There’s no escaping social media these days. Whether you use it for you career or not, you need to consider the implications of what could be decades of historical data available online about you. That fan blog you wrote when you were at school for example, or some outdated jokes exchanged with friends from the late noughties. We have talked about using Linked In to help get a job, but it is important you do not overlook other social media platforms as an active job seeker. All social media, used correctly can be great for job seekers. It could, however, be costing you interview opportunities.

Recruiters and potential employers may actively search for applicants on social media when they are reviewing your CV so if you have an online presence, you need to make sure it is working in your favour with a social media audit. Read on to find out what you can do to give your social media the once over.

Five Tips For Optimising Your Social Media Presence:

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#1 Check Google

You may not think you have much of an online presence but you might be mentioned or tagged elsewhere, or perhaps you have an old profile somewhere you have forgotten about. Google your name and social media handles and remove any information you do not want public. Try setting up a free Google alert to let you if you turn up somewhere in the future. 

#2 Privacy Settings Vary

Privacy settings vary from platform to platform, and are subject to change. If you are a job seeker or not it is a good idea to make sure you are up to date on what ‘public’ and ‘private’ means across your networks and what can be seen on your profile from outside your direct connections. Click here for a great article on how to protect your privacy settings online:

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#3 Be Consistent

Once you have established what is visible, you need to make sure there is consistency with the profile you have created in your job application and the profile that is visible in a search of your name. Make sure there are no obvious differences in basic information and, if you have time, you could think about sharing some content that is relevant to the job you are seeking or to support your interests and skills. 

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#4 Be Mindful

Be mindful of how you might sound to potential employers when commenting. Try to get involved in conversations on Linked In or Facebook groups that are relevant to your field, but always time to consider your responses. Avoid political commentary or bad-mouthing previous co-workers or employers – jokes can be highly subjective so be aware of how things might sound out of context! 

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#5 Keep it Simple

Don’t try and cultivate two or three entirely different identities. Simplicity is key and sometimes just making sure you are on top of your privacy settings is enough to keep your professional persona safe. Maybe you don’t use social media, or you are a social spectator, not posting anything yourself.  This is certainly the safest option. However, you may want to make sure you are demonstrating the character and skills you want to put across for your job search, in the digital world especially, you might find no online presence would be detrimental to your job search. 

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Time to Put it Into Practice

The truth is that there is no one size fits all answer and it depends on the type of job you are looking for, the role, the level of seniority and ultimately your preference and interest in managing your information in the ways above.

Start by googling yourself and go from there!

For the latest in digital jobs and tips for improving your chances of success, make sure you check out Dot Gap jobs and blog pages.