Showing posts tagged with: digital marketing job search
Digital marketing requires a diverse set of skills, both technical and creative. Switching careers to digital marketing can be a great decision if you are interested in the field and have the necessary skills.
It can seem a daunting task. When you start looking at job listings you will see that experience of some kind is listed as a requirement. Many roles are highly competed for so it is easy to understand how you might be put off from applying!
If you do not currently work in digital, you are in a similar position to a new graduate, forced to think about how you can demonstrate you've got the goods using your experiences so far in other areas.
Transferable skills, sometimes called portable skills, are the skills you have developed that can be transferred from one job to another, like good communication or time management skills.
This post will look at some of the key transferrable skills that can be useful for a career in digital marketing so you can leverage your experience and get the job you want!
Top 7 Transferrable Skills For A Career In Digital Marketing
#1 Communication
Digital marketing involves working with a variety of stakeholders, including clients, team members, and external partners. Good communication skills are essential for effective collaboration and project management. If you are a teacher, sales person, or work in customer service it is likely you can demonstrate excellent communication skills.#2 Analysis
The ability to analyse data and draw insights from it is a highly valued skill in digital. In search engine optimization (SEO) and pay-per-click (PPC) advertising analytics are crucial for success. People with engineering or economics backgrounds tend to have a solid background in working with numbers and problem solving. This is a good foundation for working with analytics.#3 Creativity
Digital marketing involves developing and executing creative campaigns that stand out in a crowded online space. Having a creative mindset can help you generate unique ideas and develop effective strategies. Events, hospitality and teaching are good examples of careers where you could leverage your creative abilities to move into digital marketing.
#4 Writing Skills
Writing is an integral part of many digital marketing activities. For example, content marketing and email marketing. Being able to write well-crafted, engaging content is essential for success in these areas. This is a skill that some people are lucky enough to possess naturally, but it is also a skill that can be learned.#5 Project Management
Digital marketing projects often involve managing multiple tasks and stakeholders. Strong project management skills such as prioritizing tasks and meeting deadlines are crucial for success. People with project management certifications, IT professionals, lawyers and engineers often have excellent experience of running and managing multiple projects.#6 Technical Abilities
Understanding how websites and online platforms work is essential for many digital marketing activities. Basic knowledge of HTML, CSS, and website analytics can be a valuable asset. A professional with a technical background in IT or statistics will tend to have the ability to understand things like automation and AI.
#7 Adaptability
The digital landscape is constantly evolving, so marketers need to be adaptable and willing to learn new skills and tools to stay relevant. Being open to change and able to adapt quickly is essential for success in this field. Check out 5 Top Tips for Becoming A Digital Marketer for more advice!Your Experience Can Be Relevant To Your New Career In Digital
Switching careers can take time, but with the right approach you can find the job you want. For more career advice and job seeking tips, check out our blog page here.
Interviews are a crucial part of the job application process. It's a chance for both the employer and the candidate to know each other better. While the interviewer will ask many questions to determine your suitability for the role, it's essential to keep in mind that there are some questions you should avoid asking. Hiring managers will be looking for more than your qualifications and the worst thing you can do is give the wrong impression based on your questions. In this blog post, we'll discuss five questions that you should avoid asking during an interview.
5 Questions To Avoid Asking At Your Next Interview
Asking bad questions in your interview may indicate a lack of interest, preparation, or even intelligence. Similarly, asking a good question at the wrong time can be just as damaging. Most of these questions should never be asked in a job interview, and some questions should be saved until a job offer has been made. When an interviewer asks you if you have any questions during a job interview, this is your opportunity to do three important things:- Collect final information on the things that will help you make your decision
- Demonstrate to the interviewer that you have listened and have done some research
- Show them you are interested, a good fit and would be a great choice if they make you an offer
#1 Asking About Salary And Benefits
Asking about money can be really awkward. While it's important to know the salary and benefits offered for your potential role, you need to avoid asking about it too soon. A first interview for example.
If you ask about it too soon, it may give the impression that you're more interested in the compensation than the actual job. Questions like:
- How much will I get paid
- How soon can I get a raise?
