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This month we’re exploring a few of our most sought after and popular digital marketing roles, taking a dive into what skills and experience are required as well as what salaries to expect. This week we are looking at Pay-Per-Click (PPC) Search Management.

What is a PPC Search Manager?

A PPC search manager is responsible for overseeing and managing a company’s overall PPC ad spend. Their job is to plan and optimise the effectiveness of their clients’ online advertising campaigns through the use of tools such as Google Adwords. Remember there is more to PPC than ads in Google search results though. Not only are there more ad tools, this role also involves strategizing and analysing campaigns, as well as handling large budgets.

Expected salary

Entry-level salaries for PPC specialists are between £23,000 and £25,000. Salaries increase after approximately two years’ experience to between £35,000 to £38,000, versus a media industry average of circa £32,000. After five years, you can expect to earn at least £55,000.

Skills and Personal Qualities

Ideal traits for a PPC Manager include being an analytical thinker and a numbers-oriented problem solver. You will need patience and confidence, both open-minded to try new ideas and disciplined in your analysis. Communication skills are important, data analysis skills are a must and you should be able to demonstrate enthusiasm for your industry. This is an expanding industry but it is highly competitive.

Qualifications and Experience

Most applicants will have a degree, but unlike other roles, there is no requirement for a specific subject – you should be able to demonstrate excellent analytical skills and communicative abilities. It is essential you have knowledge of Microsoft Excel and data manipulation. Due to the highly competitive nature of this industry, you may wish to build experience if you are a new or recent graduate. You can get involved with other digital industries or website development in order to build up your digital skillset.

What’s Next?

Skills in this role are highly transferable to a range of industries, including bookkeeping, IT and web development, project management, general marketing strategy and more. If you have experience woring with large budgets – multi-million pounds for example – you could look at managing resources elsewhere too. There is also a fast-growing future for programmatic buying roles in PPC.   dotgap is a recruitment agency with a difference.  We are ex-agency ourselves so we understand you, your industry and the challenges you face. We don't believe in giving you the hard sell. At dotgap, we listen. For current vacancies, visit our jobs page or get in touch today! 

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This month we’ll be exploring a few of our most sought after and popular digital marketing roles, taking a dive into what skills and experience are required as well as what salaries to expect. The first one we will look at is a social media manager. Laptop open on Facebook - one of the social media sites you would use a social media manager

What is a Social Media Manager?

Also known as a social media strategist, social media specialist, digital community manager or social media marketing manager, this role comprises of managing an organisation's online presence. They do this by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns. In short, social media managers communicate with organisations’ customers and clients through social media channels to raise brand awareness, attract new followers and drive sales/conversions. Another common agency (or large organisation) role is that of Paid Social Media Manager. Paid social media is essentially paying to advertise on social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. in order to have your content shared with specific new targeted audiences who are likely to be interested. This could either be through “boosting” organic content, or designing unique ads. Coins bouncing on table - find out how much you could earn as a social media marketer

Expected Salary

Entry-level salaries for social media managers start at approximately £23K, with paid social media managers earning £35,500 on average. Whereas the most experienced social media managers can earn as much as £61K. The job location and the company itself will also be a factor. Person on laptop with creative written across tablet in front of them. Bring creative is a key skill for a social media manager.

Skills and Personal Qualities

You should be a natural team player, good at both building and managing relationships. Skills in written and verbal communication, as well as a creative flair are also important. You should also be a keen learner, social is an ever-changing medium with new platforms and technologies constantly emerging and evolving. And importantly, you should be analytical - especially when working on paid social campaigns, as you need to be able to identify when campaigns are performing well and not so well, in order to get the most from your/your client's budget. For more on what qualities employers look for in a social media manager, click here. Person holding a mobile looking at social media apps

Qualifications and Experience

This is a competitive field and most employers will be looking for a bachelor's degree in marketing, business communications or similar. Experience in data analysis and customer care will serve you well, along with demonstrable skills in creative communication and efficiency.

What’s Next?

