Digital marketing requires a diverse set of skills, both technical and creative. Switching careers to digital marketing can be a great decision if you are interested in the field and have the necessary skills. It can seem a daunting task. When you start looking at job listings you will see that experience of some kind is listed as a requirement. Many roles are highly competed for so it is easy to understand how you might be put off from applying! If you do not currently work in digital, you are in a similar position to a new graduate, forced to think about how you can demonstrate you've got the goods using your experiences so far in other areas. Transferable skills, sometimes called portable skills, are the skills you have developed that can be transferred from one job to another, like good communication or time management skills. This post will look at some of the key transferrable skills that can be useful for a career in digital marketing so you can leverage your experience and get the job you want!
Top 7 Transferrable Skills For A Career In Digital Marketing
#1 CommunicationDigital marketing involves working with a variety of stakeholders, including clients, team members, and external partners. Good communication skills are essential for effective collaboration and project management. If you are a teacher, sales person, or work in customer service it is likely you can demonstrate excellent communication skills.
#2 AnalysisThe ability to analyse data and draw insights from it is a highly valued skill in digital. In search engine optimization (SEO) and pay-per-click (PPC) advertising analytics are crucial for success. People with engineering or economics backgrounds tend to have a solid background in working with numbers and problem solving. This is a good foundation for working with analytics.
#3 CreativityDigital marketing involves developing and executing creative campaigns that stand out in a crowded online space. Having a creative mindset can help you generate unique ideas and develop effective strategies. Events, hospitality and teaching are good examples of careers where you could leverage your creative abilities to move into digital marketing.
#4 Writing SkillsWriting is an integral part of many digital marketing activities. For example, content marketing and email marketing. Being able to write well-crafted, engaging content is essential for success in these areas. This is a skill that some people are lucky enough to possess naturally, but it is also a skill that can be learned.
#5 Project ManagementDigital marketing projects often involve managing multiple tasks and stakeholders. Strong project management skills such as prioritizing tasks and meeting deadlines are crucial for success. People with project management certifications, IT professionals, lawyers and engineers often have excellent experience of running and managing multiple projects.
#6 Technical AbilitiesUnderstanding how websites and online platforms work is essential for many digital marketing activities. Basic knowledge of HTML, CSS, and website analytics can be a valuable asset. A professional with a technical background in IT or statistics will tend to have the ability to understand things like automation and AI.
#7 AdaptabilityThe digital landscape is constantly evolving, so marketers need to be adaptable and willing to learn new skills and tools to stay relevant. Being open to change and able to adapt quickly is essential for success in this field. Check out 5 Top Tips for Becoming A Digital Marketer for more advice!
Your Experience Can Be Relevant To Your New Career In DigitalSwitching careers can take time, but with the right approach you can find the job you want. For more career advice and job seeking tips, check out our blog page here.
Writing a successful CV in 2023 might sound like a daunting task. There are a lot of job vacancies but competition is fierce. A lot has changed and continues to change in the world of recruitment too. New hiring techniques and different candidate requirements post-pandemic have caused a seismic shift towards flexible and remote working. With the ever-evolving job market, it is essential to stay up-to-date with the most effective CV writing techniques. In this blog post, we will explore five important things to consider when crafting your CV in 2023: using keywords, formatting, and showcasing your accomplishments.
#1 Using KeywordsKeywords are words or phrases associated with a job description or industry and they help recruiters match you to a job. They help hiring managers quickly identify whether or not you are a match. The average hiring professional with spend just six to eight seconds scanning through to determine whether or not the candidate is right for the role. It is, therefore, important to focus on using keywords when writing your CV in 2023. When crafting your CV, be sure to review the job description, research the industry and include all relevant keywords that highlight your skills and experiences.
#2 FormattingThis isn't a new one but it is worth revisiting. Formatting is a really important element of your CV. Your CV should be easy to read and well organized. Be sure to use headings and subheadings to break up the text and highlight important information. Moreover, make sure that your contact information is clearly visible at the top of the page. This will make it easier for recruiters and hiring managers to contact you. Using bullet points to summarise key experience is a good way to pack information in an easy -to -read format. Keep to simple fonts and layouts. Let your experience and skills do the talking.