- What discounts do I get?
- Will you pay for training or an advanced degree for me?
- What other benefits do you provide?
#2 Asking About Time Off
This can be a tricky one and it comes up all the time as a recruiter. Asking about time off during your first interview may send the wrong message to the employer.
It can come across as though you're not committed to the job, and you're already thinking about taking time off. It's best to wait until you've been offered the job before you ask about vacation time or other time off. Try to avoid bluntly asking about time you won't be at work.
- How much paid vacation time would I get?
- How soon can I take a vacation after I start work?
- How many paid personal and/or sick days are allowed?
#3 Asking Overly Personal Questions
While you want to seem friendly and relaxed, asking personal questions during the interview might be considered inappropriate. Make sure you are aware of the company's formality and what is expected. If in doubt, speak to your recruiter! Questions about the interviewer's marital status, religion, or political views should be avoided. It's important to keep the conversation professional and relevant to the job. Questions like this are completely inappropriate and will probably kill your chances of getting a job:- Want to go out for drinks or coffee later?
- Is s/he married or have a significant other?
- Are all the employees here “hot” (or — much worse — “as hot as you are”)?
#4 Asking About The Company's Reputation
Asking about the company's reputation may give the impression that you're not familiar with the company. It's essential to do your research before the interview and have a good understanding of the company's history and reputation. As a candidate, you should focus on how you can contribute to the company instead of questioning its reputation. Avoid questions like "what does the company do?" or "who is the main competition" because you should already know these from your research and asking them will seem as though you are unprepared and uninterested. Research the employer and the location before you go to the interview to be prepared to ask good questions in the interview. If you aren’t interested in them, they surely are not interested in you. A good way to find out more about the company than you can find online is to ask about company culture, for example:- How would you describe your company culture in 3/5 words?
- What kinds of employee achievements are most recognised?
- What is your favourite part of working here that I wouldn't see on a tour/read about online?
#5 Asking About The Job Duties
While you should show an interest in the job role and your duties, asking about them in the wrong way may give the impression that you've a) not familiar with this kind of job, b) haven't read the job description or c0 you've read it and forgotten it!
- What does the person in this job do?
- What are the requirements of the job?
So, What Should You Ask In Your Interview?
You need to prepare by reading and researching the company, job role and if you know who you are interviewing with you can research them! Often, they will answer most of the common interview questions. Be prepared and think about more questions than you think you will need and take notes throughout the interview so you can remember things that catch your interest. Personal (but still professional) questions are great for example:- What do you enjoy most about working here?
- What have past employees done to succeed in this role?
- What qualities are the most important to succeeding in this role?
- Is there anything else I can do or provide to help you make your decision?
- Do you have any hesitations about my qualifications or experience?
Creating a digital marketing portfolio is an essential step for any professional looking to showcase their work and stand out from the competition. You can use LinkedIn to showcase your work. LinkedIn lends itself well to copy, content or graphic design but with so many portfolio websites available, it can be difficult to know which one is the best fit for your needs.
An impressive digital portfolio can be that extra boost that makes an application stand out. This is especially important for those trying to enter the marketing profession for the first time. A portfolio will showcase that you have learned how to do different aspects of marketing, as well as showing your work product capabilities. 
Here's Our Pick of 3 Websites for Creating Your Digital Marketing Portfolios
Creating that stunning digital portfolio can seem impossible. Where do you start? There are countless websites that claim to have high-level tools to aid you in your creative process. While many of them do, there are a few that truly work wonders in creating portfolios for marketers and designers alike. In no particular order, here's our pick of the best free sites.
#1 Wix
Wix is known to be one of the free options when it comes to portfolio creation. It is a great choice for anyone looking for an easy-to-use and customizable website builder. It offers a wide range of templates, from simple designs to more advanced portfolio websites. You also have access to powerful features such as drag-and-drop editing, SEO optimization, and social media integration. The drag and drop tool makes it infinitely simpler to produce what the marketer wants. It is very flexible and functional without requiring any coding knowledge. Whether you are looking for a very simple choice or a more techy and professional outlet, Wix gives you the flexibility you want when starting out.# 2 Flickr 
Flickr is a well-known portfolio site. While it is a good place to display your own work, it is a great way to interact with other digital marketers and serves as inspiration for future projects.