There are a lot of great transferable skills from this role, so there are many paths available to the social media manager looking to take their next step. A digital marketing manager oversees all aspects of internet-based marketing including content, email, social, apps and SEO, so they would be directly above a social media manager.     dotgap is a recruitment agency with a difference. We are ex-agency ourselves so we understand you, your industry and the challenges you face. We don't believe in giving you the hard sell. At dotgap, we listen. For current vacancies, visit our jobs page or get in touch today!

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A second-round interview shows you have met the core job requirements, you have successfully demonstrated you want the job and they are interested in hearing more from you. It is also pretty standard for more competitive roles and it is where the real vetting happens.   Make sure you take it seriously. It is a great sign to get a second interview, but it does not confirm getting the job. The company will want to get to know you better and find out which candidates will be the best fit.   Read on for our tips on what to expect and how to prepare for your second interview.

#1 New, or More Interviewers

It's not unusual for different people to be interviewing you in a second interview. So, make sure you inquire about who will be interviewing you. Then, you can look up your interviewers as part of your interview prep, use the company website or Linked In to find out a little about their backgrounds. This can be really helpful in coming up with specific questions to ask.  Employers are impressed when a candidate has done their research.  

#2 Expect More In-Depth Questions

When it comes to your second interview, you should expect a more in-depth discussion. You will likely talk about how you will operate in the role and you should prepare new questions to demonstrate your deeper level of research.  New questions are particularly important if you are meeting with the same interviewer, so use your first interview as a jumping off point. Is there something you wished you'd brought up or a question you wish you'd answered differently? Review your notes from your first interview and see where you can expand. Think about what the role requires and make sure you have plenty of example s which demonstrate why you are the best person for the role.

#3 Show you Fit In With Company Culture 

Try to take cues from the interviewer regarding how casual or formal you should be. In today's competitive environment, much of your second-round success comes down to how well you will fit in as well as your competence for the role!  With new interviewers and unknown personalities, you might be nervous but there is no reason to stress. Just relax, be yourself and use what you've learned so far to align yourself with the company values and identity. 

#4 Presentation Tips - Response To Brief

A big part of second interviews in digital marketing is the "response to brief" presentation. This is a great way for interviewers to see whether you have the approach to handling work they are looking for. Make sure you read, and fully understand what is being asked of you, and feel free to ask questions while you are preparing. Always stick to the suggested duration and make every visual aid count. Ensure your presentation tells a good story to avoid death by PowerPoint at all costs!
You should have already asked who is interviewing you, make sure you know who you are presenting to and what is expected of you. Above all, make sure you practice it, and know it inside and out.  This will help you feel more at ease and enjoy yourself more.
A nice extra touch is to leave a copy of your presentation with them and provide any supporting information that helps them better understand everything you've just presented.

Always End With Interest

However well you think the interview goes, remember to try and end on a positive note. Something as simple as being enthusiastic can leave a lasting impression on interviewers.  Are you looking for a new job? Contact dotgap today for the most up to date digital marketing roles in the UK and abroad!  

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You’ve done it! Studied hard, written a top-notch CV, aced your interview and been offered a job. It’s a wonderful feeling, especially if it is your dream job, or perhaps it is the start of a journey to your dream job. Still, the salary is something you do need to consider. Unfortunately, there is huge variation across industries and this can affect your ability to accept your dream role or turn it down so you can pay rent.

Photo from Pexels.com

Salaries depend on location for example, jobs in London often pay slightly more to cover the higher cost of living, the size of company, the type of company, and its specialisation.  And, there are a myriad of factors affecting your decision to accept or not which are often more out of your control – your ability to relocate for example, living arrangements and whether or not you have any dependents.   We’ve compiled a brief list of average starting salaries across some of the major industries to give you an idea of what to expect.  

Graduate Salaries, Starting at The Top

Banking & Accountancy – up to £50k (starting as low as £17 though)  Education (qualified teachers) - £32K Law - As a graduate, you should expect between £19k and £22k (the higher amount being in London). Sales - Starting £24K with commissions often taking the total closer to £30k. Digital marketing - £18-22k  Publishing/journalism/media -start as low as £15k Media agency graduate roles - £20-25k **Median uk salary for graduates is roughly £3ok 

Why Are Graduate Media Salaries So Low?

