pixel
Showing posts tagged with: digital marketing jobs

Writing a successful CV in 2023 might sound like a daunting task. There are a lot of job vacancies but competition is fierce. A lot has changed and continues to change in the world of recruitment too. New hiring techniques and different candidate requirements post-pandemic have caused a seismic shift towards flexible and remote working. With the ever-evolving job market, it is essential to stay up-to-date with the most effective CV writing techniques. In this blog post, we will explore five important things to consider when crafting your CV in 2023: using keywords, formatting, and showcasing your accomplishments. 

#1 Using Keywords 

Keywords are words or phrases associated with a job description or industry and they help recruiters match you to a job. They help hiring managers quickly identify whether or not you are a match. The average hiring professional with spend just six to eight seconds scanning through to determine whether or not the candidate is right for the role. It is, therefore, important to focus on using keywords when writing your CV in 2023. When crafting your CV, be sure to review the job description, research the industry and include all relevant keywords that highlight your skills and experiences.

#2 Formatting 

This isn't a new one but it is worth revisiting. Formatting is  a really important element of your CV.  Your CV should be easy to read and well organized. Be sure to use headings and subheadings to break up the text and highlight important information. Moreover, make sure that your contact information is clearly visible at the top of the page. This will make it easier for recruiters and hiring managers to contact you.  Using bullet points to summarise key experience is a good way to pack information in an easy -to -read format. Keep to simple fonts and layouts. Let your experience and skills do the talking.   

#3 Showcasing Your Accomplishments

It is important to showcase accomplishments in your CV. Rather than simply listing your experiences and skills, be sure to include any successes you have had in your past positions. This can help you stand out from other applicants and provide a more comprehensive view of your abilities.  This means highlighting the output of your duties, rather than the duties themselves in your work history.  
  • Focus on offering proof of your qualifications by including specific examples, figures or case studies that illustrate your abilities. 
  • Wherever possible, quantify your contributions and achievements to show the value you’ve created for your past employers. For example, have you helped to reduce costs, eliminate bottlenecks, increase productivity, drive more revenue, or improve operations?  
  • Did you meet or exceed your project goals or complete a project on time, ahead of schedule or under budget? Have you received any awards or special recognition for your performance?  
These are the types of information you want to present in the bullet points within your work history. This component of your CV is important because recruiters gauge your potential based on how you performed in previous roles. 

#4 Most Requested Skills 

These are the top five requested skills (in descending order):
  • Adaptability and flexibility 
  • Communication 
  • Critical thinking and problem solving 
  • Collaboration and teamwork 
  • Time management 
Most employers are looking for all of these skills in digital marketing and ad agencies. Demonstrating you have these skills will help you in your job search - this is especially useful to know if you are trying to move into digital marketing from another industry or if you are a new graduate and have limited work experience.

#5 Use Social Media To Your Advantage

More than ever, recruiters and hiring managers are using social media to help in their selection of candidates to invite to interview.  So, you should include links to relevant social media accounts. For example, you might wish to include the details of your LinkedIn profile and Instagram accounts alongside your contact information. Just make sure that whichever profiles you link to. Just make sure you ensure these are up to date and that they don’t contain any inappropriate or unprofessional content. A social media audit is a must! If you have a side hustle or profile related to your passions and hobbies, it might be better to link to those accounts rather than simply give your personal accounts. 

Now, Put It Into Action!

Crafting a successful CV in 2023 requires a combination of up-to-date techniques and strategies. By focusing on using keywords, formatting, and showcasing your accomplishments, you can ensure that your CV stands out from the rest. You will need to tailor your CV for each job you apply for, but if you get a good template set up using the tips above this shouldn't take you too long. Good luck out there! For the latest in digital marketing and ad agency jobs, head to Dotgap now to browse or get in touch. We are ex-agency ourselves and so we understand the industry better than anyone and are committed to helping you find your dream job.  

Read more

Digital marketing is an ever-growing field with plenty of job prospects and career opportunities. Whether you're just starting out, or want to switch to this field, it's important to understand the basics of getting into digital marketing. In this blog post, we'll discuss the necessary steps you need to take to become a digital marketer. 

