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Showing posts tagged with: marketing

The world of PPC marketing is always changing and evolving. This allows pay per click advertising to constantly improve, but it is important for digital marketers to keep up with these trends. After all, these trends allow marketers to deliver more effective campaigns. But what trends can you expect to see this year? Here are six PPC trends to look out for in 2022.  

1. PPC Trends To Look Out For In 2022: First-Party Data

Third party data used to be an essential metric for most digital marketers, but this is starting to change. Google recently announced that they would be phasing out third party cookies (most will be removed in 2023), but that doesn’t mean there won’t be analytics. Instead Google will be prioritising first party cookies, which can be used to create effective PPC campaigns.  

2. Better Segmentation

Targeting specific audiences has always been a big part of PPC advertising, but improved segmentation is making this type of advertising even more effective. Audience segmentation is possible through most newsletter services, and it is now becoming a part of social media advertising. This helps marketers to create more effective marketing campaigns across a range of platforms.  

3. New Advert Formats

New adverts formats are constantly popping up. Five years ago image advertising was extremely popular and video advertising was very rare online, but now video adverts are equally as popular. So you can expect to see more video advert formats in 2022 – and it is also possible new types of adverts will become more popular. For instance, audio only adverts may become more mainstream.  

4. Responsive Search Advert

Do you use responsive search adverts (AKA RSAs) in your PPC marketing campaigns? If you haven’t, now is the time to start. Responsive search adverts combine ad copy and images to create different ads for different target audiences, and this can significantly boost the effectiveness of your marketing campaign.  

5. Pulling It Back

Lots of small businesses experienced financial uncertainly over the last two years, and this will likely affect their advertising efforts in 2022. Many businesses will have a stripped back marketing budget, so campaigns may be more basic and simpler. This means that many digital marketers will be creating low-cost campaigns over the next year.  

6. Unexpected Trends

It is impossible to predict every PPC trend for 2022, so expect the unexpected. After all, PPC marketing is always changing! The most successful marketers understand this, so they will try to be adaptable, flexible and open minded.

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Digital marketing is one of the best ways to advertise your business – but that doesn’t mean that every campaign will be a success. Some business owners poorly manage their marketing efforts, and this means that certain campaigns can end up being a waste of money. Thankfully this is avoidable; you just need a results-driven marketing strategy. Here’s how to create a successful results-driven marketing strategy.  

1. Define Your Business And Your Goals

The first thing that you need to do is define your business and your goals. Write down a brief summary of your business and the services you provide, and then write down your current goals for the company. Maybe you want more loyal customers, or maybe you want to expand to a new market – either way, writing this down will make it much easier for you to create a clear marketing strategy.  

2. Create A Buyer Persona

Next you should create a buyer persona for the people you want to target. Ask yourself these questions; where do they live? How old are they? What gender are they? Do they have interests and passions? What do they value? What needs do they have that you can help with? Answering these questions will make it easier for you to create a high-quality campaign that actually appeals to your target audience.  

3. Set Clear Expectations

Now is the time to set clear expectations for your campaign. Use analytics to track your general website and social media engagement, and then review previous campaigns to find out how successful they were. This will help you to set realistic, attainable goals for your current campaign. For instance, if you average 50 sales a week and previous campaigns have increased sales by 5%, you will understand that it is probably unrealistic to expect a 200% increase in sales from your next campaign!  

4. Set Lead Generation Tactics

There are lots of different forms of lead generation. Some of the most popular include; Content marketing (blog posts). Email marketing (newsletters). Social media marketing. Search Engine Optimisation. Paid search (PPC). Networking events. In person marketing (posting flyers, handing out flyers). Remember that the world of digital marketing is always changing, so you may want to consider trying new lead generation tactics for optimum success.  

5. Check Out The Competition

You may also want to check out your competition to see how they market their products (especially if they are more successful than you. Ask yourself these questions; What lead generation tactics do they use? What does their newsletter look like? Do they have a blog? If so, what do they blog about? What is their unique selling point? Why are their customers loyal to them? This will make it easier for you to refine your marketing strategy.  

6. Track Your Campaign

Finally it is important to track your campaign. There are lots of ways to do this; you can look at the overall sales revenue since the campaign started, or you can look at costs per lead. Over popular options include online marketing ROI, overall conversion rate, social media traffic, lead to customer conversation rate and traffic to lead ratio. This will show you which parts of your campaign were successful (and which were not!).