There seems be be a heavy expectation on new starters in media to work up through the ranks, with experience often valued over qualifications – not the same as a doctor or architect with 7+ years of study and experience combined upon graduation! The good news? On average, media agency salaries should increase to £30 and above after two years, so you don't have long to wait.

Other Things to Consider

Don't be disheartened. Lots of companies now offer a raft of extra benefits which can heartily support your lifestyle. You need to think about where will you be living, the cost of transport offset against rent and the time it takes to commute.  Lots of companies now odder season ticket schemes as well as the now fairly established cycle to work scheme.   Other benefits can save you money and offer you a better work/life balance for example: inclusive gym memberships, or the option to work from home flexibly. Check out this list for some of the best benefits on offer.

How Can I Earn More?

Make sure you find out what progression options there are in your interview and how quickly you can expect to move up. If you start a job and you feel like you are being taken advantage of there is no shame in looking elsewhere – contact dotgap to make sure you’re on the right track for your digital career.

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There’s no escaping social media these days. Whether you use it for you career or not, you need to consider the implications of what could be decades of historical data available online about you. That fan blog you wrote when you were at school for example, or some outdated jokes exchanged with friends from the late noughties. We have talked about using Linked In to help get a job, but it is important you do not overlook other social media platforms as an active job seeker. All social media, used correctly can be great for job seekers. It could, however, be costing you interview opportunities. Recruiters and potential employers may actively search for applicants on social media when they are reviewing your CV so if you have an online presence, you need to make sure it is working in your favour with a social media audit. Read on to find out what you can do to give your social media the once over.

Five Tips For Optimising Your Social Media Presence:

 

Photo by Caio on Pexels.com

#1 Check Google

You may not think you have much of an online presence but you might be mentioned or tagged elsewhere, or perhaps you have an old profile somewhere you have forgotten about. Google your name and social media handles and remove any information you do not want public. Try setting up a free Google alert to let you if you turn up somewhere in the future. 

#2 Privacy Settings Vary

Privacy settings vary from platform to platform, and are subject to change. If you are a job seeker or not it is a good idea to make sure you are up to date on what 'public' and 'private' means across your networks and what can be seen on your profile from outside your direct connections. Click here for a great article on how to protect your privacy settings online:

Photo by Yew Hui Tan on Pexels.com

#3 Be Consistent

Once you have established what is visible, you need to make sure there is consistency with the profile you have created in your job application and the profile that is visible in a search of your name. Make sure there are no obvious differences in basic information and, if you have time, you could think about sharing some content that is relevant to the job you are seeking or to support your interests and skills. 

Photo by Vanessa Garcia on Pexels.com

#4 Be Mindful

Be mindful of how you might sound to potential employers when commenting. Try to get involved in conversations on Linked In or Facebook groups that are relevant to your field, but always time to consider your responses. Avoid political commentary or bad-mouthing previous co-workers or employers – jokes can be highly subjective so be aware of how things might sound out of context! 

Photo by Lukas on Pexels.com

#5 Keep it Simple

Don't try and cultivate two or three entirely different identities. Simplicity is key and sometimes just making sure you are on top of your privacy settings is enough to keep your professional persona safe. Maybe you don’t use social media, or you are a social spectator, not posting anything yourself.  This is certainly the safest option. However, you may want to make sure you are demonstrating the character and skills you want to put across for your job search, in the digital world especially, you might find no online presence would be detrimental to your job search.  Photo by Andrea Piacquadio

Time to Put it Into Practice

The truth is that there is no one size fits all answer and it depends on the type of job you are looking for, the role, the level of seniority and ultimately your preference and interest in managing your information in the ways above. Start by googling yourself and go from there! For the latest in digital jobs and tips for improving your chances of success, make sure you check out Dot Gap jobs and blog pages.  

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LinkedIn is undoubtably the number one online social networking site in the world. It is not industry specific, and with its global reach there is nearly no end to the potential connections you can make. In an ongoing climate of uncertainty with to face to face meetings, a booming global jobs market, and virtual networking it has become invaluable. Here’s some of our top reasons you should be using it, whether you are actively looking for work, wanting to learn more about your industry, or progress in your current position.   