5 Top Tips To Become A Digital Marketer

 To become a successful digital marketer, you need to have a good understanding of the latest marketing techniques, as well as the ability to apply them to the unique challenges of the digital space. Here are some tips to help you get started. 

What Education Do You Need?

While it isn't a requirement to have a university degree, having an understanding of the basic principles and techniques of digital marketing is essential to your success. This includes search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. You should also make sure you stay up-to-date on the latest trends and strategies in the industry.  If you want to do a degree, or are considering your university options then marketing or a related field would certainly be useful.  A degree is not as useful as having demonstrable knowledge of digital marketing tools and techniques and relatable experience is key.

Experience Is Key

Experience is another key component to becoming a successful digital marketer. Most employers will require some level of experience before hiring.  Taking related jobs, doing freelance work or internships can provide great learning experiences. Having a good understanding of the industry and its various tools will give you an advantage when applying for jobs.   Of course, this raises a challenge for new graduates who may have more qualifications than experience. Check out our previous post on how to demonstrate you've got the goods for our tips!

Upskilling Is Vital For Digital Marketers...

Digital marketing is a fast-evolving industry. As such, it requires a strong understanding of technology. You should become familiar with the latest tools and platforms in the digital marketing world, including analytics software, web design tools, and content management systems. You will work with many other people to provide clients with the best service and so it is really good to demonstrate your knowledge outside your specific job role. You can enhance your technical skills by reading about analytics or brushing up your writing or design skills. You could consider learning how to code HTML and CSS to help you understand search engine optimization for websites. Read more out more about upskilling here.

... And Get Certified To Prove It!

To demonstrate your knowledge and skills, you could consider getting certified in digital marketing. There are plenty of online courses and certifications available, such as Google Analytics, Social Media Marketing, and Digital Marketing Strategy.  With a certification, you can show potential employers and clients that you have the skills and knowledge necessary to succeed in the digital marketing industry.  It's also important to have a good grasp of the latest trends, tools, and strategies in digital marketing. Keeping up with the latest information is key to staying ahead of the competition. 

Network With Digital Marketers

Seeking out  and networking with other digital marketers is a great way to learn more about the industry and stay up-to-date on the latest trends. You can join online communities, attend conferences, and join local meetups to connect with other professionals. Co-working spaces can be great too.

Take Your First Steps Today!

Taking the right steps to prepare can help you land the job you want more easily. With the right knowledge and tools, you can be on your way to becoming a successful digital marketer.  For more job seeking tips and tricks, visit the Dotgap blog page today and get ready for your new role.  

Read more

As we near the end of the year, we wanted to reflect on some of the most popular topics covered in the blog.  From tips on how to get a job in digital marketing as a graduate  to re-entering the workforce after taking time away to be a parent, we have tried to cover relevant topics for recruiters and jobseekers alike. Read on for a roundup of Dotgap's 2022 digital marketing blog. 

The Recession, Cost Of Living Crisis and Digital Marketing

The economic climate has presented many challenges over the last few years. Businesses have had to adjust their strategies to accommodate changes in consumer behaviour and the availability of resources. People are likely to be more cautious with their spending during a recession so it is important to emphasise value over price. Companies must reduce costs while still achieving measurable results from their marketing efforts. Considering how the current climate will impact the marketing industry we can surmise businesses need to be mindful of budgets while maximising technologies that can help reach their target audience.  This includes leveraging social media platforms to build relationships with potential customers, as well as utilizing search engine optimization (SEO) to make sure they're visible in online searches.  This can also be a difficult time to be looking for a job, raising questions about the impact on remote and flexible working arrangements.

Changing Jobs For Your Career

Changing jobs can be a daunting and even confusing process. It can be especially difficult to know whether you should stay or go when you are thinking about the bigger picture in your digital marketing career.  The first step is to assess your current situation and make sure you are making an informed decision. Consider your current job, the new job you are considering, and the implications of a switch in terms of salary, hours, and benefits. Once you are confident that the change is the right move for you, it is time to start the job search.  Research potential employers and the job market, and make sure to update your resume and cover letter. Reach out to former colleagues and contacts to see if they have any job leads you may be interested in. You may also want to consider networking with professionals in your field in order to get your name out there.  Once you are ready to apply for jobs, make sure you take the time to tailor your resume and cover letter for each job you apply to. After you submit your applications, it is important to follow up with employers, either through email or phone calls, in order to make sure they have your application and understand your skillset. If you are looking to relocate, make sure you take extra consideration. The last step is to prepare for the job interview. This means researching the company, its products, and its mission statement. Make sure to practice answers to common interview questions, and dress professionally. Finally, make sure to be yourself and be prepared to discuss why you are the right fit for the position. 