#3 Showcasing Your AccomplishmentsIt is important to showcase accomplishments in your CV. Rather than simply listing your experiences and skills, be sure to include any successes you have had in your past positions. This can help you stand out from other applicants and provide a more comprehensive view of your abilities. This means highlighting the output of your duties, rather than the duties themselves in your work history.
- Focus on offering proof of your qualifications by including specific examples, figures or case studies that illustrate your abilities.
- Wherever possible, quantify your contributions and achievements to show the value you’ve created for your past employers. For example, have you helped to reduce costs, eliminate bottlenecks, increase productivity, drive more revenue, or improve operations?
- Did you meet or exceed your project goals or complete a project on time, ahead of schedule or under budget? Have you received any awards or special recognition for your performance?
#4 Most Requested SkillsThese are the top five requested skills (in descending order):
- Adaptability and flexibility
- Critical thinking and problem solving
- Collaboration and teamwork
- Time management
#5 Use Social Media To Your AdvantageMore than ever, recruiters and hiring managers are using social media to help in their selection of candidates to invite to interview. So, you should include links to relevant social media accounts. For example, you might wish to include the details of your LinkedIn profile and Instagram accounts alongside your contact information. Just make sure that whichever profiles you link to. Just make sure you ensure these are up to date and that they don’t contain any inappropriate or unprofessional content. A social media audit is a must! If you have a side hustle or profile related to your passions and hobbies, it might be better to link to those accounts rather than simply give your personal accounts.
Now, Put It Into Action!Crafting a successful CV in 2023 requires a combination of up-to-date techniques and strategies. By focusing on using keywords, formatting, and showcasing your accomplishments, you can ensure that your CV stands out from the rest. You will need to tailor your CV for each job you apply for, but if you get a good template set up using the tips above this shouldn't take you too long. Good luck out there! For the latest in digital marketing and ad agency jobs, head to Dotgap now to browse or get in touch. We are ex-agency ourselves and so we understand the industry better than anyone and are committed to helping you find your dream job.
Happy New Year! Now is the perfect time to start thinking of resolutions to help advance your career in marketing. As the industry continues to rapidly evolve and expand, setting goals for yourself can help you stay ahead of the competition and achieve the success you desire. Here are some inspiring resolutions that marketing professionals can set for themselves in 2023.
Top 3 New Year's Resolutions for Marketing Professionals in 2023: Expand Your NetworkHaving a strong network of connections is essential in the marketing world. Making new connections can help you gain access to knowledge and resources that you wouldn't otherwise have. Make a resolution to attend industry events and workshops, join networking groups, and reach out to other marketing professionals whether that is online or in person!
Stay Up-to-Date on Industry TrendsThe marketing industry is constantly in flux, with new technologies and trends emerging on a daily basis. Staying up-to-date on the latest advancements in the industry can help you stay ahead of the curve and be more effective in your daily work. Make a resolution to set aside some time each week to research the latest industry news and trends. A major trend for 2023 seems to be the importance of short 'snackable' video content. 'Gen Z' are the first generation to have grown up with the internet through their entire lives. Dynamic digital content is more important than ever to keep users engaged! 2023 will require expert strategy and focus, read more from Google experts in this interesting article on 2023 trends.
Focus on Self-Improvement: UpskillingAs mentioned above, it’s important to stay current on the latest techniques and strategies. The best way to keep up in the fast world of digital marketing is to dedicate time each week to research and study. Make a resolution to focus on self-improvement and invest in yourself. Take an online course, read industry publications, and attend seminars and webinars to stay up-to-date on the latest trends and strategies. Stay accountable by scheduling 30+ minutes a week on your calendar that’s dedicated to industry research. Take this time to read industry newsletters, or listen to industry podcasts to see keep up with the latest marketing innovations. Check out our previous blog post Upskilling: What Is It And Why It Is Important For Me
Realistic And Achievable New Years ResolutionsThe new year is the perfect time to set resolutions that will help you reach your goals and become a better marketing professional. Make your resolutions to stay up-to-date on industry trends, expand your network, and focus on self-improvement. With these resolutions, you'll be sure to have a successful 2023 in the marketing world. As always, Dotgap are on hand to help you find your next job and progress your career in digital media. Get in touch today for more information.