It isn't for everyone though - the heavy focus on the community aspect can make it difficult to get your work seen. Many people using Flickr recommend building a secondary digital marketing portfolio website and connecting to it from Flickr.
Flickr has created a large community of creatives that are open to feedback, portfolio engagement, and images from other users. Flickr is also great for ideas and collaboration on projects.
#3 Behance
Behance is a very visual platform. If your content involves more of a literary or analytic theme, you might find this one isn't for you.
Behance is perfect for designers, illustrators, and creative marketers. It is well-known for creatives to showcase their work, network with other professionals, and get discovered. It offers a range of portfolio templates to choose from and provides the ability to easily share your work on other social media platforms.
Whether you are looking for the attention of digital marketing hiring managers, or that of agencies, Behance is a great way for new marketers to show off their skills. A key aspect of its functionality lies in growing the audience of its creators.
Which One Will You Choose For Your Digital Marketing Portfolio
No matter what platform you choose, creating an online portfolio is an important step in marketing yourself as a creative professional. With the right portfolio website, you can showcase your work, connect with other creatives, and stand out from the competition. The site mentioned in this article are only a small selection but there is something to suit everyone. Are you looking for your next step in digital marketing? Dotgap is a recruitment agency with a difference. We are ex-agency so we know the ins and outs of working in this industry and are committed to helping you progress. Get in touch now or visit our jobs page for more vacancies If you enjoyed this article, you might want to check out these previous posts: Elevate your Job Search With These 3 Tips For Using Social Media 5 Essential Things You Must Include On Your Digital Marketing CV in 2023
If you are working in digital marketing, it is highly unlikely you will not have an online presence. We have talked about the importance of carrying out a social media audit to make sure your social media and online presence is professional and consistent. this article will look at taking this one step further to actively use social media to your advantage. Social media can be a powerful tool to help boost your career. Whether you use it to network, stay up-to-date on industry news, or showcase your work, here are 3 ways to boost your online profile.
#1 Use Social Media to Connect With Professionals
One of the best ways you can use social media to further your career is to connect with professionals in your field. Whether you join a Facebook group or use Twitter to follow influential people in your industry, these connections help you stay informed about the latest industry trends and news and help you build a strong network of contacts that could be useful in your career. Additionally, engaging with these professionals can help you gain knowledge and valuable insights into the field, and even create opportunities for you to make more meaningful connections. Ultimately, building relationships with professionals in your field can be an important way to support your career growth. When engaging online, be helpful. You can foster long-term relationships by offering advice with no expectation of anything in return. Connect with people at all levels, just remember to keep your connections related to your industry and interests and introduce yourself with a reason for your connection!
#2 Showcase Your Work on Social Media
Social media can be used as a powerful tool to showcase your work. By using it to promote your portfolio, share your latest projects and engage with potential employers and collaborators you can easily boost your online profile. Using platforms like Instagram, LinkedIn and other popular networks you can reach a wider audience and create a more visible presence. Additionally, social media can be used to efficiently promote your work and gain recognition by showcasing your skills, experience and accomplishments. Furthermore, engaging with potential employers and collaborators can be a great way to build relationships and gain insight into the industry, while also reinforcing your commitment to the field. Ultimately, using social media to promote your work is a valuable asset to your professional career.
#3 Stay Up-To-Date With Industry News
Social media is invaluable for staying up-to-date on industry news. Following relevant hashtags or joining industry-specific groups can be an incredibly useful way to stay connected with the latest trends and developments, as well as helping you build connections with other professionals in the same field. Through such platforms, you can stay informed about the latest industry news, developments, and strategies, and be better equipped to make informed decisions. Using your new found knowledge you can share interesting articles and content to boost your online profile. Additionally, you can engage with confidence in discussions, share ideas and resources potentially leading to collaborations and other opportunities that can help further your career.Make Social Media Work For You
As you can see, social media can be an effective tool for boosting your career. Whether you use it to connect with professionals, showcase your work, or stay up-to-date on industry news, there are many ways to use it and many platforms to choose from, with these 3 tips, you’ll be well on your way to maximising your social media presence. Remember: consistency and professionalism are key. For more job search tips, advice on interviews or digital marketing career paths head to our blog here.
