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If you are working in digital marketing, it is highly unlikely you will not have an online presence. We have talked about the importance of carrying out a social media audit to make sure your social media and online presence is professional and consistent. this article will look at taking this one step further to actively use social media to your advantage. Social media can be a powerful tool to help boost your career. Whether you use it to network, stay up-to-date on industry news, or showcase your work, here are 3 ways to boost your online profile. 

#1 Use Social Media to Connect With Professionals 

One of the best ways you can use social media to further your career is to connect with professionals in your field. Whether you join a Facebook group or use Twitter to follow influential people in your industry, these connections help you stay informed about the latest industry trends and news and help you build a strong network of contacts that could be useful in your career. Additionally, engaging with these professionals can help you gain knowledge and valuable insights into the field, and even create opportunities for you to make more meaningful connections. Ultimately, building relationships with professionals in your field can be an important way to support your career growth.  When engaging online, be helpful. You can foster long-term relationships by offering advice with no expectation of anything in return.  Connect with people at all levels, just remember to keep your connections related to your industry and interests and introduce yourself with a reason for your connection!

#2 Showcase Your Work on Social Media

Social media can be used as a powerful tool to showcase your work. By using it to promote your portfolio, share your latest projects and engage with potential employers and collaborators you can easily boost your online profile. Using platforms like Instagram, LinkedIn and other popular networks you can reach a wider audience and create a more visible presence.  Additionally, social media can be used to efficiently promote your work and gain recognition by showcasing your skills, experience and accomplishments. Furthermore, engaging with potential employers and collaborators can be a great way to build relationships and gain insight into the industry, while also reinforcing your commitment to the field. Ultimately, using social media to promote your work is a valuable asset to your professional career. 

#3 Stay Up-To-Date With Industry News

Social media is invaluable for staying up-to-date on industry news. Following relevant hashtags or joining industry-specific groups can be an incredibly useful way to stay connected with the latest trends and developments, as well as helping you  build connections with other professionals in the same field. Through such platforms, you can stay informed about the latest industry news, developments, and strategies, and be better equipped to make informed decisions. Using your new found knowledge you can share interesting articles and content to boost your online profile. Additionally, you can engage with confidence in discussions, share ideas and resources potentially leading to collaborations and other opportunities that can help further your career.

Make Social Media Work For You

As you can see, social media can be an effective tool for boosting your career. Whether you use it to connect with professionals, showcase your work, or stay up-to-date on industry news, there are many ways to use it and many platforms to choose from, with these 3 tips, you’ll be well on your way to maximising your social media presence.  Remember: consistency and professionalism are key.  For more job search tips, advice on interviews or digital marketing career paths head to our blog here.  

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Writing a successful CV in 2023 might sound like a daunting task. There are a lot of job vacancies but competition is fierce. A lot has changed and continues to change in the world of recruitment too. New hiring techniques and different candidate requirements post-pandemic have caused a seismic shift towards flexible and remote working. With the ever-evolving job market, it is essential to stay up-to-date with the most effective CV writing techniques. In this blog post, we will explore five important things to consider when crafting your CV in 2023: using keywords, formatting, and showcasing your accomplishments. 

#1 Using Keywords 

Keywords are words or phrases associated with a job description or industry and they help recruiters match you to a job. They help hiring managers quickly identify whether or not you are a match. The average hiring professional with spend just six to eight seconds scanning through to determine whether or not the candidate is right for the role. It is, therefore, important to focus on using keywords when writing your CV in 2023. When crafting your CV, be sure to review the job description, research the industry and include all relevant keywords that highlight your skills and experiences.

#2 Formatting 

This isn't a new one but it is worth revisiting. Formatting is  a really important element of your CV.  Your CV should be easy to read and well organized. Be sure to use headings and subheadings to break up the text and highlight important information. Moreover, make sure that your contact information is clearly visible at the top of the page. This will make it easier for recruiters and hiring managers to contact you.  Using bullet points to summarise key experience is a good way to pack information in an easy -to -read format. Keep to simple fonts and layouts. Let your experience and skills do the talking.   