Diversity in Digital Marketing Recruitment

Diversity, equity and inclusion have been buzzwords for the last few years now. But what does it actually mean in practice for businesses and candidates? There are lots of benefits for organizations to embrace diversity in the workforce, including but not limited to a wider talent pool and better representation. The recruitment process should be designed to ensure diverse representation. This means that the recruitment process should not be biased towards any particular group, and should avoid making assumptions based on gender, race, religion, or other characteristics. Digital marketing companies should strive to create an inclusive recruitment process. That means it is free from any kind of discrimination. A diverse set of applicants should be encouraged to apply, and the criteria for selection should be based solely on the skills, qualifications, and experience of the applicant.  Is digital marketing diverse enough? There is still a lot of work to be done and it is an ongoing task but there have been great advances in recent years. Constant review and evaluation is vital for continued development.

Mental Health At Work

Mental health is an important part of overall physical health and wellness. Unfortunately, it is often overlooked, and many people struggle with mental health issues in the workplace. Creating an environment where employees feel comfortable discussing their mental health and seeking help can help ensure that everyone is able to stay healthy and productive. There are a number of steps employers can take to create a healthy and supportive workplace. These include providing mental health awareness training, setting up an anonymous reporting system, and making sure to provide employees with regular breaks and vacation time. The increase in remote and flexible work has brought many benefits for people. But the blurred lines between home and office can make keeping a work life balance tricky. Employers should ensure that they are providing necessary resources and support to employees who may be struggling with mental health issues. This includes providing access to mental health professionals or offering flexible working hours. By taking these steps, employers can create a workplace that is open to discussion about mental health and supportive of employees who may be struggling. This can help ensure that everyone is able to stay healthy and productive in their work.  

Digital Marketing Job Search In 2023

We started the year with tips on writing your CV in 2022 and many of these tips remain relevant. Automation remains one of the key trends in digital marketing recruitment. Automation tools can be used to streamline processes such as job postings, CV sorting, and candidate outreach. This can help businesses save time, money, and resources, and make their recruitment process more efficient.  You need to optimise your CV for these tools too. Social recruiting is a growing trend in digital marketing recruitment. This involves using social media to find and engage with potential candidates. Companies can use social media platforms like LinkedIn, Twitter, and Facebook to post job openings. They are increasingly using them to engage with potential candidates, and build their employer brand.  Candidate, be aware of your presence online with a social media audit and make sure you are making use of platforms such as LinkedIn to bolster your credibility.  

Empty asphalt road and New year 2023 concept. Driving on an empty road to Goals 2023 with sunset.

Looking Ahead: Digital Marketing 2023

Digital marketing recruitment is changing, and it's important for businesses to stay on top of the latest trends. As a jobseeker it is important for you to be aware of these trends too so you can review your career progression plans and continue to grow in the workplace.  Dotgap is committed to keeping media professionals in their industry. Head to our website for the latest vacancies. Wishing you all a very Merry Christmas                        

Read more

Performance reviews are a formal evaluation of an employee's work performance and ultimately assess their strengths and weaknesses. A common misconception is that they are only beneficial to the business. However, while performance reviews do offer insight for managers, a properly managed review is an opportunity for you to gain feedback and identify goals. It is a chance to voice any issues or concerns and discuss opportunities that might be available to you. It may be a time to discuss a pay rise, although we will revisit this later in the article. Performance reviews often take place annually, towards the end of the year. There can be a lot of anticipation! This article will look at how to prepare for your performance review and what to expect.