Writing a successful CV in 2023 might sound like a daunting task. There are a lot of job vacancies but competition is fierce. A lot has changed and continues to change in the world of recruitment too. New hiring techniques and different candidate requirements post-pandemic have caused a seismic shift towards flexible and remote working. With the ever-evolving job market, it is essential to stay up-to-date with the most effective CV writing techniques. In this blog post, we will explore five important things to consider when crafting your CV in 2023: using keywords, formatting, and showcasing your accomplishments.
#1 Using Keywords
Keywords are words or phrases associated with a job description or industry and they help recruiters match you to a job. They help hiring managers quickly identify whether or not you are a match. The average hiring professional with spend just six to eight seconds scanning through to determine whether or not the candidate is right for the role. It is, therefore, important to focus on using keywords when writing your CV in 2023. When crafting your CV, be sure to review the job description, research the industry and include all relevant keywords that highlight your skills and experiences.
#2 Formatting
This isn't a new one but it is worth revisiting. Formatting is a really important element of your CV. Your CV should be easy to read and well organized. Be sure to use headings and subheadings to break up the text and highlight important information.
Moreover, make sure that your contact information is clearly visible at the top of the page. This will make it easier for recruiters and hiring managers to contact you.
Using bullet points to summarise key experience is a good way to pack information in an easy -to -read format. Keep to simple fonts and layouts. Let your experience and skills do the talking.
#3 Showcasing Your Accomplishments 
It is important to showcase accomplishments in your CV. Rather than simply listing your experiences and skills, be sure to include any successes you have had in your past positions. This can help you stand out from other applicants and provide a more comprehensive view of your abilities. This means highlighting the output of your duties, rather than the duties themselves in your work history.
- Focus on offering proof of your qualifications by including specific examples, figures or case studies that illustrate your abilities.
- Wherever possible, quantify your contributions and achievements to show the value you’ve created for your past employers. For example, have you helped to reduce costs, eliminate bottlenecks, increase productivity, drive more revenue, or improve operations?
- Did you meet or exceed your project goals or complete a project on time, ahead of schedule or under budget? Have you received any awards or special recognition for your performance?
#4 Most Requested Skills
These are the top five requested skills (in descending order):- Adaptability and flexibility
- Communication
- Critical thinking and problem solving
- Collaboration and teamwork
- Time management
#5 Use Social Media To Your Advantage
More than ever, recruiters and hiring managers are using social media to help in their selection of candidates to invite to interview. So, you should include links to relevant social media accounts. For example, you might wish to include the details of your LinkedIn profile and Instagram accounts alongside your contact information. Just make sure that whichever profiles you link to. Just make sure you ensure these are up to date and that they don’t contain any inappropriate or unprofessional content. A social media audit is a must! If you have a side hustle or profile related to your passions and hobbies, it might be better to link to those accounts rather than simply give your personal accounts.
Now, Put It Into Action!
Crafting a successful CV in 2023 requires a combination of up-to-date techniques and strategies. By focusing on using keywords, formatting, and showcasing your accomplishments, you can ensure that your CV stands out from the rest. You will need to tailor your CV for each job you apply for, but if you get a good template set up using the tips above this shouldn't take you too long. Good luck out there! For the latest in digital marketing and ad agency jobs, head to Dotgap now to browse or get in touch. We are ex-agency ourselves and so we understand the industry better than anyone and are committed to helping you find your dream job.
Digital marketing is an ever-growing field with plenty of job prospects and career opportunities. Whether you're just starting out, or want to switch to this field, it's important to understand the basics of getting into digital marketing. In this blog post, we'll discuss the necessary steps you need to take to become a digital marketer.
5 Top Tips To Become A Digital Marketer
To become a successful digital marketer, you need to have a good understanding of the latest marketing techniques, as well as the ability to apply them to the unique challenges of the digital space. Here are some tips to help you get started.