#3 Showcasing Your Accomplishments

It is important to showcase accomplishments in your CV. Rather than simply listing your experiences and skills, be sure to include any successes you have had in your past positions. This can help you stand out from other applicants and provide a more comprehensive view of your abilities.  This means highlighting the output of your duties, rather than the duties themselves in your work history.  
  • Focus on offering proof of your qualifications by including specific examples, figures or case studies that illustrate your abilities. 
  • Wherever possible, quantify your contributions and achievements to show the value you’ve created for your past employers. For example, have you helped to reduce costs, eliminate bottlenecks, increase productivity, drive more revenue, or improve operations?  
  • Did you meet or exceed your project goals or complete a project on time, ahead of schedule or under budget? Have you received any awards or special recognition for your performance?  
These are the types of information you want to present in the bullet points within your work history. This component of your CV is important because recruiters gauge your potential based on how you performed in previous roles. 

#4 Most Requested Skills 

These are the top five requested skills (in descending order):
  • Adaptability and flexibility 
  • Communication 
  • Critical thinking and problem solving 
  • Collaboration and teamwork 
  • Time management 
Most employers are looking for all of these skills in digital marketing and ad agencies. Demonstrating you have these skills will help you in your job search - this is especially useful to know if you are trying to move into digital marketing from another industry or if you are a new graduate and have limited work experience.

#5 Use Social Media To Your Advantage

More than ever, recruiters and hiring managers are using social media to help in their selection of candidates to invite to interview.  So, you should include links to relevant social media accounts. For example, you might wish to include the details of your LinkedIn profile and Instagram accounts alongside your contact information. Just make sure that whichever profiles you link to. Just make sure you ensure these are up to date and that they don’t contain any inappropriate or unprofessional content. A social media audit is a must! If you have a side hustle or profile related to your passions and hobbies, it might be better to link to those accounts rather than simply give your personal accounts. 

Now, Put It Into Action!

Crafting a successful CV in 2023 requires a combination of up-to-date techniques and strategies. By focusing on using keywords, formatting, and showcasing your accomplishments, you can ensure that your CV stands out from the rest. You will need to tailor your CV for each job you apply for, but if you get a good template set up using the tips above this shouldn't take you too long. Good luck out there! For the latest in digital marketing and ad agency jobs, head to Dotgap now to browse or get in touch. We are ex-agency ourselves and so we understand the industry better than anyone and are committed to helping you find your dream job.  

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Digital marketing is an ever-growing field with plenty of job prospects and career opportunities. Whether you're just starting out, or want to switch to this field, it's important to understand the basics of getting into digital marketing. In this blog post, we'll discuss the necessary steps you need to take to become a digital marketer. 

5 Top Tips To Become A Digital Marketer

 To become a successful digital marketer, you need to have a good understanding of the latest marketing techniques, as well as the ability to apply them to the unique challenges of the digital space. Here are some tips to help you get started. 

What Education Do You Need?

While it isn't a requirement to have a university degree, having an understanding of the basic principles and techniques of digital marketing is essential to your success. This includes search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. You should also make sure you stay up-to-date on the latest trends and strategies in the industry.  If you want to do a degree, or are considering your university options then marketing or a related field would certainly be useful.  A degree is not as useful as having demonstrable knowledge of digital marketing tools and techniques and relatable experience is key.

Experience Is Key

Experience is another key component to becoming a successful digital marketer. Most employers will require some level of experience before hiring.  Taking related jobs, doing freelance work or internships can provide great learning experiences. Having a good understanding of the industry and its various tools will give you an advantage when applying for jobs.   Of course, this raises a challenge for new graduates who may have more qualifications than experience. Check out our previous post on how to demonstrate you've got the goods for our tips!

Upskilling Is Vital For Digital Marketers...

Digital marketing is a fast-evolving industry. As such, it requires a strong understanding of technology. You should become familiar with the latest tools and platforms in the digital marketing world, including analytics software, web design tools, and content management systems. You will work with many other people to provide clients with the best service and so it is really good to demonstrate your knowledge outside your specific job role. You can enhance your technical skills by reading about analytics or brushing up your writing or design skills. You could consider learning how to code HTML and CSS to help you understand search engine optimization for websites. Read more out more about upskilling here.

