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Showing posts tagged with: 2022

Do you have itchy feet? Maybe you are looking for new opportunities in a market with more room for growth? Or are you simply dreaming of sunnier climes? With global travel becoming increasingly accessible again, and countries once more welcoming visas and immigration, there's no time like now to start looking for your next job abroad. Before you embark on your next adventure, you need to make sure you CV is up to scratch. Read on for three simple tips to optimise your CV for international job search.

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Always Write A Personal Statement 

Some things never change. From our experience, all countries look favourably on a personal statement. Whether it’s explicitly asked for or not, it is a great way to showcase you personality, achievements, and ambitions as well as a way to expand on your previous experience. Your full job history may not fit on two pages of your CV* so a well-written personal statement gives you a great opportunity to sum up what makes you the best fit for this role.  *Bonus tip: some countries even prefer a one-page CV, and others permit three!

Do I Need A Photo For My International Job Search? 

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Depending on the job your are applying for, and the country it is in you may need to provide a photograph. This list provides a fairly comprehensive overview of which countries require a photo with a CV submission. However, be wary, this can change,  and may be different for different roles so be sure to consider tip number three below: research.

Do Your Research

This shouldn't be news to any seasoned job seeker but ALWAYS DO YOUR RESEARCH. Find out about the company, the company culture, the country's working culture, whether a photo is expected, or frowned upon, what personal information should be included. Treat this like your first CV and make sure you double-check everything.  Carrying out research on new countries is easier now than ever before. You can join international jobs Facebook groups and connect with people who live there, or even connect with employees at the company via Linked In. Make sure to get a native speaker to read your CV, especially if you are writing in another language.

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Checklist For Success In Your International Job Search

Just like any job search in your home country, it is vital to understand the CV norms and expectations. You can unwittingly exclude yourself from consideration for a role without even having your CV read to the end. In summary, here's our checklist for success:
  • There is no universal template
  • Find out about any local or national cultural norms
  • Check out Linked In
  • And don’t forget the usual tips on How to Make Your Job Application Stand Out 
Don’t delay your dream career any more. For more help with your CV and job search you can check out our blog, or get in touch today.  

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When it comes to updating or writing your CV, it can feel like a huge challenge. The jobs market is an ever increasingly fast-paced place, and jobs trends can change month on month with the market which means that CVs change too.  

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Employers are looking for someone special and as more people gain qualifications, more types of jobs open up and digital jobs continue to boom, it is important to keep on top of things!  Time for a spring clean of your CV? Here’s 5 things you MUST include in 2022 

Talk About WFH Experience 

        Photo by Ketut Subiyanko at Pexels.com                                           Photo by Vlada Karpovick at Pexels.com     
  While the debate still rages over the benefits, or not, of remote working, there is no doubt that flexible working and the virtual office is here to stay.  If you have experiences to share about successful and productive then talk about it! Make sure you sell yourself as a self-motivated worker, productive, proactive and working under your own initiative. 

Highlight Results over Responsibilities 

      This is one of the most common things people do in their employment history. It’s not a mistake to talk about responsibilities but if you fail to mention the results and achievements you made then it is a wasted opportunity! Don't feel as though you need to remove the word ’responsibility’ from your CV vocabulary, just make sure to follow it up with what you did with that responsibility. For example:   "I was responsible for monitoring digital campaigns through the use of strategic reporting. As part of this process, I was able to identify new opportunities which emerged, increasing our client retention by XXX % in 2020"  

Create a Compelling and Relevant Introduction 

 This is a tip on every CV advice list but it is always worth repeating. It is too easy to get complacent with your personal profile and CV intro, especially if you are applying for a lot of similar jobs. Do:
  • Check your introduction for each CV you send
  • Use keywords from the job description
  • Confirm you have the essential skills required from the role.  

Writing Your CV for ATS   

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 Many big companies now are using applicant tracker systems to whittle down large numbers of applicants. There are a few simple things you can do to make sure you make it through the first scan.  As we have mentioned in the section above, identifying and using keywords from the job description throughout your CV (think skills, qualifications, experience) will be a big help in the ATS recognising your document as belonging to a viable candidate.   Avoid ‘overdesigning’ your CV with fancy fonts and borders as these can confused the ATS search functions. Check here for acceptable fonts and more tips! 

Address any COVID Downtime 

 This is inevitable. Most people will have experienced either working from home, a period of furlough or even redundancy during the recent pandemic. This is an ongoing part of life for many and has affected the career prospects of hundreds of thousands of people. You are not alone in this. Think about what you did with your time during lockdown. Don't be afraid to get creative with writing it up! Gaining qualifications, reassessing your priorities and even taking part in sports challenges can teach you beneficial and transferrable skills, so let your prospective employer know about it.  