What Education Do You Need?
While it isn't a requirement to have a university degree, having an understanding of the basic principles and techniques of digital marketing is essential to your success. This includes search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. You should also make sure you stay up-to-date on the latest trends and strategies in the industry. If you want to do a degree, or are considering your university options then marketing or a related field would certainly be useful. A degree is not as useful as having demonstrable knowledge of digital marketing tools and techniques and relatable experience is key.
Experience Is Key
Experience is another key component to becoming a successful digital marketer. Most employers will require some level of experience before hiring. Taking related jobs, doing freelance work or internships can provide great learning experiences. Having a good understanding of the industry and its various tools will give you an advantage when applying for jobs. Of course, this raises a challenge for new graduates who may have more qualifications than experience. Check out our previous post on how to demonstrate you've got the goods for our tips!
Upskilling Is Vital For Digital Marketers...
Digital marketing is a fast-evolving industry. As such, it requires a strong understanding of technology. You should become familiar with the latest tools and platforms in the digital marketing world, including analytics software, web design tools, and content management systems. You will work with many other people to provide clients with the best service and so it is really good to demonstrate your knowledge outside your specific job role. You can enhance your technical skills by reading about analytics or brushing up your writing or design skills. You could consider learning how to code HTML and CSS to help you understand search engine optimization for websites. Read more out more about upskilling here.
... And Get Certified To Prove It!
To demonstrate your knowledge and skills, you could consider getting certified in digital marketing. There are plenty of online courses and certifications available, such as Google Analytics, Social Media Marketing, and Digital Marketing Strategy. With a certification, you can show potential employers and clients that you have the skills and knowledge necessary to succeed in the digital marketing industry. It's also important to have a good grasp of the latest trends, tools, and strategies in digital marketing. Keeping up with the latest information is key to staying ahead of the competition.
Network With Digital Marketers
Seeking out and networking with other digital marketers is a great way to learn more about the industry and stay up-to-date on the latest trends. You can join online communities, attend conferences, and join local meetups to connect with other professionals. Co-working spaces can be great too.Take Your First Steps Today!
Taking the right steps to prepare can help you land the job you want more easily. With the right knowledge and tools, you can be on your way to becoming a successful digital marketer. For more job seeking tips and tricks, visit the Dotgap blog page today and get ready for your new role.
As we near the end of the year, we wanted to reflect on some of the most popular topics covered in the blog. From tips on how to get a job in digital marketing as a graduate to re-entering the workforce after taking time away to be a parent, we have tried to cover relevant topics for recruiters and jobseekers alike. Read on for a roundup of Dotgap's 2022 digital marketing blog.
The Recession, Cost Of Living Crisis and Digital Marketing
The economic climate has presented many challenges over the last few years. Businesses have had to adjust their strategies to accommodate changes in consumer behaviour and the availability of resources. People are likely to be more cautious with their spending during a recession so it is important to emphasise value over price. Companies must reduce costs while still achieving measurable results from their marketing efforts. Considering how the current climate will impact the marketing industry we can surmise businesses need to be mindful of budgets while maximising technologies that can help reach their target audience. This includes leveraging social media platforms to build relationships with potential customers, as well as utilizing search engine optimization (SEO) to make sure they're visible in online searches. This can also be a difficult time to be looking for a job, raising questions about the impact on remote and flexible working arrangements.
Changing Jobs For Your Career
Changing jobs can be a daunting and even confusing process. It can be especially difficult to know whether you should stay or go when you are thinking about the bigger picture in your digital marketing career. The first step is to assess your current situation and make sure you are making an informed decision. Consider your current job, the new job you are considering, and the implications of a switch in terms of salary, hours, and benefits. Once you are confident that the change is the right move for you, it is time to start the job search. Research potential employers and the job market, and make sure to update your resume and cover letter. Reach out to former colleagues and contacts to see if they have any job leads you may be interested in. You may also want to consider networking with professionals in your field in order to get your name out there. Once you are ready to apply for jobs, make sure you take the time to tailor your resume and cover letter for each job you apply to. After you submit your applications, it is important to follow up with employers, either through email or phone calls, in order to make sure they have your application and understand your skillset. If you are looking to relocate, make sure you take extra consideration. The last step is to prepare for the job interview. This means researching the company, its products, and its mission statement. Make sure to practice answers to common interview questions, and dress professionally. Finally, make sure to be yourself and be prepared to discuss why you are the right fit for the position.