... And Get Certified To Prove It!

To demonstrate your knowledge and skills, you could consider getting certified in digital marketing. There are plenty of online courses and certifications available, such as Google Analytics, Social Media Marketing, and Digital Marketing Strategy.  With a certification, you can show potential employers and clients that you have the skills and knowledge necessary to succeed in the digital marketing industry.  It's also important to have a good grasp of the latest trends, tools, and strategies in digital marketing. Keeping up with the latest information is key to staying ahead of the competition. 

Network With Digital Marketers

Seeking out  and networking with other digital marketers is a great way to learn more about the industry and stay up-to-date on the latest trends. You can join online communities, attend conferences, and join local meetups to connect with other professionals. Co-working spaces can be great too.

Take Your First Steps Today!

Taking the right steps to prepare can help you land the job you want more easily. With the right knowledge and tools, you can be on your way to becoming a successful digital marketer.  For more job seeking tips and tricks, visit the Dotgap blog page today and get ready for your new role.  

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January is a great time to look for a new job, as the new year brings fresh opportunities. Whether you're just starting out in the job market or you're looking to make a change, January can be the perfect time to start your job search. In this blog post, we'll discuss three ways to make the most of job-seeking in January. 

Update and Refine Your CV 

The most important step in job seeking is to make sure your  CV is in top shape. Take the time to go over your CV, making sure all the information is up to date, and that your skills, qualifications, and experience are accurately represented. It's also a good time to make sure your CV is tailored to the positions you're applying for. Try saving a couple of versions to make applying for jobs quicker and easier.  It's also a good idea to get a second opinion. Ask a friend or family member to review your resume, or consider using a professional CV writing service. 

Make Connections To Find Out About New Jobs First

In addition to submitting your resume, take the time to make connections with potential employers. Seek out industry events, conferences, and seminars, and introduce yourself to employers who may be interested in your skills and qualifications. The more connections you make, the better your chances of finding a job that's a good fit for you.  Making connections can also help you stay informed about job openings, so you can be one of the first to apply.

Register With A Recruitment Agency

Have you considered using a recruitment agency to help you find your dream job? A recruitment agency can be a great resource for job seekers in January - here are some tips to help you get the most out of it.
  • Research different recruitment agencies to find the one that is best suited to your job search. Make sure you understand what services they provide and how they will help you.
  • Ask questions! A recruitment agency should be able to answer any and all questions you have, so don't be afraid to ask as many as you need to.
  • Prepare documents that highlight your qualifications and experience. This will help the recruitment agency get an accurate picture of your skills and abilities.
  • Be open to different job opportunities. A recruitment agency may present you with job options you hadn't considered before.
  • Make sure to follow up with the recruitment agency. Stay in touch with them and let them know when you've applied for a job or received an offer.
 

Stay Positive 

The job search process can be a long and stressful one, and it's easy to get discouraged. That's why it's important to stay positive and remind yourself why you're applying for the job in the first place. Don't forget to take time for yourself and do things that make you happy. That will help you stay motivated and focused on your job search.  January is a great time to start your search, and there are several steps you can take to make the most of it. Make sure your resume is up to date, make connections with potential employers, and stay positive throughout the process. With these tips, you'll be well on your way to finding the job you're looking for.  Head to dotgap's jobs page for the latest digital marketing vacancies. If you enjoyed this article, you might enjoy these previous posts from our blog: Top 3 New Year's Resolutions for Marketing Professionals in 2023 Why Is LinkedIn The Ultimate Career Tool

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Happy New Year! Now is the perfect time to start thinking of resolutions to help advance your career in marketing. As the industry continues to rapidly evolve and expand, setting goals for yourself can help you stay ahead of the competition and achieve the success you desire. Here are some inspiring resolutions that marketing professionals can set for themselves in 2023. 

