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Showing posts tagged with: digital marketing trends

When it comes to updating or writing your CV, it can feel like a huge challenge. The jobs market is an ever increasingly fast-paced place, and jobs trends can change month on month with the market which means that CVs change too.  

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Employers are looking for someone special and as more people gain qualifications, more types of jobs open up and digital jobs continue to boom, it is important to keep on top of things!  Time for a spring clean of your CV? Here’s 5 things you MUST include in 2022 

Talk About WFH Experience 

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  While the debate still rages over the benefits, or not, of remote working, there is no doubt that flexible working and the virtual office is here to stay.  If you have experiences to share about successful and productive then talk about it! Make sure you sell yourself as a self-motivated worker, productive, proactive and working under your own initiative. 

Highlight Results over Responsibilities 

      This is one of the most common things people do in their employment history. It’s not a mistake to talk about responsibilities but if you fail to mention the results and achievements you made then it is a wasted opportunity! Don't feel as though you need to remove the word ’responsibility’ from your CV vocabulary, just make sure to follow it up with what you did with that responsibility. For example:   "I was responsible for monitoring digital campaigns through the use of strategic reporting. As part of this process, I was able to identify new opportunities which emerged, increasing our client retention by XXX % in 2020"  

Create a Compelling and Relevant Introduction 

 This is a tip on every CV advice list but it is always worth repeating. It is too easy to get complacent with your personal profile and CV intro, especially if you are applying for a lot of similar jobs. Do:
  • Check your introduction for each CV you send
  • Use keywords from the job description
  • Confirm you have the essential skills required from the role.  

Writing Your CV for ATS   

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 Many big companies now are using applicant tracker systems to whittle down large numbers of applicants. There are a few simple things you can do to make sure you make it through the first scan.  As we have mentioned in the section above, identifying and using keywords from the job description throughout your CV (think skills, qualifications, experience) will be a big help in the ATS recognising your document as belonging to a viable candidate.   Avoid ‘overdesigning’ your CV with fancy fonts and borders as these can confused the ATS search functions. Check here for acceptable fonts and more tips! 

Address any COVID Downtime 

 This is inevitable. Most people will have experienced either working from home, a period of furlough or even redundancy during the recent pandemic. This is an ongoing part of life for many and has affected the career prospects of hundreds of thousands of people. You are not alone in this. Think about what you did with your time during lockdown. Don't be afraid to get creative with writing it up! Gaining qualifications, reassessing your priorities and even taking part in sports challenges can teach you beneficial and transferrable skills, so let your prospective employer know about it.  

Writing Your CV Doesn’t Have To Take Forever 

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It always seems like a daunting process, but not updating your CV will just mean your hours spent sending CVs out will be wasted. Keep it simple, keep it relevant and don’t be afraid to state proudly what you can do and why.   Digital jobs can take you all round the world and offer some of the best flexible opportunities. The digital world has with room for more growth than many other industries.    If you’d like to hear more, and see where your CV can take you, get in touch today! We’d love to hear from you.       

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The digital marketing industry is always changing. Every year new trends emerge, and some of these trends completely transform the digital marketing landscape. So if you work in digital marketing, you may want to keep up with current and emerging trends. Here are five digital marketing trends you can expect to see in 2022.  

1. Digital Marketing Trends You Can Expect To See In 2022: Multichannel Marketing

In the past digital marketers would only use one or two channels for marketing (such as a website and an email newsletter), but in modern times multichannel marketing is far more effective. Most digital marketers use a wide range of platforms to advertise, including a website, a newsletter, a blog, Instagram, Facebook, Twitter, YouTube, Tiktok and LinkedIn. This can feel overwhelming, but an integrated approach tends to reach far more people, so campaigns tend to be much more successful.  

2. AI Digital Marketing

AI technology grows more popular with every passing year, and 2022 will be no different. More and more marketing techniques (such as analytic tools) are being automated. In fact, AI can now even provide marketers with improved keyword suggestions! This tends to improve overall marketing efforts, so it is important for digital marketers to embrace AI technology if they want their career to thrive.  

4. Chatbots

Voice activated support (such as Alexa or Google assistant) grow in popularity every month, and now many websites have a handy chatbot that can answer user queries. This technology is proving to be very successful for a few reasons; it automates customer service, and it improves overall website efficiency for users. This is because the chatbot can answer queries 24/7, so people never have to wait long for a response.  

4. Mobile First Digital Marketing

More users than ever before are using mobile phones to get online. In fact, recently mobile users overtook laptop users for the first time! For this reason it is important to prioritise mobile first digital marketing. All campaigns should be fully optimised for both Apple and Android devices, so make sure you only use responsive, mobile-friendly content in your campaigns.  

5. Inclusivity

The final digital marketing trend you can expect to see more of in 2022 is inclusivity. More and more digital marketing campaigns are focused on making people feel included and welcome, and this benefits both the advertiser and the audience. Audience members feel like they are cared for, and research has found that inclusive campaigns have increased sales and customer engagement. So if you want to improve the success of your campaigns in 2022, focus on inclusivity!

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