Most employers understand the importance of hiring great candidates. They know that the right candidate will help to improve their business, and they understand that if someone is a good fit they are more likely to stay with the company for a long time.
However now is a difficult time to hire; a recent study found that UK job adverts are at a record high in the build-up to Christmas, so it is harder than ever to find the best employees.
Thankfully it is still possible to find high quality employees who are compatible with your business; you just need to make sure that your business appeals to these candidates.
Here are three tips to help you attract the best digital marketing talent.
1. How Employers Can Attract The Best Digital Marketing Talent: Think About Your Branding
One of the easiest ways to increase the quality of job candidates is by including clear branding. This doesn’t mean you need to use your logo or the company colours; instead you should focus on the values of your brand. Is your company known for being innovative and out of the box, or are you more traditional? Are you known for working with global giants, or do you normally work with small start-ups?
This information will make it easier for you to attract likeminded individuals who see themselves in your brand. This means they are more likely to be a good fit (and they are also more likely to stay with the company for a long time!).
2. Cultivate A Strong Social Media Presence
You may not think that your social media presence is linked to finding job candidates – but it certainly can be. After all, nearly four billion people use social media (in fact, there are over 1 billion people on Instagram alone!), which makes it one of the best places to advertise online.
So make sure you have professional, active social media pages that your target audience (potential employees) can find. Then potential employees can follow you online, which means they are more likely to see job opportunities (or they may even send their CV in when you don’t have vacancies).
3. Create Engaging Job Adverts
Finally it is important to create an engaging job advert. Include a detailed job description, be clear and articulate when you are describing your ideal candidate, and make sure your company description helps you to stand out from the crowd. This means you are less likely to interview incompatible candidates who don’t have the right skills or attitude.Tags: business owner, digital marketing, employer, job search, management, manager, recruitment