Top 3 New Year's Resolutions for Marketing Professionals in 2023: Expand Your Network

Having a strong network of connections is essential in the marketing world. Making new connections can help you gain access to knowledge and resources that you wouldn't otherwise have. Make a resolution to attend industry events and workshops, join networking groups, and reach out to other marketing professionals whether that is online or in person!

Stay Up-to-Date on Industry Trends 

The marketing industry is constantly in flux, with new technologies and trends emerging on a daily basis. Staying up-to-date on the latest advancements in the industry can help you stay ahead of the curve and be more effective in your daily work. Make a resolution to set aside some time each week to research the latest industry news and trends.  A major trend for 2023 seems to be the importance of short 'snackable' video content.  'Gen Z' are the first generation to have grown up with the internet through their entire lives. Dynamic digital content is more important than ever to keep users engaged! 2023 will require expert strategy and focus, read more from Google experts in this interesting article on 2023 trends.  

Focus on Self-Improvement: Upskilling

As mentioned above, it’s important to stay current on the latest techniques and strategies. The best way to keep up in the fast world of digital marketing is to dedicate time each week to research and study. Make a resolution to focus on self-improvement and invest in yourself. Take an online course, read industry publications, and attend seminars and webinars to stay up-to-date on the latest trends and strategies.  Stay accountable by scheduling 30+ minutes a week on your calendar that’s dedicated to industry research. Take this time to read industry newsletters, or listen to industry podcasts to see keep up with the latest marketing innovations.  Check out our previous blog post Upskilling: What Is It And Why It Is Important For Me

Realistic And Achievable New Years Resolutions

The new year is the perfect time to set resolutions that will help you reach your goals and become a better marketing professional. Make your resolutions to stay up-to-date on industry trends, expand your network, and focus on self-improvement. With these resolutions, you'll be sure to have a successful 2023 in the marketing world.   As always, Dotgap are on hand to help you find your next job and progress your career in digital media. Get in touch today for more information.

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As we near the end of the year, we wanted to reflect on some of the most popular topics covered in the blog.  From tips on how to get a job in digital marketing as a graduate  to re-entering the workforce after taking time away to be a parent, we have tried to cover relevant topics for recruiters and jobseekers alike. Read on for a roundup of Dotgap's 2022 digital marketing blog. 

The Recession, Cost Of Living Crisis and Digital Marketing

The economic climate has presented many challenges over the last few years. Businesses have had to adjust their strategies to accommodate changes in consumer behaviour and the availability of resources. People are likely to be more cautious with their spending during a recession so it is important to emphasise value over price. Companies must reduce costs while still achieving measurable results from their marketing efforts. Considering how the current climate will impact the marketing industry we can surmise businesses need to be mindful of budgets while maximising technologies that can help reach their target audience.  This includes leveraging social media platforms to build relationships with potential customers, as well as utilizing search engine optimization (SEO) to make sure they're visible in online searches.  This can also be a difficult time to be looking for a job, raising questions about the impact on remote and flexible working arrangements.

Changing Jobs For Your Career

Changing jobs can be a daunting and even confusing process. It can be especially difficult to know whether you should stay or go when you are thinking about the bigger picture in your digital marketing career.  The first step is to assess your current situation and make sure you are making an informed decision. Consider your current job, the new job you are considering, and the implications of a switch in terms of salary, hours, and benefits. Once you are confident that the change is the right move for you, it is time to start the job search.  Research potential employers and the job market, and make sure to update your resume and cover letter. Reach out to former colleagues and contacts to see if they have any job leads you may be interested in. You may also want to consider networking with professionals in your field in order to get your name out there.  Once you are ready to apply for jobs, make sure you take the time to tailor your resume and cover letter for each job you apply to. After you submit your applications, it is important to follow up with employers, either through email or phone calls, in order to make sure they have your application and understand your skillset. If you are looking to relocate, make sure you take extra consideration. The last step is to prepare for the job interview. This means researching the company, its products, and its mission statement. Make sure to practice answers to common interview questions, and dress professionally. Finally, make sure to be yourself and be prepared to discuss why you are the right fit for the position. 

