Showing posts tagged with: career goals
Digital marketing requires a diverse set of skills, both technical and creative. Switching careers to digital marketing can be a great decision if you are interested in the field and have the necessary skills.
It can seem a daunting task. When you start looking at job listings you will see that experience of some kind is listed as a requirement. Many roles are highly competed for so it is easy to understand how you might be put off from applying!
If you do not currently work in digital, you are in a similar position to a new graduate, forced to think about how you can demonstrate you've got the goods using your experiences so far in other areas.
Transferable skills, sometimes called portable skills, are the skills you have developed that can be transferred from one job to another, like good communication or time management skills.
This post will look at some of the key transferrable skills that can be useful for a career in digital marketing so you can leverage your experience and get the job you want!
Top 7 Transferrable Skills For A Career In Digital Marketing
#1 Communication
Digital marketing involves working with a variety of stakeholders, including clients, team members, and external partners. Good communication skills are essential for effective collaboration and project management. If you are a teacher, sales person, or work in customer service it is likely you can demonstrate excellent communication skills.#2 Analysis
The ability to analyse data and draw insights from it is a highly valued skill in digital. In search engine optimization (SEO) and pay-per-click (PPC) advertising analytics are crucial for success. People with engineering or economics backgrounds tend to have a solid background in working with numbers and problem solving. This is a good foundation for working with analytics.#3 Creativity
Digital marketing involves developing and executing creative campaigns that stand out in a crowded online space. Having a creative mindset can help you generate unique ideas and develop effective strategies. Events, hospitality and teaching are good examples of careers where you could leverage your creative abilities to move into digital marketing.
#4 Writing Skills
Writing is an integral part of many digital marketing activities. For example, content marketing and email marketing. Being able to write well-crafted, engaging content is essential for success in these areas. This is a skill that some people are lucky enough to possess naturally, but it is also a skill that can be learned.#5 Project Management
Digital marketing projects often involve managing multiple tasks and stakeholders. Strong project management skills such as prioritizing tasks and meeting deadlines are crucial for success. People with project management certifications, IT professionals, lawyers and engineers often have excellent experience of running and managing multiple projects.#6 Technical Abilities
Understanding how websites and online platforms work is essential for many digital marketing activities. Basic knowledge of HTML, CSS, and website analytics can be a valuable asset. A professional with a technical background in IT or statistics will tend to have the ability to understand things like automation and AI.
#7 Adaptability
The digital landscape is constantly evolving, so marketers need to be adaptable and willing to learn new skills and tools to stay relevant. Being open to change and able to adapt quickly is essential for success in this field. Check out 5 Top Tips for Becoming A Digital Marketer for more advice!Your Experience Can Be Relevant To Your New Career In Digital
Switching careers can take time, but with the right approach you can find the job you want. For more career advice and job seeking tips, check out our blog page here.
If you are working in digital marketing, it is highly unlikely you will not have an online presence. We have talked about the importance of carrying out a social media audit to make sure your social media and online presence is professional and consistent. this article will look at taking this one step further to actively use social media to your advantage. Social media can be a powerful tool to help boost your career. Whether you use it to network, stay up-to-date on industry news, or showcase your work, here are 3 ways to boost your online profile.
#1 Use Social Media to Connect With Professionals
One of the best ways you can use social media to further your career is to connect with professionals in your field. Whether you join a Facebook group or use Twitter to follow influential people in your industry, these connections help you stay informed about the latest industry trends and news and help you build a strong network of contacts that could be useful in your career. Additionally, engaging with these professionals can help you gain knowledge and valuable insights into the field, and even create opportunities for you to make more meaningful connections. Ultimately, building relationships with professionals in your field can be an important way to support your career growth. When engaging online, be helpful. You can foster long-term relationships by offering advice with no expectation of anything in return. Connect with people at all levels, just remember to keep your connections related to your industry and interests and introduce yourself with a reason for your connection!