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The digital marketing industry is always changing. Every year new trends emerge, and some of these trends completely transform the digital marketing landscape. So if you work in digital marketing, you may want to keep up with current and emerging trends. Here are five digital marketing trends you can expect to see in 2022.  

1. Digital Marketing Trends You Can Expect To See In 2022: Multichannel Marketing

In the past digital marketers would only use one or two channels for marketing (such as a website and an email newsletter), but in modern times multichannel marketing is far more effective. Most digital marketers use a wide range of platforms to advertise, including a website, a newsletter, a blog, Instagram, Facebook, Twitter, YouTube, Tiktok and LinkedIn. This can feel overwhelming, but an integrated approach tends to reach far more people, so campaigns tend to be much more successful.  

2. AI Digital Marketing

AI technology grows more popular with every passing year, and 2022 will be no different. More and more marketing techniques (such as analytic tools) are being automated. In fact, AI can now even provide marketers with improved keyword suggestions! This tends to improve overall marketing efforts, so it is important for digital marketers to embrace AI technology if they want their career to thrive.  

4. Chatbots

Voice activated support (such as Alexa or Google assistant) grow in popularity every month, and now many websites have a handy chatbot that can answer user queries. This technology is proving to be very successful for a few reasons; it automates customer service, and it improves overall website efficiency for users. This is because the chatbot can answer queries 24/7, so people never have to wait long for a response.  

4. Mobile First Digital Marketing

More users than ever before are using mobile phones to get online. In fact, recently mobile users overtook laptop users for the first time! For this reason it is important to prioritise mobile first digital marketing. All campaigns should be fully optimised for both Apple and Android devices, so make sure you only use responsive, mobile-friendly content in your campaigns.  

5. Inclusivity

The final digital marketing trend you can expect to see more of in 2022 is inclusivity. More and more digital marketing campaigns are focused on making people feel included and welcome, and this benefits both the advertiser and the audience. Audience members feel like they are cared for, and research has found that inclusive campaigns have increased sales and customer engagement. So if you want to improve the success of your campaigns in 2022, focus on inclusivity!

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When it comes to small business marketing, the internet is one of the most successful avenues - and yet many small business owners avoid hiring a digital marketing employee. This could be due to a few reasons; maybe they have a tight budget, or maybe they don’t think that digital marketing is worth spending money on. Either way, this can cause a big problem. Here are four reasons why every business needs a digital marketing employee.  

1. Why Every Business Needs A Digital Marketing Employee: It Will Expand Your Reach

There are over three billion people using social media, which accounts for nearly 40% of the world’s population (yes, really!). As so many people are now using social media on a daily basis, it is easy to reach a wide range of potential customers you would never connect with without digital marketing. With just a few strategic social media and blog posts you can connect with thousands of new people, helping to expand your reach.  

2. You Will Get Advanced Analytics

A good digital marketing employee will track the progress of their campaigns with advanced analytics (such as Google Analytics, Instagram Business Insights or Open Web Analytics). This will show them which campaigns are succeeding and which campaigns aren’t, so they will be able to alter future campaigns for greater success. This means that you will keep getting better and better results from your digital marketing campaigns. See our digital marketing jobs here.  

3. It Is Cost Effective

Research has found that digital marketing is one of the most cost effective kinds of marketing, especially when compared with traditional marketing (such as print or TV). One of the best examples of this is PPC advertising (pay per click advertising), as you will only pay once a user clicks on the advert. This will improve your ROI (return on investment), which is ideal for small businesses with a tight budget.  

4. Digital Marketing Is Flexible

Another great thing about digital marketing is how flexible it is. There are so many different techniques and ways to reach your desired target audience; you could start an email marketing campaign, you could pay for a Facebook advert, or you could sponsor a YouTube or Instagram influencer. There are so many options; you just need a digital marketing employee to help you achieve your goals. Did you enjoy this blog post? If so, click here to check out more of our blog posts.

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Do you want to stay ahead of the digital marketing curve? Do you want to further your career? If so, it could be beneficial to check out a digital marketing podcast in your free time. Digital marketing podcasts are useful, fun and free, and listening to just one a week could help you to advance your career. However there are lots of digital marketing podcasts out there, so it can be difficult to decide which one to listen to. Thankfully we are here to help; here are 5 interesting digital marketing podcasts that could further your career.  

