No matter how old you are, managing stress levels before an interview can be challenging. Keeping with the theme of stress awareness month, this article will look at what we mean when we talk about stress, nerves, and anxiety and how to manage your concerns before your next interview.
What Is The Difference Between Nerves and Anxiety?Nerves and anxiety are related concepts, but they have some differences.
NervesBeing nervous is usually experiencing heightened tension or apprehension, often associated with a specific event or situation. It's a normal physiological response to stress, such as before an important exam, a job interview, or a public speaking engagement. Symptoms of being nervous include increased heart rate, sweating, trembling, and other physical symptoms. It also be accompanied by feelings of uneasiness or butterflies in the stomach.
AnxietyOn the other hand, anxiety is a broader and more generalized state of uneasiness or worry that is not always tied to a specific event or situation. Anxiety can be persistent and may not necessarily have a clear trigger. It is often characterized by excessive or exaggerated worry about various aspects of life, such as work, relationships, health, or the future. Anxiety can manifest in physical symptoms similar to nerves, but it can also affect a person's thoughts, emotions, and behaviour. In summary, while nerves typically refer to a temporary state of heightened tension in response to a specific event, anxiety is a more pervasive and generalized state of uneasiness or worry that may not always have a clear cause. Anxiety can also be chronic and may require professional help to manage, while nerves are often temporary and may resolve once the triggering event has passed.
How Should I Manage Stress and Anxiety Before A Job Interview?Managing anxiety before a job interview can be challenging, but there are several strategies that may help you cope with it. Here are some tips:
- Being well-prepared for the job interview can help reduce anxiety. Research the company, review the job description, and practice your responses to common interview questions. Being well-prepared can increase your confidence and reduce uncertainty.
- Deep breathing and relaxation techniques, such as progressive muscle relaxation or meditation, can help calm your body and mind. Take slow, deep breaths and focus on relaxing your muscles to help reduce physical tension and anxiety.
- Anxiety is often fuelled by negative thoughts or worries. Challenge and reframe negative thoughts that may be contributing to your anxiety. Ask yourself if they are based on facts or assumptions and try to view the situation in a more balanced and realistic way.
- Visualize yourself succeeding in the job interview. Imagine yourself feeling confident, answering questions effectively, and engaging positively with the interviewer. Visualization can help boost your confidence and reduce anxiety.
- Taking care of your physical and mental well-being can help reduce anxiety. Get enough sleep, eat healthy meals, engage in regular exercise, and engage in activities that you enjoy. Taking care of yourself can help you manage stress and anxiety more effectively.
- Talk to a trusted friend, family member, or mentor about your anxiety. Simply expressing your feelings can help relieve some of the pressure. They may also provide you with encouragement and support.
- Grounding techniques can help bring your focus to the present moment and reduce anxiety. Examples include focusing on your senses (e.g., feeling the texture of an object, listening to the sounds around you), or engaging in activities that require concentration (e.g., counting backwards, solving a puzzle).
- If your anxiety is persistent and interfering with your daily life, consider seeking professional help from a therapist or counsellor. They can provide you with effective strategies for managing anxiety and help you develop coping skills tailored to your needs.
Is Anxiety The Same As Stress?While anxiety and stress share similarities, they are not exactly the same. Anxiety is a state of uneasiness, worry, or fear about future events or situations, while stress is the body's response to demands or pressures placed upon it. While stress can trigger anxiety, anxiety can also occur without a specific external stressor. Stress is a natural physiological response that can be triggered by various situations, such as work deadlines, financial pressures, relationship issues, or major life changes. It can manifest in physical, emotional, and cognitive symptoms, such as increased heart rate, tension, irritability, difficulty concentrating, and changes in sleep patterns. Anxiety may not always have a clear trigger, and it can persist even when there is no immediate or obvious stressor present. While some level of stress can be normal and even beneficial in certain situations, chronic or prolonged stress can have negative effects on physical and mental health. Anxiety, similarly, can interfere with a person's daily life, relationships, and well-being if it becomes excessive or persistent. It's worth noting that stress and anxiety can often coexist and exacerbate each other. Chronic stress can contribute to the development of anxiety disorders, and anxiety can also trigger stress responses in the body. However, they are distinct concepts, and understanding the differences between them can be helpful in managing and addressing them effectively. Seeking support from a healthcare professional, such as a therapist or counsellor, can be beneficial if you are experiencing persistent stress or anxiety.