Share and Learn With Your Peers

Not only is LinkedIn a great place to network, it is a great source of information. You can find articles written by some of the top thought leaders in industries around the world and join groups related to your work to learn and share. Reading articles and asking questions can be a really easy way to keep up to date with the latest trends in, and related to, your industry. Another great new addition to LinkedIn are the skill assessments you can take to earn a certificate to add to your profile to show your proficiency. For a full list  click here.

Ready Made CV  

LinkedIn can work for you as a CV or resume template. There are, however, pros and cons to this. Filling in your LinkedIn profile is a simple enough process but it can be fairly time consuming. There are a lot of sections and you need to fill them all in in order to have a chance at being found. When you've done this though, you'll have a personal statement, basis for a cover letter and a full list of your job history, experience, and skills all completed and easily updated. To further this, you can get involved with conversations on industry topics and post your own thoughts and articles to show your interests inside and outside your profession. In need of some inspiration? Check out some examples of great linked in profiles here

A Good LinkedIn Profile Gives You A Headstart 

On your marks, get set, GO! Even if you aren't actively looking for a new job or promotion, when you keep your profile updated with new skills or recommendations. These can come from employers and co-workers you are keeping yourself ready for any sudden changes or opportunities that come your way. With a reach spanning approximately 200 countries, you can keep your online CV in top condition discretely while keeping yourself open to opportunities should the right one come along.  It's not just useful for jobseekers, as an employer you can easily make long term connections and reach out to promising talent as you discover it.  Just starting out? Here's some more tips on how to use Linked In to get a job.

 But wait ... 

... A Word of Warning 

Hopefully this article has given you a few pointers to either start your LinkedIn profile or to think about polishing it up. Some things you need to consider are:
  • Make sure you remember it is a social networking site. So remember your employers past, present and future could see it.
  • Any links to other social sites should be treated with caution too.
  • There are pros and cons as there to any online profile, so make sure you do your research and respect the security of own and other people's information.
Any questions? Get in touch, as experts in finding jobs for jobseekers and candidates for employers we'd be happy to help.

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Do you have itchy feet? Maybe you are looking for new opportunities in a market with more room for growth? Or are you simply dreaming of sunnier climes? With global travel becoming increasingly accessible again, and countries once more welcoming visas and immigration, there's no time like now to start looking for your next job abroad. Before you embark on your next adventure, you need to make sure you CV is up to scratch. Read on for three simple tips to optimise your CV for international job search.

Photo by Fauxels on Pexels.com

Always Write A Personal Statement 

Some things never change. From our experience, all countries look favourably on a personal statement. Whether it’s explicitly asked for or not, it is a great way to showcase you personality, achievements, and ambitions as well as a way to expand on your previous experience. Your full job history may not fit on two pages of your CV* so a well-written personal statement gives you a great opportunity to sum up what makes you the best fit for this role.  *Bonus tip: some countries even prefer a one-page CV, and others permit three!

Do I Need A Photo For My International Job Search? 

Photo by Andrea Piacquad on Pexels.com

Depending on the job your are applying for, and the country it is in you may need to provide a photograph. This list provides a fairly comprehensive overview of which countries require a photo with a CV submission. However, be wary, this can change,  and may be different for different roles so be sure to consider tip number three below: research.

Do Your Research

This shouldn't be news to any seasoned job seeker but ALWAYS DO YOUR RESEARCH. Find out about the company, the company culture, the country's working culture, whether a photo is expected, or frowned upon, what personal information should be included. Treat this like your first CV and make sure you double-check everything.  Carrying out research on new countries is easier now than ever before. You can join international jobs Facebook groups and connect with people who live there, or even connect with employees at the company via Linked In. Make sure to get a native speaker to read your CV, especially if you are writing in another language.

Photo by Monstera on Pexels.com

Checklist For Success In Your International Job Search

Just like any job search in your home country, it is vital to understand the CV norms and expectations. You can unwittingly exclude yourself from consideration for a role without even having your CV read to the end. In summary, here's our checklist for success:
  • There is no universal template
  • Find out about any local or national cultural norms
  • Check out Linked In
  • And don’t forget the usual tips on How to Make Your Job Application Stand Out 
Don’t delay your dream career any more. For more help with your CV and job search you can check out our blog, or get in touch today.  