As we near the end of the year, we wanted to reflect on some of the most popular topics covered in the blog. From tips on how to get a job in digital marketing as a graduate to re-entering the workforce after taking time away to be a parent, we have tried to cover relevant topics for recruiters and jobseekers alike. Read on for a roundup of Dotgap's 2022 digital marketing blog.
The Recession, Cost Of Living Crisis and Digital MarketingThe economic climate has presented many challenges over the last few years. Businesses have had to adjust their strategies to accommodate changes in consumer behaviour and the availability of resources. People are likely to be more cautious with their spending during a recession so it is important to emphasise value over price. Companies must reduce costs while still achieving measurable results from their marketing efforts. Considering how the current climate will impact the marketing industry we can surmise businesses need to be mindful of budgets while maximising technologies that can help reach their target audience. This includes leveraging social media platforms to build relationships with potential customers, as well as utilizing search engine optimization (SEO) to make sure they're visible in online searches. This can also be a difficult time to be looking for a job, raising questions about the impact on remote and flexible working arrangements.
Changing Jobs For Your CareerChanging jobs can be a daunting and even confusing process. It can be especially difficult to know whether you should stay or go when you are thinking about the bigger picture in your digital marketing career. The first step is to assess your current situation and make sure you are making an informed decision. Consider your current job, the new job you are considering, and the implications of a switch in terms of salary, hours, and benefits. Once you are confident that the change is the right move for you, it is time to start the job search. Research potential employers and the job market, and make sure to update your resume and cover letter. Reach out to former colleagues and contacts to see if they have any job leads you may be interested in. You may also want to consider networking with professionals in your field in order to get your name out there. Once you are ready to apply for jobs, make sure you take the time to tailor your resume and cover letter for each job you apply to. After you submit your applications, it is important to follow up with employers, either through email or phone calls, in order to make sure they have your application and understand your skillset. If you are looking to relocate, make sure you take extra consideration. The last step is to prepare for the job interview. This means researching the company, its products, and its mission statement. Make sure to practice answers to common interview questions, and dress professionally. Finally, make sure to be yourself and be prepared to discuss why you are the right fit for the position.
Diversity in Digital Marketing RecruitmentDiversity, equity and inclusion have been buzzwords for the last few years now. But what does it actually mean in practice for businesses and candidates? There are lots of benefits for organizations to embrace diversity in the workforce, including but not limited to a wider talent pool and better representation. The recruitment process should be designed to ensure diverse representation. This means that the recruitment process should not be biased towards any particular group, and should avoid making assumptions based on gender, race, religion, or other characteristics. Digital marketing companies should strive to create an inclusive recruitment process. That means it is free from any kind of discrimination. A diverse set of applicants should be encouraged to apply, and the criteria for selection should be based solely on the skills, qualifications, and experience of the applicant. Is digital marketing diverse enough? There is still a lot of work to be done and it is an ongoing task but there have been great advances in recent years. Constant review and evaluation is vital for continued development.
Mental Health At WorkMental health is an important part of overall physical health and wellness. Unfortunately, it is often overlooked, and many people struggle with mental health issues in the workplace. Creating an environment where employees feel comfortable discussing their mental health and seeking help can help ensure that everyone is able to stay healthy and productive. There are a number of steps employers can take to create a healthy and supportive workplace. These include providing mental health awareness training, setting up an anonymous reporting system, and making sure to provide employees with regular breaks and vacation time. The increase in remote and flexible work has brought many benefits for people. But the blurred lines between home and office can make keeping a work life balance tricky. Employers should ensure that they are providing necessary resources and support to employees who may be struggling with mental health issues. This includes providing access to mental health professionals or offering flexible working hours. By taking these steps, employers can create a workplace that is open to discussion about mental health and supportive of employees who may be struggling. This can help ensure that everyone is able to stay healthy and productive in their work.