#2 Showcase Your Work on Social Media
Social media can be used as a powerful tool to showcase your work. By using it to promote your portfolio, share your latest projects and engage with potential employers and collaborators you can easily boost your online profile. Using platforms like Instagram, LinkedIn and other popular networks you can reach a wider audience and create a more visible presence. Additionally, social media can be used to efficiently promote your work and gain recognition by showcasing your skills, experience and accomplishments. Furthermore, engaging with potential employers and collaborators can be a great way to build relationships and gain insight into the industry, while also reinforcing your commitment to the field. Ultimately, using social media to promote your work is a valuable asset to your professional career.
#3 Stay Up-To-Date With Industry News
Social media is invaluable for staying up-to-date on industry news. Following relevant hashtags or joining industry-specific groups can be an incredibly useful way to stay connected with the latest trends and developments, as well as helping you build connections with other professionals in the same field. Through such platforms, you can stay informed about the latest industry news, developments, and strategies, and be better equipped to make informed decisions. Using your new found knowledge you can share interesting articles and content to boost your online profile. Additionally, you can engage with confidence in discussions, share ideas and resources potentially leading to collaborations and other opportunities that can help further your career.Make Social Media Work For You
As you can see, social media can be an effective tool for boosting your career. Whether you use it to connect with professionals, showcase your work, or stay up-to-date on industry news, there are many ways to use it and many platforms to choose from, with these 3 tips, you’ll be well on your way to maximising your social media presence. Remember: consistency and professionalism are key. For more job search tips, advice on interviews or digital marketing career paths head to our blog here.
Digital marketing is an ever-growing field with plenty of job prospects and career opportunities. Whether you're just starting out, or want to switch to this field, it's important to understand the basics of getting into digital marketing. In this blog post, we'll discuss the necessary steps you need to take to become a digital marketer.
5 Top Tips To Become A Digital Marketer
To become a successful digital marketer, you need to have a good understanding of the latest marketing techniques, as well as the ability to apply them to the unique challenges of the digital space. Here are some tips to help you get started.
What Education Do You Need?
While it isn't a requirement to have a university degree, having an understanding of the basic principles and techniques of digital marketing is essential to your success. This includes search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. You should also make sure you stay up-to-date on the latest trends and strategies in the industry. If you want to do a degree, or are considering your university options then marketing or a related field would certainly be useful. A degree is not as useful as having demonstrable knowledge of digital marketing tools and techniques and relatable experience is key.
Experience Is Key
Experience is another key component to becoming a successful digital marketer. Most employers will require some level of experience before hiring. Taking related jobs, doing freelance work or internships can provide great learning experiences. Having a good understanding of the industry and its various tools will give you an advantage when applying for jobs. Of course, this raises a challenge for new graduates who may have more qualifications than experience. Check out our previous post on how to demonstrate you've got the goods for our tips!
Upskilling Is Vital For Digital Marketers...
Digital marketing is a fast-evolving industry. As such, it requires a strong understanding of technology. You should become familiar with the latest tools and platforms in the digital marketing world, including analytics software, web design tools, and content management systems. You will work with many other people to provide clients with the best service and so it is really good to demonstrate your knowledge outside your specific job role. You can enhance your technical skills by reading about analytics or brushing up your writing or design skills. You could consider learning how to code HTML and CSS to help you understand search engine optimization for websites. Read more out more about upskilling here.
... And Get Certified To Prove It!
To demonstrate your knowledge and skills, you could consider getting certified in digital marketing. There are plenty of online courses and certifications available, such as Google Analytics, Social Media Marketing, and Digital Marketing Strategy. With a certification, you can show potential employers and clients that you have the skills and knowledge necessary to succeed in the digital marketing industry. It's also important to have a good grasp of the latest trends, tools, and strategies in digital marketing. Keeping up with the latest information is key to staying ahead of the competition.