Diversity in Digital Marketing Recruitment
Diversity, equity and inclusion have been buzzwords for the last few years now. But what does it actually mean in practice for businesses and candidates? There are lots of benefits for organizations to embrace diversity in the workforce, including but not limited to a wider talent pool and better representation. The recruitment process should be designed to ensure diverse representation. This means that the recruitment process should not be biased towards any particular group, and should avoid making assumptions based on gender, race, religion, or other characteristics. Digital marketing companies should strive to create an inclusive recruitment process. That means it is free from any kind of discrimination. A diverse set of applicants should be encouraged to apply, and the criteria for selection should be based solely on the skills, qualifications, and experience of the applicant. Is digital marketing diverse enough? There is still a lot of work to be done and it is an ongoing task but there have been great advances in recent years. Constant review and evaluation is vital for continued development.
Mental Health At Work
Mental health is an important part of overall physical health and wellness. Unfortunately, it is often overlooked, and many people struggle with mental health issues in the workplace. Creating an environment where employees feel comfortable discussing their mental health and seeking help can help ensure that everyone is able to stay healthy and productive. There are a number of steps employers can take to create a healthy and supportive workplace. These include providing mental health awareness training, setting up an anonymous reporting system, and making sure to provide employees with regular breaks and vacation time. The increase in remote and flexible work has brought many benefits for people. But the blurred lines between home and office can make keeping a work life balance tricky. Employers should ensure that they are providing necessary resources and support to employees who may be struggling with mental health issues. This includes providing access to mental health professionals or offering flexible working hours. By taking these steps, employers can create a workplace that is open to discussion about mental health and supportive of employees who may be struggling. This can help ensure that everyone is able to stay healthy and productive in their work.
Digital Marketing Job Search In 2023
We started the year with tips on writing your CV in 2022 and many of these tips remain relevant. Automation remains one of the key trends in digital marketing recruitment. Automation tools can be used to streamline processes such as job postings, CV sorting, and candidate outreach. This can help businesses save time, money, and resources, and make their recruitment process more efficient. You need to optimise your CV for these tools too. Social recruiting is a growing trend in digital marketing recruitment. This involves using social media to find and engage with potential candidates. Companies can use social media platforms like LinkedIn, Twitter, and Facebook to post job openings. They are increasingly using them to engage with potential candidates, and build their employer brand. Candidate, be aware of your presence online with a social media audit and make sure you are making use of platforms such as LinkedIn to bolster your credibility.Empty asphalt road and New year 2023 concept. Driving on an empty road to Goals 2023 with sunset.
Looking Ahead: Digital Marketing 2023
Digital marketing recruitment is changing, and it's important for businesses to stay on top of the latest trends. As a jobseeker it is important for you to be aware of these trends too so you can review your career progression plans and continue to grow in the workplace. Dotgap is committed to keeping media professionals in their industry. Head to our website for the latest vacancies. Wishing you all a very Merry Christmas
As we edge closer to a recession, many Britons' feelings are echoing those of 12 years ago. In 2010, 9 out of 10 Britons said they would consider leaving the UK for a life abroad. More recently, the coronavirus sent a lot of ex-pats home, and when the borders began opening up, many people were keen to restart their dreams of relocating to other countries.
Unfortunately, we find ourselves in a similar situation yet again. While other countries may seem attractive, the current impending recession is set to be a global one so there are many things to consider if you have your heart set on moving away. Changing jobs can still be a great way to find new opportunities for job growth and career development. But while we have talked about the benefits of moving jobs before, changing jobs in a recession presents a different set of challenges.
