Are you searching for a new role in digital marketing in 2023? As digital marketing continues to evolve, this article looks at the top digital marketing trends to look out for in 2023. Some of these trends will have the power to completely change the digital landscape, so it’s important to try to stay ahead of the curve. Here are four top digital marketing trends to look out for in 2023

1. Top Digital Marketing Trends to Look Out for in 2023: AI-powered Automation  

It’s time to embrace AI technology if you want your career in digital marketing to thrive. In 2023 AI-powered automation will be a must-have for implementing digital marketing strategies. AI-driven automation gives marketers more accurate insights into their campaigns, better segmentation of audiences, and more efficient delivery of content. 

In 2023 AI will continue to be a central component of developing SEO strategies by predicting keywords based on previous customer behaviour. The big tech companies – think Google, Netflix & Spotify –  already use AI to make predictions on your search entries, and the next movie or song you want to stream. The technology will become even more advanced in 2023.


2. Personalisation

Personalisation is a popular trend in digital marketing and this will continue in 2023 . With AI-driven personalisation, brands are able to deliver more targeted and relevant content to their customers. A focus on customer experience will dominate in 2023.  A successful career in digital marketing will see you focus on how to provide the best possible experience for the customer, therefore encouraging them to keep coming back for more. From personalised, targeted messages, to listening to what the customer wants and implementing that into the ongoing digital marketing strategy. After all, an increased level of customization leads to increased engagement and better customer satisfaction.


3. Content Optimisation 

Content optimisation is a must for any digital marketing strategy in 2023. What’s the point of having great content on a website if it can’t be found? Understanding and using digital technology to ensure content is reaching the biggest possible audience is key to developing your career next year.

By using AI-driven tools, marketers can optimise their content for search engines & ensure that it is being seen by the right people. Additionally, AI-driven tools can also help optimise content for social media platforms to ensure that it is engaging and relevant. In 2023, quality and readability will become essential if you want content to be seen by the right audience. As well as using keywords, your content needs to provide value for your readers.

Woman doing voice search on phone

4. Voice Search

“Hey Siri, Alexa, Google…”

Research has shown that there will be 8 billion digital voice assistants in use in 2023 – driven by the trend in smart home devices. Voice search is an increasingly popular way for users to interact with digital content. Understanding how to optimise content for voice search will be key to a successful career in 2023.  However, the best SEO strategy will still incorporate both text and voice search optimisation. Text search isn’t going anywhere anytime soon. However, you need to keep up to speed with how voice search is developing next year and beyond.


However fast moving these digital trends are, there is always space for real life customer experiences, so make sure that you get out and about and meet people in person, talk it through and learn from others. 

If you’ve enjoyed this blog you might be interested in these 5 Digital Marketing Podcasts that could help further your career.

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