We Are Living In Stressful TimesIt is no secret that times are pretty tough for a lot of people at the moment. If you are job seeking it is hard work out there! If you enjoyed this article, you might enjoy these from our archive: How Do We Manage Work Related Stress In 2023? How To Handle Difficult Conversations With Your Boss And never forget, if you are feeling stressed or your anxiety is affecting your ability to get on with your usual activities, reach out. Here are some helpful resources: NHS Anxiety Stress Management Mind
Digital marketing requires a diverse set of skills, both technical and creative. Switching careers to digital marketing can be a great decision if you are interested in the field and have the necessary skills. It can seem a daunting task. When you start looking at job listings you will see that experience of some kind is listed as a requirement. Many roles are highly competed for so it is easy to understand how you might be put off from applying! If you do not currently work in digital, you are in a similar position to a new graduate, forced to think about how you can demonstrate you've got the goods using your experiences so far in other areas. Transferable skills, sometimes called portable skills, are the skills you have developed that can be transferred from one job to another, like good communication or time management skills. This post will look at some of the key transferrable skills that can be useful for a career in digital marketing so you can leverage your experience and get the job you want!
Top 7 Transferrable Skills For A Career In Digital Marketing
#1 CommunicationDigital marketing involves working with a variety of stakeholders, including clients, team members, and external partners. Good communication skills are essential for effective collaboration and project management. If you are a teacher, sales person, or work in customer service it is likely you can demonstrate excellent communication skills.
#2 AnalysisThe ability to analyse data and draw insights from it is a highly valued skill in digital. In search engine optimization (SEO) and pay-per-click (PPC) advertising analytics are crucial for success. People with engineering or economics backgrounds tend to have a solid background in working with numbers and problem solving. This is a good foundation for working with analytics.
#3 CreativityDigital marketing involves developing and executing creative campaigns that stand out in a crowded online space. Having a creative mindset can help you generate unique ideas and develop effective strategies. Events, hospitality and teaching are good examples of careers where you could leverage your creative abilities to move into digital marketing.
#4 Writing SkillsWriting is an integral part of many digital marketing activities. For example, content marketing and email marketing. Being able to write well-crafted, engaging content is essential for success in these areas. This is a skill that some people are lucky enough to possess naturally, but it is also a skill that can be learned.
#5 Project ManagementDigital marketing projects often involve managing multiple tasks and stakeholders. Strong project management skills such as prioritizing tasks and meeting deadlines are crucial for success. People with project management certifications, IT professionals, lawyers and engineers often have excellent experience of running and managing multiple projects.
#6 Technical AbilitiesUnderstanding how websites and online platforms work is essential for many digital marketing activities. Basic knowledge of HTML, CSS, and website analytics can be a valuable asset. A professional with a technical background in IT or statistics will tend to have the ability to understand things like automation and AI.
#7 AdaptabilityThe digital landscape is constantly evolving, so marketers need to be adaptable and willing to learn new skills and tools to stay relevant. Being open to change and able to adapt quickly is essential for success in this field. Check out 5 Top Tips for Becoming A Digital Marketer for more advice!
Your Experience Can Be Relevant To Your New Career In DigitalSwitching careers can take time, but with the right approach you can find the job you want. For more career advice and job seeking tips, check out our blog page here.
Interviews are a crucial part of the job application process. It's a chance for both the employer and the candidate to know each other better. While the interviewer will ask many questions to determine your suitability for the role, it's essential to keep in mind that there are some questions you should avoid asking. Hiring managers will be looking for more than your qualifications and the worst thing you can do is give the wrong impression based on your questions. In this blog post, we'll discuss five questions that you should avoid asking during an interview.
5 Questions To Avoid Asking At Your Next InterviewAsking bad questions in your interview may indicate a lack of interest, preparation, or even intelligence. Similarly, asking a good question at the wrong time can be just as damaging. Most of these questions should never be asked in a job interview, and some questions should be saved until a job offer has been made. When an interviewer asks you if you have any questions during a job interview, this is your opportunity to do three important things:
- Collect final information on the things that will help you make your decision
- Demonstrate to the interviewer that you have listened and have done some research
- Show them you are interested, a good fit and would be a great choice if they make you an offer
#1 Asking About Salary And BenefitsAsking about money can be really awkward. While it's important to know the salary and benefits offered for your potential role, you need to avoid asking about it too soon. A first interview for example. If you ask about it too soon, it may give the impression that you're more interested in the compensation than the actual job. Questions like:
- How much will I get paid
- How soon can I get a raise?