Digital Marketing Job Search In 2023We started the year with tips on writing your CV in 2022 and many of these tips remain relevant. Automation remains one of the key trends in digital marketing recruitment. Automation tools can be used to streamline processes such as job postings, CV sorting, and candidate outreach. This can help businesses save time, money, and resources, and make their recruitment process more efficient. You need to optimise your CV for these tools too. Social recruiting is a growing trend in digital marketing recruitment. This involves using social media to find and engage with potential candidates. Companies can use social media platforms like LinkedIn, Twitter, and Facebook to post job openings. They are increasingly using them to engage with potential candidates, and build their employer brand. Candidate, be aware of your presence online with a social media audit and make sure you are making use of platforms such as LinkedIn to bolster your credibility.
Looking Ahead: Digital Marketing 2023Digital marketing recruitment is changing, and it's important for businesses to stay on top of the latest trends. As a jobseeker it is important for you to be aware of these trends too so you can review your career progression plans and continue to grow in the workplace. Dotgap is committed to keeping media professionals in their industry. Head to our website for the latest vacancies. Wishing you all a very Merry Christmas
Job interviews are your opportunity to demonstrate your personality and skills in action. In your marketing interview, you should be ready to talk about your experiences, interests, strengths and weaknesses. Whether you are a graduate or a seasoned professional, interviews can be daunting. In this article, we will review some interview basics and look more closely at how you can ace your next marketing agency interview.
Interview BasicsYou may have read our previous blog post on the Top 5 Interview Dos and Don'ts earlier this year, but if not, here are the basics: Be prepared, be on time, dress well. While different companies will have different dress codes, it is always a good idea to wear a suit or similar. You should practise answers to questions and prepare relevant questions to ask such as "What is the culture like at this agency?", "how big of a team would I work on" or " what's a client that the agency would love to land?" This shows you are interested in more than just a pay check and can help demonstrate commitment, particularly helpful if you are a graduate with limited experience. Remember, as we come into the busy fourth quarter you might need to be ready at short notice so preparation is key.
Your Marketing Agency InterviewNow for some more specifics. Marketing agency jobs often require you to work quickly, as part of a team on different campaigns. It is a fast-paced office environment. You will need to demonstrate creativity, adaptability and strong communication skills. If the role is client-facing, interpersonal skills will also be important.
Prove It With NumbersIn your interview, make sure you have numbers to back up your stories and experience. Data and metrics are a sure way to impress, especially at a digital marketing agency. Using numbers can give more weight to your experiences and ultimately make them more convincing in regard to showing your value. Some ways you can incorporate this into your interview are:
- How many clicks were generated from campaigns
- How many followers were gained as a result of your efforts
- How much profit you generated
Learn and UpskillEveryone is looking to get ahead of the competition, and in marketing agencies you will always be learning from your clients, co-workers and tasks. You can boost your chances of acing your agency interview by demonstrating your desire to learn and upskill. You can use certifications to get a deeper understanding of the tools that are used in the marketing industry and use your knowledge to impress your interviewer. The great news is there are plenty of free online resources that you can use to upskill remotely.
Good Luck Out There!Are you looking for your next marketing job? You can see all of our current vacancies at dotgap.com. Register with us today to help find your ideal job. For more interview tips, industry insight and more, visit our blog. You might enjoy these similar articles from the archive. What to Expect From a Second interview In-Demand Marketing Jobs and How To Get Them
Whether large or small, companies want to grow and maintain their position in the market. This means that marketing and promotional activity is absolutely essential for any business' success. Marketing jobs are growing at a faster rate than other industries and are expected to grow 10% in the next 10 years. This is great news for anyone looking for a marketing job in 2022.
Marketing Jobs 2022: TrendsOne of the biggest trends for a number of years has been moving towards digital. The pandemic vastly accelerated the UKs digital transformation efforts. 2021 saw the majority of customer interactions taking place online. Companies needed to respond to increased online shopping and offer better web-based customer communications. This lead to traditional marketing departments needing to rapidly adapt in order to keep sales afloat. Throughout 2022, this digital demand has continued, digital marketing remains at the forefront of the most in-demand skills for recruiters and for learning. Marketing jobs in 2022 can be found at all kinds of organisations, from large firms to startups, and companies will be looking for staff to keep up with demand. So, what do you need to do to make sure you are equipped with the skills recruiters are looking for? First, we need to consider the most in demand jobs.
