Whether large or small, companies want to grow and maintain their position in the market. This means that marketing and promotional activity is absolutely essential for any business’ success. Marketing jobs are growing at a faster rate than other industries and are expected to grow 10% in the next 10 years. This is great news for anyone looking for a marketing job in 2022.

Marketing Jobs 2022: Trends

One of the biggest trends for a number of years has been moving towards digital. The pandemic vastly accelerated the UKs digital transformation efforts. 2021 saw the majority of customer interactions taking place online. Companies needed to respond to increased online shopping and offer better web-based customer communications.

This lead to traditional marketing departments needing to rapidly adapt in order to keep sales afloat.

Throughout 2022, this digital demand has continued, digital marketing remains at the forefront of the most in-demand skills for recruiters and for learning.

Marketing jobs in 2022 can be found at all kinds of organisations, from large firms to startups, and companies will be looking for staff to keep up with demand.

So, what do you need to do to make sure you are equipped with the skills recruiters are looking for? First, we need to consider the most in demand jobs.

In-Demand Marketing Jobs in 2022

Some of the most sought-after positions at the moment are as follows:

• Digital marketing managers
• Digital marketing specialists
• Social media managers
• Marketing managers and strategists
• Content writers

With other sources naming additional roles such as:

• Copywriters and content strategists
• SEO specialists
• Data analysts

Employers are keen to fill these roles and you should find companies are more open to hybrid or remote working than before. This means they can look further afield and find the best candidates. If you are already a marketer in one of these fields, you might find you have some fantastic opportunities to advance your career by switching roles or companies. If you aren’t currently in one if these roles, consider any certifications or additional qualifications you could take. This will boost your skillset and increase your chances of finding your dream job.

Ramping up your skills in SEO, display ad, paid ads and marketing analytics, email marketing, mobile marketing and social media marketing can help you position yourself as an expert.

You don’t need to be an expert in every area of digital marketing but you do need to understand the connectivity between each channel.

So, What Next?

Let’s face it, digital isn’t going anywhere, and as the industry grows, so will remote opportunities. This is likely to mean there are more jobs for you to choose from, but also that competition may be stiffer as companies will have a larger talent pool to choose from.

If you are looking to upskill, try  Futurelearn or LinkedIn Learning to get inspired and keep ahead of the competition.

If you are looking for your next career move, get in touch with dotgap for the latest in digital opportunities.