As we near the end of the year, we wanted to reflect on some of the most popular topics covered in the blog.  From tips on how to get a job in digital marketing as a graduate  to re-entering the workforce after taking time away to be a parent, we have tried to cover relevant topics for recruiters and jobseekers alike. Read on for a roundup of Dotgap’s 2022 digital marketing blog. 

The Recession, Cost Of Living Crisis and Digital Marketing

The economic climate has presented many challenges over the last few years. Businesses have had to adjust their strategies to accommodate changes in consumer behaviour and the availability of resources.

People are likely to be more cautious with their spending during a recession so it is important to emphasise value over price. Companies must reduce costs while still achieving measurable results from their marketing efforts. Considering how the current climate will impact the marketing industry we can surmise businesses need to be mindful of budgets while maximising technologies that can help reach their target audience.  This includes leveraging social media platforms to build relationships with potential customers, as well as utilizing search engine optimization (SEO) to make sure they’re visible in online searches. 

This can also be a difficult time to be looking for a job, raising questions about the impact on remote and flexible working arrangements.

Changing Jobs For Your Career

Changing jobs can be a daunting and even confusing process. It can be especially difficult to know whether you should stay or go when you are thinking about the bigger picture in your digital marketing career. 

The first step is to assess your current situation and make sure you are making an informed decision. Consider your current job, the new job you are considering, and the implications of a switch in terms of salary, hours, and benefits. Once you are confident that the change is the right move for you, it is time to start the job search. 

Research potential employers and the job market, and make sure to update your resume and cover letter. Reach out to former colleagues and contacts to see if they have any job leads you may be interested in. You may also want to consider networking with professionals in your field in order to get your name out there. 

Once you are ready to apply for jobs, make sure you take the time to tailor your resume and cover letter for each job you apply to. After you submit your applications, it is important to follow up with employers, either through email or phone calls, in order to make sure they have your application and understand your skillset. If you are looking to relocate, make sure you take extra consideration.

The last step is to prepare for the job interview. This means researching the company, its products, and its mission statement. Make sure to practice answers to common interview questions, and dress professionally. Finally, make sure to be yourself and be prepared to discuss why you are the right fit for the position. 

Diversity in Digital Marketing Recruitment

Diversity, equity and inclusion have been buzzwords for the last few years now. But what does it actually mean in practice for businesses and candidates? There are lots of benefits for organizations to embrace diversity in the workforce, including but not limited to a wider talent pool and better representation.

The recruitment process should be designed to ensure diverse representation. This means that the recruitment process should not be biased towards any particular group, and should avoid making assumptions based on gender, race, religion, or other characteristics.

Digital marketing companies should strive to create an inclusive recruitment process. That means it is free from any kind of discrimination. A diverse set of applicants should be encouraged to apply, and the criteria for selection should be based solely on the skills, qualifications, and experience of the applicant. 

Is digital marketing diverse enough? There is still a lot of work to be done and it is an ongoing task but there have been great advances in recent years. Constant review and evaluation is vital for continued development.

Mental Health At Work

Mental health is an important part of overall physical health and wellness. Unfortunately, it is often overlooked, and many people struggle with mental health issues in the workplace. Creating an environment where employees feel comfortable discussing their mental health and seeking help can help ensure that everyone is able to stay healthy and productive.

There are a number of steps employers can take to create a healthy and supportive workplace. These include providing mental health awareness training, setting up an anonymous reporting system, and making sure to provide employees with regular breaks and vacation time.

The increase in remote and flexible work has brought many benefits for people. But the blurred lines between home and office can make keeping a work life balance tricky.

Employers should ensure that they are providing necessary resources and support to employees who may be struggling with mental health issues. This includes providing access to mental health professionals or offering flexible working hours.

By taking these steps, employers can create a workplace that is open to discussion about mental health and supportive of employees who may be struggling. This can help ensure that everyone is able to stay healthy and productive in their work.

 

Digital Marketing Job Search In 2023

We started the year with tips on writing your CV in 2022 and many of these tips remain relevant. Automation remains one of the key trends in digital marketing recruitment. Automation tools can be used to streamline processes such as job postings, CV sorting, and candidate outreach. This can help businesses save time, money, and resources, and make their recruitment process more efficient.  You need to optimise your CV for these tools too.

Social recruiting is a growing trend in digital marketing recruitment. This involves using social media to find and engage with potential candidates. Companies can use social media platforms like LinkedIn, Twitter, and Facebook to post job openings. They are increasingly using them to engage with potential candidates, and build their employer brand. 

Candidate, be aware of your presence online with a social media audit and make sure you are making use of platforms such as LinkedIn to bolster your credibility.

 

Looking Ahead: Digital Marketing 2023

Digital marketing recruitment is changing, and it’s important for businesses to stay on top of the latest trends. As a jobseeker it is important for you to be aware of these trends too so you can review your career progression plans and continue to grow in the workplace. 

Dotgap is committed to keeping media professionals in their industry. Head to our website for the latest vacancies.

Wishing you all a very Merry Christmas

 

 

 

 

 

 

 

 

 

 

 

 

Tags: career progression, digital marketing, digital marketing job search, digital marketing jobs, digital marketing trends, end of year review, job search, job seeker, marketing jobs, marketing trends, recruitment