1. 5 Interesting Digital Marketing Podcasts That Could Further Your Career: Marketing School with Neil Paten & Eric Siu

Neil Paten is well-known in the marketing world for co-founding global companies such as CrazyEgg and QuickSprout, as well as his successful marketing website NeilPatel.com. His podcast features co-host Eric Siu, who is also a marketing expert, and every podcast has useful, relevant marketing advice for 2021. The podcasts are also fairly short, so you can easily listen them during a work-out or a commute.  

2. Social Media Examiner Podcast

The Social Media Examiner is a fairly well-known marketing website, and they recently started a podcast with the same name. There are two episodes per week that are around 40 minutes long, and every podcast comes with useful tips and tricks to help with digital and social media marketing. There are also interviews from industry professionals, as well as digital marketing success stories.  

3. Online Marketing Made Easy

Online Marketing Made Easy is a useful podcast hosted by Amy Porterfield that makes marketing simple. Every episode ends with a clear call to action to help you improve your digital marketing campaigns. We think that this podcast is very inspiring, and the call to action at the end will definitely help to motivate you!  

4. The GaryVee Audio Experience

Gary Vaynerchuk (who is probably better known as Gary Vee) is a digital marketing pro, and every episode of his podcast comes with actionable, practical advice. He mostly covers social media marketing, online marketing and entrepreneurship. So if you are a business owner or marketing manager, this podcast could be perfect for you. One of the best things about the GaryVee Audio Experience is the quality of the advice. He is an expert in his field, and it would cost hundreds to hire him for an hour of consultancy – but this podcast you can discover valuable insights for free!  

5. Marketing Over Coffee

Marketing Over Coffee is a fun, casual podcast that doesn’t take itself too seriously. Each episode is only around 20 minutes long, so it is very easy to listen to one while you’re on the go, and hosts John Wall and Christopher Penn are interesting and insightful. The podcast covers SEO marketing, social media marketing, email marketing and copywriting, so it is ideal for bloggers, online marketers and website owners.

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The world of digital marketing is constantly evolving and changing, so if you want to work in the industry it can be beneficial to keep up-to-date with the latest trends. This is especially true if you are looking for a new job, as the skills that landed you your last job may no longer be as relevant. Of course this doesn’t mean that you won’t be able to find new work; it just means that you may need to brush up on some skills. Here are four digital marketing skills that will help your career to thrive.  

1. Digital Marketing Skills That Will Help Your Career To Thrive: Analysing Data To Discover Insights

Digital marketing produces a huge amount of data, and this data is incredibly valuable. It tells marketers about how well content is performing, and it can give you further insights about your target audience and their interests. So if you want to further your career in digital marketing, it could be beneficial to use website analytics (such as Google Analytics) to learn more about your campaigns and how they perform. This will teach you about what works and what doesn’t work, so you can improve the success of future campaigns.  

2. Sophisticated Knowledge Of Social Media

Nearly four billion people use social media, making it one of the most effective places to market online. Most marketers have been using Facebook, Instagram and LinkedIn to advertise for years, but those aren’t the only platforms; TikTok has recently gained millions of new followers and is an advertising haven, and the same can be said for Snapchat. So don’t just do an occasional social media post on one platform; take time to learn about each site, and then build up engaged communities on the sites that are most relevant. Do you want to enter the world of digital marketing? See our jobs here.  

3. Project Management And Organisation Skills

Many digital marketers run multiple campaigns at once, and this can get pretty complex. In fact, even running one single campaign can get complicated! After all, there are usually lots of different aspects to a campaign; normally there will be multiple posts on multiple platforms, and every piece of content needs to be analysed at a later date to measure its success. So it is essential to have project management and organisation skills as a digital marketer, especially if you are leading or managing a campaign.  

4. UX Skills

Finally it is important to be aware of the user experience. In the past some advertisers just focused on selling a product, but now adverts tend to be more aware of the customer experience (and therefore they are more successful). So if you are working on a new advertising campaign, take the time to learn about the user’s desires, needs and preferences, and then then create a campaign that is specifically suited to the target audience.

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