike other roles, there is no requirement for a specific subject – you should be able to demonstrate excellent analytical skills and communicative abilities. It is essential you have knowledge of Microsoft Excel and data manipulation. Due to the highly competitive nature of this industry, you may wish to build experience if you are a new or recent graduate. You can get involved with other digital industries or website development in order to build up your digital skillset.
What’s Next?Skills in this role are highly transferable to a range of industries, including bookkeeping, IT and web development, project management, general marketing strategy and more. If you have experience woring with large budgets – multi-million pounds for example – you could look at managing resources elsewhere too. There is also a fast-growing future for programmatic buying roles in PPC. dotgap is a recruitment agency with a difference. We are ex-agency ourselves so we understand you, your industry and the challenges you face. We don't believe in giving you the hard sell. At dotgap, we listen. For current vacancies, visit our jobs page or get in touch today!
This month we’ll be exploring a few of our most sought after and popular digital marketing roles, taking a dive into what skills and experience are required as well as what salaries to expect. The first one we will look at is a social media manager.
What is a Social Media Manager?Also known as a social media strategist, social media specialist, digital community manager or social media marketing manager, this role comprises of managing an organisation's online presence. They do this by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns. In short, social media managers communicate with organisations’ customers and clients through social media channels to raise brand awareness, attract new followers and drive sales/conversions. Another common agency (or large organisation) role is that of Paid Social Media Manager. Paid social media is essentially paying to advertise on social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. in order to have your content shared with specific new targeted audiences who are likely to be interested. This could either be through “boosting” organic content, or designing unique ads.
Expected SalaryEntry-level salaries for social media managers start at approximately £23K, with paid social media managers earning £35,500 on average. Whereas the most experienced social media managers can earn as much as £61K. The job location and the company itself will also be a factor.
Skills and Personal QualitiesYou should be a natural team player, good at both building and managing relationships. Skills in written and verbal communication, as well as a creative flair are also important. You should also be a keen learner, social is an ever-changing medium with new platforms and technologies constantly emerging and evolving. And importantly, you should be analytical - especially when working on paid social campaigns, as you need to be able to identify when campaigns are performing well and not so well, in order to get the most from your/your client's budget. For more on what qualities employers look for in a social media manager, click here.
Qualifications and ExperienceThis is a competitive field and most employers will be looking for a bachelor's degree in marketing, business communications or similar. Experience in data analysis and customer care will serve you well, along with demonstrable skills in creative communication and efficiency.
What’s Next?There are a lot of great transferable skills from this role, so there are many paths available to the social media manager looking to take their next step. A digital marketing manager oversees all aspects of internet-based marketing including content, email, social, apps and SEO, so they would be directly above a social media manager. dotgap is a recruitment agency with a difference. We are ex-agency ourselves so we understand you, your industry and the challenges you face. We don't believe in giving you the hard sell. At dotgap, we listen. For current vacancies, visit our jobs page or get in touch today!
A second-round interview shows you have met the core job requirements, you have successfully demonstrated you want the job and they are interested in hearing more from you. It is also pretty standard for more competitive roles and it is where the real vetting happens. Make sure you take it seriously. It is a great sign to get a second interview, but it does not confirm getting the job. The company will want to get to know you better and find out which candidates will be the best fit. Read on for our tips on what to expect and how to prepare for your second interview.
#1 New, or More InterviewersIt's not unusual for different people to be interviewing you in a second interview. So, make sure you inquire about who will be interviewing you. Then, you can look up your interviewers as part of your interview prep, use the company website or Linked In to find out a little about their backgrounds. This can be really helpful in coming up with specific questions to ask. Employers are impressed when a candidate has done their research.
#2 Expect More In-Depth QuestionsWhen it comes to your second interview, you should expect a more in-depth discussion. You will likely talk about how you will operate in the role and you should prepare new questions to demonstrate your deeper level of research. New questions are particularly important if you are meeting with the same interviewer, so use your first interview as a jumping off point. Is there something you wished you'd brought up or a question you wish you'd answered differently? Review your notes from your first interview and see where you can expand. Think about what the role requires and make sure you have plenty of example s which demonstrate why you are the best person for the role.
#3 Show you Fit In With Company CultureTry to take cues from the interviewer regarding how casual or formal you should be. In today's competitive environment, much of your second-round success comes down to how well you will fit in as well as your competence for the role! With new interviewers and unknown personalities, you might be nervous but there is no reason to stress. Just relax, be yourself and use what you've learned so far to align yourself with the company values and identity.
#4 Presentation Tips - Response To Brief
Always End With InterestHowever well you think the interview goes, remember to try and end on a positive note. Something as simple as being enthusiastic can leave a lasting impression on interviewers. Are you looking for a new job? Contact dotgap today for the most up to date digital marketing roles in the UK and abroad!