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When it comes to updating or writing your CV, it can feel like a huge challenge. The jobs market is an ever increasingly fast-paced place, and jobs trends can change month on month with the market which means that CVs change too.  

Photo by Karolina Grabowska at Pexels.com  
Employers are looking for someone special and as more people gain qualifications, more types of jobs open up and digital jobs continue to boom, it is important to keep on top of things!  Time for a spring clean of your CV? Here’s 5 things you MUST include in 2022 

Talk About WFH Experience 

        Photo by Ketut Subiyanko at Pexels.com                                           Photo by Vlada Karpovick at Pexels.com     
  While the debate still rages over the benefits, or not, of remote working, there is no doubt that flexible working and the virtual office is here to stay.  If you have experiences to share about successful and productive then talk about it! Make sure you sell yourself as a self-motivated worker, productive, proactive and working under your own initiative. 

Highlight Results over Responsibilities 

      This is one of the most common things people do in their employment history. It’s not a mistake to talk about responsibilities but if you fail to mention the results and achievements you made then it is a wasted opportunity! Don't feel as though you need to remove the word ’responsibility’ from your CV vocabulary, just make sure to follow it up with what you did with that responsibility. For example:   "I was responsible for monitoring digital campaigns through the use of strategic reporting. As part of this process, I was able to identify new opportunities which emerged, increasing our client retention by XXX % in 2020"  

Create a Compelling and Relevant Introduction 

 This is a tip on every CV advice list but it is always worth repeating. It is too easy to get complacent with your personal profile and CV intro, especially if you are applying for a lot of similar jobs. Do:
  • Check your introduction for each CV you send
  • Use keywords from the job description
  • Confirm you have the essential skills required from the role.  

Writing Your CV for ATS   

Photo by Negative Space at Pexels.com 
 Many big companies now are using applicant tracker systems to whittle down large numbers of applicants. There are a few simple things you can do to make sure you make it through the first scan.  As we have mentioned in the section above, identifying and using keywords from the job description throughout your CV (think skills, qualifications, experience) will be a big help in the ATS recognising your document as belonging to a viable candidate.   Avoid ‘overdesigning’ your CV with fancy fonts and borders as these can confused the ATS search functions. Check here for acceptable fonts and more tips! 

Address any COVID Downtime 

 This is inevitable. Most people will have experienced either working from home, a period of furlough or even redundancy during the recent pandemic. This is an ongoing part of life for many and has affected the career prospects of hundreds of thousands of people. You are not alone in this. Think about what you did with your time during lockdown. Don't be afraid to get creative with writing it up! Gaining qualifications, reassessing your priorities and even taking part in sports challenges can teach you beneficial and transferrable skills, so let your prospective employer know about it.  

Writing Your CV Doesn’t Have To Take Forever 

 Photo by Cottonbro at Pexels.com 
It always seems like a daunting process, but not updating your CV will just mean your hours spent sending CVs out will be wasted. Keep it simple, keep it relevant and don’t be afraid to state proudly what you can do and why.   Digital jobs can take you all round the world and offer some of the best flexible opportunities. The digital world has with room for more growth than many other industries.    If you’d like to hear more, and see where your CV can take you, get in touch today! We’d love to hear from you.       

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Are you ready to take the next step in your career? Do you love the idea of relocating to a warmer country? Would you like to work for one of the most successful media agencies in Australia? If so, you might be interested in our exciting new job opportunities. We have teamed up with one of Australia’s most successful digital media agencies to offer two fantastic digital marketing roles to UK residents. Australia currently has a digital marketing talent shortage, so there is a huge demand for skilled marketing employees to relocate. Media companies are currently offering extremely generous salaries and relocation packages for the right person. Agencies are particularly keen to see talented candidates with digital accounts experience. Does this sound like you? If so, here’s some more information about the roles.  

About The Roles

Digital Account Director

Location: Australia Salary: £70k per Annum This role has a focus on digital strategy, thinking, planning, analysis, and architecture of media recommendations. The Digital Account Director is responsible for the team’s digital output. This includes quality control, campaign implementation, and the tracking and performance of all media campaigns. Two to five years digital marketing experience required. Find out more about this role here.