A recession occurs when economic productivity is rapidly declining. Recessions increase your chances of losing your current job and do make it more challenging to secure a new one. Many young people will try and find a better-paying job in times of economic instability. If you are employed, think carefully before you leave, and read this article for advice on relocating for work in a recession.
Financial Considerations Are Even More Important When Changing Jobs In A Recession
First things first, you need to make sure that you are fully aware of all the local regulations. Look into your sector to make sure there are enough opportunities. This is especially important if you are planning to become self-employed in a new country. If you are investing or retiring abroad, you will have to make sure your income or savings will really be enough to cover your expenses. Currency fluctuations can really impact your move abroad and affect your ability to live comfortably in your new country. If you do decide to move abroad during a recession, you really have to ensure your financial situation is strong enough to cover the costs. Do your research into all the potential costs and how to keep them low! We would recommend you secure a job before moving. Many companies will offer assistance with visas and even offer a relocation bonus. If you haven't found your job yet, start looking for a job asap and make sure it will pay you enough to cover your daily expenses.
Choose Your Location Carefully
Choosing the right location for you will depend on the kind of work you are looking for. Whether you are looking for a job in digital marketing, starting your own business or investing will all influence your options. You also need to consider your age and whether you have children or not. Many countries have complex and expensive visa requirements. Australia and New Zealand are still among the most popular countries to move to. There is a booming digital marketing and ad agency economy over there and no language barrier. However, we are facing a global recession. That means Australia and New Zealand are likely to be facing similar strains in recruitment. Some less traditional locations you could consider are Poland or the Czech Republic. While they do suffer economic problems the living costs are relatively low and there are digital marketing opportunities available for English speakers. Whatever you choose, make sure you do your research and don't rush into anything.
Changing Jobs In A Recession Requires Consideration of Lifestyle And Living Costs
If you do your research and have realistic expectations about the country you are moving to, you should be able to change jobs and relocate during a recession. The most important thing to remember is to be realistic about what you can afford and be prepared to have a different quality of life from the one you're used to in the UK while you settle in and find a job. Dotgap works with companies in the UK and Australia and we have been committed to keeping media professionals doing what they love throughout the pandemic and will continue to do so through the recession. If you enjoyed this post, you may enjoy these articles on our blog: How To Find A Job When Jobs Are Scarce: Navigating A Recession As A Job Seeker 3 Ways To Optimise Your CV For International Job Search
The Bank of England has predicted the UK will enter into recession in the last quarter of 2022. Limited spending leads to little economic growth and unfortunately, recruitment is an area which will feel this hit sooner and harder than other industries. In spite of this, the world keeps turning and recruitment is still necessary during a recession. Even though candidates are likely to be more reluctant to leave their current jobs, plenty of candidates will still be graduating from university and looking for work. Some workers will be faced with the reality of redundancy or reduced hours. Recession recruitment then will play an important role in many lives.
So, what can you do to navigate the recession as a jobseeker? When there is an economic recession, finding a job can be a challenge. Successfully securing a new job requires patience, determination and the willingness to adapt to new working conditions and processes. Learning how to find a job during an economic downturn can help you navigate any potential challenges with patience and expertise. In this article, we discuss what a recession is, explore how to find a job during a recession and review some tips to help you during your job search.
Update Your CV To Stay Ahead In A Recession
The most important thing you need to do, you can do right now. Updating your CV should be part of your job search anyway, even in a booming economy there is fierce competition in the digital marketing industry. To elevate your chances of getting noticed, you need to update your CV and establish your personal brand. You should clearly and effectively communicate your knowledge, skills, abilities and experiences to your potential employers. Focus on your skills. When job opportunities are limited, the competition becomes even more fierce so it is important that you put together a strong cover letter to accompany your CV. This will help differentiate your application from other candidates. Your CV should demonstrate your work history, skills and any relevant achievements. For graduates with limited work experience, check out our previous blog post on how to demonstrate your value to potential employers. You can include any technical skills such as computer programs or any additional languages you speak. Just make sure you would be comfortable speaking those languages in the workplace!
What Areas Of Media Remain Lucrative in A Recession?