Prepare A List Of Your Achievements

This is no place for modesty in a performance review. In some companies, your annual performance review might be your one big chance to showcase your accomplishments and progress. Where a good manager or managing team should know their employees well, particularly in large teams or agencies there may be example of your efforts in projects that slip through the radar. It is inadvisable for example in a team project to be constantly making a point of your role in it and how you contributed to the project success throughout. But you can do this in your performance review.  Take some time to reflect on your year. Consider your goals and responsibilities and write down things you were part or, things you are proud of and any other achievements that demonstrate your skills. This can seem like a daunting task, so make use of your calendar and emails as well as refer to notes, presentations and other documents that can back up your performance.  Using numbers and being specific is always advisable too. For example, if you work in an advertising agency you can look at how much revenue a campaign you launched brought in.  You should also consider things you have learned and personal accomplishments too. You could even use emails or testimonial-type feedback from colleagues, managers or clients to further show your value and positive relationships with people you work with.   

Be Prepared To Engage With Your Performance Review

It can be uncomfortable to listen to feedback about yourself  - constructive or otherwise. For this reason, you should be open minded and be prepared to receive comments on your performance. It is often uncomfortable for the person giving the feedback too. So, the more professionally you handle yourself, the better. While you are noting your accomplishments you might want to think about your own areas of improvement. Be as honest as you can with yourself and you will be prepared to hear it and you can prepare to respond. Some handy tips for responding professionally are as follows:
  • Do not respond defensively, and try not to get flustered.
  • You should calmly ask for examples if you aren't sure what situation they are referencing.
  • If you are feeling overwhelmed, ask if you can think about the feedback after your meeting and resume the discussion later
  • Own up to mistakes
  • Ask for suggestions of how to improve
You employer has a responsibility to handle your performance review in a certain way too, it can be just as uncomfortable for them! If you are an employer, you can get some tips on how to deliver an effective review here. While your performance review is about assisting your progress as an employee and team member. It is also your chance to discuss your expectations of the job and your ambitions for career progression.  Remember you can ask for advice on how to track to ensure you are doing your job well, and ask what your employers goals are for the company and for you! This will help you understand what is expected of you and see if your daily duties fit within this. You may find you are leaning into another role or taking on too much work. 

Use Your Performance Review To Clarify Your Goals

Are you happy with your current role and career path? This is your time to discuss what your options are for moving into new departments or roles.  It's ok if you don't know the answer to 'where do you see yourself in 5 years?'  It can be helpful to think of skills you want to learn or if you'd like to manage people or be responsible for a new development. This can help you figure out you next few steps and give you something to work towards and measure progress against throughout the next year!  Your superiors will be able to advise and perhaps give you examples of how what you want has been achieved by others in the past.  It can feel daunting to ask for things you want directly. However, your performance review is often the perfect time to tell your boss what you want to achieve. This can include a raise or a promotion.  Be aware though, when it comes to the timing of your performance review, chances are the annual budgets will have already been set so any positive outcome will likely be delayed to the following year. This is a good opportunity to get the ball rolling. In your discussion about your goals and achievements you can build the case if you believe you are being underpaid. 

Fair Warning: You Might Not Get What You Want Straight Away

Many people say they would find it helpful to receive feedback throughout the year. Open the channels of conversation with your employer and don't be afraid to ask for a meeting if there is something you want to discuss.  Being prepared and professional are the key takeaways for your performance review. But in regards to things you ask for, you might not get what you want straight away. You might find your goals don't fit with the company's immediate goals. Or, there isn't time or space for a certain request to take effect immediately. Don't be discouraged.  Work with your manger to set mini-goals or stretch goals that will set you on the right path.   If you enjoyed this article, you might also find these posts useful: How To Ask For A Pay Rise Making A Marketing Career Plan And Sticking To It      

Read more

As we edge closer to a recession, many Britons' feelings are echoing those of 12 years ago. In 2010, 9 out of 10 Britons said they would consider leaving the UK for a life abroad. More recently, the coronavirus sent a lot of ex-pats home, and when the borders began opening up, many people were keen to restart their dreams of relocating to other countries. Unfortunately, we find ourselves in a similar situation yet again. While other countries may seem attractive, the current impending recession is set to be a global one so there are many things to consider if you have your heart set on moving away. Changing jobs can still be a great way to find new opportunities for job growth and career development. But while we have talked about the benefits of moving jobs before, changing jobs in a recession presents a different set of challenges. A recession occurs when economic productivity is rapidly declining. Recessions increase your chances of losing your current job and do make it more challenging to secure a new one. Many young people will try and find a better-paying job in times of economic instability. If you are employed, think carefully before you leave, and read this article for advice on relocating for work in a recession.   