Digital Account Manager

Location: Australia Salary: £50k per Annum Focused on the planning, analysis and architecture of media campaigns and client engagement. The Account Manager is responsible for the output of Account Executives and Coordinators. Also the booking, tracking and performance of all media activity. Collaborate with team traders and internal specialist units. Keep a close eye on campaigns to ensure results deliver to expectations for all client activity. Two to five years digital marketing experience required. Find out more about this role here.  

Benefits Of Accepting A Digital Marketing Role In Australia

Relocating for work can seem daunting, especially if you’ve never relocated before. However it is a great opportunity to upgrade your career, your finances and your personal life – and here’s why.  

1. It Is The Second Best Place In The World To Live

According to a study from the United Nations, Australia is actually the second-best place in the world to live. This is due to the high quality of life. Social progress is steady, the economy is fantastic, high-quality education is accessible and the weather is brilliant.  

2. It Is One Of The Happiest Countries In The World

You probably won’t be surprised to hear that Australia is also one of the happiest countries in the world. In fact, tThe Wall Street Journal recently reported that Australia is the second happiest country! This was measured by analysing eleven basic welfare factors. These include income, housing, work life balance, community, health and life satisfaction. So if you want to be happier on a daily basis, Australia could help!

3. The Economy Is Strong

Australia is known across the world for having a strong, active economy. This is due to a few factors; the country has a generally skilled workforce, produce is high quality and international commerce is booming.  

4. Relocation Costs Are Covered

All international career transitions with Dotgap are as smooth as possible. We cover moving and relocation costs, and we can also help with visa requirements. This ensures that your career change is as stress-free as possible. So you can hit the ground running as soon as you arrive in Australia! Opportunities like this don’t come along every day. So if you have two to five years of digital marketing experience, we’d love to speak to you. Simply email keith@dotgap.com to set up an interview. Let’s help you to make the move that will completely transform your life!

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All job interviews can help you to grow. Even if you didn’t get the job, you can still turn the experience into a valuable lesson. You just need to listen to the feedback you get from the employer or recruitment agency about your performance and skills. Here are five ways you can learn from every job interview going forward.  

1. How To Learn From Job Interview Feedback: Don’t Be Nervous To Ask For Feedback

Job interviews can be a little stressful, but try not to be too nervous to ask for feedback. This is because some job interviewers are very busy, so they may not think to give you any feedback at the end of the interview. Simply ask politely if they would like to give you any feedback about the interview, and if they say yes listen carefully. Don’t be defensive; instead, try to take the feedback on board, even if you don’t totally agree with it!  

2. Speak To Your Recruitment Agency

Are you working with a recruitment agency (such as ours) to increase the number of job interviews you are being offered? If so, speak to your agency to find out if they can give you any feedback for future interviews. This could be general interview advice, or they could have specific skills based advice for you. For instance, they may suggest that you rearrange your CV to prioritise certain skills.  

3. Understand That Feedback Can Be Constructive

Some people dislike receiving feedback as they feel like they are being criticised, but in reality feedback is an important tool that can help you to grow. After all, there is a reason the phrase ‘constructive criticism’ exists! If you struggle to receive feedback, remind yourself that there is no reason to take it personally. The other person is taking time out of their day to give you advice and tips, and if you take the advice you are more likely to ace an interview in the future. So try to listen, even if you do feel a little miffed.  

4. Give Yourself Feedback

You don’t have to exclusively rely on recruiters and interviewers to give you feedback; you can also give yourself feedback. Spend some time reflecting after a job interview. Ask yourself which questions you answered well and which questions could have been answered better, and think about what you would do differently next time.  

5. Write Down Areas To Work On

Finally it can be useful to write down certain areas that you want to work on. Maybe there is a short course that you could do to improve a certain skill, or maybe you would like to work on your confidence. Spending time addressing your weaker areas is a great way to improve your overall performance, so you are more likely to land your dream job interview in the future. Good luck!

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Get in touch

We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

We work mainly with media agencies, advertisers, media owners, marketing agencies. technology companies and creative agencies.

Send us an email and we will respond as soon as possible.

If you want to speak to someone, feel free to call during normal working hours: Monday to Friday 0930 – 1800