- What discounts do I get?
- Will you pay for training or an advanced degree for me?
- What other benefits do you provide?
#2 Asking About Time OffThis can be a tricky one and it comes up all the time as a recruiter. Asking about time off during your first interview may send the wrong message to the employer. It can come across as though you're not committed to the job, and you're already thinking about taking time off. It's best to wait until you've been offered the job before you ask about vacation time or other time off. Try to avoid bluntly asking about time you won't be at work.
- How much paid vacation time would I get?
- How soon can I take a vacation after I start work?
- How many paid personal and/or sick days are allowed?
#3 Asking Overly Personal QuestionsWhile you want to seem friendly and relaxed, asking personal questions during the interview might be considered inappropriate. Make sure you are aware of the company's formality and what is expected. If in doubt, speak to your recruiter! Questions about the interviewer's marital status, religion, or political views should be avoided. It's important to keep the conversation professional and relevant to the job. Questions like this are completely inappropriate and will probably kill your chances of getting a job:
- Want to go out for drinks or coffee later?
- Is s/he married or have a significant other?
- Are all the employees here “hot” (or — much worse — “as hot as you are”)?
#4 Asking About The Company's ReputationAsking about the company's reputation may give the impression that you're not familiar with the company. It's essential to do your research before the interview and have a good understanding of the company's history and reputation. As a candidate, you should focus on how you can contribute to the company instead of questioning its reputation. Avoid questions like "what does the company do?" or "who is the main competition" because you should already know these from your research and asking them will seem as though you are unprepared and uninterested. Research the employer and the location before you go to the interview to be prepared to ask good questions in the interview. If you aren’t interested in them, they surely are not interested in you. A good way to find out more about the company than you can find online is to ask about company culture, for example:
- How would you describe your company culture in 3/5 words?
- What kinds of employee achievements are most recognised?
- What is your favourite part of working here that I wouldn't see on a tour/read about online?
#5 Asking About The Job DutiesWhile you should show an interest in the job role and your duties, asking about them in the wrong way may give the impression that you've a) not familiar with this kind of job, b) haven't read the job description or c0 you've read it and forgotten it!
- What does the person in this job do?
- What are the requirements of the job?
So, What Should You Ask In Your Interview?You need to prepare by reading and researching the company, job role and if you know who you are interviewing with you can research them! Often, they will answer most of the common interview questions. Be prepared and think about more questions than you think you will need and take notes throughout the interview so you can remember things that catch your interest. Personal (but still professional) questions are great for example:
- What do you enjoy most about working here?
- What have past employees done to succeed in this role?
- What qualities are the most important to succeeding in this role?
- Is there anything else I can do or provide to help you make your decision?
- Do you have any hesitations about my qualifications or experience?
Creating a digital marketing portfolio is an essential step for any professional looking to showcase their work and stand out from the competition. You can use LinkedIn to showcase your work. LinkedIn lends itself well to copy, content or graphic design but with so many portfolio websites available, it can be difficult to know which one is the best fit for your needs. An impressive digital portfolio can be that extra boost that makes an application stand out. This is especially important for those trying to enter the marketing profession for the first time. A portfolio will showcase that you have learned how to do different aspects of marketing, as well as showing your work product capabilities.
Here's Our Pick of 3 Websites for Creating Your Digital Marketing PortfoliosCreating that stunning digital portfolio can seem impossible. Where do you start? There are countless websites that claim to have high-level tools to aid you in your creative process. While many of them do, there are a few that truly work wonders in creating portfolios for marketers and designers alike. In no particular order, here's our pick of the best free sites.
#1 WixWix is known to be one of the free options when it comes to portfolio creation. It is a great choice for anyone looking for an easy-to-use and customizable website builder. It offers a wide range of templates, from simple designs to more advanced portfolio websites. You also have access to powerful features such as drag-and-drop editing, SEO optimization, and social media integration. The drag and drop tool makes it infinitely simpler to produce what the marketer wants. It is very flexible and functional without requiring any coding knowledge. Whether you are looking for a very simple choice or a more techy and professional outlet, Wix gives you the flexibility you want when starting out.