Financial Considerations Are Even More Important When Changing Jobs In A Recession

First things first, you need to make sure that you are fully aware of all the local regulations.  Look into your sector to make sure there are enough opportunities. This is especially important if you are planning to become self-employed in a new country. If you are investing or retiring abroad, you will have to make sure your income or savings will really be enough to cover your expenses. Currency fluctuations can really impact your move abroad and affect your ability to live comfortably in your new country. If you do decide to move abroad during a recession, you really have to ensure your financial situation is strong enough to cover the costs. Do your research into all the potential costs and how to keep them low! We would recommend you secure a job before moving. Many companies will offer assistance with visas and even offer a relocation bonus. If you haven't found your job yet, start looking for a job asap and make sure it will pay you enough to cover your daily expenses.  

Choose Your Location Carefully

Choosing the right location for you will depend on the kind of work you are looking for. Whether you are looking for a job in digital marketing, starting your own business or investing will all influence your options. You also need to consider your age and whether you have children or not. Many countries have complex and expensive visa requirements. Australia and New Zealand are still among the most popular countries to move to. There is a booming digital marketing and ad agency economy over there and no language barrier. However, we are facing a global recession. That means Australia and New Zealand are likely to be facing similar strains in recruitment. Some less traditional locations you could consider are Poland or the Czech Republic. While they do suffer economic problems the living costs are relatively low and there are digital marketing opportunities available for English speakers. Whatever you choose, make sure you do your research and don't rush into anything.

Changing Jobs In A Recession Requires Consideration of Lifestyle And Living Costs

If you do your research and have realistic expectations about the country you are moving to, you should be able to change jobs and relocate during a recession. The most important thing to remember is to be realistic about what you can afford and be prepared to have a different quality of life from the one you're used to in the UK while you settle in and find a job. Dotgap works with companies in the UK and Australia and we have been committed to keeping media professionals doing what they love throughout the pandemic and will continue to do so through the recession. If you enjoyed this post, you may enjoy these articles on our blog: How To Find A Job When Jobs Are Scarce: Navigating A Recession As A Job Seeker 3 Ways To Optimise Your CV For International Job Search

Read more

New job anxiety is very common. In the media agency and digital marketing industries, you might find new jobs and roles that are thrust upon you regularly.  If you are feeling anxious about your first day at a new job, you are not alone! It is totally natural and valid to feel this way. There are many reasons to feel anxious about a new job and these might not always be clear, or the same, for everyone.   Your anxiety symptoms can be managed using these three simple tips. But, please remember, if your symptoms persist or are causing you problems daily, and affecting the way you usually live your life you should seek further assistance

Preparation Can Really Ease New Job Anxiety

A new job can mean a new commute, or a new schedule. Remote work means there is often one less thing to worry about if you suffer from anxiety- no getting lost on your way to the office! It can mean a total change to your current schedule though which can exacerbate new job anxiety. So, what can you do. Make an effort to prepare everything you need for the morning, the night before. Prepare lunch and your outfit, tidy your desk. If you are leaving for your job, place your packed bag by the door. Small steps like this put you in control and free up your time in the morning helping you keep a clear head and feel confident. First day nerves can increase you feelings of imposter syndrome and make you feel insecure. When your first day nerves get the better of you it is easy to lose sight of why you are there. The first thing to remember, is that you have beaten the competition to this job. You have been given it for a reason! Before you start, take some time to go over the job description and remind yourself why you want it, and what your responsibilities are. Keeping this sense of purpose will help guide you through your first day and remind you what to expect. So, take some time out beforehand to go over the job description for your new role, and remind yourself of your responsibilities. That way you’ll be able to go in with a real sense of purpose, not to mention know what to expect as the weeks progress. Focussing on the day-to-day aspects of the job role can help distract you from your nerves.

Don't Expect To Know Everything

You have already showcased your skills at interview. They have reviewed your experiences and qualification and you have been selected for the job. Do not feel as though you need to know everything right away. Your employer will expect you to ask questions and be unsure of things at this stage... it is your first day after all! Key skills in digital media jobs include willingness to learn and communication so utilise these skills in your interactions throughout your first day and the weeks to come. Minor errors are part of the learning process, just make sure you take accountability for your actions and learn from any mistakes. Hiding things or trying to pass blame is unprofessional. Remember: You've passed the biggest test already! Keep reminding yourself of this and stay calm and confident.  