Network With Digital Marketers
Seeking out and networking with other digital marketers is a great way to learn more about the industry and stay up-to-date on the latest trends. You can join online communities, attend conferences, and join local meetups to connect with other professionals. Co-working spaces can be great too.Take Your First Steps Today!
Taking the right steps to prepare can help you land the job you want more easily. With the right knowledge and tools, you can be on your way to becoming a successful digital marketer. For more job seeking tips and tricks, visit the Dotgap blog page today and get ready for your new role.
Happy New Year! Now is the perfect time to start thinking of resolutions to help advance your career in marketing. As the industry continues to rapidly evolve and expand, setting goals for yourself can help you stay ahead of the competition and achieve the success you desire. Here are some inspiring resolutions that marketing professionals can set for themselves in 2023.
Top 3 New Year's Resolutions for Marketing Professionals in 2023: Expand Your Network
Having a strong network of connections is essential in the marketing world. Making new connections can help you gain access to knowledge and resources that you wouldn't otherwise have. Make a resolution to attend industry events and workshops, join networking groups, and reach out to other marketing professionals whether that is online or in person!
Stay Up-to-Date on Industry Trends
The marketing industry is constantly in flux, with new technologies and trends emerging on a daily basis. Staying up-to-date on the latest advancements in the industry can help you stay ahead of the curve and be more effective in your daily work. Make a resolution to set aside some time each week to research the latest industry news and trends. A major trend for 2023 seems to be the importance of short 'snackable' video content. 'Gen Z' are the first generation to have grown up with the internet through their entire lives. Dynamic digital content is more important than ever to keep users engaged! 2023 will require expert strategy and focus, read more from Google experts in this interesting article on 2023 trends.
Focus on Self-Improvement: Upskilling
As mentioned above, it’s important to stay current on the latest techniques and strategies. The best way to keep up in the fast world of digital marketing is to dedicate time each week to research and study. Make a resolution to focus on self-improvement and invest in yourself. Take an online course, read industry publications, and attend seminars and webinars to stay up-to-date on the latest trends and strategies. Stay accountable by scheduling 30+ minutes a week on your calendar that’s dedicated to industry research. Take this time to read industry newsletters, or listen to industry podcasts to see keep up with the latest marketing innovations. Check out our previous blog post Upskilling: What Is It And Why It Is Important For Me
Realistic And Achievable New Years Resolutions
The new year is the perfect time to set resolutions that will help you reach your goals and become a better marketing professional. Make your resolutions to stay up-to-date on industry trends, expand your network, and focus on self-improvement. With these resolutions, you'll be sure to have a successful 2023 in the marketing world. As always, Dotgap are on hand to help you find your next job and progress your career in digital media. Get in touch today for more information.
Performance reviews are a formal evaluation of an employee's work performance and ultimately assess their strengths and weaknesses. A common misconception is that they are only beneficial to the business. However, while performance reviews do offer insight for managers, a properly managed review is an opportunity for you to gain feedback and identify goals. It is a chance to voice any issues or concerns and discuss opportunities that might be available to you. It may be a time to discuss a pay rise, although we will revisit this later in the article. Performance reviews often take place annually, towards the end of the year. There can be a lot of anticipation! This article will look at how to prepare for your performance review and what to expect.
Prepare A List Of Your Achievements
This is no place for modesty in a performance review. In some companies, your annual performance review might be your one big chance to showcase your accomplishments and progress. Where a good manager or managing team should know their employees well, particularly in large teams or agencies there may be example of your efforts in projects that slip through the radar. It is inadvisable for example in a team project to be constantly making a point of your role in it and how you contributed to the project success throughout. But you can do this in your performance review. Take some time to reflect on your year. Consider your goals and responsibilities and write down things you were part or, things you are proud of and any other achievements that demonstrate your skills. This can seem like a daunting task, so make use of your calendar and emails as well as refer to notes, presentations and other documents that can back up your performance. Using numbers and being specific is always advisable too. For example, if you work in an advertising agency you can look at how much revenue a campaign you launched brought in. You should also consider things you have learned and personal accomplishments too. You could even use emails or testimonial-type feedback from colleagues, managers or clients to further show your value and positive relationships with people you work with.