Writing Your CV Doesn’t Have To Take Forever 

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It always seems like a daunting process, but not updating your CV will just mean your hours spent sending CVs out will be wasted. Keep it simple, keep it relevant and don’t be afraid to state proudly what you can do and why.   Digital jobs can take you all round the world and offer some of the best flexible opportunities. The digital world has with room for more growth than many other industries.    If you’d like to hear more, and see where your CV can take you, get in touch today! We’d love to hear from you.       

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The world of PPC marketing is always changing and evolving. This allows pay per click advertising to constantly improve, but it is important for digital marketers to keep up with these trends. After all, these trends allow marketers to deliver more effective campaigns. But what trends can you expect to see this year? Here are six PPC trends to look out for in 2022.  

1. PPC Trends To Look Out For In 2022: First-Party Data

Third party data used to be an essential metric for most digital marketers, but this is starting to change. Google recently announced that they would be phasing out third party cookies (most will be removed in 2023), but that doesn’t mean there won’t be analytics. Instead Google will be prioritising first party cookies, which can be used to create effective PPC campaigns.  

2. Better Segmentation

Targeting specific audiences has always been a big part of PPC advertising, but improved segmentation is making this type of advertising even more effective. Audience segmentation is possible through most newsletter services, and it is now becoming a part of social media advertising. This helps marketers to create more effective marketing campaigns across a range of platforms.  

3. New Advert Formats

New adverts formats are constantly popping up. Five years ago image advertising was extremely popular and video advertising was very rare online, but now video adverts are equally as popular. So you can expect to see more video advert formats in 2022 – and it is also possible new types of adverts will become more popular. For instance, audio only adverts may become more mainstream.  

4. Responsive Search Advert

Do you use responsive search adverts (AKA RSAs) in your PPC marketing campaigns? If you haven’t, now is the time to start. Responsive search adverts combine ad copy and images to create different ads for different target audiences, and this can significantly boost the effectiveness of your marketing campaign.  

5. Pulling It Back

Lots of small businesses experienced financial uncertainly over the last two years, and this will likely affect their advertising efforts in 2022. Many businesses will have a stripped back marketing budget, so campaigns may be more basic and simpler. This means that many digital marketers will be creating low-cost campaigns over the next year.  

6. Unexpected Trends

It is impossible to predict every PPC trend for 2022, so expect the unexpected. After all, PPC marketing is always changing! The most successful marketers understand this, so they will try to be adaptable, flexible and open minded.

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The digital marketing industry is always changing. Every year new trends emerge, and some of these trends completely transform the digital marketing landscape. So if you work in digital marketing, you may want to keep up with current and emerging trends. Here are five digital marketing trends you can expect to see in 2022.  

1. Digital Marketing Trends You Can Expect To See In 2022: Multichannel Marketing

In the past digital marketers would only use one or two channels for marketing (such as a website and an email newsletter), but in modern times multichannel marketing is far more effective. Most digital marketers use a wide range of platforms to advertise, including a website, a newsletter, a blog, Instagram, Facebook, Twitter, YouTube, Tiktok and LinkedIn. This can feel overwhelming, but an integrated approach tends to reach far more people, so campaigns tend to be much more successful.  

2. AI Digital Marketing

AI technology grows more popular with every passing year, and 2022 will be no different. More and more marketing techniques (such as analytic tools) are being automated. In fact, AI can now even provide marketers with improved keyword suggestions! This tends to improve overall marketing efforts, so it is important for digital marketers to embrace AI technology if they want their career to thrive.  

4. Chatbots

Voice activated support (such as Alexa or Google assistant) grow in popularity every month, and now many websites have a handy chatbot that can answer user queries. This technology is proving to be very successful for a few reasons; it automates customer service, and it improves overall website efficiency for users. This is because the chatbot can answer queries 24/7, so people never have to wait long for a response.  

4. Mobile First Digital Marketing

More users than ever before are using mobile phones to get online. In fact, recently mobile users overtook laptop users for the first time! For this reason it is important to prioritise mobile first digital marketing. All campaigns should be fully optimised for both Apple and Android devices, so make sure you only use responsive, mobile-friendly content in your campaigns.  

5. Inclusivity

The final digital marketing trend you can expect to see more of in 2022 is inclusivity. More and more digital marketing campaigns are focused on making people feel included and welcome, and this benefits both the advertiser and the audience. Audience members feel like they are cared for, and research has found that inclusive campaigns have increased sales and customer engagement. So if you want to improve the success of your campaigns in 2022, focus on inclusivity!

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We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

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