Deep Breathing For Anxiety

Deep breathing activates the parasympathetic nervous system which helps calm and relax you. It is the opposite to your body's 'fight or flight' response. When anxiety or overwhelm get too much, your brain is trying to protect you and the subsequent overthinking is trying to prepare you for what might be about to happen. If you feel panicky before or during your first day, try switching to deep breathing for a few minutes to help activate the relaxation response. Try this short exercise now and see how it makes you feel: Sit still and upright. Place one hand on your heart and the other on your belly. Breathe in long and slow for four counts, paying attention to the belly expanding, then breathe out for a count of six, feeling the air leave your lungs and deflating your belly fully.

Use Resources To Help Your Anxiety

When you work in digital marketing, you are often required to wear many hats. This can add to your new job anxiety. Make use of any resources your company can offer, communicate if you are overloaded and don't be afraid to ask for help. When you have a lot of different responsibilities and tasks on the go, a 'brain dump' is a great exercise to clear you head before getting on with your number one task. Simply write down everything running though your head (it doesn't have to look nice or be grammatically correct). This allows to you make a note of anything you may need to come back to, allowing your mind to focus. Good luck in your new job! If you enjoyed this post, you may also want to check out these posts on the Dotgap blog: How To Interview Well: Top 5 Dos and Don'ts  7 Tips For A Successful Day At Your New Graduate Job If you find anxiety impacts the way you see yourself, others, and your world, it may be a good idea to find a mental health professional to talk with. 

Read more

Recently, we've been talking a lot about how to get jobs, perform well in interviews and utilise moving companies to your advantage. However, given the current economic climate and cost of living crisis, many people are looking for stability and assurance they will be in work and able to pay their bills. Upskilling enables you to strengthen your position, improve your skills and develop new ones. In times of economic trouble, employers may focus on retention and fill job vacancies internally, making it a crucial time to upskill for your career growth. So, whether you are still looking for a new job, or staying where you are, you can secure your position and increase your chances of success by upskilling – in digital, there is no such thing as knowing too much!  

Upskilling - How To Do it

Effective upskilling involves the combination of internal skills and external resources. Depending on where you work and what your current working situation is, you should be able to use a mix of your company’s training modules as well as your own creativity to your advantage.  With so many of us working from home now it can be difficult to leverage company resources in the same way. So, whether you’re aiming to make a move, increase your pay or just make yourself more versatile, here are some of the top ways to upskill remotely, or fit it into your new hybrid working.

#1 Make it a part of your routine

If you are trying to fit in upskilling around working from home, it can be really challenging. By the time you've done your work it can be really hard to stay at your desk and commit to learning. But, here's the thing. If you don't commit to it, you won't do it. Try starting small, half an hour before you start your working day for example, or a quiet hour after your evening meal.

#2 Listen to podcasts

This seems to feature a lot in tips and blogs online and for good reason! There is a wealth of great information out there now, easily accessible and easy to fit in your life. You can listen to a podcast at the gym, on the bus, doing the washing up, or while working. Check out some of these upskilling podcasts as see what you think.

#3 Read industry news and books

While many books are available online to listen to know, podcasts aren't for everyone. Try subscribing to industry newsletters or magazines and looking for industry-related books you can enjoy with your coffee.

#4 Try out new technologies

Take the opportunity whenever possible to have a go at new technologies. This might be something you get the chance to do at work or something you need to take on yourself. The truth is, even non-tech roles require a certain amount of technical proficiency in the digital marketing world. There are usually free tutorials for many platforms which aren't too time consuming or labour intensive.

#5 Use online course providers

There are so many courses available online now. Udemy and LinkedIn Learning provide thousands of course options for a reasonable price - LinkedIn offers a one-month free trial. Google Analytics Academy and Codeacademy have free courses available and both provide fantastic insights for those working in digital industries.

#6 Attend virtual events

Even though we are back out in the world there are still plenty of online events and conferences which allow you to attend from your own home and connect with people around the world. A great way to learn and upskill without leaving the house - saving you time.