You’ve done it! Studied hard, written a top-notch CV, aced your interview and been offered a job. It’s a wonderful feeling, especially if it is your dream job, or perhaps it is the start of a journey to your dream job. Still, the salary is something you do need to consider. Unfortunately, there is huge variation across industries and this can affect your ability to accept your dream role or turn it down so you can pay rent.Salaries depend on location for example, jobs in London often pay slightly more to cover the higher cost of living, the size of company, the type of company, and its specialisation. And, there are a myriad of factors affecting your decision to accept or not which are often more out of your control – your ability to relocate for example, living arrangements and whether or not you have any dependents. We’ve compiled a brief list of average starting salaries across some of the major industries to give you an idea of what to expect.
Graduate Salaries, Starting at The TopBanking & Accountancy – up to £50k (starting as low as £17 though) Education (qualified teachers) - £32K Law - As a graduate, you should expect between £19k and £22k (the higher amount being in London). Sales - Starting £24K with commissions often taking the total closer to £30k. Digital marketing - £18-22k Publishing/journalism/media -start as low as £15k Media agency graduate roles - £20-25k **Median uk salary for graduates is roughly £3ok
Why Are Graduate Media Salaries So Low?There seems be be a heavy expectation on new starters in media to work up through the ranks, with experience often valued over qualifications – not the same as a doctor or architect with 7+ years of study and experience combined upon graduation! The good news? On average, media agency salaries should increase to £30 and above after two years, so you don't have long to wait.
Other Things to ConsiderDon't be disheartened. Lots of companies now offer a raft of extra benefits which can heartily support your lifestyle. You need to think about where will you be living, the cost of transport offset against rent and the time it takes to commute. Lots of companies now odder season ticket schemes as well as the now fairly established cycle to work scheme.
How Can I Earn More?Make sure you find out what progression options there are in your interview and how quickly you can expect to move up. If you start a job and you feel like you are being taken advantage of there is no shame in looking elsewhere – contact dotgap to make sure you’re on the right track for your digital career.
Do you have itchy feet? Maybe you are looking for new opportunities in a market with more room for growth? Or are you simply dreaming of sunnier climes? With global travel becoming increasingly accessible again, and countries once more welcoming visas and immigration, there's no time like now to start looking for your next job abroad. Before you embark on your next adventure, you need to make sure you CV is up to scratch. Read on for three simple tips to optimise your CV for international job search.
Always Write A Personal StatementSome things never change. From our experience, all countries look favourably on a personal statement. Whether it’s explicitly asked for or not, it is a great way to showcase you personality, achievements, and ambitions as well as a way to expand on your previous experience. Your full job history may not fit on two pages of your CV* so a well-written personal statement gives you a great opportunity to sum up what makes you the best fit for this role. *Bonus tip: some countries even prefer a one-page CV, and others permit three!
Do I Need A Photo For My International Job Search?Depending on the job your are applying for, and the country it is in you may need to provide a photograph. This list provides a fairly comprehensive overview of which countries require a photo with a CV submission. However, be wary, this can change, and may be different for different roles so be sure to consider tip number three below: research.
Do Your ResearchThis shouldn't be news to any seasoned job seeker but ALWAYS DO YOUR RESEARCH. Find out about the company, the company culture, the country's working culture, whether a photo is expected, or frowned upon, what personal information should be included. Treat this like your first CV and make sure you double-check everything. Carrying out research on new countries is easier now than ever before. You can join international jobs Facebook groups and connect with people who live there, or even connect with employees at the company via Linked In. Make sure to get a native speaker to read your CV, especially if you are writing in another language.
Checklist For Success In Your International Job SearchJust like any job search in your home country, it is vital to understand the CV norms and expectations. You can unwittingly exclude yourself from consideration for a role without even having your CV read to the end. In summary, here's our checklist for success:
- There is no universal template
- Find out about any local or national cultural norms
- Check out Linked In
- And don’t forget the usual tips on How to Make Your Job Application Stand Out
When it comes to updating or writing your CV, it can feel like a huge challenge. The jobs market is an ever increasingly fast-paced place, and jobs trends can change month on month with the market which means that CVs change too.
Photo by Karolina Grabowska at Pexels.comEmployers are looking for someone special and as more people gain qualifications, more types of jobs open up and digital jobs continue to boom, it is important to keep on top of things! Time for a spring clean of your CV? Here’s 5 things you MUST include in 2022
Talk About WFH Experience
Photo by Ketut Subiyanko at Pexels.com Photo by Vlada Karpovick at Pexels.comWhile the debate still rages over the benefits, or not, of remote working, there is no doubt that flexible working and the virtual office is here to stay. If you have experiences to share about successful and productive then talk about it! Make sure you sell yourself as a self-motivated worker, productive, proactive and working under your own initiative.