In-Demand Marketing Jobs in 2022Some of the most sought-after positions at the moment are as follows:
- Digital marketing managers
- Digital marketing specialists
- Social media managers
- Marketing managers and strategists
- Content writers
- Copywriters and content strategists
- SEO specialists
- Data analysts
So, What Next?Let's face it, digital isn't going anywhere, and as the industry grows, so will remote opportunities. This is likely to mean there are more jobs for you to choose from, but also that competition may be stiffer as companies will have a larger talent pool to choose from. If you are looking to upskill, try Futurelearn or LinkedIn Learning to get inspired and keep ahead of the competition. If you are looking for your next career move, get in touch with dotgap for the latest in digital opportunities.
It can be a daunting prospect, to go back to work. From the perspective of the woman who has been home looking after children, it can be overwhelming and intimidating, depending on how long you have been out of the traditional workforce. Unfortunately, there is still a deeply ingrained bias within the world of work. It ignores the value-added skills a mother has, both innately, and learned from their experiences as a parent. At dotgap, we believe Motherhood is no reason to feel as though you can't go back to your career in media. Read on for our tips on how to take back your job.
Why Is Media So Difficult To Return To?Media careers are often hard-earned and low paid, with a lot of emphasis placed on work experience. Taking time away can make you feel as though you've lost the momentum you've likely spent years building. Both media and marketing are fast-paced industries, changing more rapidly than ever with new technologies and software being released all the time. A year or two out of work and you can feel really out of the loop! There are a lot of articles out there talking about using your time as a mother to take courses and learn new skills. However, motherhood is already demanding you learn, on the job, every day. So, how can you stay in the know?
- Try to use social media to connect with other women in the industry or the company you are interested in. If you can find a good mentor this way, it would be invaluable.
- Industry podcasts are a great way to keep on top of the hottest topics.
- You could also set up industry news alerts on your phone so you get the latest information wherever you are.
Talk About The Skills You Have Gained Through MotherhoodThis is an important one. Don't shy away from the things you have learnt and tasks you have achieved while you have been working as a mother. Much like we talked about in our post about writing a CV in 2022, you need to be upfront and open about what you've done at home. Don't be embarrassed to use examples from your home life to demonstrate how you can juggle tasks and get things done. For example: Planning a wedding is not something we might think to cite as experience on a CV. It can, however, be a fantastic example of dealing with multiple suppliers and stakeholders, multitasking under pressure, and working to a deadline!
Time ManagementEvery day, mums have to look after other lives as well as their own. This ultimately means using the time in a day effectively. It is easy enough to fill a day with one person's needs, for example, eating, exercising, work, rest and play. But if you double or triple this responsibility you've got to be seriously good at organisation and time management. Prioritising tasks is a natural part of day-to-day life as a mother. This can be transferred to managing workloads or a team of people in the workplace.
Communication and NegotiationAs a mother, it is a natural and an instinctive skill to speak clearly and comprehensively, especially with young children. Instructions are given simply, and tasks are explained with patience and clarity. This is a skill which has enormous value in the workplace. The negotiation skills required to calmly talk a toddler out of a meltdown can make mums excellent colleagues, easy to talk to and patient with questions. This patience and approachability give mums a specific skillset which can make them great managers, better than other candidates in many circumstances.
Working Under PressureAny new parent has to quickly learn how to handle a range of previously unknown situations. This adaptability is undervalued by employers in the workplace. Mums can react and adapt to new situations quickly and calmly, while meeting ever-changing and often immediate deadlines.
Be Clear About Your NeedsUse those excellent communication and negotiation skills learned through motherhood when discussing any role with a potential employer.
- Make sure that any flexibility offered is actually flexible.
- Communicate clearly when you will be contactable to employers and colleagues (hours/working days).
- Don't be afraid to bring up remote working or flexible home working options.
- Be clear about plans for potential kids' sick days, you can ask the agency if they have days off available for dependents?