Diversity in Digital Marketing Recruitment

Diversity, equity and inclusion have been buzzwords for the last few years now. But what does it actually mean in practice for businesses and candidates? There are lots of benefits for organizations to embrace diversity in the workforce, including but not limited to a wider talent pool and better representation. The recruitment process should be designed to ensure diverse representation. This means that the recruitment process should not be biased towards any particular group, and should avoid making assumptions based on gender, race, religion, or other characteristics. Digital marketing companies should strive to create an inclusive recruitment process. That means it is free from any kind of discrimination. A diverse set of applicants should be encouraged to apply, and the criteria for selection should be based solely on the skills, qualifications, and experience of the applicant.  Is digital marketing diverse enough? There is still a lot of work to be done and it is an ongoing task but there have been great advances in recent years. Constant review and evaluation is vital for continued development.

Mental Health At Work

Mental health is an important part of overall physical health and wellness. Unfortunately, it is often overlooked, and many people struggle with mental health issues in the workplace. Creating an environment where employees feel comfortable discussing their mental health and seeking help can help ensure that everyone is able to stay healthy and productive. There are a number of steps employers can take to create a healthy and supportive workplace. These include providing mental health awareness training, setting up an anonymous reporting system, and making sure to provide employees with regular breaks and vacation time. The increase in remote and flexible work has brought many benefits for people. But the blurred lines between home and office can make keeping a work life balance tricky. Employers should ensure that they are providing necessary resources and support to employees who may be struggling with mental health issues. This includes providing access to mental health professionals or offering flexible working hours. By taking these steps, employers can create a workplace that is open to discussion about mental health and supportive of employees who may be struggling. This can help ensure that everyone is able to stay healthy and productive in their work.  

Digital Marketing Job Search In 2023

We started the year with tips on writing your CV in 2022 and many of these tips remain relevant. Automation remains one of the key trends in digital marketing recruitment. Automation tools can be used to streamline processes such as job postings, CV sorting, and candidate outreach. This can help businesses save time, money, and resources, and make their recruitment process more efficient.  You need to optimise your CV for these tools too. Social recruiting is a growing trend in digital marketing recruitment. This involves using social media to find and engage with potential candidates. Companies can use social media platforms like LinkedIn, Twitter, and Facebook to post job openings. They are increasingly using them to engage with potential candidates, and build their employer brand.  Candidate, be aware of your presence online with a social media audit and make sure you are making use of platforms such as LinkedIn to bolster your credibility.  

Empty asphalt road and New year 2023 concept. Driving on an empty road to Goals 2023 with sunset.

Looking Ahead: Digital Marketing 2023

Digital marketing recruitment is changing, and it's important for businesses to stay on top of the latest trends. As a jobseeker it is important for you to be aware of these trends too so you can review your career progression plans and continue to grow in the workplace.  Dotgap is committed to keeping media professionals in their industry. Head to our website for the latest vacancies. Wishing you all a very Merry Christmas                        

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Digital marketing is still growing. The global digital marketing and advertising industry is will have nearly doubled in size from 2020 to 2026. What does this mean for you? Well, certainly there are some key digital marketing roles that are going to be important to you in regard to keeping up with trends. However, now too, these key digital marketing roles can help you survive and thrive in 2023. Yes, even in a recession. Digital marketing encompasses search engine optimization (SEO), content, virtual events, social media, influencer engagement, email, digital advertising virtual events, and mobile marketing. There is also considerable and rapid growth in marketing technology and analytics. This increased digitisation has led to an increase in the need for digital marketers. Many companies are struggling to find qualified professionals. Does your company have the goods?   Can be in-house if you have time to hire, or you can outsource to an agency but these are the key roles you need to help manage your business marketing through the recession.            