Be Prepared To Engage With Your Performance Review
It can be uncomfortable to listen to feedback about yourself - constructive or otherwise. For this reason, you should be open minded and be prepared to receive comments on your performance. It is often uncomfortable for the person giving the feedback too. So, the more professionally you handle yourself, the better. While you are noting your accomplishments you might want to think about your own areas of improvement. Be as honest as you can with yourself and you will be prepared to hear it and you can prepare to respond. Some handy tips for responding professionally are as follows:- Do not respond defensively, and try not to get flustered.
- You should calmly ask for examples if you aren't sure what situation they are referencing.
- If you are feeling overwhelmed, ask if you can think about the feedback after your meeting and resume the discussion later
- Own up to mistakes
- Ask for suggestions of how to improve
Use Your Performance Review To Clarify Your Goals
Are you happy with your current role and career path? This is your time to discuss what your options are for moving into new departments or roles. It's ok if you don't know the answer to 'where do you see yourself in 5 years?' It can be helpful to think of skills you want to learn or if you'd like to manage people or be responsible for a new development. This can help you figure out you next few steps and give you something to work towards and measure progress against throughout the next year! Your superiors will be able to advise and perhaps give you examples of how what you want has been achieved by others in the past. It can feel daunting to ask for things you want directly. However, your performance review is often the perfect time to tell your boss what you want to achieve. This can include a raise or a promotion. Be aware though, when it comes to the timing of your performance review, chances are the annual budgets will have already been set so any positive outcome will likely be delayed to the following year. This is a good opportunity to get the ball rolling. In your discussion about your goals and achievements you can build the case if you believe you are being underpaid.Fair Warning: You Might Not Get What You Want Straight Away
Many people say they would find it helpful to receive feedback throughout the year. Open the channels of conversation with your employer and don't be afraid to ask for a meeting if there is something you want to discuss. Being prepared and professional are the key takeaways for your performance review. But in regards to things you ask for, you might not get what you want straight away. You might find your goals don't fit with the company's immediate goals. Or, there isn't time or space for a certain request to take effect immediately. Don't be discouraged. Work with your manger to set mini-goals or stretch goals that will set you on the right path. If you enjoyed this article, you might also find these posts useful: How To Ask For A Pay Rise Making A Marketing Career Plan And Sticking To It
Recently, we've been talking a lot about how to get jobs, perform well in interviews and utilise moving companies to your advantage. However, given the current economic climate and cost of living crisis, many people are looking for stability and assurance they will be in work and able to pay their bills. Upskilling enables you to strengthen your position, improve your skills and develop new ones.
In times of economic trouble, employers may focus on retention and fill job vacancies internally, making it a crucial time to upskill for your career growth. So, whether you are still looking for a new job, or staying where you are, you can secure your position and increase your chances of success by upskilling – in digital, there is no such thing as knowing too much!
Upskilling - How To Do it
Effective upskilling involves the combination of internal skills and external resources. Depending on where you work and what your current working situation is, you should be able to use a mix of your company’s training modules as well as your own creativity to your advantage. With so many of us working from home now it can be difficult to leverage company resources in the same way. So, whether you’re aiming to make a move, increase your pay or just make yourself more versatile, here are some of the top ways to upskill remotely, or fit it into your new hybrid working.#1 Make it a part of your routine
If you are trying to fit in upskilling around working from home, it can be really challenging. By the time you've done your work it can be really hard to stay at your desk and commit to learning. But, here's the thing. If you don't commit to it, you won't do it. Try starting small, half an hour before you start your working day for example, or a quiet hour after your evening meal.#2 Listen to podcasts
This seems to feature a lot in tips and blogs online and for good reason! There is a wealth of great information out there now, easily accessible and easy to fit in your life. You can listen to a podcast at the gym, on the bus, doing the washing up, or while working. Check out some of these upskilling podcasts as see what you think.#3 Read industry news and books
While many books are available online to listen to know, podcasts aren't for everyone. Try subscribing to industry newsletters or magazines and looking for industry-related books you can enjoy with your coffee.