Highlight Results over ResponsibilitiesThis is one of the most common things people do in their employment history. It’s not a mistake to talk about responsibilities but if you fail to mention the results and achievements you made then it is a wasted opportunity! Don't feel as though you need to remove the word ’responsibility’ from your CV vocabulary, just make sure to follow it up with what you did with that responsibility. For example: "I was responsible for monitoring digital campaigns through the use of strategic reporting. As part of this process, I was able to identify new opportunities which emerged, increasing our client retention by XXX % in 2020"
Create a Compelling and Relevant IntroductionThis is a tip on every CV advice list but it is always worth repeating. It is too easy to get complacent with your personal profile and CV intro, especially if you are applying for a lot of similar jobs. Do:
- Check your introduction for each CV you send
- Use keywords from the job description
- Confirm you have the essential skills required from the role.
Writing Your CV for ATS
Photo by Negative Space at Pexels.comMany big companies now are using applicant tracker systems to whittle down large numbers of applicants. There are a few simple things you can do to make sure you make it through the first scan. As we have mentioned in the section above, identifying and using keywords from the job description throughout your CV (think skills, qualifications, experience) will be a big help in the ATS recognising your document as belonging to a viable candidate. Avoid ‘overdesigning’ your CV with fancy fonts and borders as these can confused the ATS search functions. Check here for acceptable fonts and more tips!
Address any COVID DowntimeThis is inevitable. Most people will have experienced either working from home, a period of furlough or even redundancy during the recent pandemic. This is an ongoing part of life for many and has affected the career prospects of hundreds of thousands of people. You are not alone in this. Think about what you did with your time during lockdown. Don't be afraid to get creative with writing it up! Gaining qualifications, reassessing your priorities and even taking part in sports challenges can teach you beneficial and transferrable skills, so let your prospective employer know about it.
Writing Your CV Doesn’t Have To Take Forever
Photo by Cottonbro at Pexels.comIt always seems like a daunting process, but not updating your CV will just mean your hours spent sending CVs out will be wasted. Keep it simple, keep it relevant and don’t be afraid to state proudly what you can do and why. Digital jobs can take you all round the world and offer some of the best flexible opportunities. The digital world has with room for more growth than many other industries. If you’d like to hear more, and see where your CV can take you, get in touch today! We’d love to hear from you.
Are you ready to take the next step in your career? Do you love the idea of relocating to a warmer country? Would you like to work for one of the most successful media agencies in Australia? If so, you might be interested in our exciting new job opportunities. We have teamed up with one of Australia’s most successful digital media agencies to offer two fantastic digital marketing roles to UK residents. Australia currently has a digital marketing talent shortage, so there is a huge demand for skilled marketing employees to relocate. Media companies are currently offering extremely generous salaries and relocation packages for the right person. Agencies are particularly keen to see talented candidates with digital accounts experience. Does this sound like you? If so, here’s some more information about the roles.
About The Roles
Digital Account DirectorLocation: Australia Salary: £70k per Annum This role has a focus on digital strategy, thinking, planning, analysis, and architecture of media recommendations. The Digital Account Director is responsible for the team’s digital output. This includes quality control, campaign implementation, and the tracking and performance of all media campaigns. Two to five years digital marketing experience required. Find out more about this role here.
Digital Account ManagerLocation: Australia Salary: £50k per Annum Focused on the planning, analysis and architecture of media campaigns and client engagement. The Account Manager is responsible for the output of Account Executives and Coordinators. Also the booking, tracking and performance of all media activity. Collaborate with team traders and internal specialist units. Keep a close eye on campaigns to ensure results deliver to expectations for all client activity. Two to five years digital marketing experience required. Find out more about this role here.
Benefits Of Accepting A Digital Marketing Role In AustraliaRelocating for work can seem daunting, especially if you’ve never relocated before. However it is a great opportunity to upgrade your career, your finances and your personal life – and here’s why.
1. It Is The Second Best Place In The World To LiveAccording to a study from the United Nations, Australia is actually the second-best place in the world to live. This is due to the high quality of life. Social progress is steady, the economy is fantastic, high-quality education is accessible and the weather is brilliant.
2. It Is One Of The Happiest Countries In The WorldYou probably won’t be surprised to hear that Australia is also one of the happiest countries in the world. In fact, tThe Wall Street Journal recently reported that Australia is the second happiest country! This was measured by analysing eleven basic welfare factors. These include income, housing, work life balance, community, health and life satisfaction. So if you want to be happier on a daily basis, Australia could help!
3. The Economy Is StrongAustralia is known across the world for having a strong, active economy. This is due to a few factors; the country has a generally skilled workforce, produce is high quality and international commerce is booming.
4. Relocation Costs Are CoveredAll international career transitions with Dotgap are as smooth as possible. We cover moving and relocation costs, and we can also help with visa requirements. This ensures that your career change is as stress-free as possible. So you can hit the ground running as soon as you arrive in Australia! Opportunities like this don’t come along every day. So if you have two to five years of digital marketing experience, we’d love to speak to you. Simply email email@example.com to set up an interview. Let’s help you to make the move that will completely transform your life!
All job interviews can help you to grow. Even if you didn’t get the job, you can still turn the experience into a valuable lesson. You just need to listen to the feedback you get from the employer or recruitment agency about your performance and skills. Here are five ways you can learn from every job interview going forward.