If your chosen career or industry does not thrive during a recession, you might need to consider looking for work elsewhere. Temporary jobs or those with transferrable skills to your dream career can help you gain valuable experience and build your CV for future job seeking. Some industries which tend to be recession-proof include education and law. Luckily, there are areas of the media industry which are proven to be recession-proof. Performance media offers the lowest risk return on media investment and so it is the safest form of advertising there is. Anyone with a website offering can justify highly quantifiable expenditure through performance media channels. We have already talked about the following areas being among the most in-demand marketing roles this year:- PPC Search
- Paid Social Media
- Programmatic
Level Up To Keep Up
In the highly competitive digital marketing and ad agency industries, you may find you have access to a wider range of jobs when you learn new skills. You can find many free resources online including podcasts which discuss the skills you are interested in learning. Spend some time determining if you need to brush up on certain skills to make yourself more marketable - it might be a brand-new skill or something you haven't utilized in some time. Review job descriptions for jobs in your field and industry, keep up to date with new technologies and trends and you can make yourself a more employable candidate both in the short term and when the economy picks up. Coursera, Udemy, LinkedIn Learning and Google Analytics are all great resources.
Networking (Always Networking!)
We've said it before, and we'll say it again! Networking is such a powerful tool. Seek out like-minded professionals and research events, both in-person and virtually. LinkedIn and Facebook both host professional groups and the opportunity to comment and engage with people in your industry and beyond. You can make use of both personal and professional social media to signal that you're open to new work opportunities. make sure you perform a social media audit to make sure you are putting out the best image you can. Connecting with and contacting people within your professional or personal networks is helpful when there is a recession as they may know about job opportunities that are not advertised online. Step outside your comfort zone and make yourself visible. If there is a thread, share relevant information as well as your own personal experiences and expertise. You never know where what doors that engagement may open up in your professional career.Act Now To Get Ahead
There is no time like the present. For more helpful articles like this one, head to the Dotgap blog: Upskilling And Why Is It Important For Me Why Is LinkedIn The Ultimate Career Tool Dotgap breaks the traditional digital recruitment agency mould and have a more thoughtful, considerate approach. We know the industry because we have all worked there ourselves. Get in touch today to see how we can help you.
Job interviews are your opportunity to demonstrate your personality and skills in action. In your marketing interview, you should be ready to talk about your experiences, interests, strengths and weaknesses. Whether you are a graduate or a seasoned professional, interviews can be daunting. In this article, we will review some interview basics and look more closely at how you can ace your next marketing agency interview.
Interview Basics
You may have read our previous blog post on the Top 5 Interview Dos and Don'ts earlier this year, but if not, here are the basics: Be prepared, be on time, dress well. While different companies will have different dress codes, it is always a good idea to wear a suit or similar. You should practise answers to questions and prepare relevant questions to ask such as "What is the culture like at this agency?", "how big of a team would I work on" or " what's a client that the agency would love to land?" This shows you are interested in more than just a pay check and can help demonstrate commitment, particularly helpful if you are a graduate with limited experience. Remember, as we come into the busy fourth quarter you might need to be ready at short notice so preparation is key.
Your Marketing Agency Interview
Now for some more specifics. Marketing agency jobs often require you to work quickly, as part of a team on different campaigns. It is a fast-paced office environment. You will need to demonstrate creativity, adaptability and strong communication skills. If the role is client-facing, interpersonal skills will also be important.Prove It With Numbers
In your interview, make sure you have numbers to back up your stories and experience. Data and metrics are a sure way to impress, especially at a digital marketing agency. Using numbers can give more weight to your experiences and ultimately make them more convincing in regard to showing your value. Some ways you can incorporate this into your interview are:- How many clicks were generated from campaigns
- How many followers were gained as a result of your efforts
- How much profit you generated
Learn and Upskill
Everyone is looking to get ahead of the competition, and in marketing agencies you will always be learning from your clients, co-workers and tasks. You can boost your chances of acing your agency interview by demonstrating your desire to learn and upskill. You can use certifications to get a deeper understanding of the tools that are used in the marketing industry and use your knowledge to impress your interviewer. The great news is there are plenty of free online resources that you can use to upskill remotely.