#4 Try out new technologies
Take the opportunity whenever possible to have a go at new technologies. This might be something you get the chance to do at work or something you need to take on yourself. The truth is, even non-tech roles require a certain amount of technical proficiency in the digital marketing world. There are usually free tutorials for many platforms which aren't too time consuming or labour intensive.#5 Use online course providers
There are so many courses available online now. Udemy and LinkedIn Learning provide thousands of course options for a reasonable price - LinkedIn offers a one-month free trial. Google Analytics Academy and Codeacademy have free courses available and both provide fantastic insights for those working in digital industries.#6 Attend virtual events
Even though we are back out in the world there are still plenty of online events and conferences which allow you to attend from your own home and connect with people around the world. A great way to learn and upskill without leaving the house - saving you time.
Upskilling Is Futureproofing
With virtual options and free courses available, if you are thinking about upskilling for any reason, there really is nothing to stop you. Just don't overload your schedule. Start with small and manageable learning and see what works with your lifestyle. Don't forget to ask your employer if there is something specific related to your role or company you want to learn - they may be able to share excellent resources with you and might even give you time to learn in your working day. For more content like this, head to the dotgap blog!
Whether large or small, companies want to grow and maintain their position in the market. This means that marketing and promotional activity is absolutely essential for any business' success. Marketing jobs are growing at a faster rate than other industries and are expected to grow 10% in the next 10 years. This is great news for anyone looking for a marketing job in 2022.
Marketing Jobs 2022: Trends
One of the biggest trends for a number of years has been moving towards digital. The pandemic vastly accelerated the UKs digital transformation efforts. 2021 saw the majority of customer interactions taking place online. Companies needed to respond to increased online shopping and offer better web-based customer communications.
This lead to traditional marketing departments needing to rapidly adapt in order to keep sales afloat.
Throughout 2022, this digital demand has continued, digital marketing remains at the forefront of the most in-demand skills for recruiters and for learning.
Marketing jobs in 2022 can be found at all kinds of organisations, from large firms to startups, and companies will be looking for staff to keep up with demand.
So, what do you need to do to make sure you are equipped with the skills recruiters are looking for? First, we need to consider the most in demand jobs.
In-Demand Marketing Jobs in 2022
Some of the most sought-after positions at the moment are as follows:- Digital marketing managers
- Digital marketing specialists
- Social media managers
- Marketing managers and strategists
- Content writers
- Copywriters and content strategists
- SEO specialists
- Data analysts
Ramping up your skills in SEO, display ad, paid ads and marketing analytics, email marketing, mobile marketing and social media marketing can help you position yourself as an expert.
You don't need to be an expert in every area of digital marketing but you do need to understand the connectivity between each channel.
So, What Next?
Let's face it, digital isn't going anywhere, and as the industry grows, so will remote opportunities. This is likely to mean there are more jobs for you to choose from, but also that competition may be stiffer as companies will have a larger talent pool to choose from. If you are looking to upskill, try Futurelearn or LinkedIn Learning to get inspired and keep ahead of the competition. If you are looking for your next career move, get in touch with dotgap for the latest in digital opportunities.
As we are coming out of summer, the Christmas countdowns will be starting before you know it. The rest of the year has a tendency to slip away very quickly and if you are job hunting, you may feel as though everything grinds to a halt and you may as well wait until the new year to find a new job.
You may have even heard that companies don’t hire in the fourth quarter of the year because of the holidays. The truth is though, the worst time of year to find a job is actually over the summer, during the school holiday period.