Upskilling Is Futureproofing

With virtual options and free courses available, if you are thinking about upskilling for any reason, there really is nothing to stop you. Just don't overload your schedule. Start with small and manageable learning and see what works with your lifestyle. Don't forget to ask your employer if there is something specific related to your role or company you want to learn - they may be able to share excellent resources with you and might even give you time to learn in your working day. For more content like this, head to the dotgap blog!

 

Read more

Job interviews are your opportunity to demonstrate your personality and skills in action.  In your marketing interview, you should be ready to talk about your experiences, interests, strengths and weaknesses. Whether you are a graduate or a seasoned professional, interviews can be daunting.  In this article, we will review some interview basics and look more closely at how you can ace your next marketing agency interview.  

Interview Basics

You may have read our previous blog post on the Top 5 Interview Dos and Don'ts earlier this year, but if not, here are the basics: Be prepared, be on time, dress well. While different companies will have different dress codes, it is always a good idea to wear a suit or similar. You should practise answers to questions and prepare relevant questions to ask such as "What is the culture like at this agency?", "how big of a team would I work on" or " what's a client that the agency would love to land?" This shows you are interested in more than just a pay check and can help demonstrate commitment, particularly helpful if you are a graduate with limited experience.  Remember, as we come into the busy fourth quarter you might need to be ready at short notice so preparation is key.

Your Marketing Agency Interview

Now for some more specifics. Marketing agency jobs often require you to work quickly, as part of a team on different campaigns. It is a fast-paced office environment. You will need to demonstrate creativity, adaptability and strong communication skills. If the role is client-facing, interpersonal skills will also be important. 

Prove It With Numbers

In your interview, make sure you have numbers to back up your stories and experience. Data and metrics are a sure way to impress, especially at a digital marketing agency. Using numbers can give more weight to your experiences and ultimately make them more convincing in regard to showing your value. Some ways you can incorporate this into your interview are:
  • How many clicks were generated from campaigns
  • How many followers were gained as a result of your efforts
  • How much profit you generated

Learn and Upskill

Everyone is looking to get ahead of the competition, and in marketing agencies you will always be learning from your clients, co-workers and tasks. You can boost your chances of acing your agency interview by demonstrating your desire to learn and upskill. You can use certifications to get a deeper understanding of the tools that are used in the marketing industry and use your knowledge to impress your interviewer. The great news is there are plenty of free online resources that  you can use to upskill remotely.  

 Good Luck Out There!

Are you looking for your next marketing job? You can see all of our current vacancies at dotgap.com. Register with us today to help find your ideal job. For more interview tips, industry insight and more, visit our blog. You might enjoy these similar articles from the archive. What to Expect From a Second interview In-Demand Marketing Jobs and How To Get Them    

Read more

Whether large or small, companies want to grow and maintain their position in the market. This means that marketing and promotional activity is absolutely essential for any business' success. Marketing jobs are growing at a faster rate than other industries and are expected to grow 10% in the next 10 years. This is great news for anyone looking for a marketing job in 2022.

Marketing Jobs 2022: Trends

One of the biggest trends for a number of years has been moving towards digital. The pandemic vastly accelerated the UKs digital transformation efforts. 2021 saw the majority of customer interactions taking place online. Companies needed to respond to increased online shopping and offer better web-based customer communications. This lead to traditional marketing departments needing to rapidly adapt in order to keep sales afloat. Throughout 2022, this digital demand has continued, digital marketing remains at the forefront of the most in-demand skills for recruiters and for learning. Marketing jobs in 2022 can be found at all kinds of organisations, from large firms to startups, and companies will be looking for staff to keep up with demand. So, what do you need to do to make sure you are equipped with the skills recruiters are looking for? First, we need to consider the most in demand jobs.

In-Demand Marketing Jobs in 2022

Some of the most sought-after positions at the moment are as follows:
  • Digital marketing managers
  • Digital marketing specialists
  • Social media managers
  • Marketing managers and strategists
  • Content writers
With other sources naming additional roles such as:
  • Copywriters and content strategists
  • SEO specialists
  • Data analysts
Employers are keen to fill these roles and you should find companies are more open to hybrid or remote working than before. This means they can look further afield and find the best candidates. If you are already a marketer in one of these fields, you might find you have some fantastic opportunities to advance your career by switching roles or companies. If you aren't currently in one if these roles, consider any certifications or additional qualifications you could take. This will boost your skillset and increase your chances of finding your dream job. Ramping up your skills in SEO, display ad, paid ads and marketing analytics, email marketing, mobile marketing and social media marketing can help you position yourself as an expert. You don't need to be an expert in every area of digital marketing but you do need to understand the connectivity between each channel.