# 2 FlickrFlickr is a well-known portfolio site. While it is a good place to display your own work, it is a great way to interact with other digital marketers and serves as inspiration for future projects. It isn't for everyone though - the heavy focus on the community aspect can make it difficult to get your work seen. Many people using Flickr recommend building a secondary digital marketing portfolio website and connecting to it from Flickr. Flickr has created a large community of creatives that are open to feedback, portfolio engagement, and images from other users. Flickr is also great for ideas and collaboration on projects.
#3 BehanceBehance is a very visual platform. If your content involves more of a literary or analytic theme, you might find this one isn't for you. Behance is perfect for designers, illustrators, and creative marketers. It is well-known for creatives to showcase their work, network with other professionals, and get discovered. It offers a range of portfolio templates to choose from and provides the ability to easily share your work on other social media platforms. Whether you are looking for the attention of digital marketing hiring managers, or that of agencies, Behance is a great way for new marketers to show off their skills. A key aspect of its functionality lies in growing the audience of its creators.
Which One Will You Choose For Your Digital Marketing PortfolioNo matter what platform you choose, creating an online portfolio is an important step in marketing yourself as a creative professional. With the right portfolio website, you can showcase your work, connect with other creatives, and stand out from the competition. The site mentioned in this article are only a small selection but there is something to suit everyone. Are you looking for your next step in digital marketing? Dotgap is a recruitment agency with a difference. We are ex-agency so we know the ins and outs of working in this industry and are committed to helping you progress. Get in touch now or visit our jobs page for more vacancies If you enjoyed this article, you might want to check out these previous posts: Elevate your Job Search With These 3 Tips For Using Social Media 5 Essential Things You Must Include On Your Digital Marketing CV in 2023
Writing a successful CV in 2023 might sound like a daunting task. There are a lot of job vacancies but competition is fierce. A lot has changed and continues to change in the world of recruitment too. New hiring techniques and different candidate requirements post-pandemic have caused a seismic shift towards flexible and remote working. With the ever-evolving job market, it is essential to stay up-to-date with the most effective CV writing techniques. In this blog post, we will explore five important things to consider when crafting your CV in 2023: using keywords, formatting, and showcasing your accomplishments.
#1 Using KeywordsKeywords are words or phrases associated with a job description or industry and they help recruiters match you to a job. They help hiring managers quickly identify whether or not you are a match. The average hiring professional with spend just six to eight seconds scanning through to determine whether or not the candidate is right for the role. It is, therefore, important to focus on using keywords when writing your CV in 2023. When crafting your CV, be sure to review the job description, research the industry and include all relevant keywords that highlight your skills and experiences. This isn't a new one but it is worth revisiting. Formatting is a really important element of your CV. Your CV should be easy to read and well organized. Be sure to use headings and subheadings to break up the text and highlight important information. Moreover, make sure that your contact information is clearly visible at the top of the page. This will make it easier for recruiters and hiring managers to contact you. Using bullet points to summarise key experience is a good way to pack information in an easy -to -read format. Keep to simple fonts and layouts. Let your experience and skills do the talking. It is important to showcase accomplishments in your CV. Rather than simply listing your experiences and skills, be sure to include any successes you have had in your past positions. This can help you stand out from other applicants and provide a more comprehensive view of your abilities. This means highlighting the output of your duties, rather than the duties themselves in your work history.
- Focus on offering proof of your qualifications by including specific examples, figures or case studies that illustrate your abilities.
- Wherever possible, quantify your contributions and achievements to show the value you’ve created for your past employers. For example, have you helped to reduce costs, eliminate bottlenecks, increase productivity, drive more revenue, or improve operations?
- Did you meet or exceed your project goals or complete a project on time, ahead of schedule or under budget? Have you received any awards or special recognition for your performance?