Key Digital Marketing Roles: SEO & SEM

Search engine optimisation (SEO) and search engine marketing (SEM) are two different but complementary digital marketing tools. They both help improve your website traffic through search engines. For a full breakdown of the differences, read this article: SEO vs SEM differences. Today, we are more concerned with why you need SEO and SEM specialists to help your business thrive in 2023. SEO is one of the most cost-effective marketing strategies. It relies on organic methods rather than SEM which relies on paid ads. SEO is a great way to survive the recession, and even be in a great position when it's over! It is not the quickest to show result however, so it is good to also look at SEM strategies. But you don't want to pay anything, "there's a cost-of-living crisis". We hear you. If you are seriously about riding out this storm, you will need to invest, but invest wisely. By turning to experts who have the experience and the time you can spend a little on the best placed and most target ads backed up with an SEO optimised website and keyword-rich content. Using SEO and SEM together can increase your visibility, give you some quick wins and conversions as well as setting you up for long term customer engagement and attraction.

Content Marketing

This is closely related to the SEO section above. Producing regular content is part of the SEO strategy.   It has been shown that regular and relevant content improves brand loyalty and gives you a way to carry on delivering value to your clients. If you have the time and enjoy writing then there is nothing stopping you from doing this. Or, perhaps you have members of your team write content every so often. You wouldn't be alone in doing this. But here are some reasons to hire a professional (or use an agency). Professional writers improve your SEO. They are skilled and qualified to quickly write keyword optimised content. They can produce it regularly and topics will be cohesive and structured. This will keep your website up to date and looking slick. Poor quality writing looks unprofessional, and even if you or your staff are great writers, if it is a side project to a main job it is not going to get the care and attention it needs to work for your marketing. Your time is valuable so leave it to the professionals.

Key Digital Marketing Roles: Strategists & Analysts

Understanding the key metrics and how your ROI will look in regard to SEO, SEM, Content and more is, again, something you can do yourself. However, when resources are strained, it is more sensible to employ the services of a professional to get it right, faster!  Letting your marketing fall by the wayside in a recession opens up gaps for your competitors to fill. With a good strategy and ability to analyse what's working you can be the business to fill those gaps.  An expert in-house hire or an agency can provide you with this, leaving you free to do your job with less stress.   

Survive And Thrive in 2023

The tools are out there, and so are the skilled workers who can help you use them in the best way for your specific business and needs. For more on how marketing can help you through a recession, try these articles from our blog: How Will The Recession Impact Remote And Flexible Work In Digital Marketing And Ad Agencies? How Will The Cost Of Living Crisis Impact The Marketing Industry?  

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Performance reviews are a formal evaluation of an employee's work performance and ultimately assess their strengths and weaknesses. A common misconception is that they are only beneficial to the business. However, while performance reviews do offer insight for managers, a properly managed review is an opportunity for you to gain feedback and identify goals. It is a chance to voice any issues or concerns and discuss opportunities that might be available to you. It may be a time to discuss a pay rise, although we will revisit this later in the article. Performance reviews often take place annually, towards the end of the year. There can be a lot of anticipation! This article will look at how to prepare for your performance review and what to expect.

Prepare A List Of Your Achievements

This is no place for modesty in a performance review. In some companies, your annual performance review might be your one big chance to showcase your accomplishments and progress. Where a good manager or managing team should know their employees well, particularly in large teams or agencies there may be example of your efforts in projects that slip through the radar. It is inadvisable for example in a team project to be constantly making a point of your role in it and how you contributed to the project success throughout. But you can do this in your performance review.  Take some time to reflect on your year. Consider your goals and responsibilities and write down things you were part or, things you are proud of and any other achievements that demonstrate your skills. This can seem like a daunting task, so make use of your calendar and emails as well as refer to notes, presentations and other documents that can back up your performance.  Using numbers and being specific is always advisable too. For example, if you work in an advertising agency you can look at how much revenue a campaign you launched brought in.  You should also consider things you have learned and personal accomplishments too. You could even use emails or testimonial-type feedback from colleagues, managers or clients to further show your value and positive relationships with people you work with.   

