Pretty much every company in the advertising industry has adopted the hybrid working model and it seems to work well, but there is undoubtedly a desire for companies to get people back in the office more.

The fully remote office worker is now largely extinct. Next, how to get people working in a physically collaborative environment as much as possible because it’s proven to be good for morale, creativity, efficiency, and business in general.

The industry average appears to be 3 days a week in the office, but some companies still offer just 2. Some of the major agencies like the7stars and Adam & Eve have shifted to 4.

Getting your workforce back en masse on a Friday is still a long way off, but we’re definitely heading in the right direction.

Companies need to have faith in their workforce and the appeal of their company to retain them. If people are staying only because they get a 2-day in-office working week, they’re probably not the right people to be leading the company forward. It’s certainly not a career-boosting stance to stipulate “only 2-days in the office for me please”!

A more flexible working model is unquestionably a good thing, and that’s what we’re looking at now and going forward. A fair and reasonable commitment from all members of the team is not a big ask in return.

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