So, What Next?

Let's face it, digital isn't going anywhere, and as the industry grows, so will remote opportunities. This is likely to mean there are more jobs for you to choose from, but also that competition may be stiffer as companies will have a larger talent pool to choose from. If you are looking to upskill, try  Futurelearn or LinkedIn Learning to get inspired and keep ahead of the competition. If you are looking for your next career move, get in touch with dotgap for the latest in digital opportunities.    

Read more

As we are coming out of summer, the Christmas countdowns will be starting before you know it. The rest of the year has a tendency to slip away very quickly and if you are job hunting, you may feel as though everything grinds to a halt and you may as well wait until the new year to find a new job.  You may have even heard that companies don’t hire in the fourth quarter of the year because of the holidays. The truth is though, the worst time of year to find a job is actually over the summer, during the school holiday period.  Hiring remains relatively high across all sectors with a notable increase in hiring across hospitality and leisure, retail and media, marketing, advertising, PR and sales. These industries are the most active recruiters at the moment.   October through December are certainly very busy for businesses but companies all across the country will still be actively recruiting and keen to have open positions filled for the new year. On top of this, if you don’t find your dream job to apply for there are still plenty of things you can do to help get a job before the year ends. 

Networking Can Help You Find A Job 

Part of the reason the holiday season seems like a daunting time for jobseekers and hiring managers is the busy social side of the end of the year. It is likely your calendar will fill up with social events with friends, family and work events all vying for space. Instead of writing off the last quarter of the year to parties, why not make them work for you? 85% of job openings are filled through networking in the UK. Now, we aren't suggesting you try and network with your granddad at your Aunt Linda's Christmas lunch but you never know who you might meet at a holiday party. Someone might know of an opening at their work or put you in touch with a friend who's hiring. Consider taking business cards with you or connecting on social media. Keep it professional though - Linked In is best. For tips of how to network successfully, check out this article on networking at tech events.

Be Ready For Short Notice Interviews 

As we have already mentioned, hiring doesn’t slow down in Q4. However, you need to remember that many employees take time off for the holidays and this can slow down the recruitment process while staff cover for one another. You might notice you wait longer than usual for a reply to emails. Don't let this put you off your efforts to find a new job.   You may receive interview confirmation and a date with little notice. With staff off, it will be harder for companies to organise interviews. o, you should be ready to go at short notice. Read up on interview skills, think of answers to common interview questions and think about why you want to work for this company. When you get called in for an interview, you'll just have to focus on researching the company. You'll be able to go in armed with knowledge and feel confident you are prepared.   

Get A Headstart On The New Year

Obviously, there are many reasons you may not find a new job by the end of the year but there are still reasons why you should be active in your industry during Q4. The fact that many believe there is no hiring in Q4 will work in your favour, you might find there are less applicants and you are more likely to land an interview.  Even if your dream company isn't actually hiring until the new year, you will benefit from networking. It is a great time of year to network and if you are memorable, you might be the first person they bring in for an interview. You can avoid being lost in a pile of new year's applications. 

Now Is A Great Time To Find A Job

The average time to hire in 2022 is 42 days. If you take into account the time on either side of that for you to find a new job, and to get ready to start, the whole process can take longer. By October, many companies will be making plans for the new year which includes seeing whether they need new staff. Instead of hiring someone in January, it’s much more beneficial to hire someone in the months before so their new hire can be fully onboarded and ready to contribute once the calendar rolls over. For your next opportunity, contact doptgap today and find your next job!

Read more

Get in touch

We would love to hear from you if you are either looking for a new job in the digital media industry or if you are looking to find talent and hire people from the digital media industry.

We work mainly with media agencies, advertisers, media owners, marketing agencies. technology companies and creative agencies.

Send us an email and we will respond as soon as possible.

If you want to speak to someone, feel free to call during normal working hours: Monday to Friday 0930 – 1800