Be Prepared To Engage With Your Performance Review

It can be uncomfortable to listen to feedback about yourself  - constructive or otherwise. For this reason, you should be open minded and be prepared to receive comments on your performance. It is often uncomfortable for the person giving the feedback too. So, the more professionally you handle yourself, the better. While you are noting your accomplishments you might want to think about your own areas of improvement. Be as honest as you can with yourself and you will be prepared to hear it and you can prepare to respond. Some handy tips for responding professionally are as follows:
  • Do not respond defensively, and try not to get flustered.
  • You should calmly ask for examples if you aren't sure what situation they are referencing.
  • If you are feeling overwhelmed, ask if you can think about the feedback after your meeting and resume the discussion later
  • Own up to mistakes
  • Ask for suggestions of how to improve
You employer has a responsibility to handle your performance review in a certain way too, it can be just as uncomfortable for them! If you are an employer, you can get some tips on how to deliver an effective review here. While your performance review is about assisting your progress as an employee and team member. It is also your chance to discuss your expectations of the job and your ambitions for career progression.  Remember you can ask for advice on how to track to ensure you are doing your job well, and ask what your employers goals are for the company and for you! This will help you understand what is expected of you and see if your daily duties fit within this. You may find you are leaning into another role or taking on too much work. 

Use Your Performance Review To Clarify Your Goals

Are you happy with your current role and career path? This is your time to discuss what your options are for moving into new departments or roles.  It's ok if you don't know the answer to 'where do you see yourself in 5 years?'  It can be helpful to think of skills you want to learn or if you'd like to manage people or be responsible for a new development. This can help you figure out you next few steps and give you something to work towards and measure progress against throughout the next year!  Your superiors will be able to advise and perhaps give you examples of how what you want has been achieved by others in the past.  It can feel daunting to ask for things you want directly. However, your performance review is often the perfect time to tell your boss what you want to achieve. This can include a raise or a promotion.  Be aware though, when it comes to the timing of your performance review, chances are the annual budgets will have already been set so any positive outcome will likely be delayed to the following year. This is a good opportunity to get the ball rolling. In your discussion about your goals and achievements you can build the case if you believe you are being underpaid. 

Fair Warning: You Might Not Get What You Want Straight Away

Many people say they would find it helpful to receive feedback throughout the year. Open the channels of conversation with your employer and don't be afraid to ask for a meeting if there is something you want to discuss.  Being prepared and professional are the key takeaways for your performance review. But in regards to things you ask for, you might not get what you want straight away. You might find your goals don't fit with the company's immediate goals. Or, there isn't time or space for a certain request to take effect immediately. Don't be discouraged.  Work with your manger to set mini-goals or stretch goals that will set you on the right path.   If you enjoyed this article, you might also find these posts useful: How To Ask For A Pay Rise Making A Marketing Career Plan And Sticking To It      

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As we edge closer to a recession, many Britons' feelings are echoing those of 12 years ago. In 2010, 9 out of 10 Britons said they would consider leaving the UK for a life abroad. More recently, the coronavirus sent a lot of ex-pats home, and when the borders began opening up, many people were keen to restart their dreams of relocating to other countries. Unfortunately, we find ourselves in a similar situation yet again. While other countries may seem attractive, the current impending recession is set to be a global one so there are many things to consider if you have your heart set on moving away. Changing jobs can still be a great way to find new opportunities for job growth and career development. But while we have talked about the benefits of moving jobs before, changing jobs in a recession presents a different set of challenges. A recession occurs when economic productivity is rapidly declining. Recessions increase your chances of losing your current job and do make it more challenging to secure a new one. Many young people will try and find a better-paying job in times of economic instability. If you are employed, think carefully before you leave, and read this article for advice on relocating for work in a recession.   

Financial Considerations Are Even More Important When Changing Jobs In A Recession

First things first, you need to make sure that you are fully aware of all the local regulations.  Look into your sector to make sure there are enough opportunities. This is especially important if you are planning to become self-employed in a new country. If you are investing or retiring abroad, you will have to make sure your income or savings will really be enough to cover your expenses. Currency fluctuations can really impact your move abroad and affect your ability to live comfortably in your new country. If you do decide to move abroad during a recession, you really have to ensure your financial situation is strong enough to cover the costs. Do your research into all the potential costs and how to keep them low! We would recommend you secure a job before moving. Many companies will offer assistance with visas and even offer a relocation bonus. If you haven't found your job yet, start looking for a job asap and make sure it will pay you enough to cover your daily expenses.  

