pixel
Viewing posts categorised under: Upskilling

The Bank of England has predicted the UK will enter into recession in the last quarter of 2022. Limited spending leads to little economic growth and unfortunately, recruitment is an area which will feel this hit sooner and harder than other industries. In spite of this, the world keeps turning and recruitment is still necessary during a recession. Even though candidates are likely to be more reluctant to leave their current jobs, plenty of candidates will still be graduating from university and looking for work. Some workers will be faced with the reality of redundancy or reduced hours. Recession recruitment then will play an important role in many lives. So, what can you do to navigate the recession as a jobseeker? When there is an economic recession, finding a job can be a challenge. Successfully securing a new job requires patience, determination and the willingness to adapt to new working conditions and processes. Learning how to find a job during an economic downturn can help you navigate any potential challenges with patience and expertise. In this article, we discuss what a recession is, explore how to find a job during a recession and review some tips to help you during your job search.   

Update Your CV To Stay Ahead In A Recession

The most important thing you need to do, you can do right now. Updating your CV should be part of your job search anyway, even in a booming economy there is fierce competition in the digital marketing industry. To elevate your chances of getting noticed, you need to update your CV and establish your personal brand. You should clearly and effectively communicate your knowledge, skills, abilities and experiences to your potential employers. Focus on your skills. When job opportunities are limited, the competition becomes even more fierce so it is important that you put together a strong cover letter to accompany your CV. This will help differentiate your application from other candidates. Your CV should demonstrate your work history, skills and any relevant achievements. For graduates with limited work experience, check out our previous blog post on how to demonstrate your value to potential employers. You can include any technical skills such as computer programs or any additional languages you speak. Just make sure you would be comfortable speaking those languages in the workplace!  

What Areas Of Media Remain Lucrative in A Recession?

If your chosen career or industry does not thrive during a recession, you might need to consider looking for work elsewhere. Temporary jobs or those with transferrable skills to your dream career can help you gain valuable experience and build your CV for future job seeking. Some industries which tend to be recession-proof include education and law.   Luckily, there are areas of the media industry which are proven to be recession-proof. Performance media offers the lowest risk return on media investment and so it is the safest form of advertising there is. Anyone with a website offering can justify highly quantifiable expenditure through performance media channels. We have already talked about the following areas being among the most in-demand marketing roles this year: 
  • PPC Search 
  • Paid Social Media 
  • Programmatic 
While temporary jobs only last for a specific amount of time and may only include limited job responsibilities, performing well at a temporary job can help you expand your professional network, which may assist you in eventually finding full-time work in your desired role.  

Level Up To Keep Up

In the highly competitive digital marketing and ad agency industries, you may find you have access to a wider range of jobs when you learn new skills. You can find many free resources online including podcasts which discuss the skills you are interested in learning. Spend some time determining if you need to brush up on certain skills to make yourself more marketable - it might be a brand-new skill or something you haven't utilized in some time.  Review job descriptions for jobs in your field and industry, keep up to date with new technologies and trends and you can make yourself a more employable candidate both in the short term and when the economy picks up. Coursera, Udemy, LinkedIn Learning and Google Analytics are all great resources.  

Networking (Always Networking!)

We've said it before, and we'll say it again! Networking is such a powerful tool. Seek out like-minded professionals and research events, both in-person and virtually. LinkedIn and Facebook both host professional groups and the opportunity to comment and engage with people in your industry and beyond. You can make use of both personal and professional social media to signal that you're open to new work opportunities. make sure you perform a social media audit to make sure you are putting out the best image you can.  Connecting with and contacting people within your professional or personal networks is helpful when there is a recession as they may know about job opportunities that are not advertised online. Step outside your comfort zone and make yourself visible. If there is a thread, share relevant information as well as your own personal experiences and expertise. You never know where what doors that engagement may open up in your professional career. 

Act Now To Get Ahead

There is no time like the present. For more helpful articles like this one, head to the Dotgap blog: Upskilling And Why Is It Important For Me Why Is LinkedIn The Ultimate Career Tool Dotgap breaks the traditional digital recruitment agency mould and have a more thoughtful, considerate approach. We know the industry because we have all worked there ourselves. Get in touch today to see how we can help you.    

Read more

Recently, we've been talking a lot about how to get jobs, perform well in interviews and utilise moving companies to your advantage. However, given the current economic climate and cost of living crisis, many people are looking for stability and assurance they will be in work and able to pay their bills. Upskilling enables you to strengthen your position, improve your skills and develop new ones. In times of economic trouble, employers may focus on retention and fill job vacancies internally, making it a crucial time to upskill for your career growth. So, whether you are still looking for a new job, or staying where you are, you can secure your position and increase your chances of success by upskilling – in digital, there is no such thing as knowing too much!  

Upskilling - How To Do it

Effective upskilling involves the combination of internal skills and external resources. Depending on where you work and what your current working situation is, you should be able to use a mix of your company’s training modules as well as your own creativity to your advantage.  With so many of us working from home now it can be difficult to leverage company resources in the same way. So, whether you’re aiming to make a move, increase your pay or just make yourself more versatile, here are some of the top ways to upskill remotely, or fit it into your new hybrid working.

#1 Make it a part of your routine

If you are trying to fit in upskilling around working from home, it can be really challenging. By the time you've done your work it can be really hard to stay at your desk and commit to learning. But, here's the thing. If you don't commit to it, you won't do it. Try starting small, half an hour before you start your working day for example, or a quiet hour after your evening meal.

#2 Listen to podcasts

This seems to feature a lot in tips and blogs online and for good reason! There is a wealth of great information out there now, easily accessible and easy to fit in your life. You can listen to a podcast at the gym, on the bus, doing the washing up, or while working. Check out some of these upskilling podcasts as see what you think.

#3 Read industry news and books

While many books are available online to listen to know, podcasts aren't for everyone. Try subscribing to industry newsletters or magazines and looking for industry-related books you can enjoy with your coffee.

#4 Try out new technologies

Take the opportunity whenever possible to have a go at new technologies. This might be something you get the chance to do at work or something you need to take on yourself. The truth is, even non-tech roles require a certain amount of technical proficiency in the digital marketing world. There are usually free tutorials for many platforms which aren't too time consuming or labour intensive.

#5 Use online course providers

There are so many courses available online now. Udemy and LinkedIn Learning provide thousands of course options for a reasonable price - LinkedIn offers a one-month free trial. Google Analytics Academy and Codeacademy have free courses available and both provide fantastic insights for those working in digital industries.

#6 Attend virtual events

Even though we are back out in the world there are still plenty of online events and conferences which allow you to attend from your own home and connect with people around the world. A great way to learn and upskill without leaving the house - saving you time.

Upskilling Is Futureproofing

With virtual options and free courses available, if you are thinking about upskilling for any reason, there really is nothing to stop you. Just don't overload your schedule. Start with small and manageable learning and see what works with your lifestyle. Don't forget to ask your employer if there is something specific related to your role or company you want to learn - they may be able to share excellent resources with you and might even give you time to learn in your working day. For more content like this, head to the dotgap blog!

 

Read more

Get in touch

We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

We work mainly with media agencies, advertisers, media owners, marketing agencies. technology companies and creative agencies.

Send us an email and we will respond as soon as possible.

If you want to speak to someone, feel free to call during normal working hours: Monday to Friday 0930 – 1800