Hiring remains relatively high across all sectors with a notable increase in hiring across hospitality and leisure, retail and media, marketing, advertising, PR and sales. These industries are the most active recruiters at the moment.
October through December are certainly very busy for businesses but companies all across the country will still be actively recruiting and keen to have open positions filled for the new year. On top of this, if you don’t find your dream job to apply for there are still plenty of things you can do to help get a job before the year ends.
Networking Can Help You Find A Job
Part of the reason the holiday season seems like a daunting time for jobseekers and hiring managers is the busy social side of the end of the year. It is likely your calendar will fill up with social events with friends, family and work events all vying for space. Instead of writing off the last quarter of the year to parties, why not make them work for you? 85% of job openings are filled through networking in the UK. Now, we aren't suggesting you try and network with your granddad at your Aunt Linda's Christmas lunch but you never know who you might meet at a holiday party. Someone might know of an opening at their work or put you in touch with a friend who's hiring. Consider taking business cards with you or connecting on social media. Keep it professional though - Linked In is best. For tips of how to network successfully, check out this article on networking at tech events.
Be Ready For Short Notice Interviews
As we have already mentioned, hiring doesn’t slow down in Q4. However, you need to remember that many employees take time off for the holidays and this can slow down the recruitment process while staff cover for one another. You might notice you wait longer than usual for a reply to emails. Don't let this put you off your efforts to find a new job. You may receive interview confirmation and a date with little notice. With staff off, it will be harder for companies to organise interviews. o, you should be ready to go at short notice. Read up on interview skills, think of answers to common interview questions and think about why you want to work for this company. When you get called in for an interview, you'll just have to focus on researching the company. You'll be able to go in armed with knowledge and feel confident you are prepared.
Get A Headstart On The New Year
Obviously, there are many reasons you may not find a new job by the end of the year but there are still reasons why you should be active in your industry during Q4. The fact that many believe there is no hiring in Q4 will work in your favour, you might find there are less applicants and you are more likely to land an interview. Even if your dream company isn't actually hiring until the new year, you will benefit from networking. It is a great time of year to network and if you are memorable, you might be the first person they bring in for an interview. You can avoid being lost in a pile of new year's applications.
Now Is A Great Time To Find A Job
The average time to hire in 2022 is 42 days. If you take into account the time on either side of that for you to find a new job, and to get ready to start, the whole process can take longer. By October, many companies will be making plans for the new year which includes seeing whether they need new staff. Instead of hiring someone in January, it’s much more beneficial to hire someone in the months before so their new hire can be fully onboarded and ready to contribute once the calendar rolls over. For your next opportunity, contact doptgap today and find your next job!A career plan is a list of steps you can take to help you reach your professional goals. It starts with knowing where your skills, talents and interests lie and figuring out what roles and industries these translate to. You can work with this information to work out what qualifications you need and work out what careers will meet your financial needs.
The process of making a career plan will help give you clarity. In today's fast-paced and highly competitive jobs market it can help you make choices and identify opportunities when they arise. Having a goal helps to keep you motivated and interested in your job.
But what does a career plan look like? How do you implement it? We've put together a short article for you to get you started with some tips on how to work with it throughout your career.
How To Start Your Marketing Career Plan
Start by identifying your field, or fields, of interest. Are you looking to get into design, social or strategy for example? Then, identify your goals. This is not a fixed goal, it is highly likely your interests will change over the course of your career, not to mention various life events potentially changing your perspective and needs. But, right now - what are your goals? Where do you want to be? Next, assess your current position and figure out what you need to do to start moving in the right direction. These steps should be more detailed (consider using the S.M.A.R.T. system) at first but will be more generic the further ahead into the future you are looking. Remember, marketing regularly adapts to changing market and customer needs so both you and your career plan need to be adaptable. There are so many different jobs in marketing and roles will vary between agencies and in-house teams depending on the size of the company and nature of the client. Identify any obstacles and how you might solve them. For example, if you lack a qualification, can you achieve this? Is it time to change companies to expand your horizons? How can you gain more experience? Finally, Write down your plan and you are good to go!