Choose Your Location Carefully

Choosing the right location for you will depend on the kind of work you are looking for. Whether you are looking for a job in digital marketing, starting your own business or investing will all influence your options. You also need to consider your age and whether you have children or not. Many countries have complex and expensive visa requirements. Australia and New Zealand are still among the most popular countries to move to. There is a booming digital marketing and ad agency economy over there and no language barrier. However, we are facing a global recession. That means Australia and New Zealand are likely to be facing similar strains in recruitment. Some less traditional locations you could consider are Poland or the Czech Republic. While they do suffer economic problems the living costs are relatively low and there are digital marketing opportunities available for English speakers. Whatever you choose, make sure you do your research and don't rush into anything.

Changing Jobs In A Recession Requires Consideration of Lifestyle And Living Costs

If you do your research and have realistic expectations about the country you are moving to, you should be able to change jobs and relocate during a recession. The most important thing to remember is to be realistic about what you can afford and be prepared to have a different quality of life from the one you're used to in the UK while you settle in and find a job. Dotgap works with companies in the UK and Australia and we have been committed to keeping media professionals doing what they love throughout the pandemic and will continue to do so through the recession. If you enjoyed this post, you may enjoy these articles on our blog: How To Find A Job When Jobs Are Scarce: Navigating A Recession As A Job Seeker 3 Ways To Optimise Your CV For International Job Search

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There are more people than ever working in remote or hybrid roles. But what impact will a recession have on this 'new normal'? News of an impending global recession has many remote workers worried they will be the first to go. While it is certainly wise to be prepared and ensure you are doing what you can to remain a valuable member of your workforce, it would appear that remote workers could actually help businesses retain staff and save money through a recession. Since employees were all sent home in March 2020 employees have discovered how flexible working has improved their stress levels and in many cases improve productivity. In fact, recent data even suggests that fully remote teams are surpassing the productivity of on-site teams, with hybrid workforces performing particularly well. This article will provide a brief look at a couple of key points from this discussion to help put your mind at ease.

Remote Workers Save Money: The Aim of The Game During A Recession

Remote working doesn't just save employees travel costs. Downsizing office sizes can save companies tens or hundreds of thousands of pounds (GBP) per year. On top of the saving in rent, the cost savings also come from equipment and building maintenance, repairs, and utilities. Even companies which offer their remote workers money towards their home set up or internet see an enormous saving. So what does this mean for the return to work battle? Over the last few years, workers have gained leverage in the jobs market and digital is no different. In a recession, employers generally look to reduce their headcount. This will shift the market from candidate-driven to client-led with the power shifting from jobseekers to those hiring. This represents a challenge for recruiters but remote roles could be the way to turn the situation to their advantage. Businesses need marketing, always so there will always be a requirement for digital marketers and working remotely can help cut costs.  

Recession and The Workplace Proximity Bias

There has always been a thought that those who seldom visit the office to work and, as such, have little direct physical contact with their managers are more likely to be let go.  In the current economic climate, the question has taken on a new urgency, are the remote employees more likely to be on the firing line?  Unfortunately, data on this issue are almost non-existent. Never before have there been so many remote workers. While prejudice against remote workers may not be a manager's intention, it is difficult to imagine fair treatment when some employees are always physically close and some are at home. Given the benefits hybrid and remote work has shown so far though, it would appear that workplace proximity bias could become a thing of the past.   

Good News For Digital?

The digital marketing industry has shown no signs of slowing down, and while we certainly expect things to change as employers and individuals strive to cut costs, businesses are increasingly realising their online presence and digital marketing are vital in growing and retaining their customer base. By supporting remote work, digital agencies can keep people employed while saving money themselves. Hybrid and remote work is to be embraced and is proving to be a viable model for workplaces now and in the future. Digital agencies can lead the way becoming adaptable and flexible enterprises that can rapidly adapt to new circumstances while continuing to design and deliver services to customers. Dotgap is here to keep media professionals doing what they love! Get in touch today to find out how we can help.

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We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

We work mainly with media agencies, advertisers, media owners, marketing agencies. technology companies and creative agencies.

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