#4 Most Requested SkillsThese are the top five requested skills (in descending order):
- Adaptability and flexibility
- Critical thinking and problem solving
- Collaboration and teamwork
- Time management
#5 Use Social Media To Your AdvantageMore than ever, recruiters and hiring managers are using social media to help in their selection of candidates to invite to interview. So, you should include links to relevant social media accounts. For example, you might wish to include the details of your LinkedIn profile and Instagram accounts alongside your contact information. Just make sure that whichever profiles you link to. Just make sure you ensure these are up to date and that they don’t contain any inappropriate or unprofessional content. A social media audit is a must! If you have a side hustle or profile related to your passions and hobbies, it might be better to link to those accounts rather than simply give your personal accounts.
Now, Put It Into Action!Crafting a successful CV in 2023 requires a combination of up-to-date techniques and strategies. By focusing on using keywords, formatting, and showcasing your accomplishments, you can ensure that your CV stands out from the rest. You will need to tailor your CV for each job you apply for, but if you get a good template set up using the tips above this shouldn't take you too long. Good luck out there! For the latest in digital marketing and ad agency jobs, head to Dotgap now to browse or get in touch. We are ex-agency ourselves and so we understand the industry better than anyone and are committed to helping you find your dream job.
The Bank of England has predicted the UK will enter into recession in the last quarter of 2022. Limited spending leads to little economic growth and unfortunately, recruitment is an area which will feel this hit sooner and harder than other industries. In spite of this, the world keeps turning and recruitment is still necessary during a recession. Even though candidates are likely to be more reluctant to leave their current jobs, plenty of candidates will still be graduating from university and looking for work. Some workers will be faced with the reality of redundancy or reduced hours. Recession recruitment then will play an important role in many lives. So, what can you do to navigate the recession as a jobseeker? When there is an economic recession, finding a job can be a challenge. Successfully securing a new job requires patience, determination and the willingness to adapt to new working conditions and processes. Learning how to find a job during an economic downturn can help you navigate any potential challenges with patience and expertise. In this article, we discuss what a recession is, explore how to find a job during a recession and review some tips to help you during your job search.
Update Your CV To Stay Ahead In A RecessionThe most important thing you need to do, you can do right now. Updating your CV should be part of your job search anyway, even in a booming economy there is fierce competition in the digital marketing industry. To elevate your chances of getting noticed, you need to update your CV and establish your personal brand. You should clearly and effectively communicate your knowledge, skills, abilities and experiences to your potential employers. Focus on your skills. When job opportunities are limited, the competition becomes even more fierce so it is important that you put together a strong cover letter to accompany your CV. This will help differentiate your application from other candidates. Your CV should demonstrate your work history, skills and any relevant achievements. For graduates with limited work experience, check out our previous blog post on how to demonstrate your value to potential employers. You can include any technical skills such as computer programs or any additional languages you speak. Just make sure you would be comfortable speaking those languages in the workplace!
What Areas Of Media Remain Lucrative in A Recession?If your chosen career or industry does not thrive during a recession, you might need to consider looking for work elsewhere. Temporary jobs or those with transferrable skills to your dream career can help you gain valuable experience and build your CV for future job seeking. Some industries which tend to be recession-proof include education and law. Luckily, there are areas of the media industry which are proven to be recession-proof. Performance media offers the lowest risk return on media investment and so it is the safest form of advertising there is. Anyone with a website offering can justify highly quantifiable expenditure through performance media channels. We have already talked about the following areas being among the most in-demand marketing roles this year:
- PPC Search
- Paid Social Media
Level Up To Keep UpIn the highly competitive digital marketing and ad agency industries, you may find you have access to a wider range of jobs when you learn new skills. You can find many free resources online including podcasts which discuss the skills you are interested in learning. Spend some time determining if you need to brush up on certain skills to make yourself more marketable - it might be a brand-new skill or something you haven't utilized in some time. Review job descriptions for jobs in your field and industry, keep up to date with new technologies and trends and you can make yourself a more employable candidate both in the short term and when the economy picks up. Coursera, Udemy, LinkedIn Learning and Google Analytics are all great resources.
Networking (Always Networking!)We've said it before, and we'll say it again! Networking is such a powerful tool. Seek out like-minded professionals and research events, both in-person and virtually. LinkedIn and Facebook both host professional groups and the opportunity to comment and engage with people in your industry and beyond. You can make use of both personal and professional social media to signal that you're open to new work opportunities. make sure you perform a social media audit to make sure you are putting out the best image you can. Connecting with and contacting people within your professional or personal networks is helpful when there is a recession as they may know about job opportunities that are not advertised online. Step outside your comfort zone and make yourself visible. If there is a thread, share relevant information as well as your own personal experiences and expertise. You never know where what doors that engagement may open up in your professional career.