How To Implement Your Marketing Career Plan
You've written it all down, so what's next? Just move one step at a time, and be industry aware. Read books and articles, listen to podcasts and attend events related to your career plan and goals. Try to keep on to of new trends and technologies and take advantage of any opportunity you have to learn or improve your skills. All industries change and evolve, none more so than media, digital, tech and marketing. If your role or area of expertise becomes more reliant on technology you may find it harder to advance if you have limited technical skills. Remain flexible and evaluate your career plan from time to time. You may find your goals shift or a new route becomes available to you. Change is good.
It's Your Career Plan, Design It Your Way
Your career plan it just that, yours. You can refer back to it to help start your career and inform your moves if you feel you are stuck or ready for a change. Share your goals with your employer and ask them for advice. They might be able to identify opportunities or obstacles you have overlooked. Fore more on career progression and possible career paths, visit the Dotgap digital marketing blog for more!
This month, we have been talking about career progression and how you can change jobs to optimize your learning and build experience. But how do you demonstrate skills and talent when applying for a graduate role? In digital industries, marketing graduates are in a good position, as they know the latest developments and newest digital tech. Graduate employers are looking to recruit motivated applicants who have relevant skills and who will fit into their company culture. A good degree is a standard requirement and while some will look for certain technical expertise, most are focused on potential. The question remains, how can you find relevant ways to showcase skills like commitment, teamwork and motivation to learn without previous work experience in the industry? Read on for our tips:
# 1 Commitment
A key step in career advancement is to establish loyalty and commitment, not only to the industry but to your team and company. For obvious reasons, this can be difficult if you are applying for your first role.
Commitment gives you credibility and value as an employee. So how can you demonstrate these qualities using your life so far, before you become a marketing graduate?
- Make sure you demonstrate your passion and genuine interest for the industry. Is this just a job? Or the start of a career?
- If you spend your spare time, reading and even working on projects related to your field of work, make sure you include this in any application or interview -these sorts of activities demonstrate commitment.
- Talk about long term plans. Be clear about your plans and goals for personal development within the company!
- You can also join groups on social media such as Facebook or LinkedIn and engage with discussions
#2 Team Player
Working well on a team improves productivity as each member is working towards a common goal, and the company culture created is a positive one, encouraging members to celebrate each other’s accomplishments and motivate them. So, as a marketing graduate, how can you demonstrate you are a team player and available to help your colleagues?
- If you've ever played team sports, this is a great example of, quite literally, being a team player!
- Think about any group projects you might have taken part in over your educational career and how you communicated, organised and problem-solved with that group.
- Whatever your example, emphasise group successes and be clear about your actions and their contributions.
#3 Motivation
Hiring managers and prospective employers will be looking for motivation as one of their key attributes in any potential hire, especially in a graduate. This is your chance to show you have the drive to work hard and perform well. You need to show what motivates you at work and whether you are able to work on your own initiative. Without employment history in the industry, you can still demonstrate your motivation the following ways:
- Build an active presence in your industry on social media. Join groups and participate in discussions to show your interest and ideas
- Volunteering in a role which chares skills or in the industry is also very well received - you must be motivated to work for free!
- Think about the language you use on your CV when describing your accomplishments. Avoid generic verbs like "led," "managed," or "built" and replace them with word like "negotiated," "persuaded," or "appointed."
Marketing Graduates: You've Got This!
Getting a job as a marketing graduate comes down to this: Transferable skills.
Transferable skills are competencies that can be carried over from one activity to another. So don't undervalue your experience. You should get involved in a wide range of activities and work experience while you are at university to develop these skills so you can promote yourself to employers.
Are you a marketing graduate? Dotgap has a wide range of opportunities for you! Check out our current vacancies here.