Act Now To Get AheadThere is no time like the present. For more helpful articles like this one, head to the Dotgap blog: Upskilling And Why Is It Important For Me Why Is LinkedIn The Ultimate Career Tool Dotgap breaks the traditional digital recruitment agency mould and have a more thoughtful, considerate approach. We know the industry because we have all worked there ourselves. Get in touch today to see how we can help you.
Recently, we've been talking a lot about how to get jobs, perform well in interviews and utilise moving companies to your advantage. However, given the current economic climate and cost of living crisis, many people are looking for stability and assurance they will be in work and able to pay their bills. Upskilling enables you to strengthen your position, improve your skills and develop new ones. In times of economic trouble, employers may focus on retention and fill job vacancies internally, making it a crucial time to upskill for your career growth. So, whether you are still looking for a new job, or staying where you are, you can secure your position and increase your chances of success by upskilling – in digital, there is no such thing as knowing too much!
Upskilling - How To Do itEffective upskilling involves the combination of internal skills and external resources. Depending on where you work and what your current working situation is, you should be able to use a mix of your company’s training modules as well as your own creativity to your advantage. With so many of us working from home now it can be difficult to leverage company resources in the same way. So, whether you’re aiming to make a move, increase your pay or just make yourself more versatile, here are some of the top ways to upskill remotely, or fit it into your new hybrid working.
#1 Make it a part of your routineIf you are trying to fit in upskilling around working from home, it can be really challenging. By the time you've done your work it can be really hard to stay at your desk and commit to learning. But, here's the thing. If you don't commit to it, you won't do it. Try starting small, half an hour before you start your working day for example, or a quiet hour after your evening meal.
#2 Listen to podcastsThis seems to feature a lot in tips and blogs online and for good reason! There is a wealth of great information out there now, easily accessible and easy to fit in your life. You can listen to a podcast at the gym, on the bus, doing the washing up, or while working. Check out some of these upskilling podcasts as see what you think.
#3 Read industry news and booksWhile many books are available online to listen to know, podcasts aren't for everyone. Try subscribing to industry newsletters or magazines and looking for industry-related books you can enjoy with your coffee.
#4 Try out new technologiesTake the opportunity whenever possible to have a go at new technologies. This might be something you get the chance to do at work or something you need to take on yourself. The truth is, even non-tech roles require a certain amount of technical proficiency in the digital marketing world. There are usually free tutorials for many platforms which aren't too time consuming or labour intensive.
#5 Use online course providersThere are so many courses available online now. Udemy and LinkedIn Learning provide thousands of course options for a reasonable price - LinkedIn offers a one-month free trial. Google Analytics Academy and Codeacademy have free courses available and both provide fantastic insights for those working in digital industries.
#6 Attend virtual eventsEven though we are back out in the world there are still plenty of online events and conferences which allow you to attend from your own home and connect with people around the world. A great way to learn and upskill without leaving the house - saving you time.
Upskilling Is FutureproofingWith virtual options and free courses available, if you are thinking about upskilling for any reason, there really is nothing to stop you. Just don't overload your schedule. Start with small and manageable learning and see what works with your lifestyle. Don't forget to ask your employer if there is something specific related to your role or company you want to learn - they may be able to share excellent resources with you and might even give you time to learn in your working day. For more content like this, head to the dotgap blog!
As we are coming out of summer, the Christmas countdowns will be starting before you know it. The rest of the year has a tendency to slip away very quickly and if you are job hunting, you may feel as though everything grinds to a halt and you may as well wait until the new year to find a new job. You may have even heard that companies don’t hire in the fourth quarter of the year because of the holidays. The truth is though, the worst time of year to find a job is actually over the summer, during the school holiday period. Hiring remains relatively high across all sectors with a notable increase in hiring across hospitality and leisure, retail and media, marketing, advertising, PR and sales. These industries are the most active recruiters at the moment. October through December are certainly very busy for businesses but companies all across the country will still be actively recruiting and keen to have open positions filled for the new year. On top of this, if you don’t find your dream job to apply for there are still plenty of things you can do to help get a job before the year ends.